Sonoma Media Investments CEO and leadership

Falk, a former publisher of the San Francisco Chronicle, served as president and chief executive of the San Francisco Chamber of Commerce from 2005 to 2012. Before joining the Chamber in 2005, Falk had extensive experience in the newspaper industry. Born in Lancaster, PA, he began his newspaper career with Lancaster Newspapers. He worked for newspapers in New York, Ohio, and Pennsylvania before joining Gannett Westchester Rockland Newspapers, NY, in 1982 where he planned and directed the startup of USA Today in the northern suburbs of New York City. He joined the San Francisco Chronicle in 1987 and held several key positions including circulation director and vice president/sales and marketing. In 1996 he was named President/CEO of the San Francisco Newspaper Agency, associate publisher in November 2000, and publisher and president of the San Francisco Chronicle in March 2003.

Bill Hooper started with Kenwood Investments in 2010 following a 26 year career with Clear Channel Outdoor. He started his career with Clear Channel’s predecessor company Foster and Kleiser in 1983 as a real estate representative in San Francisco. After holding several divisional positions with the company including senior management positions in Los Angeles, San Diego, San Antonio and San Francisco, he was promoted to Executive Vice President for Real Estate and Government Affairs at the company’s corporate office in Phoenix Arizona.

Bill is the former president of the California State Outdoor Advertising Association. He also served as a board member for the San Francisco and Oakland Chambers of Commerce, The Bay Area Council, Jr. Achievement of the Bay Area, the Outdoor Advertising Association of America, the Bay Area Society of Television, Advertising and Radio, the Sacramento Advertising Club, the San Leandro Chamber of Commerce and the Committee for a Drug Free California.

Bill is a graduate of California State University, Sacramento, and is married with two children.

Executive with extensive leadership experience in financial and operational management.

Professional competency in mergers and acquisitions, reorganization, continuous quality improvement information system development and business planning.

Proven ability of increasing cash flow and profits through implementation of aggressive pricing, cost reduction and expense control strategies.

Outstanding visionary and strategic planning skills with broad experience in enhancing productivity to impact the bottom line.

Financial management experience with capital and expense budgeting, profit and loss accountability, forecasting, auditing, business plan development, cost justification, and inventory control.

Effective communication, presentation, and negotiation skills achieving positive results.

Specialties: Mergers and Acquisitions, Cash flow forcasting, Budgeting and forecasting, GAAP implementaion and SEC reporting.

Troy Niday is a Chief Operations Officer at Sonoma Media Investments LLC and is based in Santa Rosa, California. He has worked as Assistant Circulation Director Circulation Planning & Analysis Manager at Arizona Republic, Executive Director of Operations at Alabama Media Group, and VP Operations VP Circulation Assistant Circulation Director at The Birmingham News Company. Troy studied at NEBRASKA WESLEYAN UNIVERSITY between 1981 and 1986.

Adam Bush is a Chief Revenue Strategist at Sonoma Media Investments LLC and is based in Santa Rosa, California. He has worked as Advertising Account Executive at LNP Media Group, Director at BENN, and Director of Advertising & Digital Initiatives at Pittsburgh Post Gazette. Adam studied at Robert Morris University between 1992 and 1994 and Millersville University between 1994 and 1996.

Jose del Castillo is a Chief Digital Revenue Officer at The Press Democrat and Chief Digital Revenue Officer at Sonoma Media Investments LLC and is based in Mill Valley, California. He has worked as Proprietor, President, Publisher & Editor at El Mensajero Newspaper; Sales Representative at IXSPA; and Regional Sales Manager at Miller Freeman. Jose attended Rutgers University between 1984 and 1988 and University of Notre Dame.