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Marketing Director jobs at Genesis HealthCare - 2810 jobs

  • External and Digital Com Coord

    Coxhealth 4.7company rating

    Springfield, MO jobs

    CoxHealth is seeking a skilled and enthusiastic External and Digital Communications Coordinator to support our communications team in telling our story, protecting our brand, and engaging our community. This role works closely with the External and Digital Communications Manager to execute media relations activities, craft compelling content across digital and traditional channels, and manage the organization's corporate social media presence. The ideal candidate will be responsible for overseeing day-to-day social media management - including content creation, scheduling, and real-time community engagement - to ensure a consistent, professional, and responsive voice across platforms. Additional responsibilities include tracking and reporting media activity, coordinating awards and recognitions, and assisting with strategic storytelling initiatives that highlight CoxHealth's mission and priorities. This position also shares on-call media duties with other members of the Corporate Communications team. Job Requirements Education • Required: Bachelor's degree in journalism, public relations, communications or marketing Experience • Preferred: Two years of experience in a related field. Skills • Attention to Detail: Ability to accomplish/complete a task while demonstrating a thorough concern for all the details involved, no matter how small. • Proactive: Ability to think through upcoming needs of projects, assignments and tasks to assist the communications team and CoxHealth overall. • Self-Starter: Ability to evaluate and act upon opportunities or issues that impact responsibilities and the team overall. • Problem-Solver: Ability to think through and provide potential solutions for issues or opportunities within the role. • Team Player: Ability to work effectively in a team environment. • Critical Thinking: Ability to evaluate a story or situation and be able to determine the best course of action. • Prioritization: Ability to discern responsibilities in level of importance based on needs. • Interpersonal Skills: Ability to maintain professionalism within the team and in the organization beyond. • Learning: A strong interest in news media, social media storytelling, and emerging social media trends. Licensure/Certification/Registration • ◦ N/AEducation: ▪ Required: Bachelor's Degree in Business, Communications, or a related field. ▪ Preferred: Master's degree in Business or a related field. Experience: ▪ Required: At least 3 years of related experience. ▪ Preferred: Minimum 3 years of higher education experience. ▪ Experience with Microsoft Office programs including Excel. ▪ Excellent customer service skills. ▪ Demonstrated experience with organizing events/functions. Skills: ▪ Proficiency in Microsoft Office, as well as data management. ▪ Attention to detail; ability to learn quickly in a fast-paced environment. ▪ Adherence to confidentiality protocols. ▪ Excellent time management, interpersonal, communication, organization, prioritizing, decision-making and planning skills. ▪ Excellent customer service both internally and externally. ▪ Consistent success in working with numerous constituencies. ▪ Ability to multitask, lead, and handle multiple projects at once. Licensure/Certification: ▪ N/A
    $70k-95k yearly est. 4d ago
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  • Senior Marketing Strategy Lead (Hybrid)

    Health Care Service Corporation 4.1company rating

    Chicago, IL jobs

    A leading health services organization in Chicago is seeking a Principal Marketing Strategy Consultant to drive strategic alignment and execution within the marketing team. The role involves working closely with various marketing stakeholders to ensure that initiatives are well-defined and aligned. Candidates should have extensive experience in strategy development and project management, alongside strong analytical and communication skills. This position offers competitive compensation and opportunities for professional growth in a fast-paced environment. #J-18808-Ljbffr
    $95k-129k yearly est. 5d ago
  • Growth Marketing Manager, Retention & Lifecycle (LCM)

    General Medicine 3.7company rating

    San Francisco, CA jobs

    We're seeking a strategic, analytical, and deeply customer-centric Growth Marketing Manager to own retention and lifecycle marketing at General Medicine. This role is perfect for someone who loves turning data into personalized, automated experiences that keep customers engaged, informed, and coming back. You'll architect our lifecycle programs from the ground up-email, SMS, in-app messaging, retargeting, funnel optimization, and more. Reporting to the Head of Marketing, you'll be responsible for building the end-to-end lifecycle strategy, including all the buzzwords: onboarding, nurture, ongoing engagement, winback, product education, and retention. You'll partner closely with product, clinical, and the rest of the marketing team to ensure every touchpoint is cohesive, compliant, and delivering meaningful patient value. This role requires an operational thinker who can zoom out to design a strategy and zoom in to build and analyze flows themselves. You'll help define the customer journey and be accountable for improving conversion rates, activation metrics, retention, and long-term LTV. Responsibilities Own and execute the lifecycle strategy: Design, launch, and optimize lifecycle programs across email, SMS, push, and in-app channels to drive activation, engagement, retention, and revenue. Map high-leverage customer touchpoints: Identify moments that educate, reassure, and convert users across their clinical + product experience. Build and improve lifecycle flows: Own onboarding, nurture, education, personalization, retention, upsell, and winback flows. Continuously optimize flows: Test and iterate using segmentation, content experiments, and performance insights. Lead experimentation & analytics: Develop structured testing roadmaps across messaging, timing, channels, and creative. Use data to drive decisions: Leverage cohort, funnel, and LTV analysis to measure impact and guide optimizations. Establish a strong CRM foundation: Ensure data flows, triggers, and event tracking are accurate and reliable. Maintain compliance and quality: Uphold deliverability, QA, privacy, and HIPAA-aligned communication standards. Collaborate cross-functionally: Partner with product, clinical, and marketing teams to ensure lifecycle messaging is accurate, empathetic, and on-brand. Translate insights into action: Share lifecycle learnings to influence product, marketing, and content strategies. Create compelling lifecycle content: Write clear, supportive, high-performing copy across lifecycle touchpoints. Simplify complex concepts: Translate clinical information into accessible, patient-friendly communication. Report on performance & outcomes: Build dashboards and communicate results, insights, and recommendations regularly. Own core lifecycle metrics: Drive improvements in activation, retention, conversion, repeat usage, and LTV. Qualifications You have 4-6 years of hands‑on lifecycle or CRM experience at a high‑growth startup, consumer health brand, and/or ecommerce business. You have deep expertise in email/SMS strategy, journey design, segmentation, and flow optimization-and a track record of improving activation and retention. You are super analytical, comfortable with funnel analysis, cohort tracking, retention metrics, A/B testing, and turning data into clear recommendations. You've worked closely with product teams and understand event tracking, triggers, and experimentation frameworks. You're a strong copywriter with exceptional instincts for clarity, empathy, and brand voice-especially when communicating complex or clinical concepts. You're an organized project manager, able to juggle multiple flows, campaigns, and stakeholders without losing momentum. You're entrepreneurial and proactive, energized by building from scratch and creating order in fast‑moving, early‑stage environments. You're familiar with CRM and analytics tools (Iterable, Mixpanel, etc.). (Nice‑to‑have) You have experience in healthcare, telehealth, or HIPAA‑regulated environments and understand the nuances of communicating in clinical contexts. #J-18808-Ljbffr
    $96k-146k yearly est. 4d ago
  • Growth Marketing Manager, Paid & Organic

    General Medicine 3.7company rating

    San Francisco, CA jobs

    We're seeking an experienced and data-driven paid marketing manager to join our growing marketing organization. This role is ideal for someone who is both a creative and strategic thinker and thrives in startup environments. The right candidate brings a strong performance marketing mindset and a history of managing paid social programs that deliver measurable returns. Ideally, this individual has previous experience executing a brand's organic social, paid social and influencer marketing efforts. Reporting to the Head of Marketing, you'll manage all social planning, developing the social content calendar. You'll shape the strategy, execution, and optimization of paid campaigns as well as direct our organic social strategy. This position will require close collaboration with creative teams to craft compelling stories and bring the General Medicine brand to life across social media. Although the initial focus will be on paid social, this role will expand to support media activities in other channels. Responsibilities Strategically plan, execute, and scale paid social campaigns across platforms such as Meta and TikTok, managing budgets to grow reach and engagement efficiently Monitor campaign performance daily, weekly, and monthly, adjusting strategies to maximize efficiency and profitability. Develop and present performance reports with actionable insights and recommendations. Collaborate with creative partners to ideate and produce engaging ad assets that drive brand awareness and engagement. Ability to think outside of the box to develop innovative ways to reach potential consumers through social media. Maintain a strong understanding of cultural and social media trends, including how brands are converting and engaging users through social channels. Stay up to date on changes to key platforms or algorithms. Design and manage testing roadmaps, launch schedules, and optimization timelines for new campaigns and product launches. Guide the development of the social content calendar and manage the brand's paid and owned content factory, including organic social, paid social and paid influencer marketing Oversee the end-to-end execution of influencer campaigns, including strategy, sourcing, contracting, briefing and finalizing content Over time, support the expansion of our media activities into new channels Qualifications You have 4-6 years of hands‑on experience in paid marketing for a brand, agency, or startup - with direct responsibility for paid social programs, and a strong grounding in organic and influencer marketing as well. You bring a performance marketing mindset: comfortable with budgeting, A/B testing, audience segmentation, conversion tracking and optimization. You are both creative and analytical: you craft compelling stories and assets, and you translate data into insights and recommendations to improve performance. You are highly organized and a strong project manager: you manage multiple campaigns and calendars simultaneously and keep things moving in a fast‑paced environment. You are entrepreneurial, proactive, and hands‑on: you roll up your sleeves, operate both independently and collaboratively, and thrive in a startup‑like setting. You stay current on social media trends, new platform features, algorithm changes, cultural/social behaviors, and influencer ecosystems - and you leverage that knowledge to keep your brand ahead. You have experience managing influencer relationships and programs (either in-house or via agency/partners) and understand how influencer + creator content complements paid and organic campaigns. Excellent communication skills (written and verbal) and comfort presenting to senior stakeholders. (Nice‑to‑have) You have experience in healthcare, telehealth, or HIPAA‑regulated environments and understand the nuances of communicating in clinical contexts. #J-18808-Ljbffr
    $96k-146k yearly est. 4d ago
  • Growth Marketing Manager: Paid & Organic Growth

    General Medicine 3.7company rating

    San Francisco, CA jobs

    A healthcare company based in San Francisco is seeking an experienced paid marketing manager. The ideal candidate will have 4-6 years of experience managing paid social campaigns and a performance marketing mindset. Responsibilities include planning and executing campaigns on platforms like Meta and TikTok, collaborating with creative teams, and overseeing influencer programs. Strong analytical skills and creativity are essential for this role. #J-18808-Ljbffr
    $96k-146k yearly est. 4d ago
  • Growth Marketing Manager

    Solv Health 4.1company rating

    San Francisco, CA jobs

    Being sick or injured is painful. Getting better shouldn't be. Most industries have been transformed by new technology. Healthcare is still waiting - and you can help change that. Our mission is simple but ambitious: make healthcare accessible, transparent, and effortless for all. We put the consumer at the center, move fast and partner with forward-thinking providers to deliver software that makes care better, faster, and more human. This is work with real-world stakes - and you can help lead the way. The Solv Marketing & Strategy team is the glue between our product and our go-to-market results. We operate with startup speed to drive revenue and make Solv a must-use product for the convenient care industry. We're looking for a growth-oriented marketer to drive expansion and acquisition across our B2B provider customer base. As a core part of our GTM team, you'll be responsible for identifying and capturing expansion opportunities. You will analyze our provider data to uncover cross-sell and upsell opportunities, work closely with Sales and Success to convert insights into revenue, and orchestrate strategies that drive adoption and expansion. The ideal candidate combines analytical rigor with creative execution-someone who can dig into customer segments, build targeted strategies, and execute end-to-end to drive measurable growth. This role will directly influence GTM strategy, and success will be measured by pipeline contribution, expansion revenue, adoption of cross-sell products, and marketing-sourced opportunities. Key Responsibilities Analyze our provider TAM to identify high-value expansion opportunities and build targeted go-to-market strategies for different segments Partner with Sales, Success, and Product teams to develop and execute initiatives that drive cross-sell, upsell, and new customer acquisition Design and lead customer marketing programs that deepen adoption, drive product stickiness, and expand wallet share across provider accounts Own the end-to-end execution of revenue-driving initiatives, from customer segmentation and messaging to multi-channel plays (ABM, lifecycle, digital, and events) and performance tracking Collaborate with our Product Marketing lead to adapt core messaging and positioning for different customer segments and use cases Leverage customer insights, market research, and sales intelligence (Gong, Salesforce) to continuously refine targeting and messaging strategies Shape Solv's GTM approach by developing repeatable frameworks for segmentation, campaign design, and measurement that align Marketing, Sales, and Success Leverage AI and automation not just for efficiency, but to predict churn risk, surface upsell opportunities, and dynamically personalize engagement at scale You'll be great for this role if you... Have 6+ years of experience in growth marketing, revenue operations & strategy, management consulting, product marketing, or related roles in B2B SaaS Are data-driven and analytical, comfortable working in Salesforce, Google Sheets, Gong, Perplexity, ChatGPT, Glean, and other AI tools to uncover insights and build strategies Have experience in healthcare technology or provider software (understanding clinical workflows, practice operations, and healthcare terminology) Move at startup speed-able to independently drive projects from strategy through execution without waiting for perfect alignment Are revenue-obsessed and wear multiple hats (strategy, segmentation, enablement, execution) to get results Are motivated by measurable impact - you thrive on improving conversion rates, influencing pipeline metrics, and surpassing revenue targets Default to AI and automation to work more efficiently and scale your impact Are comfortable with ambiguity, proactive in clearing your own path, and motivated by seeing your work directly impact company revenue Nice to Have Experience with payments, RCM (revenue cycle management), or AI-native products in healthcare Previous experience at a growth-stage B2B SaaS company in healthcare Track record of exceeding revenue targets through creative, data-driven strategies Location We have a beautiful office in the heart of San Francisco where we collaborate in-person two days per week. This is a hybrid role for somebody located in the SF Bay Area. Salary is based on location and experience. Solv offers robust benefits including: 401k Monthly Wellness Reimbursement Flexible Time Off Many More! The pay range for this role is: 135,000 - 180,000 USD per year (Hybrid (San Francisco, California, US)) #J-18808-Ljbffr
    $99k-154k yearly est. 2d ago
  • VP, NSCLC Marketing - Launch Leader in Precision Oncology

    Revolution Medicines 4.6company rating

    Redwood City, CA jobs

    A clinical-stage oncology company is seeking a VP of Marketing based in Redwood City, CA. This role involves leading the marketing team for KRAS programs and developing effective marketing strategies. The ideal candidate will have over 20 years of experience in the biotechnology field, exceptional leadership capabilities, and a strong track record in executing marketing strategies. This position offers opportunities for collaboration across various teams and requires outstanding communication skills. #J-18808-Ljbffr
    $160k-239k yearly est. 5d ago
  • Director, Event Marketing Management

    Dana-Farber Cancer Institute 4.6company rating

    Boston, MA jobs

    The Director of Event Marketing and Management at Dana-Farber Cancer Institute is responsible for designing and executing impactful events that enhance the Institute's reputation and support workforce retention, recruitment, and engagement. Reporting to the Senior Director of Social Media, the role involves strategic planning and seamless execution of signature events that align with Dana-Farber's Culture Advantage and vision during ramp up and including launch of the Future Cancer Hospital. By collaborating with internal teams, senior leadership, and external partners, the Director ensures events are engaging, mission-driven, and aligned with organizational goals. This position demands strong leadership, project management, and communication skills to deliver high-quality events that position Dana-Farber as a leading cancer care provider and employer of choice. Located in Boston and the surrounding communities, Dana-Farber Cancer Institute is a leader in life changing breakthroughs in cancer research and patient care. We are united in our mission of conquering cancer, HIV/AIDS, and related diseases. We strive to create an inclusive, diverse, and equitable environment where we provide compassionate and comprehensive care to patients of all backgrounds, and design programs to promote public health particularly among high-risk and underserved populations. We conduct groundbreaking research that advances treatment, we educate tomorrow's physicians/researchers, and we work with amazing partners, including other Harvard Medical School-affiliated hospitals. Responsibilities Strategic Event Planning and Execution: Develop and implement a comprehensive events plan that aligns with Dana-Farber's strategic objectives and advances the Institute's reputation and supports workforce retention, recruitment, and engagement during ramp up and including launch of the Future Cancer Hospital. Manage all aspects of event planning, including venue selection, catering, transportation, event promotion, and logistics. Oversee the setup, execution, and breakdown of events, ensuring all details are handled with precision and professionalism. Stakeholder Engagement and Collaboration: Build and maintain strong relationships with internal stakeholders, including senior leadership, the Board of Trustees, and the Department of Philanthropy. Work closely with internal teams and external vendors to ensure events are executed flawlessly and align with Dana-Farber's mission and values. Represent the event marketing and management function on committees and workgroups, providing strategic input and ensuring alignment with organizational goals. Budget and Vendor Management: Create and manage budgets for each event, ensuring expenditures stay within allocated amounts. Negotiate contracts with vendors and service providers to maximize efficiency and minimize costs. Oversee relationships with external vendors, including event production companies, designers, and other partners, ensuring high-quality deliverables. Communications and Content Development: Develop messaging platforms, talking points, and promotional materials for events, tailored to diverse audiences such as staff, patients, donors, and external partners during ramp up and including launch of the Future Cancer Hospital. Oversee the creation of event-related content, including brochures, invitations, digital ads, videos, and social media posts. Ensure all communications reflect Dana-Farber's values, achievements, and vision for the future. Monitoring and Continuous Improvement: Monitor event activities to ensure the satisfaction of attendees and alignment with organizational goals. Develop event feedback surveys and conduct post-event evaluations to identify areas for improvement and enhance future events. Handle any event-related issues or crises that may arise, ensuring swift and effective resolution. Maximizing Impact and Engagement: Design events that foster meaningful engagement with internal and external audiences, including faculty, staff, patients, donors, and the community. Measure event success through feedback, engagement metrics, and alignment with organizational objectives. Continuously explore innovative approaches to enhance the impact and reach of events. Knowledge, Skills and Abilities Project Management and Event Production Expertise: Demonstrated ability to manage complex projects from inception to completion, ensuring all aspects of event planning and execution are delivered on time, within budget, and aligned with strategic goals. Strong familiarity with print, digital, and video production processes, enabling seamless integration of multimedia elements into event marketing and communications. Organizational and Problem-Solving Skills: Exceptional organizational abilities, decision-making aptitude, and problem-solving skills to effectively manage multiple priorities in a fast-paced environment. Communication Excellence: Outstanding verbal and written communication skills, with the ability to craft compelling messaging tailored to diverse audiences and stakeholders. Client and Stakeholder Collaboration: Strong client and customer service orientation, with the ability to build and maintain collaborative relationships across internal teams, senior leadership, and external partners. Attention to Detail: Meticulous attention to detail to ensure the flawless execution of events and the delivery of high-quality materials and experiences. Strategic and Creative Thinking: A strategic and creative mindset, with a passion for designing impactful experiences that align with organizational objectives and inspire engagement. Independent and Team-Oriented Work Style: Demonstrated ability to work independently while also thriving in a consensus-driven team setting, fostering collaboration and shared success. Minimum Job Qualifications Bachelor's Degree in Marketing, Communications, Project Management or Related Field required. Master's Degree in Marketing, Communications, Project Management or Related Field preferred. 10 years of experience in Marketing, Communications, or related field required. Experience working in a healthcare, scientific research institution or agency experience preferred. At Dana-Farber Cancer Institute, we work every day to create an innovative, caring, and inclusive environment where every patient, family, and staff member feels they belong. As relentless as we are in our mission to reduce the burden of cancer for all, we are committed to having faculty and staff who offer multifaceted experiences. Cancer knows no boundaries and when it comes to hiring the most dedicated and compassionate professionals, neither do we. If working in this kind of organization inspires you, we encourage you to apply. Dana-Farber Cancer Institute is an equal opportunity employer and affirms the right of every qualified applicant to receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, national origin, sexual orientation, genetic information, disability, age, ancestry, military service, protected veteran status, or other characteristics protected by law. EEO Poster | Pay Transparency Statement The hiring range is based on market pay structures, with individual salaries determined by factors such as business needs, market conditions, internal equity, and based on the candidate's relevant experience, skills and qualifications. For union positions, the pay range is determined by the Collective Bargaining Agreement (CBA). $157,600.00 - $174,900.00 #J-18808-Ljbffr
    $157.6k-174.9k yearly 3d ago
  • Clinical Marketing Associate Director (Provider Channel) #4424

    Grail 4.2company rating

    Menlo Park, CA jobs

    Our mission is to detect cancer early, when it can be cured. We are working to change the trajectory of cancer mortality and bring stakeholders together to adopt innovative, safe, and effective technologies that can transform cancer care. We are a healthcare company, pioneering new technologies to advance early cancer detection. We have built a multi-disciplinary organization of scientists, engineers, and physicians and we are using the power of next-generation sequencing (NGS), population-scale clinical studies, and state-of-the-art computer science and data science to overcome one of medicine's greatest challenges. GRAIL is headquartered in Menlo Park, California, with locations in Washington, D.C., North Carolina, and the United Kingdom. It is supported by leading global investors and pharmaceutical, technology, and healthcare companies. For more information, please visit grail.com. GRAIL is seeking an Associate Director, Clinical Marketing for the Provider Channel. The Associate Director, Clinical Marketing will be responsible for developing and executing clinical marketing content and programs for healthcare providers (HCPs). This role will be instrumental in positioning the Galleri multi-cancer early detection (MCED) test as the leader in MCED testing and in driving the broad adoption of the Galleri test with clinicians. This role will own the clinically focused HCP marketing strategy for Galleri, leading conference portfolio planning, clinical content development, KOL/peer-to-peer programs, and partnership with Medical Affairs/MSLs. This role will work closely with colleagues in Marketing, Field Sales, Medical Affairs, Commercial, and other groups, as well as with external agencies and contractors. Additionally, this role will establish and maintain relationships with physicians and Key Opinion Leaders. This is a hybrid role and requires you to be onsite at least 2 days a week in Menlo Park, CA. Responsibilities Establish and maintain expertise in relevant clinical data for the Galleri test; translate evidence into clear, balanced claims and messaging frameworks. Serve as a primary marketing liaison to the field medical team (MSLs) to align education priorities, publication pull-through, and KOL engagement. Own end-to-end medical conference strategy for marketing: annual portfolio plan, booth and symposia strategy, satellite events, abstracts/posters support with Medical Affairs, and pre/during/post-conference campaigns. Support the development of commercial KOL strategy to drive demand; map priority KOLs, manage speaker program in partnership with Med Affairs, advisory boards, and testimonials/case studies. Lead vendors and manage SOWs, timelines, and budget. Drive measurement and optimization of marketing programs; share insights for continual improvement. Preferred Qualifications Bachelor's degree required; advanced degree strongly preferred (MS, MPH, PhD, PharmD, or MBA with strong scientific acumen). 10+ years total experience with 5+ years in HCP/clinical marketing or Medical Affairs roles within diagnostics, biotech, or medtech; oncology or primary care experience a plus. Demonstrated leadership of national congress portfolios, KOL/peer-to-peer programs, and clinical content development in a regulated environment. Deep familiarity with MLR processes and claims governance; experience with vendor management. Exceptional cross-functional leadership, communication, and stakeholder management. Proficiency with content management, CRM systems (e.g., Veeva PromoMats, Salesforce) and analytics tools (e.g., Tableau); webinar platforms. Expected full time annual base pay scale for this position is $164K-$217K. Actual base pay will consider skills, experience and location. Based on the role, colleagues may be eligible to participate in an annual bonus plan tied to company and individual performance, or an incentive plan. We also offer a long-term incentive plan to align company and colleague success over time. In addition, GRAIL offers a progressive benefit package, including flexible time-off, a 401k with a company match, and alongside our medical, dental, vision plans, carefully selected mindfulness offerings. GRAIL is an Equal Employment Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status. We will reasonably accommodate all individuals with disabilities so that they can participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. GRAIL maintains a drug-free workplace. #J-18808-Ljbffr
    $164k-217k yearly 3d ago
  • Global Director of Digital Product Marketing

    Resmed Inc. 4.8company rating

    San Diego, CA jobs

    A leading health technology company is seeking a Director, Global Product Marketing for its Digital Provider portfolio in San Diego, CA. This role will define and execute the go-to-market strategy, manage a global team of marketers, and ensure successful product adoption in the market. The ideal candidate will have over 12 years of experience in digital health or SaaS, strong leadership skills, and a proven track record in global strategy execution. This opportunity promises a vibrant work culture focused on innovation and support. #J-18808-Ljbffr
    $135k-174k yearly est. 5d ago
  • Global Director of Digital Product Marketing

    Resmed Inc. 4.8company rating

    San Diego, CA jobs

    A leading healthcare technology company in San Diego is looking for a Director of Global Product Marketing to drive the go-to-market strategy for the Digital Provider portfolio. The role demands over 12 years of experience in digital health and SaaS, focusing on influencing and leading high-performing teams. You will ensure the successful launch of innovative digital solutions, effectively drive their adoption, and strengthen the company's reputation as a trusted partner in digital health solutions. This position also emphasizes collaboration across global teams for maximized business outcomes and impact. #J-18808-Ljbffr
    $135k-174k yearly est. 5d ago
  • Global GI Cancers Marketing Leader - Launch & Growth

    Scorpion Therapeutics 4.3company rating

    Boston, MA jobs

    A multinational pharmaceutical company is seeking a Head of GI Cancers to lead the global marketing strategy for oncology. This role requires collaboration with a cross-functional team to develop and execute the GI asset strategy, maximizing portfolio value and ensuring launch readiness. Candidates need a Bachelor's degree and at least 10 years of experience in the pharmaceutical sector, with proven leadership skills and oncology expertise. This position is based in Boston, MA, offering competitive compensation and opportunities for professional development. #J-18808-Ljbffr
    $95k-130k yearly est. 4d ago
  • Remote Senior Product Marketing Manager, B2B HealthTech

    Virta Health Corp 4.5company rating

    San Francisco, CA jobs

    A healthcare technology company is seeking a Senior Product Marketing Manager to drive market differentiation and growth. This role involves executing go-to-market strategies, enhancing product messaging, and enabling sales teams for optimal performance. The ideal candidate has over 8 years in product marketing, especially within healthcare or B2B SaaS. A strong narrative and cross-functional collaboration with teams is essential. Compensation ranges from $144,000 to $175,000 annually, reflecting experience and qualifications. #J-18808-Ljbffr
    $144k-175k yearly 3d ago
  • Head of GI Cancers, Global Marketing, Oncology Business Unit

    Scorpion Therapeutics 4.3company rating

    Boston, MA jobs

    Head of GI Cancers, Global Marketing, Oncology Business Unit. Based in Boston, MA, this role leads the global GI oncology asset strategy within Takeda Oncology, reporting to the VP, Head of Global Marketing. You will collaborate with a cross-functional, global team to drive an asset in the GI cancer space, shape the GI Disease Area Strategy and Brand Plan, and lead a high-performing team to deliver launch readiness, lifecycle management, and revenue growth. Responsibilities Shape and influence global asset strategy through deep collaboration with R&D and Global Product Leaders, driving the development of the Clinical Development Program (CDP) and other critical asset components. Partner with senior leadership across functions, including the Global Product Team, to accelerate asset development and deliver on KPI's and revenue targets. Lead execution of the global asset strategy, ensuring commercial launch readiness and alignment with Takeda Oncology's overarching business objectives. Drive development of the GI Disease Area Strategy and Brand Plan, including branding elements, financial planning, forecasting, and life cycle management to maximize portfolio value. Inspire and lead a high-performing team of Global Brand and CDx Leads, fostering strategic excellence and flawless execution to achieve brand success and competitive differentiation. Set the strategic commercial direction for the GI oncology asset, driving portfolio optimization through validated growth opportunities, Life Cycle Management (LCM), and prioritized initiatives. Own enterprise-level launch readiness, ensuring governance alignment and flawless execution of pre-launch and launch activities. Lead insight-driven decision-making, converting market intelligence into a compelling brand narrative; leverage analytics to validate opportunities, optimize marketing mix, and maximize ROI on brand investments. Shape managed markets strategy to secure long-term brand value, partnering across internal and external stakeholders to deliver pricing, access, and reimbursement solutions. Drive LCM strategy to expand indications and sustain competitive advantage, proactively anticipating market dynamics and orchestrating cross-functional execution to maximize asset value. Qualifications Required: Bachelor's degree with 10+ years of progressive pharmaceutical experience in marketing or strategy, including exposure to both U.S. and ex-U.S. markets. Required: Proven oncology expertise, including in new product planning, and successful launch execution. Required: Deep oncology knowledge, market dynamics, brand/franchise management, and effective HCP engagement strategies. Required: 3-5+ years of leadership experience, with a track record of managing and developing high-performing teams. Required: Demonstrated P&L ownership and strong financial acumen, including forecasting and resource allocation. Required: Extensive experience in marketing strategy and execution, with the ability to communicate vision and influence internal stakeholders and external agencies. Required: Strong collaboration skills, partnering effectively across countries, functions, and senior leadership to drive asset development and revenue growth. Required: Proven ability to manage complexity and lead through change, demonstrating learning agility and adaptability. Required: Strategic decision-making capability, balancing business, financial, and risk considerations to deliver optimal outcomes. Required: Influential leadership, including situations without direct authority, to align stakeholders and drive results. Preferred: MBA and/or PhD Preferred: Experience in GI Cancers EducationSkills #J-18808-Ljbffr
    $128k-192k yearly est. 4d ago
  • Associate Director Digital Marketing

    Rezolute 3.7company rating

    Redwood City, CA jobs

    Rezolute is a late-stage rare disease company focused on significantly improving outcomes for individuals with hypoglycemia caused by hyperinsulinism (HI). Our antibody therapy, RZ358 (ersodetug), is designed to treat all forms of HI and has shown substantial benefit in clinical trials and real-world use for the treatment of congenital hyperinsulinism (cHI) and tumor hyperinsulinism (tumor HI). The Associate Director Marketing will report to the Sr Director of Marketing and will be responsible for developing and implementing digital marketing strategies engaging patients and physicians. They will work cross functionally to ensure optimal marketing campaigns are developed and implemented. Will monitor and be current with rare disease industry trends and regulatory guidelines. Key Responsibilities Develop and implement innovative marketing strategies specifically aimed at identifying and engaging patients and physicians in the congenital hyperinsulinism community. Lead the creation and execution of targeted marketing campaigns across various digital channels (e.g., social media, email, SEO, PPC) to drive patient and physician awareness and engagement. Analyze and report on campaign performance, using data-driven insights to optimize future marketing efforts. Collaborate with cross-functional teams, including clinical, regulatory, and commercial teams, to ensure cohesive and compliant marketing efforts. Stay updated on industry trends, emerging technologies, and regulatory guidelines to keep Rezolute Bio at the forefront of digital marketing in the rare disease space. Required Qualifications Bachelor's degree in marketing, Business, or a related field. 5+ years of experience in marketing, or a related role in the biotech or pharmaceutical industry. Proven experience in digital marketing in the rare disease space. Demonstrated success in developing and executing innovative digital strategies to identify and engage both patients and physicians. Experience with marketing automation tools and CRM systems. Strong understanding of SEO, PPC, social media, email marketing, and analytics. Excellent communication and leadership skills. Ability to think strategically and creatively. Willingness to travel up to ~20%. Preferred Skills Master's degree in marketing or a related field. Knowledge of web design and development. Certification in Google Analytics, AdWords, or similar. Familiarity with regulatory requirements and compliance in healthcare marketing. Salary Range Salary Range: Rezolute (RZLT) currently anticipates the base salary for the Associate Director Marketing could range from $175,000 to $190,000 and will depend, in part, on the successful candidate's geographical location and their qualifications for the role, including education and experience. This position will also be eligible for an annual performance bonus in accordance with the terms of the applicable plan (depending, in part, on company and individual performance and at the Company's discretion on an individual basis). The compensation described above is subject to change and could be higher or lower than the range described based on current market survey data and the qualifications, education, experience and geographical location of the selected candidate. Rezolute offers competitive compensation, stock options, and a rich benefits package. Benefits Qualifying employees are eligible to participate in benefit programs such as: Health Insurance (Medical / Dental / Vision) Disability, Life & Long-Term Care Insurance Holiday Pay Tracking Free Vacation Program 401(k) Plan Match Educational Assistance Benefit Fitness Center Reimbursement We are an Equal Opportunity Employer and do not discriminate against applicants due to race, ethnicity, gender, veteran status, or on the basis of disability or any other federal, state, or local protected class. #J-18808-Ljbffr
    $175k-190k yearly 5d ago
  • Associate Director, Digital Marketing - Rare Disease

    Rezolute 3.7company rating

    Redwood City, CA jobs

    A biotechnology company is seeking an Associate Director Marketing in California to develop digital marketing strategies aimed at patients and physicians in the rare disease community. The role requires a Bachelor's degree in marketing and over 5 years of relevant experience, particularly in the biotech or pharmaceutical sectors. A competitive salary range of $175,000 to $190,000 is offered, along with a rich benefits package and performance bonuses. #J-18808-Ljbffr
    $175k-190k yearly 5d ago
  • Sr Director, Marketing ARISTADA

    Alkermes 4.9company rating

    Waltham, MA jobs

    The Senior Director is responsible for developing and implementing strategies and programs to ensure the successful commercialization of ARISTADA and ARISTADA INITIO, part of the Alkermes Psychiatry Franchise. The Senior Director will serve as the marketing lead for ARISTADA, driving brand positioning and messaging and guiding the organization in identifying HCP and patient needs, as well as the brand lead for the ARISTADA program team. This is a Hybrid position, based in Waltham, MA. Responsibilities Serve as the marketing lead for ARISTADA, responsible for strategic planning, tactical execution, and cross-functional alignment throughout the product lifecycle across HCPs, patients, and treatment settings to achieve optimal market performance. Collaborate closely with field-based community and hospital teams to ensure prescription and prescriber growth across all treatment settings (CMHC, office, hospital). Work closely with internal stakeholders, including commercial analytics and training, to assess program ROI and optimize program implementation. Develop and monitor the performance of strategies and key programs. Lead the development and execution of the annual cross-functional Brand Plan. Drive the implementation of marketing activities, including speaker programs and congress presence. Manage external agencies to ensure excellent execution of marketing programs aligned with brand strategic imperatives. Develop and manage the ARISTADA marketing team, building scalable capabilities across HCP, patient, and digital channels. Recruit team members as needed. Establish strong partnerships with internal functions (Sales, Medical Affairs, Market Access, Regulatory, Legal, Patient Advocacy) and lead cross-functional workstreams to develop materials and messaging for HCPs and patients. Serve as a thought partner to the Commercial leadership, contributing to long-term planning and commercial model design. Customer Insights & Brand Development Own the development of robust, insight-driven HCP and patient journeys. Partner with the Market Research and Competitive Intelligence (MRCI) team to drive the market research plan and translate findings into clear insights and actionable strategies. Partner with key vendors and lead the development of branded and unbranded content. Omnichannel Strategy & Execution Collaborate with Customer Experience Marketing (Omnichannel) to design and execute a modern, integrated omnichannel plan for HCP and patient audiences, including CRM, digital media, peer-to-peer engagement, and conferences. Ensure brand consistency and customer-centricity across all touchpoints. Operational Excellence & Governance Manage the brand budget and ensure the on-time, compliant delivery of marketing initiatives. Partner with Legal, Regulatory, and Medical to develop efficient and scalable review processes. Ensure compliance with regulatory guidelines. Qualifications Basic Qualifications Bachelor's degree in healthcare or a related field required; MBA or relevant advanced degree preferred. 10+ years of pharmaceutical/biotech commercial experience, including 5+ years in U.S. marketing. Proven track record of driving strategy and execution for neuroscience indications, including but not limited to schizophrenia in the U.S. Strong leadership experience, including team building, mentoring, and cross-functional collaboration. Deep understanding of the U.S. healthcare ecosystem, including access/reimbursement, field engagement, and the regulatory environment. Demonstrated experience managing agencies, vendors, and budgets to deliver on brand priorities. Excellent communication, influence, and presentation skills with executive presence. Preferred Qualifications Experience in start-up or emerging biotech environments, with comfort navigating ambiguity and building infrastructure. Passion for improving the lives of patients with serious, underserved conditions. What We Offer A highly collaborative, mission-driven culture that values innovation, speed, and accountability. Competitive compensation, equity participation, and comprehensive benefits. The annual base salary for this position ranges from $250,000 to $280,000. In addition, this position is eligible for an annual performance pay bonus. Exact compensation may vary based on skills, training, knowledge, and experience. Alkermes offers a competitive benefits package. Additional details can be found on our careers website: ************************************* About Us Alkermes applies its deep neuroscience expertise to develop medicines designed to help people living with complex and difficult-to-treat psychiatric and neurological disorders. A fully-integrated, global biopharmaceutical company, headquartered in Ireland with U.S. locations in Massachusetts and Ohio, we are committed to pursuing great science, driven by deep compassion to make a real impact in the lives of patients. Alkermes has a portfolio of proprietary commercial products for the treatment of alcohol dependence, opioid dependence, schizophrenia and bipolar I disorder, and a pipeline of clinical and preclinical candidates in development for various neurological disorders, including narcolepsy. Beyond our important mission of developing medicines to address unmet patient needs, we actively seek to foster a culture of diversity, inclusion and belonging throughout our business. We strive to ensure that all voices are respected and valued, recognizing that our diversity of thought, background and perspective makes us stronger. We are proud to have been recognized as an employer of choice by many national organizations, including being certified as a Great Place to Work in the U.S. in 2024, honored as a Healthiest Employer in both Ohio and Massachusetts in 2023, a Best Place for Working Parents in 2023, and to have received the Bell Seal at the Platinum level for Workplace Mental Health by Mental Health America for three consecutive years (2021-2023). Alkermes, Inc. is an equal employment opportunity employer and does not discriminate against any qualified applicant or employee because of race, creed, color, age, national origin, ancestry, religion, gender, sexual orientation, gender expression and identity, disability, genetic information, veteran status, military status, application for military service or any other characteristic protected by local, state or federal law. Alkermes also complies with all work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Alkermes is an E-Verify employer. #J-18808-Ljbffr
    $250k-280k yearly 1d ago
  • Associate Director, Marketing

    Revolution Medicines 4.6company rating

    Redwood City, CA jobs

    Opportunity Revolution Medicines is a clinical‑stage precision oncology company focused on developing novel targeted therapies to inhibit frontier targets in RAS‑addicted cancers. The company's R&D pipeline comprises RAS(ON) Inhibitors designed to suppress diverse oncogenic variants of RAS proteins, and RAS Companion Inhibitors for use in combination treatment strategies. As a new member of the Revolution Medicines team, you will join other outstanding Revolutionaries in a tireless commitment to patients with cancers harboring mutations in the RAS signaling pathway. Key Responsibilities Operate as an ambassador of the company, establishing the organization as a trusted member of the healthcare community to all relevant stakeholders. Lead the development of effective strategic and promotional plans, shape launch strategy to align with full brand and portfolio strategy. Leverage deep understanding of oncology healthcare customers, including providers, key opinion leaders, patients, and market access stakeholders, to inform the brand strategic approach that drives customer behavior change and market performance. Lead implementation of brand/launch strategies through development of effective promotional materials for key customer segments and across multiple channels. Lead critical cross‑functional workstreams to support launch readiness and success. Leverage insights to inform stakeholder segmentation, channel mix, and targeting of customer segments. Ensure tactical execution is aligned to brand/launch strategies and stakeholder insights. Maintain deep knowledge of disease state, competitive, and market dynamics, informing potential pivots in strategic and executional approach as needed. Partner with internal stakeholders to develop and deliver impactful customer‑facing content. Partner with Analytics & Insights to shape market research, inform key performance metrics, and measure the effectiveness of marketing initiatives. Ensure management of agency of record relationships, workflow, and budgets. Ensure strategic and tactical plans meet compliance and regulatory guidelines and company policies. Deliver marketing operating expenses within budget. Travel as needed to home office and external meetings and conferences. Required Skills, Experience and Education Bachelor's degree required with at least 10 years of progressive commercial experience in a biotechnology and/or pharmaceutical company including strategic marketing and omnichannel marketing. Strong leadership skills, with the ability to work well cross‑functionally and influence across an organization at all levels. Proven track record of developing and executing effective marketing initiatives. Demonstrated analytical and problem‑solving skills, leading to the development of innovative marketing initiatives. Excellent organizational skills and an ability to prioritize effectively to deliver results within reasonably established timelines. Strong interpersonal skills, with demonstrated ability to lead and influence cross‑functional partners. Exceptional communication skills, including excellent written and verbal communication skills; possesses a professional, proactive demeanor. Entrepreneurial mindset, with a tolerance for ambiguity, and a passion for helping cancer patients. Ability to represent Revolution Medicines well externally. Preferred Skills MBA Launch and customer‑facing experience Experience with targeted oncology products Experience in a smaller, rapidly growing company (#LI‑Hybrid #LI‑SS2) Base Pay and Benefits The base pay salary range for this full‑time position for candidates working onsite at our headquarters in Redwood City, CA is listed below. The range displayed on each job posting is intended to be the base pay salary range for an individual working onsite in Redwood City and will be adjusted for the local market a candidate is based in. Our base pay salary ranges are determined by role, level, and location. Individual base pay salary is determined by multiple factors, including job‑related skills, experience, market dynamics, and relevant education or training. Please note that base pay salary range is one part of the overall total rewards program at RevMed, which includes competitive cash compensation, robust equity awards, strong benefits, and significant learning and development opportunities. Equal Opportunity Employer Revolution Medicines is an equal opportunity employer and prohibits unlawful discrimination based on race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, disability, marital status, medical condition, and veteran status. Privacy Statement Revolution Medicines takes protection and security of personal data very seriously and respects your right to privacy while using our website and when contacting us by e‑mail or phone. We will only collect, process and use any personal data that you provide to us in accordance with our CCPA Notice and Privacy Policy. For additional information, please contact privacy@revmed.com. #J-18808-Ljbffr
    $88k-138k yearly est. 3d ago
  • Clinical Marketing Director, Provider Channel

    Grail 4.2company rating

    Menlo Park, CA jobs

    A healthcare company based in Menlo Park is seeking an Associate Director, Clinical Marketing for the Provider Channel. This role involves developing marketing strategies to promote the Galleri multi-cancer early detection test. Candidates should have extensive experience in clinical marketing, particularly in oncology. The role requires teamwork across various departments and managing external agencies. A hybrid work model is offered, ensuring collaboration and flexibility. #J-18808-Ljbffr
    $129k-176k yearly est. 3d ago
  • Senior Product Marketing Manager

    Virta Health Corp 4.5company rating

    San Francisco, CA jobs

    Virta Health is on a mission to transform type 2 diabetes and weight-loss care. Current treatment approaches aren't working-over half of US adults have either type 2 diabetes or prediabetes, and obesity rates are at an all-time high. Virta is changing this by helping people reverse their metabolic condition through innovations in technology, personalized nutrition, and virtual care delivery reinvented from the ground up. We have raised over $350 million from top‑tier investors, and partner with the largest health plans, employers, and government organizations to help their employees and members restore their health and take back their lives. Join us on our mission to reverse diabetes and obesity in one billion people. Virta is looking for a Senior Product Marketing Manager to lead go-to-market efforts across our commercial business. At Virta, the B2B Product Marketing team drives market differentiation and growth through positioning, pricing, packaging, value-stories, partnership models, sales motions, new and expanded products and more. Product marketers get their “hands dirty,” sitting alongside our field-facing teams to ensure we maximize growth in a highly competitive and dynamic healthcare market. This role will require a go-getter product marketer with energy who thrives on storytelling, can seamlessly translate our product innovations into compelling narratives, and is excited for the opportunity to lead cross-functional initiatives tied to revenue and B2B growth. Responsibilities Sales Enablement: Lead training and enablement for commercial teams including sales, client success, and marketing including live enablement and ongoing knowledge management programs. Messaging & Positioning: Develop product positioning and competitively differentiated messaging based on user research, market insights, and product knowledge. Translate this messaging into sales presentations, talking points, objection handling, and enablement materials. Lead GTM Initiatives: Including pricing, packaging, and performance guarantee updates and further our savings and ROI story in the market. Product GTM: Plan and execute go-to-market strategies for new features and product launches, working closely with cross-functional teams to ensure cohesive and effective rollout. Revenue Enablement: Partner closely with commercial teams and lead key growth initiatives driving customer acquisition, engagement, and retention. Subject Matter Expertise: Become a product subject matter expert, evangelist and cross-functional leader who unites Marketing, Sales, Customer Success, and Product teams to drive business results. 90 Day Plan Within your first 90 days at Virta, we expect you will do the following: Immerse yourself in Virta's products, services, and go-to-market strategy Build relationships with key internal partners including sales, customer success, marketing, product, clinical, product operations and more Learn while doing by creating new sales facing GTM materials Start supporting a few key B2B initiatives including commercial enablement, implement new sales tools, and B2B Messaging refresh. Must-Haves 8+ years of experience in product marketing preferably in healthcare, B2B SaaS, or Enterprise B2B2C markets Management consulting background welcome Proven expertise in go-to-market strategies, product positioning, and messaging Ability to work cross-functionally with clinical and product teams to translate complex needs into market-ready solutions Excellent storytelling and communication skills with a strategic mindset focused on long-term growth Analytical mindset with experience in market research, competitive analysis, and interpreting product performance metrics Experience supporting sales enablement and creating effective go-to-market collateral Values-driven culture Virta's company values drive our culture, so you'll do well if: You put people first and take care of yourself, your peers, and our patients equally You have a strong sense of ownership and take initiative while empowering others to do the same You prioritize positive impact over busy work You have no ego and understand that everyone has something to bring to the table regardless of experience You appreciate transparency and promote trust and empowerment through open access of information You are evidence-based and prioritize data and science over seniority or dogma You take risks and rapidly iterate Is this role not quite what you're looking for? Join our Talent Community and follow us on Linkedin to stay connected! Virta has a location based compensation structure. Starting pay will be based on a number of factors and commensurate with qualifications & experience. For this role, the compensation range is $144,000-$175,000/year. Information about Virta's benefits is on our Careers page at: ************************************ As part of your duties at Virta, you may come in contact with sensitive patient information that is governed by HIPAA. Throughout your career at Virta, you will be expected to follow Virta's security and privacy procedures to ensure our patients' information remains strictly confidential. Security and privacy training will be provided. As a remote-first company, our team is spread across various locations with office hubs in Denver and San Francisco. Clinical roles: We currently do not hire in the following states: AK, HI, RI Corporate roles: We currently do not hire in the following states AK, AR, DE, HI, ME, MS, NM, OK, SD, VT, WI. #LI-remote #J-18808-Ljbffr
    $144k-175k yearly 3d ago

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