Advertising campaign manager vs marketing & advertising manager

The differences between advertising campaign managers and marketing & advertising managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an advertising campaign manager and a marketing & advertising manager. Additionally, a marketing & advertising manager has an average salary of $89,519, which is higher than the $38,234 average annual salary of an advertising campaign manager.

The top three skills for an advertising campaign manager include account management, media sales and campaign performance. The most important skills for a marketing & advertising manager are digital marketing, channel marketing, and marketing campaigns.

Advertising campaign manager vs marketing & advertising manager overview

	Advertising Campaign Manager	Marketing & Advertising Manager
Yearly salary	$38,234	$89,519
Hourly rate	$18.38	$43.04
Growth rate	10%	10%
Number of jobs	6,505	85,446
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 85%	Bachelor's Degree, 74%
Average age	39	39
Years of experience	6	6

Advertising campaign manager vs marketing & advertising manager salary

Advertising campaign managers and marketing & advertising managers have different pay scales, as shown below.

	Advertising Campaign Manager	Marketing & Advertising Manager
Average salary	$38,234	$89,519
Salary range	Between $20,000 And $70,000	Between $60,000 And $131,000
Highest paying City	-	Menlo Park, CA
Highest paying state	-	California
Best paying company	-	Meta
Best paying industry	-	Real Estate

Differences between advertising campaign manager and marketing & advertising manager education

There are a few differences between an advertising campaign manager and a marketing & advertising manager in terms of educational background:

	Advertising Campaign Manager	Marketing & Advertising Manager
Most common degree	Bachelor's Degree, 85%	Bachelor's Degree, 74%
Most common major	Business	Business
Most common college	Northwestern University	Northwestern University

Advertising campaign manager vs marketing & advertising manager demographics

Here are the differences between advertising campaign managers' and marketing & advertising managers' demographics:

	Advertising Campaign Manager	Marketing & Advertising Manager
Average age	39	39
Gender ratio	Male, 48.2% Female, 51.8%	Male, 45.3% Female, 54.7%
Race ratio	Black or African American, 3.3% Unknown, 4.7% Hispanic or Latino, 11.8% Asian, 7.5% White, 72.2% American Indian and Alaska Native, 0.4%	Black or African American, 3.3% Unknown, 4.7% Hispanic or Latino, 11.7% Asian, 7.5% White, 72.5% American Indian and Alaska Native, 0.4%
LGBT Percentage	10%	10%

Differences between advertising campaign manager and marketing & advertising manager duties and responsibilities

Advertising campaign manager example responsibilities.

Engineer, manage and retain advance digital advertising campaigns across multi-platforms to maximize ROI.
Implement, manage NPRP s LinkedIn account, successfully create content and run advertising campaigns.
Handle all Microsoft & Facebook campaigns in MENA region & Pakistan.
Perform troubleshooting with GIF, JPG, SWF, FLV, third party custom HTML and JavaScrip creatives.
Make recommendations to internal and external clients regarding ppc and earn media for a more effective online presence and better placement.
Develop an effective project management process for trafficking and tracking all advertising materials through the appropriate compliance channels.

Marketing & advertising manager example responsibilities.

Manage day-to-day relationships with outside partners and agencies adhering to strict marketing budget for maximum effectiveness and ROI.
Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
Major accomplishments include spear-heading European and Canadian online display, SEO, and SEM strategic programs.
Gather Facebook statistics from gym s profile.
Used Facebook as a form of social media to connect to current customers as well as attract a new clientele basis.
Implement project management software for accurate tracking of projects, procedures and files and potential capabilities for future work and ROI.

Advertising campaign manager vs marketing & advertising manager skills

Common advertising campaign manager skills

Account Management, 42%
Media Sales, 38%
Campaign Performance, 8%
Marketing Campaigns, 2%
ROI, 2%
HTML, 2%

Common marketing & advertising manager skills

Digital Marketing, 25%
Channel Marketing, 8%
Marketing Campaigns, 8%
CRM, 5%
Marketing Analytics, 5%
Market Research, 4%

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Advertising Campaign Manager
Advertising Campaign Manager vs Marketing & Advertising Manager

Updated January 8, 2025

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