Market research interviewer vs census taker

The differences between market research interviewers and census takers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a market research interviewer and a census taker. Additionally, a census taker has an average salary of $38,585, which is higher than the $37,969 average annual salary of a market research interviewer.

The top three skills for a market research interviewer include telephone interviews, data collection and outbound calls. The most important skills for a census taker are confidentiality laws, census bureau, and paper forms.

Market research interviewer vs census taker overview

	Market Research Interviewer	Census Taker
Yearly salary	$37,969	$38,585
Hourly rate	$18.25	$18.55
Growth rate	-	-
Number of jobs	53,419	1,153
Job satisfaction	-	4
Most common degree	Bachelor's Degree, 46%	Bachelor's Degree, 39%
Average age	42	42
Years of experience	2	2

Market research interviewer vs census taker salary

Market research interviewers and census takers have different pay scales, as shown below.

	Market Research Interviewer	Census Taker
Average salary	$37,969	$38,585
Salary range	Between $26,000 And $54,000	Between $21,000 And $68,000
Highest paying City	-	-
Highest paying state	-	-
Best paying company	-	-
Best paying industry	-	-

Differences between market research interviewer and census taker education

There are a few differences between a market research interviewer and a census taker in terms of educational background:

	Market Research Interviewer	Census Taker
Most common degree	Bachelor's Degree, 46%	Bachelor's Degree, 39%
Most common major	Business	Business
Most common college	Stanford University	Stanford University

Market research interviewer vs census taker demographics

Here are the differences between market research interviewers' and census takers' demographics:

	Market Research Interviewer	Census Taker
Average age	42	42
Gender ratio	Male, 38.5% Female, 61.5%	Male, 38.2% Female, 61.8%
Race ratio	Black or African American, 12.7% Unknown, 5.4% Hispanic or Latino, 22.3% Asian, 4.5% White, 54.1% American Indian and Alaska Native, 1.0%	Black or African American, 12.6% Unknown, 5.4% Hispanic or Latino, 18.6% Asian, 5.3% White, 57.1% American Indian and Alaska Native, 1.0%
LGBT Percentage	9%	9%

Differences between market research interviewer and census taker duties and responsibilities

Market research interviewer example responsibilities.

Modify standard Nielsen script as required to achieve customer cooperation.
Call center environment, using Voxco for CATI computer aid telephone interview.
Conduct in-person screening/interviewing of different individuals of all age groups in select households using computer assist personal interviewing (CAPI).
Use influencing skills and techniques to overcome objections and maximize potential Nielsen family participation.

Census taker example responsibilities.

Follow GPS locations to specific homes en route.
Use handheld GPS pinpoint navigation mapping system to input data for all addresses that exist or no longer exist.
Select to work on subsequent quality control operation along with other top enumerators.
Enter applicant data into DAPPS computer.

Market research interviewer vs census taker skills

Common market research interviewer skills

Telephone Interviews, 21%
Data Collection, 12%
Outbound Calls, 9%
Customer Service, 8%
Conduct Surveys, 5%
Conduct Market, 4%

Common census taker skills

Confidentiality Laws, 13%
Census Bureau, 13%
Paper Forms, 10%
US Census, 8%
Conduct Interviews, 8%
Customer Service, 7%

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Market Research Interviewer vs Census Taker

Updated January 8, 2025

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