What does a digital account executive do?
A digital account executive is responsible for handling client accounts, developing effective digital marketing strategies, and promoting the clients' businesses across the digital media platform. Digital account executives manage the content development and marketing assets, ensuring that the materials adhere to business requirements and clients' specifications, as well as budget limitations and timetables. They also analyze the recent market trends to identify opportunities that would generate more revenue resources for the business. A digital account executive regularly updates the clients on the project progress and informing them of plan adjustments as needed.
Digital account executive responsibilities
Here are examples of responsibilities from real digital account executive resumes:
- Handle company driven leads, and prospect for new leads using SalesForce.com.
- Manage deals from inception to close through account spreadsheets and inputting CRM data.
- Manage SEM programs that produce lowest cost per acquisition and consistently staying within cost/sales ratios.
- Work with optimization teams to help a campaign achieve a client s KPI s throughout a campaign.
- Manage book of business through SalesForce.com
- Develop & implement high impact customize multimedia solutions to maximize ROI.
- Load HTML into GoDaddy hosting services.
- Create digital commercials for youtube channel.
- Organize and run twitter parties with appropriate influencers and brand advocates.
- Create and provide regular updates to organization's website and Youtube channel.
- Create a communication plan for a JCPenney brand YouTube channel and Facebook profile.
- Provide a statistical analysis urging the company to adjust the ad budget to include Instagram and content ads.
- Distribute through multiple video channels including a WIS video destination on JCP.com, Facebook, YouTube and third party vendors.
- Design simple websites, register domain names, produce traffic through PPC marketing, SEO optimization, and reciprocal linking.
- Perform a combination of inbound / outbound telephone sales goals and have outstanding telephone etiquette and persuasion to close sale.
Digital account executive skills and personality traits
We calculated that 17% of Digital Account Executives are proficient in Digital Marketing, Digital Account, and Salesforce. They’re also known for soft skills such as Initiative, Organizational skills, and Communication skills.
We break down the percentage of Digital Account Executives that have these skills listed on their resume here:
- Digital Marketing, 17%
Provide advertising solutions for small businesses, including a comprehensive suite of digital marketing products and solutions.
- Digital Account, 11%
Voted best Digital Account Executive by co-workers.
- Salesforce, 6%
Delivered accurate weekly / monthly forecasts against quarterly / yearly revenue goals by utilizing Salesforce model.
- Search Engine Marketing, 6%
Exceled at campaign development, business development, Search Engine Marketing and Social Media Marketing.
- CRM, 6%
Analyzed client results and data from our UPTRACS CRM tool and formulated this information into presentations for clients.
- Website Development, 5%
Manage multiple website development projects, usually between 15 to 20 simultaneously.
Most digital account executives use their skills in "digital marketing," "digital account," and "salesforce" to do their jobs. You can find more detail on essential digital account executive responsibilities here:
Initiative. The most essential soft skill for a digital account executive to carry out their responsibilities is initiative. This skill is important for the role because "advertising sales agents must actively seek new clients, keep in touch with current clients, and expand their client base, in order to meet sales quotas." Additionally, a digital account executive resume shows how their duties depend on initiative: "contributed copywriting (marketing collateral), campaign management, and communications for key marketing initiatives. "
Organizational skills. Another essential skill to perform digital account executive duties is organizational skills. Digital account executives responsibilities require that "agents work with many clients, each of whom may be at a different stage in the sales process." Digital account executives also use organizational skills in their role according to a real resume snippet: "helped senior account executives with organizational aspects for clients, did research for new account pitches as well as minor artistic editing"
Communication skills. This is an important skill for digital account executives to perform their duties. For an example of how digital account executive responsibilities depend on this skill, consider that "advertising sales agents must be persuasive during sales calls." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a digital account executive: "utilize entrepreneurial mindset to manage territory through creative communication and marketing strategies to engage local businesses. ".
The three companies that hire the most digital account executives are:
- The Salem News75 digital account executives jobs
- Verint41 digital account executives jobs
- Salem Media Group40 digital account executives jobs
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Compare different digital account executives
Digital account executive vs. Advertising coordinator
An advertising coordinator is responsible for assisting the marketing and public relations department in developing promotional materials and marketing content to improve the client's brand image to the target audience. Advertising coordinators handle the publishing of resources through various media platforms, creating competitive and creative assets according to market demands and client specifications. They also recommend techniques to improve advertising processes to attract potential clients and identify opportunities that would generate more revenue and increase the company's profits.
These skill sets are where the common ground ends though. The responsibilities of a digital account executive are more likely to require skills like "digital marketing," "digital account," "salesforce," and "search engine marketing." On the other hand, a job as an advertising coordinator requires skills like "instagram," "graphic design," "insertion orders," and "sales reps." As you can see, what employees do in each career varies considerably.
Advertising coordinators tend to make the most money working in the real estate industry, where they earn an average salary of $65,982. In contrast, digital account executives make the biggest average salary, $71,444, in the technology industry.advertising coordinators tend to reach similar levels of education than digital account executives. In fact, advertising coordinators are 1.3% less likely to graduate with a Master's Degree and 0.1% more likely to have a Doctoral Degree.Digital account executive vs. Advertising sales
An advertising sales agent is responsible for offering advertising services for the clients to boost their brand image and target potential customers on various media platforms. Advertising sales agents coordinate with the advertising team to strategize techniques in building their market presence by analyzing the current industry trends. They negotiate contracts with the clients and inform them of the business plans to help them increase revenues to achieve their long-term goals and objectives. An advertising sales agent must have excellent communication and organizational skills, especially in handling clients' requests and creating advertisement samples for their review.
Each career also uses different skills, according to real digital account executive resumes. While digital account executive responsibilities can utilize skills like "digital marketing," "digital account," "salesforce," and "crm," advertising sales use skills like "business relationships," "newspapers," "trade shows," and "sales territory."
Advertising sales earn a higher average salary than digital account executives. But advertising sales earn the highest pay in the transportation industry, with an average salary of $72,801. Additionally, digital account executives earn the highest salaries in the technology with average pay of $71,444 annually.Average education levels between the two professions vary. Advertising sales tend to reach similar levels of education than digital account executives. In fact, they're 0.2% less likely to graduate with a Master's Degree and 0.1% more likely to earn a Doctoral Degree.Digital account executive vs. Media consultant
A media consultant is responsible for coordinating with different people and groups to boost brand awareness and promote the brand image to the public through media communication. Media consultants work closely with the marketing or public relations team to conduct press releases, develop media campaigns, and advise executives with their speech during interviews and other related public appearances. They may also handle social media platforms, analyzing the current trends to meet the public's demands and interests.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from digital account executive resumes include skills like "digital marketing," "digital account," "crm," and "search engine," whereas a media consultant is more likely to list skills in "search engine optimization," "instagram," "press releases," and "hootsuite. "
Media consultants typically earn similar educational levels compared to digital account executives. Specifically, they're 4.4% more likely to graduate with a Master's Degree, and 0.7% more likely to earn a Doctoral Degree.Digital account executive vs. Advertising consultant
Even though a few skill sets overlap between digital account executives and advertising consultants, there are some differences that are important to note. For one, a digital account executive might have more use for skills like "digital marketing," "digital account," "salesforce," and "crm." Meanwhile, some responsibilities of advertising consultants require skills like "sales territory," "market research," "business sales," and "trade shows. "
In general, advertising consultants hold similar degree levels compared to digital account executives. Advertising consultants are 0.3% more likely to earn their Master's Degree and 0.1% more likely to graduate with a Doctoral Degree.Types of digital account executive
Updated January 8, 2025
