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What does a regional product manager do?

Updated January 8, 2025
7 min read

Regional product managers maintain strong client relations to identify incremental revenue opportunities and ensure a competitive advantage. They support bidding situations and selling through exclusive authorized dealers, general contractors, and agents. Most of them analyze and review business reports, including inventory levels, sales results, and customer satisfaction. They may evaluate ROI before executing customer solutions based upon the feasibility. These managers must have analytical skills to gather information from various sources, leadership to directly correlate with a person's ability to lead others toward an accomplishment, and creativity.

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Regional product manager responsibilities

Here are examples of responsibilities from real regional product manager resumes:

  • Grow market share by creating total solutions to automate productivity and lower packaging costs through the technology of various OEM's.
  • Manage pipeline growth, forecasting, activity reporting and stage maturation utilizing online dedicate CRM.
  • Key business drivers are to improve quality, service delivery and ROI.
  • Evaluate ROI prior to implementing customer solutions base upon feasibility.
  • Negotiate competitive contracts with providers with minimal membership leverage, developing a viable network for commercial, Medicare and Medicaid sales.
  • Evangelize Linux and virtualization across the Americas.

Regional product manager skills and personality traits

We calculated that 12% of Regional Product Managers are proficient in Product Management, Product Line, and Market Research. They’re also known for soft skills such as Customer-service skills, Leadership skills, and Analytical skills.

We break down the percentage of Regional Product Managers that have these skills listed on their resume here:

  • Product Management, 12%

    Position requirements included sales, appraisal reviews, broker management, territory management, and product management to brokers.

  • Product Line, 12%

    Observed and rated new and experimental products for advancement and product line rationalization.

  • Market Research, 7%

    Identify required product features and technology through market research, customer interaction and competitive analysis.

  • Market Trends, 6%

    Provide detailed reporting; outlining market trends and competitive analysis to business unit leaders.

  • Customer Satisfaction, 6%

    Increased IMP customer satisfaction by 10% in more than 12 countries.

  • Product Development, 4%

    Manage issues and escalations end-to-end while correlating field issues back to product development and manufacturing.

Common skills that a regional product manager uses to do their job include "product management," "product line," and "market research." You can find details on the most important regional product manager responsibilities below.

Customer-service skills. The most essential soft skill for a regional product manager to carry out their responsibilities is customer-service skills. This skill is important for the role because "when helping to make a sale, sales managers must listen and respond to the customer’s needs." Additionally, a regional product manager resume shows how their duties depend on customer-service skills: "assist in marketing the casualty product line with customers in an assigned geographic region. "

Leadership skills. Another essential skill to perform regional product manager duties is leadership skills. Regional product managers responsibilities require that "sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals." Regional product managers also use leadership skills in their role according to a real resume snippet: "provided leadership, support, and expertise for research and development (r&d;) and field sales management. "

Analytical skills. regional product managers are also known for analytical skills, which are critical to their duties. You can see how this skill relates to regional product manager responsibilities, because "sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies." A regional product manager resume example shows how analytical skills is used in the workplace: "performed market analysis, identified opportunities, recommended quote strategies. "

Communication skills. regional product manager responsibilities often require "communication skills." The duties that rely on this skill are shown by the fact that "sales managers need to work with colleagues and customers, so they must be able to communicate clearly." This resume example shows what regional product managers do with communication skills on a typical day: "maintain company communication processes for margin and profit analysis, business developments / opportunities. "

See the full list of regional product manager skills

Compare different regional product managers

Regional product manager vs. Product lead

A product lead is responsible for monitoring the development of new products and services of an organization, starting from brand conceptualization to official market release and distribution. Product leads identify effective product management by conducting data analysis and evaluating market statistics of customer demands. They coordinate with the clients on their specifications and requirements, including the budget limit and timely deliverables. A product lead manages the brand promotion on media platforms, creating content that adheres to the target audience.

The annual salary of product leads is $6,900 higher than the average salary of regional product managers.While the two careers have a salary gap, they share some of the same responsibilities. Employees in both regional product manager and product lead positions are skilled in product management, product line, and market research.

While similarities exist, there are also some differences between regional product managers and product lead. For instance, regional product manager responsibilities require skills such as "oil gas," "market trends," "product training," and "trade shows." Whereas a product lead is skilled in "project management," "architecture," "digital marketing," and "cloud." This is part of what separates the two careers.

Product leads really shine in the hospitality industry with an average salary of $129,039. Comparatively, regional product managers tend to make the most money in the technology industry with an average salary of $118,295.On average, product leads reach higher levels of education than regional product managers. Product leads are 5.9% more likely to earn a Master's Degree and 0.5% more likely to graduate with a Doctoral Degree.

Regional product manager vs. Brand manager

A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.

A career as a brand manager brings a lower average salary when compared to the average annual salary of a regional product manager. In fact, brand managers salary is $14,139 lower than the salary of regional product managers per year.While the salary may differ for these jobs, they share a few skills needed to perform their duties. Based on resume data, both regional product managers and brand managers have skills such as "product line," "market research," and "market trends. "

Each career also uses different skills, according to real regional product manager resumes. While regional product manager responsibilities can utilize skills like "product management," "oil gas," "customer satisfaction," and "product training," brand managers use skills like "brand management," "digital marketing," "customer service," and "project management."

On average, brand managers earn a lower salary than regional product managers. Some industries support higher salaries in each profession. Interestingly enough, brand managers earn the most pay in the manufacturing industry with an average salary of $99,130. Whereas regional product managers have higher pay in the technology industry, with an average salary of $118,295.In general, brand managers achieve similar levels of education than regional product managers. They're 3.4% more likely to obtain a Master's Degree while being 0.5% less likely to earn a Doctoral Degree.

Regional product manager vs. Sales manager

Sales managers are responsible for leading the organization's sales team. They oversee the progress and performance of the whole team, set area assignments to team members, and set weekly or monthly quotas. Sales managers oversee training team members during onboarding and providing further coaching to help them achieve their goals. They manage the challenges that team members may meet and help mitigate any problems that come along the way. Sales managers also set the strategic direction of the sales team and follow through by ensuring that the team's activities are in line with the goals.

On average, sales managers earn lower salaries than regional product managers, with a $37,976 difference per year.regional product managers and sales managers both have job responsibilities that require similar skill sets. These similarities include skills such as "product line," "customer satisfaction," and "trade shows," but they differ when it comes to other required skills.

Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from regional product manager resumes include skills like "product management," "oil gas," "market research," and "market trends," whereas a sales manager is more likely to list skills in "sales performance," "crm," "sales process," and "work ethic. "

Most sales managers achieve a lower degree level compared to regional product managers. For example, they're 7.0% less likely to graduate with a Master's Degree, and 0.3% less likely to earn a Doctoral Degree.

Regional product manager vs. Product development manager

A product development manager spearheads the development of new products within a company. Most of the time, their responsibilities revolve around conducting marketing research and analysis to determine consumers' needs, coordinating with the product development team to come up with new ideas, proposing business plans to the executives, and creating prototypes. A product development manager must also present a cost analysis, produce progress reports, and address inquiries and concerns. Furthermore, as a manager, it is essential to lead and encourage the staff, all while adhering to the company's policies and regulations.

Product development managers typically earn higher pay than regional product managers. On average, product development managers earn a $1,509 higher salary per year.While their salaries may vary, regional product managers and product development managers both use similar skills to perform their duties. Resumes from both professions include skills like "product management," "product line," and "market research. "

Even though a few skill sets overlap between regional product managers and product development managers, there are some differences that are important to note. For one, a regional product manager might have more use for skills like "oil gas," "customer satisfaction," "product training," and "sales training." Meanwhile, some responsibilities of product development managers require skills like "project management," "customer service," "product design," and "java. "

The retail industry tends to pay the highest salaries for product development managers, with average annual pay of $107,708. Comparatively, the highest regional product manager annual salary comes from the technology industry.product development managers reach similar levels of education compared to regional product managers, in general. The difference is that they're 0.6% more likely to earn a Master's Degree, and 1.2% more likely to graduate with a Doctoral Degree.

Types of regional product manager

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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