Advertising campaign manager vs advertising account manager

The differences between advertising campaign managers and advertising account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an advertising campaign manager and an advertising account manager. Additionally, an advertising account manager has an average salary of $75,431, which is higher than the $38,234 average annual salary of an advertising campaign manager.

The top three skills for an advertising campaign manager include account management, media sales and campaign performance. The most important skills for an advertising account manager are lead generation, sales presentations, and account management.

Advertising campaign manager vs advertising account manager overview

	Advertising Campaign Manager	Advertising Account Manager
Yearly salary	$38,234	$75,431
Hourly rate	$18.38	$36.26
Growth rate	10%	10%
Number of jobs	6,505	105,277
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 85%	Bachelor's Degree, 81%
Average age	39	39
Years of experience	6	6

Advertising campaign manager vs advertising account manager salary

Advertising campaign managers and advertising account managers have different pay scales, as shown below.

	Advertising Campaign Manager	Advertising Account Manager
Average salary	$38,234	$75,431
Salary range	Between $20,000 And $70,000	Between $50,000 And $112,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	Nevada
Best paying company	-	Microsoft
Best paying industry	-	Internet

Differences between advertising campaign manager and advertising account manager education

There are a few differences between an advertising campaign manager and an advertising account manager in terms of educational background:

	Advertising Campaign Manager	Advertising Account Manager
Most common degree	Bachelor's Degree, 85%	Bachelor's Degree, 81%
Most common major	Business	Business
Most common college	Northwestern University	Northwestern University

Advertising campaign manager vs advertising account manager demographics

Here are the differences between advertising campaign managers' and advertising account managers' demographics:

	Advertising Campaign Manager	Advertising Account Manager
Average age	39	39
Gender ratio	Male, 48.2% Female, 51.8%	Male, 42.5% Female, 57.5%
Race ratio	Black or African American, 3.3% Unknown, 4.7% Hispanic or Latino, 11.8% Asian, 7.5% White, 72.2% American Indian and Alaska Native, 0.4%	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.0% Asian, 7.6% White, 71.9% American Indian and Alaska Native, 0.4%
LGBT Percentage	10%	10%

Differences between advertising campaign manager and advertising account manager duties and responsibilities

Advertising campaign manager example responsibilities.

Engineer, manage and retain advance digital advertising campaigns across multi-platforms to maximize ROI.
Implement, manage NPRP s LinkedIn account, successfully create content and run advertising campaigns.
Handle all Microsoft & Facebook campaigns in MENA region & Pakistan.
Perform troubleshooting with GIF, JPG, SWF, FLV, third party custom HTML and JavaScrip creatives.
Make recommendations to internal and external clients regarding ppc and earn media for a more effective online presence and better placement.
Develop an effective project management process for trafficking and tracking all advertising materials through the appropriate compliance channels.

Advertising account manager example responsibilities.

Manage company website and client Facebook accounts to optimize brand promotion.
Manage copywriting and spot production scheduling
Negotiate advertising purchase contracts, respond to RFP's and maintain client relations to ensure effective ROI are delivered.
Support client's paid search and SEO efforts with data reporting and analysis.
Provide accounts marketing solutions through expert knowledge of market trends for advertising keys, with expectation of providing profitable ROI.
Conduct regular account appraisals to accelerate customer adoption by working closely with the customer to educate and assess cloud technology needs.

Advertising campaign manager vs advertising account manager skills

Common advertising campaign manager skills

Account Management, 42%
Media Sales, 38%
Campaign Performance, 8%
Marketing Campaigns, 2%
ROI, 2%
HTML, 2%

Common advertising account manager skills

Lead Generation, 10%
Sales Presentations, 9%
Account Management, 8%
PowerPoint, 7%
Campaign Performance, 7%
Digital Marketing, 7%

Advertising Campaign Manager vs. similar jobs

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Advertising Campaign Manager
Advertising Campaign Manager vs Advertising Account Manager

Updated January 8, 2025

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