Advertising campaign manager vs campaign manager

The differences between advertising campaign managers and campaign managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an advertising campaign manager, becoming a campaign manager takes usually requires 2-4 years. Additionally, a campaign manager has an average salary of $78,890, which is higher than the $38,234 average annual salary of an advertising campaign manager.

The top three skills for an advertising campaign manager include account management, media sales and campaign performance. The most important skills for a campaign manager are digital marketing, email marketing, and email campaigns.

Advertising campaign manager vs campaign manager overview

	Advertising Campaign Manager	Campaign Manager
Yearly salary	$38,234	$78,890
Hourly rate	$18.38	$37.93
Growth rate	10%	8%
Number of jobs	6,505	12,293
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 85%	Bachelor's Degree, 78%
Average age	39	42
Years of experience	6	4

Advertising campaign manager vs campaign manager salary

Advertising campaign managers and campaign managers have different pay scales, as shown below.

	Advertising Campaign Manager	Campaign Manager
Average salary	$38,234	$78,890
Salary range	Between $20,000 And $70,000	Between $56,000 And $109,000
Highest paying City	-	Boston, MA
Highest paying state	-	Nevada
Best paying company	-	Apple
Best paying industry	-	Technology

Differences between advertising campaign manager and campaign manager education

There are a few differences between an advertising campaign manager and a campaign manager in terms of educational background:

	Advertising Campaign Manager	Campaign Manager
Most common degree	Bachelor's Degree, 85%	Bachelor's Degree, 78%
Most common major	Business	Political Science
Most common college	Northwestern University	Stanford University

Advertising campaign manager vs campaign manager demographics

Here are the differences between advertising campaign managers' and campaign managers' demographics:

	Advertising Campaign Manager	Campaign Manager
Average age	39	42
Gender ratio	Male, 48.2% Female, 51.8%	Male, 54.3% Female, 45.7%
Race ratio	Black or African American, 3.3% Unknown, 4.7% Hispanic or Latino, 11.8% Asian, 7.5% White, 72.2% American Indian and Alaska Native, 0.4%	Black or African American, 5.7% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4%
LGBT Percentage	10%	16%

Differences between advertising campaign manager and campaign manager duties and responsibilities

Advertising campaign manager example responsibilities.

Engineer, manage and retain advance digital advertising campaigns across multi-platforms to maximize ROI.
Implement, manage NPRP s LinkedIn account, successfully create content and run advertising campaigns.
Handle all Microsoft & Facebook campaigns in MENA region & Pakistan.
Perform troubleshooting with GIF, JPG, SWF, FLV, third party custom HTML and JavaScrip creatives.
Make recommendations to internal and external clients regarding ppc and earn media for a more effective online presence and better placement.
Develop an effective project management process for trafficking and tracking all advertising materials through the appropriate compliance channels.

Campaign manager example responsibilities.

Manage and optimize each Facebook account s campaign that run through ConnectAds to ensure success metrics are achieve.
Manage staff for weekly phone banks at NYC campaign headquarters.
Upload leads into CRM and conduct post event lead qualifying activities.
Organize and funnele incoming leads into SalesForce, and direct to proper sales channel.
Manage reporting for back office programs; measure & present KPIs quarterly to global stakeholders.
Establish and manage campaign office; manage volunteer staff; implement campaign and GOTV strategies.

Advertising campaign manager vs campaign manager skills

Common advertising campaign manager skills

Account Management, 42%
Media Sales, 38%
Campaign Performance, 8%
Marketing Campaigns, 2%
ROI, 2%
HTML, 2%

Common campaign manager skills

Digital Marketing, 13%
Email Marketing, 6%
Email Campaigns, 5%
Event Planning, 4%
Integrated Marketing, 4%
Marketing Campaigns, 4%

Advertising Campaign Manager vs. similar jobs

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Advertising Campaign Manager
Advertising Campaign Manager vs Campaign Manager

Updated January 8, 2025

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