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Custom designer vs freelance designer

The differences between custom designers and freelance designers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a custom designer and a freelance designer. Additionally, a custom designer has an average salary of $59,230, which is higher than the $57,260 average annual salary of a freelance designer.

The top three skills for a custom designer include sketch, customer orders and customer service. The most important skills for a freelance designer are sketch, CSS, and HTML.

Custom designer vs freelance designer overview

Custom DesignerFreelance Designer
Yearly salary$59,230$57,260
Hourly rate$28.48$27.53
Growth rate3%3%
Number of jobs45,12345,914
Job satisfaction--
Most common degreeBachelor's Degree, 50%Bachelor's Degree, 73%
Average age3838
Years of experience1212

What does a custom designer do?

A custom designer's duties depend on their line of work or industry of employment. They are typically working together with a company's design and creative team where the tasks include meeting with clients to identify their preferences and needs, gathering and analyzing data to determine the best procedures, conceptualizing plans, drafting designs, and producing samples or prototypes for client approval. Furthermore, as a custom designer, it is essential to maintain an active communication line with the creative and production team to ensure the accuracy and quality of the end product.

What does a freelance designer do?

Freelance designers are creative, independent contractors who create visual and graphic designs for their clients. They develop text and illustrated versions of brands, messages, and communications with strong visible influence with their clients. Typical activities include networking, seeking projects, and negotiating prices to their customers. They manage client proposals, develop concepts, present solutions, and ensure the timely completion of projects. Freelance visual and graphic designers are creative, self-motivated as well as result and deadline oriented.

Custom designer vs freelance designer salary

Custom designers and freelance designers have different pay scales, as shown below.

Custom DesignerFreelance Designer
Average salary$59,230$57,260
Salary rangeBetween $42,000 And $81,000Between $39,000 And $83,000
Highest paying CitySan Francisco, CA-
Highest paying stateCalifornia-
Best paying companyGeneral Motors-
Best paying industryRetail-

Differences between custom designer and freelance designer education

There are a few differences between a custom designer and a freelance designer in terms of educational background:

Custom DesignerFreelance Designer
Most common degreeBachelor's Degree, 50%Bachelor's Degree, 73%
Most common majorGraphic DesignGraphic Design
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Custom designer vs freelance designer demographics

Here are the differences between custom designers' and freelance designers' demographics:

Custom DesignerFreelance Designer
Average age3838
Gender ratioMale, 44.4% Female, 55.6%Male, 48.0% Female, 52.0%
Race ratioBlack or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%
LGBT Percentage13%13%

Differences between custom designer and freelance designer duties and responsibilities

Custom designer example responsibilities.

  • Accomplish a theme redesign using css edits and html edits for a not for profit children's social network helpline.
  • Design and code responsive email templates to current industry standards using CSS, HTML and some JSON.
  • Develop functional wireframes and GUI prototypes in HTML using Dreamweaver MX.
  • Perform QC test on the fabric to ensure it meet customer requirements.
  • Utilize various graphical and animation software tools and technologies to transform graphical concepts into specific electronic applications on and off-line.
  • Create t-shirt graphics and logos for embroidery.
  • Show more

Freelance designer example responsibilities.

  • Lead the transition from paste-up, typesetting, pasting up page layout to digital ad/page building and web printing.
  • Hand-Code HTML, CSS, JS and PHP for custom design solutions and form processing, validation, and animations.
  • Provide identity and stationery design, web design, HTML / CSS development and WordPress integration (content management system).
  • Image manipulation in platforms such as Photoshop and illustrator as per assign.
  • Develop high-qualityshop drawings for all casework to be build by in-house woodshop.
  • Design websites, landing pages, banner ads, pop-ups, and HTML emails.
  • Show more

Custom designer vs freelance designer skills

Common custom designer skills
  • Sketch, 13%
  • Customer Orders, 13%
  • Customer Service, 11%
  • Customer Specifications, 8%
  • CAD, 6%
  • Graphic Design, 5%
Common freelance designer skills
  • Sketch, 11%
  • CSS, 7%
  • HTML, 6%
  • Adobe Photoshop, 6%
  • Adobe Illustrator, 6%
  • Photography, 5%

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