Booking agent vs athlete marketing agent

The differences between booking agents and athlete marketing agents can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a booking agent and an athlete marketing agent. Additionally, an athlete marketing agent has an average salary of $51,266, which is higher than the $38,935 average annual salary of a booking agent.

The top three skills for a booking agent include booking, inbound calls and outbound calls. The most important skills for an athlete marketing agent are marketing campaigns, athletic events, and promotional materials.

Booking agent vs athlete marketing agent overview

	Booking Agent	Athlete Marketing Agent
Yearly salary	$38,935	$51,266
Hourly rate	$18.72	$24.65
Growth rate	6%	19%
Number of jobs	26,286	94,406
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 60%	Bachelor's Degree, 88%
Average age	44	44
Years of experience	2	2

Booking agent vs athlete marketing agent salary

Booking agents and athlete marketing agents have different pay scales, as shown below.

	Booking Agent	Athlete Marketing Agent
Average salary	$38,935	$51,266
Salary range	Between $24,000 And $62,000	Between $44,000 And $59,000
Highest paying City	-	-
Highest paying state	-	-
Best paying company	-	-
Best paying industry	-	-

Differences between booking agent and athlete marketing agent education

There are a few differences between a booking agent and an athlete marketing agent in terms of educational background:

	Booking Agent	Athlete Marketing Agent
Most common degree	Bachelor's Degree, 60%	Bachelor's Degree, 88%
Most common major	Business	Business
Most common college	Northwestern University	Northwestern University

Booking agent vs athlete marketing agent demographics

Here are the differences between booking agents' and athlete marketing agents' demographics:

	Booking Agent	Athlete Marketing Agent
Average age	44	44
Gender ratio	Male, 47.6% Female, 52.4%	Male, 62.2% Female, 37.8%
Race ratio	Black or African American, 7.9% Unknown, 4.5% Hispanic or Latino, 14.3% Asian, 8.2% White, 64.8% American Indian and Alaska Native, 0.2%	Black or African American, 7.8% Unknown, 4.7% Hispanic or Latino, 14.4% Asian, 8.2% White, 64.7% American Indian and Alaska Native, 0.3%
LGBT Percentage	20%	20%

Differences between booking agent and athlete marketing agent duties and responsibilities

Booking agent example responsibilities.

Attain media/marketing opportunities for NFL clients such as (interviews, autograph signings and appearances . )
Generate fresh leads through outbound telemarketing.
Market Medicare on a group basis to businesses.
Coordinate nightly live music, DJ's and other entertainment.
Market UFC fighters through social media and relevant media publications.
Pull double duties by working the security or bartending positions as needed.

Athlete marketing agent example responsibilities.

Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
Create posters and flyers to promote events using Photoshop
Coordinate web-base marketing campaigns including copywriting, proofreading and collaborating with designers to insure all materials are in-line with brand standards.
Coordinate web-base marketing campaigns including copywriting, proofreading and collaborating with designers to insure all materials are in-line with brand standards.

Booking agent vs athlete marketing agent skills

Common booking agent skills

Booking, 64%
Inbound Calls, 3%
Outbound Calls, 3%
Photo Shoots, 2%
Travel Arrangements, 2%
Press Releases, 2%

Common athlete marketing agent skills

Marketing Campaigns, 34%
Athletic Events, 21%
Promotional Materials, 16%
Photoshop, 14%
NCAA, 14%

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Booking Agent
Booking Agent vs Athlete Marketing Agent

Updated January 8, 2025

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