Advertising campaign manager vs advertising director

The differences between advertising campaign managers and advertising directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an advertising campaign manager and an advertising director. Additionally, an advertising director has an average salary of $116,829, which is higher than the $38,234 average annual salary of an advertising campaign manager.

The top three skills for an advertising campaign manager include account management, media sales and campaign performance. The most important skills for an advertising director are digital marketing, b2b marketing, and SEO.

Advertising campaign manager vs advertising director overview

	Advertising Campaign Manager	Advertising Director
Yearly salary	$38,234	$116,829
Hourly rate	$18.38	$56.17
Growth rate	10%	10%
Number of jobs	6,505	16,270
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 85%	Bachelor's Degree, 80%
Average age	39	39
Years of experience	6	6

Advertising campaign manager vs advertising director salary

Advertising campaign managers and advertising directors have different pay scales, as shown below.

	Advertising Campaign Manager	Advertising Director
Average salary	$38,234	$116,829
Salary range	Between $20,000 And $70,000	Between $71,000 And $191,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	Nevada
Best paying company	-	Netflix
Best paying industry	-	Media

Differences between advertising campaign manager and advertising director education

There are a few differences between an advertising campaign manager and an advertising director in terms of educational background:

	Advertising Campaign Manager	Advertising Director
Most common degree	Bachelor's Degree, 85%	Bachelor's Degree, 80%
Most common major	Business	Business
Most common college	Northwestern University	Northwestern University

Advertising campaign manager vs advertising director demographics

Here are the differences between advertising campaign managers' and advertising directors' demographics:

	Advertising Campaign Manager	Advertising Director
Average age	39	39
Gender ratio	Male, 48.2% Female, 51.8%	Male, 52.7% Female, 47.3%
Race ratio	Black or African American, 3.3% Unknown, 4.7% Hispanic or Latino, 11.8% Asian, 7.5% White, 72.2% American Indian and Alaska Native, 0.4%	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.0% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4%
LGBT Percentage	10%	10%

Differences between advertising campaign manager and advertising director duties and responsibilities

Advertising campaign manager example responsibilities.

Engineer, manage and retain advance digital advertising campaigns across multi-platforms to maximize ROI.
Implement, manage NPRP s LinkedIn account, successfully create content and run advertising campaigns.
Handle all Microsoft & Facebook campaigns in MENA region & Pakistan.
Perform troubleshooting with GIF, JPG, SWF, FLV, third party custom HTML and JavaScrip creatives.
Make recommendations to internal and external clients regarding ppc and earn media for a more effective online presence and better placement.
Develop an effective project management process for trafficking and tracking all advertising materials through the appropriate compliance channels.

Advertising director example responsibilities.

Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.
Maintain and update social media sites such as Facebook, Instagram, and Google.
Develop and implement promotional campaigns for email, online advertising, SEO and direct mail.
Implement internet advertising strategies through social media, blogs, Facebook and twitter among others.
Direct a successful SEO and link-building campaign to increase the website's credibility and drive traffic with Google AdWords.
Create new revenue generating events, online programs, and print products that help clients to generate a measurable ROI.

Advertising campaign manager vs advertising director skills

Common advertising campaign manager skills

Account Management, 42%
Media Sales, 38%
Campaign Performance, 8%
Marketing Campaigns, 2%
ROI, 2%
HTML, 2%

Common advertising director skills

Digital Marketing, 28%
B2B Marketing, 13%
SEO, 3%
Account Executives, 3%
Graphic Design, 3%
Sales Reps, 2%

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Advertising Campaign Manager
Advertising Campaign Manager vs Advertising Director

Updated January 8, 2025

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