How to hire a marketing and development manager

How to hire a marketing and development manager, step by step

Here's a step-by-step marketing and development manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a marketing and development manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new marketing and development manager
• Step 8: Go through the hiring process checklist

What does a marketing and development manager do?

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1. Identify your hiring needs

   Before you start hiring a marketing and development manager, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A marketing and development manager's background is also an important factor in determining whether they'll be a good fit for the position. For example, marketing and development managers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list shows salaries for various types of marketing and development managers.

   Type of Marketing And Development Manager	Description	Hourly rate
   Marketing And Development Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$27-63
   Manager, Field Marketing	A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently... Show more	$32-61
   Marketing Strategist	The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits... Show more	$25-57

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Project Management
   • Integrated Marketing
   • SEO
   • Marketing Collateral
   • Marketing Campaigns
   • Lead Generation
   • Customer Satisfaction
   • Revenue Growth
   • Business Development
   • Trade Shows
   • ROI
   • Email Marketing
   • Market Research

   Check all skills

   Responsibilities:

   • Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
   • Maintain organization social media including: website, Facebook and email blasts.
   • Develop web pages which increase the organic ranking (SEO) on web searches.
   • Implement campaigns for email, online advertising, SEO, and physical mail newsletters.
   • Create and maintain Facebook pages for specific affinity groups with update photos and news articles.
   • Create detailed marketing log as a means to track budget, ROI, resources, goals and all advertising projects.

   More marketing and development manager duties

3. Make a budget

   Including a salary range in the marketing and development manager job description is a good way to get more applicants. A marketing and development manager salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

   For example, the average salary for a marketing and development manager in Oklahoma may be lower than in Oregon, and an entry-level engineer typically earns less than a senior-level marketing and development manager. Additionally, a marketing and development manager with lots of experience in the field may command a higher salary as a result.

   Average marketing and development manager salary

   $88,689yearly

   $42.64 hourly rate

   ---

   Entry-level marketing and development manager salary

   $58,000 yearly salary

   Updated December 5, 2025

   Average marketing and development manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$123,636	$59
   2	New York	$110,019	$53
   3	New Jersey	$108,935	$52
   4	Pennsylvania	$97,261	$47
   5	Washington	$95,287	$46
   6	Ohio	$94,771	$46
   7	Virginia	$93,884	$45
   8	District of Columbia	$82,921	$40
   9	Massachusetts	$82,055	$39
   10	Utah	$79,702	$38
   11	Missouri	$76,152	$37
   12	Iowa	$76,012	$37
   13	Colorado	$73,680	$35
   14	Minnesota	$71,784	$35
   15	Texas	$71,363	$34
   16	Florida	$70,432	$34
   17	Tennessee	$69,250	$33
   18	South Dakota	$65,249	$31

   Average marketing and development manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Meta	$158,007	$75.96	250
   2	Dolby Laboratories	$145,525	$69.96
   3	Apple	$143,336	$68.91	23
   4	ServiceNow	$131,764	$63.35	9
   5	RSM US	$120,239	$57.81	73
   6	Amazon	$113,525	$54.58	642
   7	YASH Technologies	$104,310	$50.15
   8	Rockstar Games	$98,675	$47.44	3
   9	AccentCare	$87,127	$41.89	2
   10	Alliance Franchise Brands	$87,126	$41.89
   11	Dallas Mavericks	$86,226	$41.45
   12	loanDepot	$83,274	$40.04	2
   13	Arcosa	$79,617	$38.28	2
   14	The Christian Broadcasting Network	$77,813	$37.41
   15	Crestwood	$76,912	$36.98	1
   16	Saint Joseph's University	$75,931	$36.51	3
   17	Americorps	$74,285	$35.71	17
   18	UnitedHealth Group	$73,787	$35.47	19
   19	Pearson	$69,479	$33.40	57
   20	Shane	$65,769	$31.62	1

4. Writing a marketing and development manager job description

   A marketing and development manager job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a marketing and development manager job description:

   Marketing and development manager job description example

   Hiring Range: $111,930.00 - $139,910.00
   
   PLEASE NOTE: The hiring range applies to US-based employment and may be higher in certain US geographic locations.
   
   This foundations' relationship manager develops, builds, and manages a portfolio of high worth prospective and current foundations to meet Compassion's annual and long-term revenue goals. This relationship manager further builds complex, customized activities and campaigns to further engage foundations with Compassion's ministry objectives. At this career level, she or he leads or conducts major, complex revenue generating strategies for very large initiatives.
   
   What will you do?
   
   Maintains a personal relationship with Jesus Christ. Is a consistent witness for Jesus Christ, maintains a courteous, Christ-like attitude in dealing with people within and outside of Compassion, and faithfully upholds Compassion's ministry in prayer.Acts as an advocate to raise the awareness of the needs of children. Understands Christ's mandate to protect children. Commits to and prioritizes child protection considerations in all decision-making, tasks and activities across the ministry. Abides by all behavioral expectations in Compassion's Statement of Commitment to Child Protection and Code of Conduct. Reports any concerns of abuse, neglect or exploitation of children through Compassion's internal reporting process and appropriately supports responses to incidents if they occur.Uphold and engage in Compassion's core Cultural Behaviors.Serves as a leading relationship manager in a professional fundraising environment with particular emphasis on qualification, cultivation, solicitation, and stewardship of a complex portfolio of highly valuable donors and constituents of Compassion's ministry. Actively advances growth along all product lines and is accountable for achieving revenue goals established by leadership.Creatively crafts and customizes unique, complex fundraising and cultivation activities/campaigns targeted to high-value donors for the purpose of generating revenue, increasing retention, identifying prospects, and acquiring commitments/sponsorships.Advocates on behalf of Compassion's ministry of Christian child development to audiences such as current and prospective major donors, constituents, foundations, etc. Develops and executes on strategy to drive engagement and build strong relationships with planned portfolio of constituents through regular personal visits, phone calls, proposals, presentations, and other correspondence.Sets multi-faceted large scope fundraising forecasts. Sets strategy and timelines for each constituent relationship and qualified prospect in order to achieve fundraising goals. Develops framework for fundraising and stewardship reporting based on both internal use and constituent use.Serves as key participant and may lead Compassion tours and project visits, meetings, and special events. As appropriate, also includes constituents in visits and events.Frequently responsible for various types of speaking engagements in both small and large group settings advocating for Compassion or Children in need.Regularly coaches and provides expertise to other relationship managers in the Marketing Development discipline.
   
   What do you bring?
   Bachelor's Degree in a related field.Seven years Relevant experience working in the foundations segment of institutional giving .Certification from a nationally or internationally recognized organization in a related field preferred.
   
   *Equivalent education, training and/or certification may be substituted for experience and education shown above
   
   Will you travel?
   May be required to travel up to 30% of normal schedule
   
   #LI-CNB #LI-REMOTE

   Copy this example

   

5. Post your job

   To find marketing and development managers for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any marketing and development managers they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level marketing and development managers with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your marketing and development manager job on Zippia to find and recruit marketing and development manager candidates who meet your exact specifications.
   • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   Recruiting marketing and development managers requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new marketing and development manager

   Once you've found the marketing and development manager candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   Once that's done, you can draft an onboarding schedule for the new marketing and development manager. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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