How to hire a market development director

How to hire a market development director, step by step

Here's a step-by-step market development director hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a market development director job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new market development director
• Step 8: Go through the hiring process checklist

What does a market development director do?

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1. Identify your hiring needs

   First, determine the employments status of the market development director you need to hire. Certain market development director roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A market development director's background is also an important factor in determining whether they'll be a good fit for the position. For example, market development directors from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list shows salaries for various types of market development directors.

   Type of Market Development Director	Description	Hourly rate
   Market Development Director	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$49-101
   Director Of Sales & Business Development	A director of sales business development is responsible for monitoring the business and project plans, ensuring that the sales targets are met, according to project requirements and specifications. Directors of sales business development perform data analysis to track business performance and identify opportunities to grow revenues and profits... Show more	$18-84
   Business Development And Marketing Manager	The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations... Show more	$24-53

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Healthcare
   • Market Development
   • Business Development
   • CRM
   • Business Relationships
   • Account Management
   • Revenue Growth
   • Market Research
   • Strategic Direction
   • Value Proposition
   • Competitive Analysis
   • Lead Generation
   • Digital Marketing
   • Sales Strategies

   Check all skills

   Responsibilities:

   • Lead global project to commercialize expand portfolio of adhesive utilizing company synergies to establish a strong, highly-competitive distribution channel.
   • Conceptualize and direct the development of a mainframe relational marketing customer database (CRM).
   • Create an accountability base culture through utilization of company CRM by running regular reports for sales team to track their progress.
   • Maximize equipment productivity by ensuring proper placement and usage by developing working relationship with suppliers, distributors and their sales force.
   • Identify and determine appropriate POS advertising to strengthen local marketing efforts and engage consumers.
   • Merchandise services to delivery POS, collateral and products to carrier locations along with compliance verification and competitive details.

   More market development director duties

3. Make a budget

   Including a salary range in your market development director job description is a great way to entice the best and brightest candidates. A market development director salary can vary based on several factors:

   • Location. For example, market development directors' average salary in kansas is 29% less than in rhode island.
   • Seniority. Entry-level market development directors earn 52% less than senior-level market development directors.
   • Certifications. A market development director with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a market development director's salary.

   Average market development director salary

   $147,338yearly

   $70.84 hourly rate

   ---

   Entry-level market development director salary

   $102,000 yearly salary

   Updated December 5, 2025

   Average market development director salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Rhode Island	$174,446	$84
   2	District of Columbia	$168,760	$81
   3	Massachusetts	$168,539	$81
   4	California	$164,956	$79
   5	Pennsylvania	$158,426	$76
   6	New Jersey	$157,620	$76
   7	Nevada	$155,203	$75
   8	Maryland	$155,042	$75
   9	New York	$151,274	$73
   10	Oregon	$150,279	$72
   11	Michigan	$149,180	$72
   12	North Carolina	$148,068	$71
   13	Minnesota	$146,545	$70
   14	Illinois	$141,934	$68
   15	Arizona	$141,222	$68
   16	Virginia	$139,095	$67
   17	Texas	$138,601	$67
   18	Colorado	$134,984	$65
   19	Maine	$133,206	$64
   20	Georgia	$130,836	$63

   Average market development director salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Barclays	$188,678	$90.71	2
   2	Superpedestrian	$176,465	$84.84
   3	United Therapeutics	$171,500	$82.45	57
   4	Mortenson	$164,005	$78.85	6
   5	Sanofi US	$163,494	$78.60	49
   6	Kemper	$161,820	$77.80	10
   7	UBS	$158,242	$76.08	3
   8	Hca Hospital Services Of San Diego	$156,388	$75.19
   9	Medtronic	$154,950	$74.50	54
   10	Illumina	$152,935	$73.53	9
   11	Dean Health Plan	$149,853	$72.04
   12	Accenture	$149,189	$71.73	419
   13	ARM	$146,088	$70.23	7
   14	AT&T	$144,140	$69.30	8
   15	Southern	$142,803	$68.66	15
   16	Alvarez & Marsal	$142,354	$68.44	91
   17	PCTEL	$141,863	$68.20
   18	BAE Systems	$141,649	$68.10	58
   19	Unum	$140,765	$67.68	18
   20	Carus	$134,886	$64.85

4. Writing a market development director job description

   A market development director job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a market development director job description:

   Market development director job description example

   Practice / Market Development Leader
   
   The Practice / Market Development Leader works closely with the Practice / Market Leader and the Tax Sales Enablement & Revenue Growth Leadership Team (aka Tax Marketing & BD) to execute the A&M Taxand strategic growth vision. The individual acts as a trusted advisor to the entire Practice / Market leadership team on matters related to business development, practice development knowledge management and sharing, training, service content, success stories and pitches. The Market Development Leader will work with the global Tax practice and Big A&M to increase and sustain awareness of that Market / Practice capabilities, successes and plans. This individual works as a luminary within the practice to help support business development and in all matters involving the advancement of the practice.
   
   Responsibilities:
   
   Business Development
   Coach and support client delivery partners in market development activities Work with the Sales Enablement & Revenue Growth team to design and drive GTM campaigns and lead generation initiatives Support the Sales Enablement & Revenue Growth team through the identification of current POV, quals and resources during the pitch and proposal process. Assist with bringing focus, energy, and go-to-market skills to help our practice win more business, close cycle times, and improve our overall win rate Engage in business development, including identifying new potential target accounts and account relationship mapping Support the A&M Taxand Key Account Management process Engage with reporting related to Sales Enablement & Revenue Growth for the Practice / Market leveraging SF and other tools
   
   Marketing & Communication
   Support market event and sponsorship strategy, planning and execution (roundtables, podcasts, etc.) Facilitate and monitor the use and improvement of thought leadership content Coordinate activities with ClientsFacilitate the market development internal & external communication strategy
   
   Knowledge Sharing
   Drive, with the help of the Sales Enablement & Revenue Growth team, the capture of client successes through the project close process. This includes soliciting project artifacts, value statements, qualifications, proposals and deliverables from project teams during and after a client project
   
   Qualifications
   Bachelors degree required5+ years of progressive leadership, program management, business development support and/or account management experience Experience leading and managing a team within a complex, matrixed environment with multiple stakeholders and decision makers Experience in program development and execution with strong project management and interpersonal skills Strong influencing and stakeholder management skills with existing, or the ability to quickly establish, strong relationships with stakeholder individuals and groups at all levels across the firm An innovative mindset that can think strategically with a willingness to execute tactically Can adapt, learn quickly and be resourceful; flexible and willing to pivot to keep pace with evolving needs Project experience in the relevant Market area preferred
   
   Diversity & Inclusion
   
   A&M's entrepreneurial culture celebrates independent thinkers and doers who can positively impact our clients and shape our industry. The collaborative environment and engaging work-guided by A&M's core values of Integrity, Quality, Objectivity, Fun, Personal Reward, and Inclusive Diversity-are the main reasons our people love working at A&M. Inclusive Diversity means we embrace diversity and we foster inclusiveness. It runs through how we recruit, develop employees, conduct business, support clients, and partner with vendors. It is the A&M way.
   
   Voluntary Inclusion
   It is Alvarez & Marsal's policy to provide and promote equal opportunity in employment, compensation, and other terms and conditions of employment without discrimination because of race, color, sex, sexual orientation, gender identity, family medical history or genetic information, political affiliation, military service, pregnancy, marital status, family status, religion, national origin, age or disability or any other non-merit based factor in accordance with all applicable laws and regulations.
   
   Unsolicited Resumes from Third-Party Recruiters
   
   Please note that as per A&M policy, we do not accept unsolicited resumes from third-party recruiters unless such recruiters were engaged to provide candidates for a specified opening. Any employment agency, person or entity that submits an unsolicited resume does so with the understanding that A&M will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person or entity.

   Copy this example

   

5. Post your job

   There are various strategies that you can use to find the right market development director for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your market development director job on Zippia to find and attract quality market development director candidates.
   • Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit market development directors, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new market development director

   Once you've decided on a perfect market development director candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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