What does an interactive producer do?
Interactive producer responsibilities
Here are examples of responsibilities from real interactive producer resumes:
- Lead one-on-one and group training sessions for WordPress and Magento.
- Manage campaigns across Facebook, paid media, web, and radio.
- Manage interactive development, including design, implementation and QA.
- Experience working within CMS s such as Umbraco (.NET), Wordpress and ModX.
- Test and QA to ensure that features and applications are implement to specification.
- Produce a suite of standard HTML templates for all CBS affiliate station websites.
- Provide Photoshop and HTML skills to ensure rapid project turnarounds when available resources are slim.
- Introduce and simplify concepts for customers via YouTube demonstration videos.
- Expand capabilities of the company-wide talent booking tool that improve collaboration and tracking.
- Investigate and synthesize business project management, communication and collaboration needs into a complete Extranet solution using SharePoint and Xoops.
Interactive producer skills and personality traits
We calculated that 9% of Interactive Producers are proficient in UI, Web Development, and Video Production. They’re also known for soft skills such as Communication skills, Creativity, and Leadership skills.
We break down the percentage of Interactive Producers that have these skills listed on their resume here:
- UI, 9%
Conducted usability studies and provided UI governance for internal facing applications.
- Web Development, 9%
Worked as a freelancer/consultant for digital marketing projects * Manage front-end web development, UX design, and web video production
- Video Production, 8%
Full video production on various projects both for outside clients and internal promotional and marketing.
- Digital Marketing, 7%
Managed supplemental digital marketing programs including dynamic emails, external media banners, and Target's mobile site.
- User Experience, 5%
Managed internal and external cross-functional teams including user experience, visual design and technology.
- Visual Design, 5%
Coordinate with cross-functional team leads including visual design, development and QA.
"ui," "web development," and "video production" are among the most common skills that interactive producers use at work. You can find even more interactive producer responsibilities below, including:
Communication skills. To carry out their duties, the most important skill for an interactive producer to have is communication skills. Their role and responsibilities require that "producers and directors must convey information and ideas clearly in order to coordinate many people to finish a production on time and within budget." Interactive producers often use communication skills in their day-to-day job, as shown by this real resume: "prepared follow-up communication, and status reports for projects. "
Creativity. Another soft skill that's essential for fulfilling interactive producer duties is creativity. The role rewards competence in this skill because "because a script may be interpreted in different ways, directors must decide on their approach and on how to represent the script’s ideas for the production." According to an interactive producer resume, here's how interactive producers can utilize creativity in their job responsibilities: "have a creative eye to help execute the most out of retouching and photo shoots. "
Leadership skills. interactive producers are also known for leadership skills, which are critical to their duties. You can see how this skill relates to interactive producer responsibilities, because "directors instruct actors and help them portray their characters in a believable manner." An interactive producer resume example shows how leadership skills is used in the workplace: "provided leadership for the marketing strategy, creative development and implementation of online marketing campaigns for leading branded entertainment clients. "
The three companies that hire the most interactive producers are:
- Apple14 interactive producers jobs
- Wpp Us Holdings Inc2 interactive producers jobs
- Pinnacle Technical Resources1 interactive producers jobs
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Compare different interactive producers
Interactive producer vs. Stage manager
A stage manager is someone who oversees theatrical performances and all practical and technical aspects of rehearsals and shows, such as lighting cues, sound, prop usage, and costume changes. The core skills that stage managers should possess to accomplish their responsibilities include excellent attention to detail, the ability to multi-task and work under pressure, and strong leadership and problem-solving skills. They should be able to delegate tasks to staff. The job requires no formal education.
There are some key differences in the responsibilities of each position. For example, interactive producer responsibilities require skills like "ui," "web development," "video production," and "digital marketing." Meanwhile a typical stage manager has skills in areas such as "stage management," "audio equipment," "control room," and "technical aspects." This difference in skills reveals the differences in what each career does.
Stage managers tend to reach lower levels of education than interactive producers. In fact, stage managers are 5.9% less likely to graduate with a Master's Degree and 0.3% more likely to have a Doctoral Degree.Interactive producer vs. Assistant stage manager
Producer interns require strong analytical, delegation, planning, time management, and prioritization skills, in addition to flexibility and the ability to work in fast-paced environments. Interns will need to set up rehearsals, transport musicians and instruments, plan and assist with recreational activities, and perform various other production tasks.
Each career also uses different skills, according to real interactive producer resumes. While interactive producer responsibilities can utilize skills like "ui," "web development," "video production," and "digital marketing," assistant stage managers use skills like "live performances," "technical aspects," "costumes," and "stage management."
In general, assistant stage managers achieve lower levels of education than interactive producers. They're 7.0% less likely to obtain a Master's Degree while being 0.3% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for interactive producers in the next 3-5 years?
Johnathan Paul
Adjunct Professor, University of North Texas
Interactive producer vs. Producer internship
A producer-director is responsible for ensuring that the production operations run smoothly, both in the business and creative side. The producer-director monitors the production staff's performance, as well as reviewing the output of delegated tasks, and manages promotional and marketing events. They also coordinate closely with the creative team to meet deadlines and maintain project deliverables within the budget goals. A producer-director must have excellent communication and organizational skills, especially on negotiating with sponsors to create the best experience for the audience.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, an interactive producer is likely to be skilled in "ui," "web development," "digital marketing," and "user experience," while a typical producer internship is skilled in "audio clips," "news stories," "instagram," and "graphic design."
Producer interns typically earn lower educational levels compared to interactive producers. Specifically, they're 7.0% less likely to graduate with a Master's Degree, and 0.2% less likely to earn a Doctoral Degree.Interactive producer vs. Producer director
Types of interactive producer
Updated January 8, 2025
