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Retail advertising executive vs ad setter

The differences between retail advertising executives and ad setters can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a retail advertising executive, becoming an ad setter takes usually requires 2-4 years. Additionally, a retail advertising executive has an average salary of $74,594, which is higher than the $51,167 average annual salary of an ad setter.

The top three skills for a retail advertising executive include product knowledge, customer satisfaction and customer relationships. The most important skills for an ad setter are customer service, , and .

Retail advertising executive vs ad setter overview

Retail Advertising ExecutiveAd Setter
Yearly salary$74,594$51,167
Hourly rate$35.86$24.60
Growth rate10%3%
Number of jobs125,3222,016
Job satisfaction--
Most common degreeBachelor's Degree, 68%High School Diploma, 38%
Average age3948
Years of experience64

Retail advertising executive vs ad setter salary

Retail advertising executives and ad setters have different pay scales, as shown below.

Retail Advertising ExecutiveAd Setter
Average salary$74,594$51,167
Salary rangeBetween $54,000 And $102,000Between $24,000 And $104,000
Highest paying City--
Highest paying state--
Best paying company--
Best paying industry--

Differences between retail advertising executive and ad setter education

There are a few differences between a retail advertising executive and an ad setter in terms of educational background:

Retail Advertising ExecutiveAd Setter
Most common degreeBachelor's Degree, 68%High School Diploma, 38%
Most common majorBusinessBusiness
Most common collegeNorthwestern UniversityUniversity of Southern California

Retail advertising executive vs ad setter demographics

Here are the differences between retail advertising executives' and ad setters' demographics:

Retail Advertising ExecutiveAd Setter
Average age3948
Gender ratioMale, 46.5% Female, 53.5%Male, 19.6% Female, 80.4%
Race ratioBlack or African American, 3.3% Unknown, 4.7% Hispanic or Latino, 11.7% Asian, 7.5% White, 72.3% American Indian and Alaska Native, 0.4%Black or African American, 8.4% Unknown, 3.2% Hispanic or Latino, 14.8% Asian, 6.5% White, 66.5% American Indian and Alaska Native, 0.6%
LGBT Percentage10%13%

Differences between retail advertising executive and ad setter duties and responsibilities

Retail advertising executive example responsibilities.

  • Manage copywriting and spot production scheduling
  • Conduct regular analysis to determine advertising ROI and develop customize strategies for each restaurant market.
  • Balance branch and ATM nightly.
  • Assist customers in creating advertisements (including copywriting and market placement).

Ad setter example responsibilities.

  • Import & export EPS & PDF files into software.
  • Do in store merchandising of IRC's, tearpads, freezer clings, etc.
  • Coordinate product photography and design of all grocery circulars from several states.
  • Used lasers, levels and other measuring devices to set and check grades for construction.

Retail advertising executive vs ad setter skills

Common retail advertising executive skills
  • Product Knowledge, 41%
  • Customer Satisfaction, 17%
  • Customer Relationships, 16%
  • Business Development, 8%
  • Sales Management, 6%
  • Market Trends, 4%
Common ad setter skills
  • Customer Service, 100%

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