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Market research interviewer vs field enumerator

The differences between market research interviewers and field enumerators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a market research interviewer and a field enumerator. Additionally, a market research interviewer has an average salary of $37,969, which is higher than the $35,935 average annual salary of a field enumerator.

The top three skills for a market research interviewer include telephone interviews, data collection and outbound calls. The most important skills for a field enumerator are confidentiality laws, data collection, and accuracy standards.

Market research interviewer vs field enumerator overview

Market Research InterviewerField Enumerator
Yearly salary$37,969$35,935
Hourly rate$18.25$17.28
Growth rate--
Number of jobs53,41944,747
Job satisfaction--
Most common degreeBachelor's Degree, 46%Bachelor's Degree, 48%
Average age4242
Years of experience22

Market research interviewer vs field enumerator salary

Market research interviewers and field enumerators have different pay scales, as shown below.

Market Research InterviewerField Enumerator
Average salary$37,969$35,935
Salary rangeBetween $26,000 And $54,000Between $21,000 And $60,000
Highest paying City--
Highest paying state--
Best paying company--
Best paying industry--

Differences between market research interviewer and field enumerator education

There are a few differences between a market research interviewer and a field enumerator in terms of educational background:

Market Research InterviewerField Enumerator
Most common degreeBachelor's Degree, 46%Bachelor's Degree, 48%
Most common majorBusinessBusiness
Most common collegeStanford UniversityUniversity of Pennsylvania

Market research interviewer vs field enumerator demographics

Here are the differences between market research interviewers' and field enumerators' demographics:

Market Research InterviewerField Enumerator
Average age4242
Gender ratioMale, 38.5% Female, 61.5%Male, 37.0% Female, 63.0%
Race ratioBlack or African American, 12.7% Unknown, 5.4% Hispanic or Latino, 22.3% Asian, 4.5% White, 54.1% American Indian and Alaska Native, 1.0%Black or African American, 12.4% Unknown, 5.3% Hispanic or Latino, 18.0% Asian, 5.3% White, 58.1% American Indian and Alaska Native, 0.9%
LGBT Percentage9%9%

Differences between market research interviewer and field enumerator duties and responsibilities

Market research interviewer example responsibilities.

  • Modify standard Nielsen script as required to achieve customer cooperation.
  • Call center environment, using Voxco for CATI computer aid telephone interview.
  • Conduct in-person screening/interviewing of different individuals of all age groups in select households using computer assist personal interviewing (CAPI).
  • Use influencing skills and techniques to overcome objections and maximize potential Nielsen family participation.

Field enumerator example responsibilities.

  • Work with and lead operators, effectively conveying information, ensuring successful wireline operation performance.
  • Identify housing units and update maps using GPS device; interview people when necessary.
  • Conduct in-person screening/interviewing of different individuals of all age groups in select households using computer assist personal interviewing (CAPI).
  • Work with and lead operators, effectively conveying information, ensuring successful wireline operation performance.

Market research interviewer vs field enumerator skills

Common market research interviewer skills
  • Telephone Interviews, 21%
  • Data Collection, 12%
  • Outbound Calls, 9%
  • Customer Service, 8%
  • Conduct Surveys, 5%
  • Conduct Market, 4%
Common field enumerator skills
  • Confidentiality Laws, 24%
  • Data Collection, 21%
  • Accuracy Standards, 16%
  • Quality Control Verification, 14%
  • USDA, 13%
  • GPS, 11%

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