Advertising campaign manager vs promotion manager

The differences between advertising campaign managers and promotion managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an advertising campaign manager and a promotion manager. Additionally, a promotion manager has an average salary of $76,152, which is higher than the $38,234 average annual salary of an advertising campaign manager.

The top three skills for an advertising campaign manager include account management, media sales and campaign performance. The most important skills for a promotion manager are powerpoint, facebook, and press releases.

Advertising campaign manager vs promotion manager overview

	Advertising Campaign Manager	Promotion Manager
Yearly salary	$38,234	$76,152
Hourly rate	$18.38	$36.61
Growth rate	10%	10%
Number of jobs	6,505	8,515
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 85%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	6	6

Advertising campaign manager vs promotion manager salary

Advertising campaign managers and promotion managers have different pay scales, as shown below.

	Advertising Campaign Manager	Promotion Manager
Average salary	$38,234	$76,152
Salary range	Between $20,000 And $70,000	Between $49,000 And $116,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	eBay
Best paying industry	-	Pharmaceutical

Differences between advertising campaign manager and promotion manager education

There are a few differences between an advertising campaign manager and a promotion manager in terms of educational background:

	Advertising Campaign Manager	Promotion Manager
Most common degree	Bachelor's Degree, 85%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	Northwestern University	Northwestern University

Advertising campaign manager vs promotion manager demographics

Here are the differences between advertising campaign managers' and promotion managers' demographics:

	Advertising Campaign Manager	Promotion Manager
Average age	39	39
Gender ratio	Male, 48.2% Female, 51.8%	Male, 45.5% Female, 54.5%
Race ratio	Black or African American, 3.3% Unknown, 4.7% Hispanic or Latino, 11.8% Asian, 7.5% White, 72.2% American Indian and Alaska Native, 0.4%	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.2% Asian, 7.6% White, 71.6% American Indian and Alaska Native, 0.4%
LGBT Percentage	10%	10%

Differences between advertising campaign manager and promotion manager duties and responsibilities

Advertising campaign manager example responsibilities.

Engineer, manage and retain advance digital advertising campaigns across multi-platforms to maximize ROI.
Implement, manage NPRP s LinkedIn account, successfully create content and run advertising campaigns.
Handle all Microsoft & Facebook campaigns in MENA region & Pakistan.
Perform troubleshooting with GIF, JPG, SWF, FLV, third party custom HTML and JavaScrip creatives.
Make recommendations to internal and external clients regarding ppc and earn media for a more effective online presence and better placement.
Develop an effective project management process for trafficking and tracking all advertising materials through the appropriate compliance channels.

Promotion manager example responsibilities.

Manage social media and online PPC campaigns.
Manage ecommerce marketing for SEO, paid search, affiliate marketing and online advertising.
Lead new product launches, event marketing, sweepstakes, FSI's, demos and sampling.
Manage and allocate the divisions POS material to ensure that programs fulfill the needs of all local markets.
Manage social media presence using Facebook to improve organizational awareness and increase membership and participation.
Develop and manage marketing activity ROI reporting system, specifically to measure community outreach, public relations and employee effectiveness.

Advertising campaign manager vs promotion manager skills

Common advertising campaign manager skills

Account Management, 42%
Media Sales, 38%
Campaign Performance, 8%
Marketing Campaigns, 2%
ROI, 2%
HTML, 2%

Common promotion manager skills

PowerPoint, 9%
Facebook, 6%
Press Releases, 6%
ROI, 5%
Promotional Campaigns, 5%
Promotional Materials, 4%

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Advertising Campaign Manager
Advertising Campaign Manager vs Promotion Manager

Updated January 8, 2025

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