What is Customer Engagement?
Customer engagement is an ongoing relationship/interaction that a business maintains with its customers through various online or offline channels to attract and retain loyal customers and gathering valuable customer information that transcends the sales transaction. Highly engaged customers buy and promote more, and show more loyalty. Providing a high-quality customer experience is an important component in customer engagement strategy.
How is Customer Engagement used?
Zippia reviewed thousands of resumes to understand how customer engagement is used in different jobs. Explore the list of common job responsibilities related to customer engagement below:
- Perform customer service and selling through customer engagement and knowledge of merchandise.
- Create a world-class customer experience by providing passionate customer service and selling through customer engagement.
- Create a world-class customer experience by providing passionate customer service and selling through customer engagement.
- Provided passionate customer service and selling through customer engagement.
- Provided passionate customer service and selling through customer engagement.
- Create a world-class customer experience by providing passionate customer service and selling through customer engagement.
Are Customer Engagement skills in demand?
Yes, customer engagement skills are in demand today. Currently, 14,085 job openings list customer engagement skills as a requirement. The job descriptions that most frequently include customer engagement skills are team sports sales associate, footwear sales associate, and apparel sales associate.
How hard is it to learn Customer Engagement?
Based on the average complexity level of the jobs that use customer engagement the most: team sports sales associate, footwear sales associate, and apparel sales associate. The complexity level of these jobs is basic.
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What jobs can you get with Customer Engagement skills?
You can get a job as a team sports sales associate, footwear sales associate, and apparel sales associate with customer engagement skills. After analyzing resumes and job postings, we identified these as the most common job titles for candidates with customer engagement skills.
Team Sports Sales Associate
Job description:
Team Sports Sales Associate is responsible for creating a good customer service experience by engaging with the team sports department and other relevant stakeholders. They promote sporting equipment brands and their presentation. A team sports sales associate is always far-sighted, visionary, and tactful, and they can clearly visualize ideas and stories.
- Customer Engagement
- Merchandise Presentation
- Quality Customer Service
- Sales Floor
- Seasonal Promotions
- Warranty Sales
Footwear Sales Associate
Job description:
Footwear sales associates focus on improving sales of all footwear products of a company. The sales associate works with the advertisement and marketing team to develop strategies to increase sales, maximize customer reach, and create a brand people can trust. Responsibilities of a footwear sales associate include monitoring inventory and issuing order requests for the replenishment of supplies, communicating with manufacturers, and keeping the management up-to-date as to the performance of each product in the market.
- Cash Handling
- Apparel
- Customer Engagement
- Merchandise Presentation
- Customer Service
- Sales Floor
Apparel Sales Associate
Job description:
An apparel sales associate works with customers and makes sales. A sales associate's primary responsibility is to communicate with customers, answer their inquiries about the products, and promote its benefits to encourage a purchase. The apparel sales associate is expected to be knowledgeable about the company's products or services. The associate's other responsibilities are to develop sales techniques to encourage purchases, make a store inventory of products, and receive feedback and comments from customers. They will also work with the sales and marketing department.
- Cash Handling
- Customer Engagement
- Retail Sales
- Merchandise Presentation
- Customer Service
- Product Knowledge
Customer Experience Manager
Job description:
A customer experience manager (CEM) links the gap between the brand they work for and the customer. It is their job to ensure that customer experience is engaging, efficient, and effective. They make sure that customer satisfaction and loyalty rates increase, gaining more recommendations from those customers. Typically, they focus on designing & improving the customer experience. They also build solid relationships with clients that are fostered by collecting customer feedback in real-time and incorporate the feedback into the sales process to improve the overall customer experience.
- POS
- Customer Engagement
- Front End
- Product Knowledge
- Customer Care
- Customer Satisfaction
Customer Leader
Job description:
A customer leader is responsible for providing the highest customer service by addressing customers' inquiries and concerns and resolving complaints timely and efficiently. Customer leaders handle a team of customer service staff, requiring them to monitor their performance and maximize their productivity by organizing training to improve customer service skills. They conduct coaching to the team members to identify their challenges and areas of improvement by implementing strategic procedures and adjusting individual objectives as needed. A customer leader should have excellent leadership skills, especially on evaluating the team's goals and motivating the staff on their competencies and capabilities.
- Customer Engagement
- PET
- Front End
- Visualization
- Core Values
- Direct Reports
Manager Of Online Communications
Job description:
A manager of online communications oversees a company's digital activities, aiming to raise brand awareness and public interest. They typically work together with marketing and sales teams in creating online strategies and campaigns for product launches and sales. A manager of online communications' responsibilities includes performing market research and analysis, developing online materials, coordinating with content specialists and graphic designers, and monitoring the daily operations, resolving issues should any arise. Moreover, they must lead and encourage team members to reach goals while implementing the company's policies and regulations.
- Engagement Strategies
- Customer Engagement
- HTML
- Community Management
How much can you earn with Customer Engagement skills?
You can earn up to $34,831 a year with customer engagement skills if you become a team sports sales associate, the highest-paying job that requires customer engagement skills. Footwear sales associates can earn the second-highest salary among jobs that use Python, $24,305 a year.
| Job title | Average salary | Hourly rate |
|---|---|---|
| Team Sports Sales Associate | $34,831 | $17 |
| Footwear Sales Associate | $24,305 | $12 |
| Apparel Sales Associate | $29,897 | $14 |
| Customer Experience Manager | $75,178 | $36 |
| Customer Leader | $114,201 | $55 |
Companies using Customer Engagement in 2026
The top companies that look for employees with customer engagement skills are Dollar Tree, Family Dollar, and Wells Fargo. In the millions of job postings we reviewed, these companies mention customer engagement skills most frequently.
| Rank | Company | % of all skills | Job openings |
|---|---|---|---|
| 1 | Dollar Tree | 26% | 9,243 |
| 2 | Family Dollar | 12% | 7,238 |
| 3 | Wells Fargo | 11% | 2,451 |
| 4 | VF | 7% | 1,119 |
| 5 | The Children's Place | 6% | 340 |
2 courses for Customer Engagement skills
1. Customer Success How to Actively Engage Your Customers
Customer engagement is much more than having a call center or handling a complaint. It's about understanding people at a deeper, emotional level. You must learn to walk in their shoes to help them overcome the pain points they face in their everyday lives. Smart companies realize that in today's social era, customer engagement requires emotional connection. In this course you will learn how: · The Customer Engagement Value Chain drives profitable business growth • About the Seven Walls that separate you from your customers • Three simple words will change how you think about and act towards customers • Award winning singer songwriter Paul Simon learned how to listen like never before • The world's largest consumer products company started listening to their customers in an entirely new way • The Cleveland Clinic used empathy to revolutionize health care • Westin Hotels succeeded in a creating new segment through targeted engagement • Mercedes-Benz's leapt to the top of the automotive pack in customer satisfaction Every student who successfully completes this course will be equipped with new knowledge about your customers that can transform your company and your career...
2. Gamification - engage customers in your business!
Gamification: the hottest marketing trend - learn how to win new audiences and engage existing customers. LIMITED OFFER - 3 BONUSES INCLUDED IN COURSE! BONUS #1 - Full book about Gamification for FREE BONUS #2 - Certificate of getting this course done BONUS #3 - Great gamification idea! About the course You'll discover a series of handy tips and dozens of real examples of businesses that used gamification to great results. This course features both a wealth of expert knowledge and many fitting case studies that prove gamification is a necessary component in current marketing. We have years of hands-on experience in gamification, and would love to share it with you to help you design a gamification strategy tailor-made for your customers, whether your business is an online retail store, small local flower shop, advertising agency or barber's. Course is full of valuable tidbits and reliable knowledge that will let you understand your customers and their choices and approach them in a way that win their affection. As the average consumer becomes indifferent to standard advertisement, it's time you used something special and remarkable to get the results. Follow the emotions. If you're thinking of introducing a loyalty program, building up a brand identity or engaging customers in things they were avoiding before, there are two elements to remember about: the narrative and fun. They both underpin the aspect that drives customers: emotions. The best loyalty programs can engage clients in fun on a cerebral level. Good gamification engages you into wanting to achieve a goal. That's the thing you focus on: doing something. Rewards only come later. When you know what motivates your customers, you can offer them absorbing gamification that will encourage them to fight for a better status and appreciation in your company. Priority customer service? A lifelong discount on company products and priority unlimited access? What about being personally greeted by the chef in a prestigious restaurant? Customers are willing to do a lot to gain these privileges, and that's why you ought to give them a chance to do it. Go for it!...