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Custom designer vs graphic designer, marketing

The differences between custom designers and graphic designers, marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a custom designer and a graphic designer, marketing. Additionally, a custom designer has an average salary of $59,230, which is higher than the $48,763 average annual salary of a graphic designer, marketing.

The top three skills for a custom designer include sketch, customer orders and customer service. The most important skills for a graphic designer, marketing are adobe creative suite, brochures, and blog posts.

Custom designer vs graphic designer, marketing overview

Custom DesignerGraphic Designer, Marketing
Yearly salary$59,230$48,763
Hourly rate$28.48$23.44
Growth rate3%3%
Number of jobs45,123115,113
Job satisfaction--
Most common degreeBachelor's Degree, 50%Bachelor's Degree, 71%
Average age3838
Years of experience1212

What does a custom designer do?

A custom designer's duties depend on their line of work or industry of employment. They are typically working together with a company's design and creative team where the tasks include meeting with clients to identify their preferences and needs, gathering and analyzing data to determine the best procedures, conceptualizing plans, drafting designs, and producing samples or prototypes for client approval. Furthermore, as a custom designer, it is essential to maintain an active communication line with the creative and production team to ensure the accuracy and quality of the end product.

What does a graphic designer, marketing do?

A graphic designer of marketing specializes in developing creative imagery as part of a company's marketing efforts. Their responsibilities typically revolve around coordinating with the marketing team to share insights and strategies, conceptualizing designs in adherence to objectives and deadlines, and preparing presentations. One may also subject designs into various revisions and edits as needed. Furthermore, as a graphic designer, it is also essential to keep abreast of the latest trends and have an understanding of the target audience.

Custom designer vs graphic designer, marketing salary

Custom designers and graphic designers, marketing have different pay scales, as shown below.

Custom DesignerGraphic Designer, Marketing
Average salary$59,230$48,763
Salary rangeBetween $42,000 And $81,000Between $34,000 And $69,000
Highest paying CitySan Francisco, CASanta Rosa, CA
Highest paying stateCaliforniaWashington
Best paying companyGeneral MotorsApple
Best paying industryRetailTechnology

Differences between custom designer and graphic designer, marketing education

There are a few differences between a custom designer and a graphic designer, marketing in terms of educational background:

Custom DesignerGraphic Designer, Marketing
Most common degreeBachelor's Degree, 50%Bachelor's Degree, 71%
Most common majorGraphic DesignGraphic Design
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Custom designer vs graphic designer, marketing demographics

Here are the differences between custom designers' and graphic designers, marketing' demographics:

Custom DesignerGraphic Designer, Marketing
Average age3838
Gender ratioMale, 44.4% Female, 55.6%Male, 39.9% Female, 60.1%
Race ratioBlack or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%
LGBT Percentage13%13%

Differences between custom designer and graphic designer, marketing duties and responsibilities

Custom designer example responsibilities.

  • Accomplish a theme redesign using css edits and html edits for a not for profit children's social network helpline.
  • Design and code responsive email templates to current industry standards using CSS, HTML and some JSON.
  • Develop functional wireframes and GUI prototypes in HTML using Dreamweaver MX.
  • Perform QC test on the fabric to ensure it meet customer requirements.
  • Utilize various graphical and animation software tools and technologies to transform graphical concepts into specific electronic applications on and off-line.
  • Create t-shirt graphics and logos for embroidery.
  • Show more

Graphic designer, marketing example responsibilities.

  • Manage company website by editing content and updating news and promotions keeping information current using CSS.
  • Manage brand integrity through social media development and Facebook integration, keeping a consistent look and feel through multiple consumer interactions.
  • Design duties include band posters, weekly newspaper print ads and hand-outs for specific events among other things.
  • Design and produce presentation boards, PowerPoint presentations, brochures, promotional/collateral material, invitations, illustration.
  • Used CSS to update online newsletter templates to comply with company branding.
  • Create event collateral, build HTML emails, construct print ads, and assist in marketing strategies.
  • Show more

Custom designer vs graphic designer, marketing skills

Common custom designer skills
  • Sketch, 13%
  • Customer Orders, 13%
  • Customer Service, 11%
  • Customer Specifications, 8%
  • CAD, 6%
  • Graphic Design, 5%
Common graphic designer, marketing skills
  • Adobe Creative Suite, 6%
  • Brochures, 5%
  • Blog Posts, 4%
  • Adobe Photoshop, 4%
  • Graphic Design, 4%
  • Flyers, 4%

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