Associate Director, Consumer Marketing - OTC (Eye Care)
Irvine, CA jobs
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas - immunology, oncology, neuroscience, and eye care - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at *************** Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.
Job Description
The Associate Director, Consumer Marketing serves as the patient, brand, and product subject matter expert for Over-The-Counter (OTC) consumer business, driving overall brand performance through strategic, data-driven marketing across varied channels. Lead cross-functional collaboration and external agency management, implementing eCommerce strategies to bolster online reach, and consumer engagement.
Key Responsibilities
Lead brand strategy evolution, including value proposition, positioning, segmentation, and omni-channel strategy, with integration of eCommerce.
Direct development and execution of creative consumer marketing tactics and omnichannel campaigns-including TV, digital, social, website, CRM, and eCommerce platforms.
Collaborate extensively with external agencies and a broad range of internal stakeholders to ensure consistency, compliance, and excellence in brand messaging and marketing execution.
Drive brand annual planning, representing direct-to-consumer (DTC) needs foremost, while ensuring digital commerce initiatives are incorporated as supportive growth channels.
Oversee measurement, analytics, and optimization of marketing performance. Utilize KPIs for continuous campaign improvement and innovation.
Support business development opportunities, leverage digital and eCommerce data insights, and provide ad hoc competitive analyses as needed.
Advise senior leadership on market challenges and opportunities, offering creative thought leadership for consumer marketing and eCommerce initiatives.
Qualifications
Bachelor's Degree required.
Proven marketing experience with increased proficiency in all marketing skills.
Previous cross franchise/cross channel marketing experience preferred.
Preferred Qualifications
BA/BS required; MBA preferred.
8+ years of consumer marketing experience with a strong preference for pharma and CPG experience; eCommerce expertise is valuable.
Deep knowledge of brand management, omni-channel approaches, and campaign development.
Track record of managing multi-agency partnerships and influencing across a matrixed organization.
Strategic thinker with strong planning, organization, attention to detail, and execution skills.
Intellectual curiosity and ability to generate new ideas for consumer engagement and growth-across both traditional and digital touchpoints.
Experience with financial planning, campaign metrics, and business analysis is a plus.
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at thetime of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location,and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.
This job is eligible to participate in our long-term incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of anybonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's soleand absolute discretion unless and until paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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Digital & Social Listening Manager
Orlando, FL jobs
The Manager of the Digital Listening Center (DLC) will lead the development and execution of an enterprise-wide digital and social media listening strategy. This role is responsible for transforming digital data into meaningful insights that inform brand strategy, service design, and stakeholder-focused decision-making. The ideal candidate is a data-driven strategist who excels at interpreting complex datasets and translating them into clear, actionable recommendations.
This is a high-visibility role requiring proactive intelligence gathering, strong cross-functional collaboration, and the ability to synthesize nuanced digital signals. The position reports to senior leadership within the Reputation Management function.
Key Responsibilities
Strategic Program Development
Build and implement a comprehensive digital and social media listening strategy from the ground up.
Launch and operationalize a centralized Digital Listening Center (DLC), including infrastructure, workflows, and reporting frameworks.
Manage relationships with listening platform vendors and ensure platform configurations meet organizational needs.
Monitor public response to campaigns, product/service launches, and media coverage to measure impact and optimize messaging.
Analyze sentiment, share of voice, conversation drivers, and emerging trends to generate actionable insights.
Produce recurring and ad-hoc reports for cross-functional stakeholders.
Benchmark brand reputation and audience perception against competitors and industry standards.
Translate digital signals (social media, reviews, forums, news, etc.) into predictive insights that support enterprise strategy, brand health, and customer experience.
Develop a consolidated dashboard that surfaces key indicators such as consumer sentiment, brand mentions, competitive activity, and early-warning issues.
Partner with cross-functional teams to integrate listening insights into organizational decision-making.
Department Operations & Leadership
Support the strategic vision set by senior leaders within Omnichannel Strategy and Reputation Management.
Participate in an on-call rotation (evenings, weekends, holidays) to ensure continuous monitoring and timely issue escalation.
Oversee daily DLC operations, including real-time monitoring, triage, and escalation of reputational or operational risks.
Provide coaching, training, mentorship, and career development for team members and direct reports.
Required Knowledge & Skills
Deep familiarity with the digital landscape, including:
Social media service recovery and reputation management best practices
Third-party review platforms
Social listening and reputation management tools (e.g., Meltwater, Sprout, Press Ganey, Dataminr)
Major social media platforms: Facebook, X, Instagram, YouTube, Pinterest, LinkedIn, TikTok, Reddit, and emerging channels
Strong understanding and practical use of AI in digital analysis.
Ability to remain composed under pressure and manage sensitive or emotionally charged content with professionalism.
Proven track record managing multiple large-scale projects in a fast-paced environment with competing priorities.
Advanced analytical skills with the ability to interpret and simplify complex data for diverse audiences.
Exceptional written and verbal communication skills, including experience presenting to senior and executive stakeholders.
Proficiency in both Mac and Windows environments, including Microsoft Outlook, Word, Excel, PowerPoint, Teams, and related tools.
Preferred Skills
Knowledge of crisis and emergency communication protocols.
Familiarity with clinical, operational, or regulatory aspects of the healthcare industry (or similarly complex, highly regulated environments).
Education & Experience
Bachelor's degree in Marketing, Business, Communications, Public Relations, or a related field.
7+ years of experience in relevant digital, communications, or analytics fields.
5+ years of experience managing enterprise-level listening tools and platforms.
3+ years of leadership experience, including team management or cross-functional project leadership.
Sr. Marketing Strategist
West Palm Beach, FL jobs
Job Title: Senior Marketing Strategist
Local residents only / No relocation
) 3 days onsite/2 days remote
Employment Type: Full-Time
Salary: $90,000 - $120,000
About the Company
Our client is a fast-growing startup on a mission to revolutionize product development and eCommerce. We transform bold, innovative ideas into consumer products that delight customers and disrupt markets. As we build the future of eCommerce, we're looking for a strategic thinker who thrives on research, insights, and data-driven planning.
About the Role
We're seeking a Senior Marketing Strategist who excels at researching demographics, industry trends, and market dynamics to develop strategic marketing plans that drive growth. This role is perfect for someone who combines analytical rigor with creative vision to craft strategies that resonate with target audiences and position products for success.
Key Responsibilities
Conduct in-depth research on consumer demographics, industry benchmarks, and emerging market trends to inform marketing strategies.
Develop comprehensive go-to-market plans for new product launches and seasonal campaigns.
Analyze competitive landscapes and identify opportunities for differentiation and growth.
Collaborate with cross-functional teams (product, creative, sales) to align marketing strategies with business objectives.
Create audience segmentation models and optimize messaging for maximum engagement.
Monitor campaign performance and provide actionable insights to improve ROI and customer acquisition.
Stay ahead of industry innovations and recommend strategic pivots based on market intelligence.
Qualifications
7+ years of marketing experience, with at least 3 years in a strategic or research-focused role.
Proven ability to translate data and insights into actionable marketing plans.
Strong understanding of consumer behavior, eCommerce, and CPG dynamics.
Expertise in market research tools, analytics platforms, and trend forecasting.
Exceptional communication and presentation skills.
Bachelor's degree in Marketing, Business, or related field
What We Offer
Opportunity to join a high-growth startup at a pivotal stage.
Creative freedom and ownership of strategic initiatives.
Gorgeous office with intercoastal views (3 days onsite / 2 days remote).
Competitive salary and benefits, including $1,000 monthly healthcare stipend and 3 weeks PTO.
Brand Marketing Specialist
Morris, NJ jobs
is hybrid ONSITE 2-3 days/MONTH in Morris County NJ***
Robert Half's retail client is seeking a Brand Marketing Specialist for a 6-month contract to support the Marketing Director in developing and executing marketing programs across multiple channels. This role involves market analysis, eCommerce asset creation, project management, and cross-functional collaboration. The ideal candidate is analytical, creative, and thrives in a fast-paced environment.
This position is hybrid ONSITE 2-3 days/MONTH in Morris County NJ
*Please note that this role is focused on brand and product marketing with minimal digital and ecommerce responsibilities
Position: Brand Marketing Specialist
About the Role:
We are seeking a performance-driven, collaborative, and creative Brand Marketing Specialist to join our team. In this role, you will work across all aspects of marketing, supporting brand strategy, executing campaigns, and ensuring alignment with business objectives.
Key Responsibilities:
Conduct market and brand analysis to inform strategy
Develop and execute eCommerce assets with internal and external design teams
Manage artwork briefs and design development
Monitor competitive activity through trade visits and online audits
Translate research into actionable consumer insights
Oversee projects from planning to execution and assessment
Create and evaluate marketing materials while maintaining brand guidelines
Write, proofread, and edit content across various mediums
Prepare persuasive presentations and lead delegated initiatives
Collaborate with cross-functional teams and manage vendor relationships
Qualifications:
Bachelor's degree in Business, Communications, or related field
1-2 years of experience in consumer goods marketing (internship/co-op accepted)
Strong analytical, organizational, and project management skills
Creative mindset with entrepreneurial spirit
Excellent written and verbal communication skills
Proficiency in Microsoft Office Suite
Ability to thrive in a fast-paced, dynamic environment
Work on an iconic category leader, bring your ideas to life, and collaborate with passionate professionals in a supportive environment.
Marketing Strategy-Program Management-Executive Director-Marketing Services Transformation
Columbus, OH jobs
JobID: 210686106 JobSchedule: Full time JobShift: Base Pay/Salary: New York,NY $152,000.00-$245,000.00 This team is responsible for working with Product and Technology and the marketing teams to build and manage marketing enhancement Backlog. Responsible for communicating roadmap, participating in discovery sessions, and managing change. Will present progress to Senior Leaders across Consumer and Community Banking marketing, collaborate with transformation office on new opportunities and manage AI implementation programs.
As the Marketing Strategy-Program Management-Executive Director on the Marketing Services Transformation team, you should be a visionary and an accomplished Marketing Program Manager with deep expertise in technology, product backlog management, and potential AI expertise. You will lead high-impact, cross-functional programs, driving innovation and operational excellence across Marketing channels. You will possess advanced leadership and presentation skills, a proven ability to manage complex product portfolios, and a track record of delivering transformative business results.
Job Responsibilities
* Provide oversight and strategic direction for large-scale, multifaceted programs that advance organizational objectives and marketing transformation.
* Oversee the management of product backlogs, ensuring prioritization aligns with business goals and market opportunities. Champion the adoption of cutting-edge technologies, including AI and automation, to drive competitive advantage.
* Lead the end-to-end delivery of complex programs, from ideation through execution, change management, and post-launch performance analysis.
* Translate high-level business requirements into actionable strategies and detailed roadmaps, integrating cross-product evaluation, impact analysis, and risk management.
* Present program updates, strategic recommendations, and risk assessments to C-suite executives and CMOs, leveraging advanced presentation skills to influence decision-making.
* Build and maintain strong relationships with senior leaders, technology partners, and key stakeholders to ensure alignment and successful program outcomes.
* Drive the integration of AI solutions and digital transformation initiatives, fostering a culture of innovation and continuous improvement.
* Mentor senior program/project managers, product owners, and business analysts, promoting best practices in agile methodologies, technology adoption, and leadership.
* Proactively identify, assess, and mitigate risks, navigating ambiguity and leading the organization through change with resilience and strategic foresight.
Required qualifications, capabilities, and skills
* Minimum of 10 years of progressive experience in program or product management, with significant exposure to technology-driven environments and executive leadership.
* Bachelor's degree (BA/BS) in Business, Technology, Engineering, or a related field.
* Demonstrated expertise in product backlog management, agile methodologies (e.g., JIRA, Confluence), and technology transformation.
* Proven experience implementing AI solutions and automation strategies within large organizations.
* Exceptional analytical, strategic thinking, and decision-making skills, with the ability to translate complex requirements into actionable plans.
* Advanced presentation and communication skills, with a history of influencing executive stakeholders and driving consensus at the highest levels.
* Strong leadership, relationship building, and organizational skills, with a track record of mentoring senior teams and fostering a culture of innovation.
* Deep understanding of risk management, crisis resolution, and change management in dynamic, fast-paced environments.
Preferred qualifications, capabilities, and skills
* Master's degree, MBA, or equivalent advanced degree strongly preferred.
* Extensive experience leading digital transformation initiatives and managing complex, multi-product portfolios.
* Advanced knowledge of AI, machine learning, and emerging technology trends.
* Proven ability to deliver measurable business results through strategic program management and technology adoption.
* Expertise in Adobe Products and content supply chain implementation.
Auto-ApplyMarketing Campaign Workflow, Product Director - Executive Director
Columbus, OH jobs
Ignite your passion for product innovation by leading customer-centric development, inspiring solutions, and shaping the future with your strategic vision and influence. As a Product Director in the Marketing Automation Platforms Workflow team, you lead innovation through the development of products and features that delight customers. As a leader on the team, you leverage your advanced capabilities to challenge traditional approaches, remove barriers to success, and foster a culture of continuous innovation that helps inspire cross-functional teams create groundbreaking solutions that address customer needs.
Job responsibilities
Oversees the product roadmap, vision, development, execution, risk management, and business growth targets
Leads the entire product life cycle through planning, execution, and future development by continuously adapting, developing new products and methodologies, managing risks, and achieving business targets like cost, features, reusability, and reliability to support growth
Coaches and mentors the product team on best practices, such as solution generation, market research, storyboarding, mind-mapping, prototyping methods, product adoption strategies, and product delivery, enabling them to effectively deliver on objectives
Owns product performance and is accountable for investing in enhancements to achieve business objectives
Monitors market trends, conducts competitive analysis, and identifies opportunities for product differentiation
Leads, hires, grows, and runs a tight-knit Product team with strong team dynamics and know-how to leverage strengths across the team while providing mentorship, guidance, and driving overall engagement for each team member's performance
Engages with cross-functional partners across the organization to lead, align, and maintain productive partnerships throughout the lifecycle
Is a lead voice in senior leadership forums to provide clear updates, drive strategic decisions and alignment, and champion the village of work being done
Drives meaningful and tangible strategic discussions as we build out a phase roadmap and sequenced approach that accounts for business and technical complexities
Partners with technology to build out needed scrum teams, build deep engagement, and then deliver high quality product
Keeps an eye out for target state as we build iteratively and juggle several moving pieces across many different organizations; proactively sense for future opportunities for the product and capabilities needed for evolution of the offers space
Required qualifications, capabilities, and skills
8+ years of experience or equivalent expertise delivering products, projects, or technology applications
Extensive knowledge of the product development life cycle, technical design, and data analytics
Proven ability to influence the adoption of key product life cycle activities including discovery, ideation, strategic development, requirements definition, and value management
Experience driving change within organizations and managing stakeholders across multiple functions
Strong tangible experience working heavily with a wide range of cross-functional partners on a daily basis and leveraging those relationships for excellent work product
Extensive knowledge and skill leading engagements with risk and controls teams
Expertise and comfort building out and owning a roadmap, backlog, and full end-to-end execution - overall comfort and adherence to Agility principles
Passionate and vocal, balanced with a willingness to learn and collaborate and work across all levels and backgrounds
Ability to influence stakeholders with diverse points of view and maintain grounded and productive discussions, including senior leadership level audience
Structured thinker, effective communicator, concise and impactful with excellent written and oral communication skills;
Demonstrated ability to manage tight delivery timelines and calmness under intense pressure;
Preferred qualifications, capabilities, and skills
Recognized thought leader within a related field
Martech experience
Experience with Camunda BPMN; Pega; Adobe Workfront; AI
Expertise with the Atlassian suite
Experience with executive communications
Auto-ApplyManager, Category Management - Marketing & Promotions
New York, NY jobs
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.
Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
Global Supply Management (GSM) is responsible for helping Amex maximize the purchasing power of over $11B of third party spend. We provide strategic consultation to the business and provide end to end procurement services. We maximize the purchasing power of the Company to drive the best value from our supplier base which then frees up investment capacity for the Blue Box. GSM, together with our business partners manages the supplier strategy for the Company, identifying and on-boarding new suppliers, realizing significant cost saves and revenue generation relating to working with Global Commercial Services and Global Merchant Services to increase billings and merchant coverage and ensuring an optimal user experience for Amex employees and suppliers.
Global Supply Management (GSM) is responsible for helping American Express maximize its purchasing power, of which over $3B is focused on the marketing and promotions (M&P) category. The Category Manager role is to help develop and grow relationships with business partners to understand objectives, key priorities, and opportunities. Additionally, they will develop strategic, forward-thinking plans with multi-year value generating initiatives to enable business success. This is a global role supporting all American Express customer segments across multiple sub-categories such as creative, media, print, and marketing services.
The successful candidate will develop and growth of relationships with business partners to understand objectives, key priorities, and opportunities while leading a cross-functional team to develop strategic, forward-thinking strategies with multi-year value generating initiatives to enable business success.
Responsibilities will at a high level, include:
* Lead the development and growth of strong relationships with business partners to gain business unit knowledge, understand goals, and help identify issues and potential opportunities (e.g., influence requirements, educate business how to capture the most value from supplier relations); with a customer first mindset and strategy.
* Develop strategic, forward thinking global category plans with multi-ear value generating sourcing initiatives to enable the business success.
* Bring external insights, innovative ideas, and an enterprise view on market trends, competitive landscape value generation and strategic sourcing opportunities.
* Create strategy on best practices around supplier and services based on both internal conditions and plans as well as industry trends. This includes but is not limited to price, scope, performance and right sourcing.
* Build strong partnerships with select strategic suppliers and manage them effectively.
* Develop a category review cycle to refresh strategy and ensure alignment with business partners on a regular basis.
* Monitor total spend across the business to leverage global spend where applicable.
* Act as a point of contact for select business partners.
* Ability to travel 10%
Minimum Qualifications:
* 5+ years of extensive, broad-based strategic sourcing and/ or category management experience.
* Strong critical thinking and planning skills, balanced with proven track record of delivering tangible results in complex, global and matrix work environment.
* Excellent relationship management and communication skills with ability to collaborate and influence across levels with internal and external partners (including senior executives) globally. Proven ability to engage and maintain senior partner relationships.
* Proven track record of data analysis to develop insights and recommendations, solve business challenges, improve customer experience and bottom-line results.
* Strong leadership skills and commitment to collaborating and partnering with customers, colleagues and key collaborators to deliver high-quality output with limited resources.
* Positive attitude, ability to work in a fluid, fast paced, and at times unstructured environment and maintain flexibility to meet the changing needs of the customers, business units and the organization.
* Bachelor's degree Required.
Preferred Qualifications:
* Experience in Procurement, Marketing and Promotions or related field a plus.
* Financial acumen experience with standard accounting treatment.
* Project management skills: to manage sourcing events, contract renewals, system/ process changes.
Salary Range: $89,250.00 to $150,250.00 annually + bonus + benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
* Competitive base salaries
* Bonus incentives
* 6% Company Match on retirement savings plan
* Free financial coaching and financial well-being support
* Comprehensive medical, dental, vision, life insurance, and disability benefits
* Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
* 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
* Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
* Free and confidential counseling support through our Healthy Minds program
* Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site.
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
US Job Seekers - Click to view the "Know Your Rights" poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: ***************************
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.
Executive Director - Marketing Transformation Delivery Manager
Wilmington, DE jobs
JobID: 210690393 JobSchedule: Full time JobShift: Day Base Pay/Salary: New York,NY $166,250.00-$260,000.00 Looking for a driven and enthusiastic leader to facilitate and deliver a game-changing process and capability transformation roadmap across Card Marketing.
As an Executive Director - Head of Delivery Management within Card Marketing Transformation, you will take an innovative and diligent approach to establish and lead an agile-driven governance model across five Card Marketing Transformation pillars. You will oversee program management, capability prioritization, user acceptance testing, and stakeholder communications. As the day-to-day glue, you will unite teams across Card Marketing to achieve strategic objectives and serve as the single leader responsible for providing updates on status and progress throughout the transformation. You will lead a team of marketing transformation program managers and user acceptance testers to accelerate a roadmap that will radically elevate the planning, managing, and activate campaigns in the industry's largest marketing execution space.
Job Responsibilities:
* Serve as a thought-leader who drives multiple, concurrent strategic, complex, and highly visible programs
* Establish and maintain a single, prioritized backlog across five Card Marketing Transformation pillars, ensuring strategic alignment with organizational goals
* Oversee transformation organizational health and ongoing governance model, including agile-driven capability planning and prioritization with multiple Product and Technology partners
* Establish an agile-driven user acceptance testing and change management program, rooted in rapid, continuous delivery principles (including scalable testing strategies and repeatable change management structures)
* Communicate to all levels of the organization (senior executive leadership and cross-functional stakeholders) through compelling, impactful storytelling (i.e. presentation decks, monthly newsletter)
* Ensure there is communication, alignment, and coordination across all stakeholders by facilitating project status presentations; communicate effectively with peers, cross-functional team members, and senior stakeholders
* Create an environment where all voices can be heard and ideas are openly welcomed and debated; establish trust with peers, partners, and executive sponsors
* Be a champion for both business and culture transformation, leading with consistency, integrity, and humility
Required Qualifications, capabilities and skills:
* Minimum 10 years of related experience - Program Management and product owner related experience
* End to end program delivery experience - including understanding of best practices, tools, and processes
* Proven ability to manage a team through ambiguity typical of a large-scale business initiative and define path forward
* Proven ability to create senior executive leadership presentations
* High aptitude with agile best practices and collaboration tools (e.g. Confluence, JIRA, Microsoft Teams)
Auto-ApplyMarketing Strategy-Program Management-Executive Director-Marketing Services Transformation
Newark, DE jobs
This team is responsible for working with Product and Technology and the marketing teams to build and manage marketing enhancement Backlog. Responsible for communicating roadmap, participating in discovery sessions, and managing change. Will present progress to Senior Leaders across Consumer and Community Banking marketing, collaborate with transformation office on new opportunities and manage AI implementation programs.
As the Marketing Strategy-Program Management-Executive Director on the Marketing Services Transformation team, you should be a visionary and an accomplished Marketing Program Manager with deep expertise in technology, product backlog management, and potential AI expertise. You will lead high-impact, cross-functional programs, driving innovation and operational excellence across Marketing channels. You will possess advanced leadership and presentation skills, a proven ability to manage complex product portfolios, and a track record of delivering transformative business results.
**Job Responsibilities**
+ Provide oversight and strategic direction for large-scale, multifaceted programs that advance organizational objectives and marketing transformation.
+ Oversee the management of product backlogs, ensuring prioritization aligns with business goals and market opportunities. Champion the adoption of cutting-edge technologies, including AI and automation, to drive competitive advantage.
+ Lead the end-to-end delivery of complex programs, from ideation through execution, change management, and post-launch performance analysis.
+ Translate high-level business requirements into actionable strategies and detailed roadmaps, integrating cross-product evaluation, impact analysis, and risk management.
+ Present program updates, strategic recommendations, and risk assessments to C-suite executives and CMOs, leveraging advanced presentation skills to influence decision-making.
+ Build and maintain strong relationships with senior leaders, technology partners, and key stakeholders to ensure alignment and successful program outcomes.
+ Drive the integration of AI solutions and digital transformation initiatives, fostering a culture of innovation and continuous improvement.
+ Mentor senior program/project managers, product owners, and business analysts, promoting best practices in agile methodologies, technology adoption, and leadership.
+ Proactively identify, assess, and mitigate risks, navigating ambiguity and leading the organization through change with resilience and strategic foresight.
**Required qualifications, capabilities, and skills**
+ Minimum of 10 years of progressive experience in program or product management, with significant exposure to technology-driven environments and executive leadership.
+ Bachelor's degree (BA/BS) in Business, Technology, Engineering, or a related field.
+ Demonstrated expertise in product backlog management, agile methodologies (e.g., JIRA, Confluence), and technology transformation.
+ Proven experience implementing AI solutions and automation strategies within large organizations.
+ Exceptional analytical, strategic thinking, and decision-making skills, with the ability to translate complex requirements into actionable plans.
+ Advanced presentation and communication skills, with a history of influencing executive stakeholders and driving consensus at the highest levels.
+ Strong leadership, relationship building, and organizational skills, with a track record of mentoring senior teams and fostering a culture of innovation.
+ Deep understanding of risk management, crisis resolution, and change management in dynamic, fast-paced environments.
**Preferred qualifications, capabilities, and skills**
+ Master's degree, MBA, or equivalent advanced degree strongly preferred.
+ Extensive experience leading digital transformation initiatives and managing complex, multi-product portfolios.
+ Advanced knowledge of AI, machine learning, and emerging technology trends.
+ Proven ability to deliver measurable business results through strategic program management and technology adoption.
+ Expertise in Adobe Products and content supply chain implementation.
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
**Base Pay/Salary**
New York,NY $152,000.00 - $245,000.00 / year
Marketing Strategy-Program Management-Executive Director-Marketing Services Transformation
Newark, DE jobs
JobID: 210686106 JobSchedule: Full time JobShift: Base Pay/Salary: New York,NY $152,000.00-$245,000.00 This team is responsible for working with Product and Technology and the marketing teams to build and manage marketing enhancement Backlog. Responsible for communicating roadmap, participating in discovery sessions, and managing change. Will present progress to Senior Leaders across Consumer and Community Banking marketing, collaborate with transformation office on new opportunities and manage AI implementation programs.
As the Marketing Strategy-Program Management-Executive Director on the Marketing Services Transformation team, you should be a visionary and an accomplished Marketing Program Manager with deep expertise in technology, product backlog management, and potential AI expertise. You will lead high-impact, cross-functional programs, driving innovation and operational excellence across Marketing channels. You will possess advanced leadership and presentation skills, a proven ability to manage complex product portfolios, and a track record of delivering transformative business results.
Job Responsibilities
* Provide oversight and strategic direction for large-scale, multifaceted programs that advance organizational objectives and marketing transformation.
* Oversee the management of product backlogs, ensuring prioritization aligns with business goals and market opportunities. Champion the adoption of cutting-edge technologies, including AI and automation, to drive competitive advantage.
* Lead the end-to-end delivery of complex programs, from ideation through execution, change management, and post-launch performance analysis.
* Translate high-level business requirements into actionable strategies and detailed roadmaps, integrating cross-product evaluation, impact analysis, and risk management.
* Present program updates, strategic recommendations, and risk assessments to C-suite executives and CMOs, leveraging advanced presentation skills to influence decision-making.
* Build and maintain strong relationships with senior leaders, technology partners, and key stakeholders to ensure alignment and successful program outcomes.
* Drive the integration of AI solutions and digital transformation initiatives, fostering a culture of innovation and continuous improvement.
* Mentor senior program/project managers, product owners, and business analysts, promoting best practices in agile methodologies, technology adoption, and leadership.
* Proactively identify, assess, and mitigate risks, navigating ambiguity and leading the organization through change with resilience and strategic foresight.
Required qualifications, capabilities, and skills
* Minimum of 10 years of progressive experience in program or product management, with significant exposure to technology-driven environments and executive leadership.
* Bachelor's degree (BA/BS) in Business, Technology, Engineering, or a related field.
* Demonstrated expertise in product backlog management, agile methodologies (e.g., JIRA, Confluence), and technology transformation.
* Proven experience implementing AI solutions and automation strategies within large organizations.
* Exceptional analytical, strategic thinking, and decision-making skills, with the ability to translate complex requirements into actionable plans.
* Advanced presentation and communication skills, with a history of influencing executive stakeholders and driving consensus at the highest levels.
* Strong leadership, relationship building, and organizational skills, with a track record of mentoring senior teams and fostering a culture of innovation.
* Deep understanding of risk management, crisis resolution, and change management in dynamic, fast-paced environments.
Preferred qualifications, capabilities, and skills
* Master's degree, MBA, or equivalent advanced degree strongly preferred.
* Extensive experience leading digital transformation initiatives and managing complex, multi-product portfolios.
* Advanced knowledge of AI, machine learning, and emerging technology trends.
* Proven ability to deliver measurable business results through strategic program management and technology adoption.
* Expertise in Adobe Products and content supply chain implementation.
Auto-ApplyExecutive Director - Marketing Transformation Delivery Manager
New York, NY jobs
Looking for a driven and enthusiastic leader to facilitate and deliver a game-changing process and capability transformation roadmap across Card Marketing. As an Executive Director - Head of Delivery Management within Card Marketing Transformation, you will take an innovative and diligent approach to establish and lead an agile-driven governance model across five Card Marketing Transformation pillars. You will oversee program management, capability prioritization, user acceptance testing, and stakeholder communications. As the day-to-day glue, you will unite teams across Card Marketing to achieve strategic objectives and serve as the single leader responsible for providing updates on status and progress throughout the transformation. You will lead a team of marketing transformation program managers and user acceptance testers to accelerate a roadmap that will radically elevate the planning, managing, and activate campaigns in the industry's largest marketing execution space.
Job Responsibilities:
Serve as a thought-leader who drives multiple, concurrent strategic, complex, and highly visible programs
Establish and maintain a single, prioritized backlog across five Card Marketing Transformation pillars, ensuring strategic alignment with organizational goals
Oversee transformation organizational health and ongoing governance model, including agile-driven capability planning and prioritization with multiple Product and Technology partners
Establish an agile-driven user acceptance testing and change management program, rooted in rapid, continuous delivery principles (including scalable testing strategies and repeatable change management structures)
Communicate to all levels of the organization (senior executive leadership and cross-functional stakeholders) through compelling, impactful storytelling (i.e. presentation decks, monthly newsletter)
Ensure there is communication, alignment, and coordination across all stakeholders by facilitating project status presentations; communicate effectively with peers, cross-functional team members, and senior stakeholders
Create an environment where all voices can be heard and ideas are openly welcomed and debated; establish trust with peers, partners, and executive sponsors
Be a champion for both business and culture transformation, leading with consistency, integrity, and humility
Required Qualifications, capabilities and skills:
Minimum 10 years of related experience - Program Management and product owner related experience
End to end program delivery experience - including understanding of best practices, tools, and processes
Proven ability to manage a team through ambiguity typical of a large-scale business initiative and define path forward
Proven ability to create senior executive leadership presentations
High aptitude with agile best practices and collaboration tools (e.g. Confluence, JIRA, Microsoft Teams)
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
Base Pay/Salary
New York,NY $166,250.00 - $260,000.00 / year
Executive Director - Marketing Transformation Delivery Manager
New York, NY jobs
Looking for a driven and enthusiastic leader to facilitate and deliver a game-changing process and capability transformation roadmap across Card Marketing. As an Executive Director - Head of Delivery Management within Card Marketing Transformation, you will take an innovative and diligent approach to establish and lead an agile-driven governance model across five Card Marketing Transformation pillars. You will oversee program management, capability prioritization, user acceptance testing, and stakeholder communications. As the day-to-day glue, you will unite teams across Card Marketing to achieve strategic objectives and serve as the single leader responsible for providing updates on status and progress throughout the transformation. You will lead a team of marketing transformation program managers and user acceptance testers to accelerate a roadmap that will radically elevate the planning, managing, and activate campaigns in the industry's largest marketing execution space.
**Job Responsibilities:**
+ Serve as a thought-leader who drives multiple, concurrent strategic, complex, and highly visible programs
+ Establish and maintain a single, prioritized backlog across five Card Marketing Transformation pillars, ensuring strategic alignment with organizational goals
+ Oversee transformation organizational health and ongoing governance model, including agile-driven capability planning and prioritization with multiple Product and Technology partners
+ Establish an agile-driven user acceptance testing and change management program, rooted in rapid, continuous delivery principles (including scalable testing strategies and repeatable change management structures)
+ Communicate to all levels of the organization (senior executive leadership and cross-functional stakeholders) through compelling, impactful storytelling (i.e. presentation decks, monthly newsletter)
+ Ensure there is communication, alignment, and coordination across all stakeholders by facilitating project status presentations; communicate effectively with peers, cross-functional team members, and senior stakeholders
+ Create an environment where all voices can be heard and ideas are openly welcomed and debated; establish trust with peers, partners, and executive sponsors
+ Be a champion for both business and culture transformation, leading with consistency, integrity, and humility
**Required Qualifications, capabilities and skills:**
+ Minimum 10 years of related experience - Program Management and product owner related experience
+ End to end program delivery experience - including understanding of best practices, tools, and processes
+ Proven ability to manage a team through ambiguity typical of a large-scale business initiative and define path forward
+ Proven ability to create senior executive leadership presentations
+ High aptitude with agile best practices and collaboration tools (e.g. Confluence, JIRA, Microsoft Teams)
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
**Base Pay/Salary**
New York,NY $166,250.00 - $260,000.00 / year
Executive Director - Marketing Transformation Delivery Manager
New York, NY jobs
JobID: 210690393 JobSchedule: Full time JobShift: Day Base Pay/Salary: New York,NY $166,250.00-$260,000.00 Looking for a driven and enthusiastic leader to facilitate and deliver a game-changing process and capability transformation roadmap across Card Marketing.
As an Executive Director - Head of Delivery Management within Card Marketing Transformation, you will take an innovative and diligent approach to establish and lead an agile-driven governance model across five Card Marketing Transformation pillars. You will oversee program management, capability prioritization, user acceptance testing, and stakeholder communications. As the day-to-day glue, you will unite teams across Card Marketing to achieve strategic objectives and serve as the single leader responsible for providing updates on status and progress throughout the transformation. You will lead a team of marketing transformation program managers and user acceptance testers to accelerate a roadmap that will radically elevate the planning, managing, and activate campaigns in the industry's largest marketing execution space.
Job Responsibilities:
* Serve as a thought-leader who drives multiple, concurrent strategic, complex, and highly visible programs
* Establish and maintain a single, prioritized backlog across five Card Marketing Transformation pillars, ensuring strategic alignment with organizational goals
* Oversee transformation organizational health and ongoing governance model, including agile-driven capability planning and prioritization with multiple Product and Technology partners
* Establish an agile-driven user acceptance testing and change management program, rooted in rapid, continuous delivery principles (including scalable testing strategies and repeatable change management structures)
* Communicate to all levels of the organization (senior executive leadership and cross-functional stakeholders) through compelling, impactful storytelling (i.e. presentation decks, monthly newsletter)
* Ensure there is communication, alignment, and coordination across all stakeholders by facilitating project status presentations; communicate effectively with peers, cross-functional team members, and senior stakeholders
* Create an environment where all voices can be heard and ideas are openly welcomed and debated; establish trust with peers, partners, and executive sponsors
* Be a champion for both business and culture transformation, leading with consistency, integrity, and humility
Required Qualifications, capabilities and skills:
* Minimum 10 years of related experience - Program Management and product owner related experience
* End to end program delivery experience - including understanding of best practices, tools, and processes
* Proven ability to manage a team through ambiguity typical of a large-scale business initiative and define path forward
* Proven ability to create senior executive leadership presentations
* High aptitude with agile best practices and collaboration tools (e.g. Confluence, JIRA, Microsoft Teams)
Auto-ApplyMarketing Strategy-Program Management-Executive Director-Marketing Services Transformation
New York, NY jobs
JobID: 210686106 JobSchedule: Full time JobShift: Base Pay/Salary: New York,NY $152,000.00-$245,000.00 This team is responsible for working with Product and Technology and the marketing teams to build and manage marketing enhancement Backlog. Responsible for communicating roadmap, participating in discovery sessions, and managing change. Will present progress to Senior Leaders across Consumer and Community Banking marketing, collaborate with transformation office on new opportunities and manage AI implementation programs.
As the Marketing Strategy-Program Management-Executive Director on the Marketing Services Transformation team, you should be a visionary and an accomplished Marketing Program Manager with deep expertise in technology, product backlog management, and potential AI expertise. You will lead high-impact, cross-functional programs, driving innovation and operational excellence across Marketing channels. You will possess advanced leadership and presentation skills, a proven ability to manage complex product portfolios, and a track record of delivering transformative business results.
Job Responsibilities
* Provide oversight and strategic direction for large-scale, multifaceted programs that advance organizational objectives and marketing transformation.
* Oversee the management of product backlogs, ensuring prioritization aligns with business goals and market opportunities. Champion the adoption of cutting-edge technologies, including AI and automation, to drive competitive advantage.
* Lead the end-to-end delivery of complex programs, from ideation through execution, change management, and post-launch performance analysis.
* Translate high-level business requirements into actionable strategies and detailed roadmaps, integrating cross-product evaluation, impact analysis, and risk management.
* Present program updates, strategic recommendations, and risk assessments to C-suite executives and CMOs, leveraging advanced presentation skills to influence decision-making.
* Build and maintain strong relationships with senior leaders, technology partners, and key stakeholders to ensure alignment and successful program outcomes.
* Drive the integration of AI solutions and digital transformation initiatives, fostering a culture of innovation and continuous improvement.
* Mentor senior program/project managers, product owners, and business analysts, promoting best practices in agile methodologies, technology adoption, and leadership.
* Proactively identify, assess, and mitigate risks, navigating ambiguity and leading the organization through change with resilience and strategic foresight.
Required qualifications, capabilities, and skills
* Minimum of 10 years of progressive experience in program or product management, with significant exposure to technology-driven environments and executive leadership.
* Bachelor's degree (BA/BS) in Business, Technology, Engineering, or a related field.
* Demonstrated expertise in product backlog management, agile methodologies (e.g., JIRA, Confluence), and technology transformation.
* Proven experience implementing AI solutions and automation strategies within large organizations.
* Exceptional analytical, strategic thinking, and decision-making skills, with the ability to translate complex requirements into actionable plans.
* Advanced presentation and communication skills, with a history of influencing executive stakeholders and driving consensus at the highest levels.
* Strong leadership, relationship building, and organizational skills, with a track record of mentoring senior teams and fostering a culture of innovation.
* Deep understanding of risk management, crisis resolution, and change management in dynamic, fast-paced environments.
Preferred qualifications, capabilities, and skills
* Master's degree, MBA, or equivalent advanced degree strongly preferred.
* Extensive experience leading digital transformation initiatives and managing complex, multi-product portfolios.
* Advanced knowledge of AI, machine learning, and emerging technology trends.
* Proven ability to deliver measurable business results through strategic program management and technology adoption.
* Expertise in Adobe Products and content supply chain implementation.
Auto-ApplyExecutive Director - Marketing Transformation Delivery Manager
New York, NY jobs
Looking for a driven and enthusiastic leader to facilitate and deliver a game-changing process and capability transformation roadmap across Card Marketing.
As an Executive Director - Head of Delivery Management within Card Marketing Transformation, you will take an innovative and diligent approach to establish and lead an agile-driven governance model across five Card Marketing Transformation pillars. You will oversee program management, capability prioritization, user acceptance testing, and stakeholder communications. As the day-to-day glue, you will unite teams across Card Marketing to achieve strategic objectives and serve as the single leader responsible for providing updates on status and progress throughout the transformation. You will lead a team of marketing transformation program managers and user acceptance testers to accelerate a roadmap that will radically elevate the planning, managing, and activate campaigns in the industry's largest marketing execution space.
Job Responsibilities:
Serve as a thought-leader who drives multiple, concurrent strategic, complex, and highly visible programs
Establish and maintain a single, prioritized backlog across five Card Marketing Transformation pillars, ensuring strategic alignment with organizational goals
Oversee transformation organizational health and ongoing governance model, including agile-driven capability planning and prioritization with multiple Product and Technology partners
Establish an agile-driven user acceptance testing and change management program, rooted in rapid, continuous delivery principles (including scalable testing strategies and repeatable change management structures)
Communicate to all levels of the organization (senior executive leadership and cross-functional stakeholders) through compelling, impactful storytelling (i.e. presentation decks, monthly newsletter)
Ensure there is communication, alignment, and coordination across all stakeholders by facilitating project status presentations; communicate effectively with peers, cross-functional team members, and senior stakeholders
Create an environment where all voices can be heard and ideas are openly welcomed and debated; establish trust with peers, partners, and executive sponsors
Be a champion for both business and culture transformation, leading with consistency, integrity, and humility
Required Qualifications, capabilities and skills:
Minimum 10 years of related experience - Program Management and product owner related experience
End to end program delivery experience - including understanding of best practices, tools, and processes
Proven ability to manage a team through ambiguity typical of a large-scale business initiative and define path forward
Proven ability to create senior executive leadership presentations
High aptitude with agile best practices and collaboration tools (e.g. Confluence, JIRA, Microsoft Teams)
Auto-ApplyExecutive Director, Chase Auto Commercial Solutions Marketing
New York, NY jobs
JobID: 210687769 JobSchedule: Full time JobShift: Base Pay/Salary: New York,NY $171,000.00-$260,000.00 Our commercial business aims to advise our clients-from single rooftops to large, publicly traded dealer groups-on how to grow and run their businesses. We offer a comprehensive suite of commercial products and services, including floorplan lending, deposits and treasury services, acquisition financing, real estate lending, syndicated loans, and merchant services. This supports our overall value proposition in Chase Auto as we seek to meet the end-to-end needs of our dealer partners, who are critical to the auto ecosystem.
As the Executive Director of Commercial Solutions Marketing within Chase Auto, you will oversee a team responsible for the strategy, planning, and execution of dealer client-facing sales enablement, marketing content, channels and distribution, lead generation, and client engagement for dealer commercial segments. You must have demonstrable knowledge and experience in B2B marketing within a large enterprise with direct sales teams.
Job Responsibilities
* Develop and implement strategic marketing plans to support the growth and expansion of the dealer network and product deepening, ensuring alignment with business goals.
* Implement visual identity and brand voice for the dealer segment. Lead brand creative and expression in the marketplace to enhance brand recognition and loyalty.
* Maintain dealer segmentation and curate the client database of contacts across the dealer network to ensure targeted and effective marketing efforts. Position bundled solutions that align with segments such as large dealer groups, regionals, small franchises, independents, and private label franchises.
* Support the head of auto commercial banking by aggregating client experience feedback, market research, and insights to further differentiate value with undisputed reasons to believe, go-to-market messaging, and claims.
* Develop and maintain client contact strategies using campaigns and always-on communication of offerings and advisory, leveraging Salesforce Marketing Cloud.
* Lead and facilitate key client engagements requiring high-touch, elevated, and exclusive experiences that deliver franchise value, including live webinars or in-person venues.
* Lead and manage a marketing team, providing guidance, mentorship, and support to ensure the successful execution of marketing initiatives.
* Collaborate with sales leadership, product, and other cross-line-of-business teams to align marketing strategies with business goals and drive integrated solutions.
* Oversee the creation and management of marketing campaigns, including digital marketing, events, and promotional activities, ensuring effective execution and impact.
* Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI and support strategic initiatives.
* Establish KPIs and an overall success scorecard, including quantitative and qualitative metrics. Provide routine reporting and verbal presentations to senior leadership to track progress and inform decision-making.
Required Qualifications, Capabilities, and Skills
* 10+ years of leadership with demonstrable experience in the development and implementation of B2B marketing strategies.
* Strong people leadership skills with experience managing and developing a team.
* Strong interpersonal skills with the ability to build relationships and influence stakeholders.
* Strong proficiency with executive-level presentation materials and briefings, and the ability to simplify complex subject matter into digestible executive communications.
* Exceptional written, presentation, and verbal communication skills.
* Strong executive presence.
* Critical thinker with an analytical mindset to interpret data and make informed decisions.
* Creative thinker with a passion for innovation and continuous improvement.
* BS/BA degree
Preferred Qualifications, Capabilities, and Skills
* MBA preferred.
* Auto industry expertise.
* Financial services experience.
* Proven experience in B2B marketing within a large enterprise and geographical sales team.
Auto-ApplyMarketing Strategy-Program Management-Executive Director-Marketing Services Transformation
Newark, NJ jobs
This team is responsible for working with Product and Technology and the marketing teams to build and manage marketing enhancement Backlog. Responsible for communicating roadmap, participating in discovery sessions, and managing change. Will present progress to Senior Leaders across Consumer and Community Banking marketing, collaborate with transformation office on new opportunities and manage AI implementation programs.
As the Marketing Strategy-Program Management-Executive Director on the Marketing Services Transformation team, you should be a visionary and an accomplished Marketing Program Manager with deep expertise in technology, product backlog management, and potential AI expertise. You will lead high-impact, cross-functional programs, driving innovation and operational excellence across Marketing channels. You will possess advanced leadership and presentation skills, a proven ability to manage complex product portfolios, and a track record of delivering transformative business results.
Job Responsibilities
Provide oversight and strategic direction for large-scale, multifaceted programs that advance organizational objectives and marketing transformation.
Oversee the management of product backlogs, ensuring prioritization aligns with business goals and market opportunities. Champion the adoption of cutting-edge technologies, including AI and automation, to drive competitive advantage.
Lead the end-to-end delivery of complex programs, from ideation through execution, change management, and post-launch performance analysis.
Translate high-level business requirements into actionable strategies and detailed roadmaps, integrating cross-product evaluation, impact analysis, and risk management.
Present program updates, strategic recommendations, and risk assessments to C-suite executives and CMOs, leveraging advanced presentation skills to influence decision-making.
Build and maintain strong relationships with senior leaders, technology partners, and key stakeholders to ensure alignment and successful program outcomes.
Drive the integration of AI solutions and digital transformation initiatives, fostering a culture of innovation and continuous improvement.
Mentor senior program/project managers, product owners, and business analysts, promoting best practices in agile methodologies, technology adoption, and leadership.
Proactively identify, assess, and mitigate risks, navigating ambiguity and leading the organization through change with resilience and strategic foresight.
Required qualifications, capabilities, and skills
Minimum of 10 years of progressive experience in program or product management, with significant exposure to technology-driven environments and executive leadership.
Bachelor's degree (BA/BS) in Business, Technology, Engineering, or a related field.
Demonstrated expertise in product backlog management, agile methodologies (e.g., JIRA, Confluence), and technology transformation.
Proven experience implementing AI solutions and automation strategies within large organizations.
Exceptional analytical, strategic thinking, and decision-making skills, with the ability to translate complex requirements into actionable plans.
Advanced presentation and communication skills, with a history of influencing executive stakeholders and driving consensus at the highest levels.
Strong leadership, relationship building, and organizational skills, with a track record of mentoring senior teams and fostering a culture of innovation.
Deep understanding of risk management, crisis resolution, and change management in dynamic, fast-paced environments.
Preferred qualifications, capabilities, and skills
Master's degree, MBA, or equivalent advanced degree strongly preferred.
Extensive experience leading digital transformation initiatives and managing complex, multi-product portfolios.
Advanced knowledge of AI, machine learning, and emerging technology trends.
Proven ability to deliver measurable business results through strategic program management and technology adoption.
Expertise in Adobe Products and content supply chain implementation.
Auto-ApplyMarketing Strategy-Program Management-Executive Director-Marketing Services Transformation
Newark, DE jobs
This team is responsible for working with Product and Technology and the marketing teams to build and manage marketing enhancement Backlog. Responsible for communicating roadmap, participating in discovery sessions, and managing change. Will present progress to Senior Leaders across Consumer and Community Banking marketing, collaborate with transformation office on new opportunities and manage AI implementation programs.
As the Marketing Strategy-Program Management-Executive Director on the Marketing Services Transformation team, you should be a visionary and an accomplished Marketing Program Manager with deep expertise in technology, product backlog management, and potential AI expertise. You will lead high-impact, cross-functional programs, driving innovation and operational excellence across Marketing channels. You will possess advanced leadership and presentation skills, a proven ability to manage complex product portfolios, and a track record of delivering transformative business results.
Job Responsibilities
Provide oversight and strategic direction for large-scale, multifaceted programs that advance organizational objectives and marketing transformation.
Oversee the management of product backlogs, ensuring prioritization aligns with business goals and market opportunities. Champion the adoption of cutting-edge technologies, including AI and automation, to drive competitive advantage.
Lead the end-to-end delivery of complex programs, from ideation through execution, change management, and post-launch performance analysis.
Translate high-level business requirements into actionable strategies and detailed roadmaps, integrating cross-product evaluation, impact analysis, and risk management.
Present program updates, strategic recommendations, and risk assessments to C-suite executives and CMOs, leveraging advanced presentation skills to influence decision-making.
Build and maintain strong relationships with senior leaders, technology partners, and key stakeholders to ensure alignment and successful program outcomes.
Drive the integration of AI solutions and digital transformation initiatives, fostering a culture of innovation and continuous improvement.
Mentor senior program/project managers, product owners, and business analysts, promoting best practices in agile methodologies, technology adoption, and leadership.
Proactively identify, assess, and mitigate risks, navigating ambiguity and leading the organization through change with resilience and strategic foresight.
Required qualifications, capabilities, and skills
Minimum of 10 years of progressive experience in program or product management, with significant exposure to technology-driven environments and executive leadership.
Bachelor's degree (BA/BS) in Business, Technology, Engineering, or a related field.
Demonstrated expertise in product backlog management, agile methodologies (e.g., JIRA, Confluence), and technology transformation.
Proven experience implementing AI solutions and automation strategies within large organizations.
Exceptional analytical, strategic thinking, and decision-making skills, with the ability to translate complex requirements into actionable plans.
Advanced presentation and communication skills, with a history of influencing executive stakeholders and driving consensus at the highest levels.
Strong leadership, relationship building, and organizational skills, with a track record of mentoring senior teams and fostering a culture of innovation.
Deep understanding of risk management, crisis resolution, and change management in dynamic, fast-paced environments.
Preferred qualifications, capabilities, and skills
Master's degree, MBA, or equivalent advanced degree strongly preferred.
Extensive experience leading digital transformation initiatives and managing complex, multi-product portfolios.
Advanced knowledge of AI, machine learning, and emerging technology trends.
Proven ability to deliver measurable business results through strategic program management and technology adoption.
Expertise in Adobe Products and content supply chain implementation.
Auto-ApplyExecutive Director, Chase Auto Commercial Solutions Marketing
Wilmington, DE jobs
JobID: 210687769 JobSchedule: Full time JobShift: Base Pay/Salary: New York,NY $171,000.00-$260,000.00 Our commercial business aims to advise our clients-from single rooftops to large, publicly traded dealer groups-on how to grow and run their businesses. We offer a comprehensive suite of commercial products and services, including floorplan lending, deposits and treasury services, acquisition financing, real estate lending, syndicated loans, and merchant services. This supports our overall value proposition in Chase Auto as we seek to meet the end-to-end needs of our dealer partners, who are critical to the auto ecosystem.
As the Executive Director of Commercial Solutions Marketing within Chase Auto, you will oversee a team responsible for the strategy, planning, and execution of dealer client-facing sales enablement, marketing content, channels and distribution, lead generation, and client engagement for dealer commercial segments. You must have demonstrable knowledge and experience in B2B marketing within a large enterprise with direct sales teams.
Job Responsibilities
* Develop and implement strategic marketing plans to support the growth and expansion of the dealer network and product deepening, ensuring alignment with business goals.
* Implement visual identity and brand voice for the dealer segment. Lead brand creative and expression in the marketplace to enhance brand recognition and loyalty.
* Maintain dealer segmentation and curate the client database of contacts across the dealer network to ensure targeted and effective marketing efforts. Position bundled solutions that align with segments such as large dealer groups, regionals, small franchises, independents, and private label franchises.
* Support the head of auto commercial banking by aggregating client experience feedback, market research, and insights to further differentiate value with undisputed reasons to believe, go-to-market messaging, and claims.
* Develop and maintain client contact strategies using campaigns and always-on communication of offerings and advisory, leveraging Salesforce Marketing Cloud.
* Lead and facilitate key client engagements requiring high-touch, elevated, and exclusive experiences that deliver franchise value, including live webinars or in-person venues.
* Lead and manage a marketing team, providing guidance, mentorship, and support to ensure the successful execution of marketing initiatives.
* Collaborate with sales leadership, product, and other cross-line-of-business teams to align marketing strategies with business goals and drive integrated solutions.
* Oversee the creation and management of marketing campaigns, including digital marketing, events, and promotional activities, ensuring effective execution and impact.
* Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI and support strategic initiatives.
* Establish KPIs and an overall success scorecard, including quantitative and qualitative metrics. Provide routine reporting and verbal presentations to senior leadership to track progress and inform decision-making.
Required Qualifications, Capabilities, and Skills
* 10+ years of leadership with demonstrable experience in the development and implementation of B2B marketing strategies.
* Strong people leadership skills with experience managing and developing a team.
* Strong interpersonal skills with the ability to build relationships and influence stakeholders.
* Strong proficiency with executive-level presentation materials and briefings, and the ability to simplify complex subject matter into digestible executive communications.
* Exceptional written, presentation, and verbal communication skills.
* Strong executive presence.
* Critical thinker with an analytical mindset to interpret data and make informed decisions.
* Creative thinker with a passion for innovation and continuous improvement.
* BS/BA degree
Preferred Qualifications, Capabilities, and Skills
* MBA preferred.
* Auto industry expertise.
* Financial services experience.
* Proven experience in B2B marketing within a large enterprise and geographical sales team.
Auto-ApplyExecutive Director, Chase Auto Commercial Solutions Marketing
Wilmington, DE jobs
Our commercial business aims to advise our clients-from single rooftops to large, publicly traded dealer groups-on how to grow and run their businesses. We offer a comprehensive suite of commercial products and services, including floorplan lending, deposits and treasury services, acquisition financing, real estate lending, syndicated loans, and merchant services. This supports our overall value proposition in Chase Auto as we seek to meet the end-to-end needs of our dealer partners, who are critical to the auto ecosystem.
As the Executive Director of Commercial Solutions Marketing within Chase Auto, you will oversee a team responsible for the strategy, planning, and execution of dealer client-facing sales enablement, marketing content, channels and distribution, lead generation, and client engagement for dealer commercial segments. You must have demonstrable knowledge and experience in B2B marketing within a large enterprise with direct sales teams.
Job Responsibilities
Develop and implement strategic marketing plans to support the growth and expansion of the dealer network and product deepening, ensuring alignment with business goals.
Implement visual identity and brand voice for the dealer segment. Lead brand creative and expression in the marketplace to enhance brand recognition and loyalty.
Maintain dealer segmentation and curate the client database of contacts across the dealer network to ensure targeted and effective marketing efforts. Position bundled solutions that align with segments such as large dealer groups, regionals, small franchises, independents, and private label franchises.
Support the head of auto commercial banking by aggregating client experience feedback, market research, and insights to further differentiate value with undisputed reasons to believe, go-to-market messaging, and claims.
Develop and maintain client contact strategies using campaigns and always-on communication of offerings and advisory, leveraging Salesforce Marketing Cloud.
Lead and facilitate key client engagements requiring high-touch, elevated, and exclusive experiences that deliver franchise value, including live webinars or in-person venues.
Lead and manage a marketing team, providing guidance, mentorship, and support to ensure the successful execution of marketing initiatives.
Collaborate with sales leadership, product, and other cross-line-of-business teams to align marketing strategies with business goals and drive integrated solutions.
Oversee the creation and management of marketing campaigns, including digital marketing, events, and promotional activities, ensuring effective execution and impact.
Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI and support strategic initiatives.
Establish KPIs and an overall success scorecard, including quantitative and qualitative metrics. Provide routine reporting and verbal presentations to senior leadership to track progress and inform decision-making.
Required Qualifications, Capabilities, and Skills
10+ years of leadership with demonstrable experience in the development and implementation of B2B marketing strategies.
Strong people leadership skills with experience managing and developing a team.
Strong interpersonal skills with the ability to build relationships and influence stakeholders.
Strong proficiency with executive-level presentation materials and briefings, and the ability to simplify complex subject matter into digestible executive communications.
Exceptional written, presentation, and verbal communication skills.
Strong executive presence.
Critical thinker with an analytical mindset to interpret data and make informed decisions.
Creative thinker with a passion for innovation and continuous improvement.
BS/BA degree
Preferred Qualifications, Capabilities, and Skills
MBA preferred.
Auto industry expertise.
Financial services experience.
Proven experience in B2B marketing within a large enterprise and geographical sales team.
Auto-Apply