What does a digital account manager do?
A digital account manager is typically in charge of overseeing digital client accounts. They serve as the clients' point of contact throughout the procedures, identifying and meeting their needs while adhering to the company's policies and regulations. Their responsibilities often include establishing and maintaining portfolios, analyzing account metrics, responding to inquiries, and addressing issues and concerns, resolving them in a timely and efficient manner. They must also set digital strategies, monitoring their progress while regularly preparing performance reports.
Digital account manager responsibilities
Here are examples of responsibilities from real digital account manager resumes:
- Manage SEM budgets and provide strategy consultation on paid-search marketing, display advertising, and social media.
- Lead data visualization and create compelling reports that provide strategic implications.
- Manage schedule milestone dates in company database; supervise full-service vendor in updating Smartsheet schedule.
- Work with SEM and SEO strategists.
- Plan and execute SEM, SEO, target display, pre-roll, email, and social media advertising campaigns.
- Address and resolve JIRA tickets.
- Provide UI design wire-frames using balsamiq and photoshop.
- Guide scrum and support billing through hours tracking.
- Utilize basic HTML skills to edit websites and emails.
- inventory syndication problems, CRM software functionality, etc . )
- Develop HTML newsletters and web banners promoting services for channel partners.
- Evaluate project and program performance and provide KPIs to business owners.
- Create company business cards, marketing material, powerpoint presentations and website graphics.
- Focuse on key metrics to measure overall effectiveness of account plan goals and ROI.
- Identify online communities to provide the best channels for engagement couple with highest ROI.
Digital account manager skills and personality traits
We calculated that 27% of Digital Account Managers are proficient in Digital Marketing, Digital Account, and Account Management. They’re also known for soft skills such as Creativity, Interpersonal skills, and Analytical skills.
We break down the percentage of Digital Account Managers that have these skills listed on their resume here:
- Digital Marketing, 27%
Experienced with the development of mobile applications and digital marketing campaigns.
- Digital Account, 8%
Acquired and managed digital accounts ranging from web design, SEO (Mobile and desktop) and programmatic buying.
- Account Management, 6%
Account Management Acting as the single point of initial contact for the clients, partners & internal technical and creative teams.
- Campaign Performance, 4%
Optimized campaign performance by analyzing results and making the necessary adjustments.
- Google Analytics, 4%
Monitored campaigns performance through the use of Google Analytics to optimize campaigns performance to help reach each unique goal.
- Project Management, 3%
Project management of award-winning Digital Advertising work for major Consumer Packaged Goods clients.
"digital marketing," "digital account," and "account management" are among the most common skills that digital account managers use at work. You can find even more digital account manager responsibilities below, including:
Creativity. The most essential soft skill for a digital account manager to carry out their responsibilities is creativity. This skill is important for the role because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Additionally, a digital account manager resume shows how their duties depend on creativity: "inventory syndication problems, crm software functionality, etc. )"
Interpersonal skills. Another essential skill to perform digital account manager duties is interpersonal skills. Digital account managers responsibilities require that "managers must deal with a range of people in different roles, both inside and outside the organization." Digital account managers also use interpersonal skills in their role according to a real resume snippet: "trained incoming associates in selling, product knowledge, and interpersonal skills. "
Analytical skills. Another skill that relates to the job responsibilities of digital account managers is analytical skills. This skill is critical to many everyday digital account manager duties, as "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." This example from a resume shows how this skill is used: "provided comprehensive analysis of digital sem, social media, and impression based campaigns to clients to help measure roi. "
Organizational skills. digital account manager responsibilities often require "organizational skills." The duties that rely on this skill are shown by the fact that "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." This resume example shows what digital account managers do with organizational skills on a typical day: "establish and implement company-wide digital workflow, as well as further the creation of digital products by building new organizational capacities. "
Communication skills. Another common skill required for digital account manager responsibilities is "communication skills." This skill comes up in the duties of digital account managers all the time, as "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." An excerpt from a real digital account manager resume shows how this skill is central to what a digital account manager does: "account lead role towards business development, strategic and creative recommendations whilst being the unique key contact towards all client communications. "
The three companies that hire the most digital account managers are:
- Walmart109 digital account managers jobs
- iHeartMedia11 digital account managers jobs
- Sinclair Broadcast Group8 digital account managers jobs
Compare different digital account managers
Digital account manager vs. Manager, strategy
A strategy manager is an individual who reviews a company's objectives for growth and works with executives to formulate actionable plans to achieve these objectives. To make comprehensive recommendations, strategy managers must conduct data analysis of the organization as well as the overall industry. They must provide assessments of market trends and identify business threats and opportunities. Strategy managers should also work with department heads to develop individual team goals and break them down into actionable steps for the employees to complete.
There are some key differences in the responsibilities of each position. For example, digital account manager responsibilities require skills like "digital account," "account management," "campaign performance," and "client relationships." Meanwhile a typical manager, strategy has skills in areas such as "portfolio," "market research," "business strategy," and "strategic thinking." This difference in skills reveals the differences in what each career does.
Managers, strategy tend to make the most money working in the technology industry, where they earn an average salary of $116,769. In contrast, digital account managers make the biggest average salary, $60,770, in the professional industry.The education levels that managers, strategy earn slightly differ from digital account managers. In particular, managers, strategy are 19.7% more likely to graduate with a Master's Degree than a digital account manager. Additionally, they're 1.2% more likely to earn a Doctoral Degree.Digital account manager vs. Digital marketing consultant
A digital marketing consultant specializes in developing marketing strategies for a company's products and services, aiming to expand customer engagement and brand awareness through digital media. Their responsibilities revolve around performing research and analysis to identify the marketing trends and opportunities, recommending marketing techniques and plans through reports and presentations, and producing cost estimates for clients. A digital marketing consultant may also perform risk assessment, identify consumer targets, and assist clients in various online campaigns and projects.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that digital account manager responsibilities requires skills like "digital account," "account management," "campaign performance," and "powerpoint." But a digital marketing consultant might use other skills in their typical duties, such as, "customer service," "web presence," "reputation management," and "digital solutions."
Digital marketing consultants earn a higher average salary than digital account managers. But digital marketing consultants earn the highest pay in the manufacturing industry, with an average salary of $73,960. Additionally, digital account managers earn the highest salaries in the professional with average pay of $60,770 annually.digital marketing consultants earn similar levels of education than digital account managers in general. They're 2.9% more likely to graduate with a Master's Degree and 1.2% more likely to earn a Doctoral Degree.Digital account manager vs. Web manager
Web Managers are responsible for managing websites for organizations. Their duties include managing website upgrades, testing for website performance, implement a strategy to increase web traffic and subscribers, troubleshooting website issues, and responding to security breaches. They create content audits as well as ensuring the website has brand strategy alignment. A Web Manager ensures website compliance with all regulations and keeps abreast of the best practice of the industry. They must possess good problem-solving skills and knowledge in search engine optimization.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a digital account manager is likely to be skilled in "digital account," "account management," "campaign performance," and "client facing," while a typical web manager is skilled in "html css," "b testing," "web content," and "css."
Web managers typically earn similar educational levels compared to digital account managers. Specifically, they're 0.7% less likely to graduate with a Master's Degree, and 0.4% less likely to earn a Doctoral Degree.Digital account manager vs. Revenue manager
A revenue manager is responsible for conducting price analysis and revenue strategies to support business development and improve marketing techniques. Revenue managers research on the current market trends, evaluate statistical data of resources, maintain reasonable rates, and match the competitiveness of other hotel industries. They also work closely with the marketing and public relations team on releasing press releases, managing media appearance, and publishing content on the digital platform. A revenue manager must have excellent communication and organizational skills, tracking business and financial transactions, and coordinating with potential clients for partnerships.
Types of digital account manager
Updated January 8, 2025
