How to hire a channel sales director

Channel sales director hiring summary. Here are some key points about hiring channel sales directors in the United States:

The median cost to hire a channel sales director is $1,633.
It takes between 36 and 42 days to fill the average role in the US.
HR departments typically allocate 15% of their budget towards recruitment efforts.
Small businesses spend $1,105 per channel sales director on training each year, while large companies spend $658.
It takes approximately 12 weeks for a new employee to reach full productivity levels.
There are a total of 50,006 channel sales directors in the US, and there are currently 82,182 job openings in this field.
New York, NY, has the highest demand for channel sales directors, with 9 job openings.

How to hire a channel sales director, step by step

To hire a channel sales director, you should create an ideal candidate profile, determine a budget, and post and promote your job. Here's a step-by-step guide on how to hire a channel sales director:

Here's a step-by-step channel sales director hiring guide:

Step 1: Identify your hiring needs
Step 2: Create an ideal candidate profile
Step 3: Make a budget
Step 4: Write a channel sales director job description
Step 5: Post your job
Step 6: Interview candidates
Step 7: Send a job offer and onboard your new channel sales director
Step 8: Go through the hiring process checklist

What does a channel sales director do?

A channel sales director oversees an organization's channel sales and marketing operations, ensuring efficiency and client satisfaction. Part of their job is to establish roadmaps, set guidelines and timelines, liaise with internal and external parties, gather and analyze reports from different teams, develop strategies to increase profit and strengthen client relationships, and address issues and concerns, solving them promptly and effectively. Moreover, as a channel sales director, it is essential to lead and encourage the workforce to reach goals while implementing the company's policies and regulations.

Learn more about the specifics of what a channel sales director does

Post a channel sales director job for free, promote it for a fee

Identify your hiring needs

Before you post your channel sales director job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a channel sales director for hire on a part-time basis or as a contractor.

Determine employee vs contractor status

Is the person you're thinking of hiring a US citizen or green card holder?

You should also consider the ideal background you'd like them a channel sales director to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a channel sales director that fits the bill.

This list shows salaries for various types of channel sales directors.

Type of Channel Sales Director	Description	Hourly rate
Channel Sales Director	Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.	$46-87
Director Of Sales & Business Development	A director of sales business development is responsible for monitoring the business and project plans, ensuring that the sales targets are met, according to project requirements and specifications. Directors of sales business development perform data analysis to track business performance and identify opportunities to grow revenues and profits... Show more	$18-84
Director Of Sales And Operations	Directors of Sales and Operations are executives who oversee the performance of the company. They set the strategic direction for the company's sales force... Show more	$48-90

Create an ideal candidate profile
Common skills:
- Cloud
- Lead Generation
- Digital Marketing
- Channel Sales
- Account Management
- Enterprise Sales
- Business Development
- Business Plan
- Revenue Growth
- Americas
- Sales Targets
- Saas
- CRM
- Channel Development
Check all skills
Responsibilities:
- Develop and execute various marketing campaigns, progress leads and conduct post-program ROI analysis to gauge effectiveness.
- Develop co-marketing business plans resulting in YoY growth with several manage partners.
- Develop sales process, CRM processes and business rules for all distribution and channel partner sales.
- Implement streamline CRM process and marketing automation platform.
- Lead sales initiatives for region, driving SMB sales to retail locations consistently over the years.
- Set new SAAS channel go-to-market strategies, vertical market-selling solutions for enterprise customers design to double first YOY growth.
More channel sales director duties

Make a budget

Including a salary range in your channel sales director job description is a great way to entice the best and brightest candidates. A channel sales director salary can vary based on several factors:

Location. For example, channel sales directors' average salary in hawaii is 43% less than in oregon.
Seniority. Entry-level channel sales directors earn 47% less than senior-level channel sales directors.
Certifications. A channel sales director with a few certifications under their belt will likely demand a higher salary.
Company. Working for a prestigious company or an exciting start-up can make a huge difference in a channel sales director's salary.

Average channel sales director salary

$133,690yearly

$64.27 hourly rate

Entry-level channel sales director salary

$97,000 yearly salary

Updated December 18, 2025

Average channel sales director salary by state

Rank	State	Avg. salary	Hourly rate
1	California	$156,806	$75
2	Pennsylvania	$153,946	$74
3	District of Columbia	$153,195	$74
4	Michigan	$152,408	$73
5	Nevada	$142,328	$68
6	Washington	$142,005	$68
7	New York	$141,893	$68
8	New Hampshire	$141,715	$68
9	Utah	$140,559	$68
10	Connecticut	$135,062	$65
11	Virginia	$133,867	$64
12	Delaware	$133,864	$64
13	Ohio	$132,122	$64
14	Florida	$128,608	$62
15	West Virginia	$128,358	$62
16	Colorado	$126,774	$61
17	Texas	$125,512	$60
18	North Carolina	$124,073	$60
19	Montana	$124,057	$60
20	North Dakota	$124,027	$60

Average channel sales director salary by company

Rank	Company	Average salary	Hourly rate	Job openings
1	Apple	$153,997	$74.04	12
2	Versa Networks	$148,448	$71.37
3	AstraZeneca	$147,970	$71.14	12
4	Acumatica	$137,755	$66.23
5	Zeta Global	$137,641	$66.17	4
6	QuintilesIMS	$137,023	$65.88	53
7	FIS	$136,670	$65.71	6
8	Denodo	$135,917	$65.34	2
9	Microsoft	$135,708	$65.24	39
10	WalkMe	$134,733	$64.78
11	SpringML	$134,506	$64.67
12	Uniphore	$134,427	$64.63
13	Netskope	$132,902	$63.90	25
14	Sysdig	$132,274	$63.59
15	Buck Consultants	$132,043	$63.48
16	CA Fortune	$130,542	$62.76	8
17	Mitel	$130,320	$62.65
18	Deloitte	$129,617	$62.32	180
19	Merkle	$128,632	$61.84
20	Delta Apparel	$126,859	$60.99

Writing a channel sales director job description
A channel sales director job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a channel sales director job description:
Channel sales director job description example
Your Job ResponsibilitiesWhat you will be doing:
- Identify, recruit and enable new partners that will source and/or influence sales opportunities for Simpplr.
- Articulate joint-value propositions, position the full suite of Simpplr products and services and build mindshare within partner organizations.
- Develop and manage mutually-beneficial relationships with assigned key partners in North America.
- Work with partners to build Alliance-generated pipeline and support Simpplr's direct sales teams in winning opportunities where partners are involved.
- Provide feedback and share insights with product and marketing teams.
Your SkillsetWhat makes you a great fit for the team:
- 10+ years of experience in SaaS direct and partner sales to mid-market and enterprise companies.
- Track record of consistent quota attainment/over-attainment selling with and through partners.
- Demonstrated success developing and growing relationships with complex partner/customer organizations.
- Comfortable engaging virtually or in-person in business conversations with C-suite executives, giving a product demo to partners or prospects and white-boarding integration use-cases.
- Self-starter who is comfortable with ambiguity and thrives in a fast-paced, high growth environment.
- Creative problem-solver with the ability to influence and work collaboratively with sales, solution consulting, professional services, marketing and product teams.
- The preferred location for this role is the San Francisco Bay Area. 25%- 30% travel is anticipated.
- BS/BA degree or equivalent is required. MBA or similar preferred.
We'd specially love to hear from you if:
- Have experience partnering with Salesforce, UKG and Workday.
- Have fluency with employee experience, internal communications, knowledge. management, collaboration and other employee-centered solutions.
Benefits:
Simpplr provides a competitive compensation package along with other benefits. We believe in work-life integration and offer a flexible work environment. These benefits, coupled with an amazing team who believes in our mission, and values transparency, autonomy, and inclusiveness, make Simpplr an incredible place to work.

See what our employees say about working at Simpplr: Glassdoor Reviews
Post your job
There are various strategies that you can use to find the right channel sales director for your business:
- Consider promoting from within or recruiting from your existing workforce.
- Ask for referrals from friends, family members, and current employees.
- Attend job fairs at local colleges to find candidates who meet your education requirements.
- Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.
Post your job online:
- Post your channel sales director job on Zippia to find and recruit channel sales director candidates who meet your exact specifications.
- Use field-specific websites.
- Post a job on free websites.
Interview candidates
During your first interview to recruit channel sales directors, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.
You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.
The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.
Send a job offer and onboard your new channel sales director
Once you've selected the best channel sales director candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.
It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.
Once that's done, you can draft an onboarding schedule for the new channel sales director. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.
Go through the hiring process checklist
- Determine employee type (full-time, part-time, contractor, etc.)
- Submit a job requisition form to the HR department
- Define job responsibilities and requirements
- Establish budget and timeline
- Determine hiring decision makers for the role
- Write job description
- Post job on job boards, company website, etc.
- Promote the job internally
- Process applications through applicant tracking system
- Review resumes and cover letters
- Shortlist candidates for screening
- Hold phone/virtual interview screening with first round of candidates
- Conduct in-person interviews with top candidates from first round
- Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
- Conduct background checks on top candidates
- Check references of top candidates
- Consult with HR and hiring decision makers on job offer specifics
- Extend offer to top candidate(s)
- Receive formal job offer acceptance and signed employment contract
- Inform other candidates that the position has been filled
- Set and communicate onboarding schedule to new hire(s)
- Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)
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How much does it cost to hire a channel sales director?

There are different types of costs for hiring channel sales directors. One-time cost per hire for the recruitment process. Ongoing costs include employee salary, training, onboarding, benefits, insurance, and equipment. It is essential to consider all of these costs when evaluating hiring a new channel sales director employee.

You can expect to pay around $133,690 per year for a channel sales director, as this is the median yearly salary nationally. This can vary depending on what state or city you're hiring in. If you're hiring for contract work or on a per-project basis, hourly rates for channel sales directors in the US typically range between $46 and $87 an hour.

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Updated December 18, 2025

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How to hire a channel sales director