Kalibri Labs CEO and leadership

Cindy’s career began in corporate marketing and senior operations roles for Hilton International. After starting up the data mining and analytics firm, Driving Revenue, and selling it to Pegasus Solutions, Cindy spent twelve years as managing partner of The Estis Group providing strategic marketing consulting to the hospitality industry. Co-author of the 2012 Distribution Channel Analysis: A Guide for Hotels and over a dozen other industry publications on the topic of marketing technology, Cindy has been honored as one of the 25 Extraordinary Minds in Sales and Marketing, was inducted into the prestigious Hospitality Technology Hall of Fame and named as one of Cornell University’s 90 Influential Hotelies. She is currently a member of the HITEC Advisory Council, the HSMAI Foundation Board of Trustees, leads the AH&LA Consumer Innovation Forum and the HSMAI Resort Best Practices Initiative and holds a board seat for The Knowland Group. She launched Kalibri Labs in 2012 offering the hospitality industry data analytics to evaluate net revenue performance and manage the rising cost of customer acquisition. Cindy holds a BS degree from the Cornell University School of Hotel Administration and an MBA from The American University. Cindy's favorite travel memory was watching the majesty of ostriches race across the savanna in Kenya. Cindy’s favorite quote: “Discovery consists of seeing what everyone else has seen and thinking what nobody else has thought.” – Albert Szent-Gyorgyi.

Experienced executive managing IT departments for large hospitality companies, providing product management for leading hospitality technology vendors, and successful consulting engagements for hotel companies and technology suppliersIT MANAGEMENT• Managed systems departments between 50 and 200 employees plus contractors. - Extensive experience in selecting IT vendors and negotiating contracts• Developed and managed to budgets or P&L’s between $5 and $25 million• Organized and ran hospitality consulting team for Big 5 accounting firm• Introduced new technologies or development platforms on several occasions to improve the timeliness and cost effectiveness of new application development • Served on sr. management teams providing IT leadership, product strategy, and playing key roles in company management, acquisitions and mergers. PRODUCT MANAGEMENT• Responsible for Product Management in several companies and ensuring the product design, features, pricing, service standards, and operating costs met both customer and business requirements• Responsible for staff involved in all aspects of product life cycle including definition, design, development, acceptance testing, deployment, and customer support.• Created business plans, sales plans, marketing plans, and training plans. Have personally conducted sales training with both executives and sales staff on new products or overall IT strategy• Selected or developed applications include hotel operations and reservations, accounting, inventory, point-of-sale, office automation, human resources and telecommunications. PROJECT MANAGEMENT - Managed multi-million dollar analysis of Hospitality Distribution requirements • Organized the installation of 1000’s of diverse distributed systems in hotels and restaurants plus the connection of these systems to corporate networksSpecialties: Outstanding track record in strategic and tactical information systems planning, large project management, new product development, implementation, distributed systems management and customer support.

Cindy’s career began in corporate marketing and senior operations roles for Hilton International. After starting up the data mining and analytics firm, Driving Revenue, and selling it to Pegasus Solutions, Cindy spent twelve years as managing partner of The Estis Group providing strategic marketing consulting to the hospitality industry. Co-author of the 2012 Distribution Channel Analysis: A Guide for Hotels and over a dozen other industry publications on the topic of marketing technology, Cindy has been honored as one of the 25 Extraordinary Minds in Sales and Marketing, was inducted into the prestigious Hospitality Technology Hall of Fame and named as one of Cornell University’s 90 Influential Hotelies. She is currently a member of the HITEC Advisory Council, the HSMAI Foundation Board of Trustees, leads the AH&LA Consumer Innovation Forum and the HSMAI Resort Best Practices Initiative and holds a board seat for The Knowland Group. She launched Kalibri Labs in 2012 offering the hospitality industry data analytics to evaluate net revenue performance and manage the rising cost of customer acquisition. Cindy holds a BS degree from the Cornell University School of Hotel Administration and an MBA from The American University. Cindy's favorite travel memory was watching the majesty of ostriches race across the savanna in Kenya. Cindy’s favorite quote: “Discovery consists of seeing what everyone else has seen and thinking what nobody else has thought.” – Albert Szent-Gyorgyi.

Experienced executive managing IT departments for large hospitality companies, providing product management for leading hospitality technology vendors, and successful consulting engagements for hotel companies and technology suppliersIT MANAGEMENT• Managed systems departments between 50 and 200 employees plus contractors. - Extensive experience in selecting IT vendors and negotiating contracts• Developed and managed to budgets or P&L’s between $5 and $25 million• Organized and ran hospitality consulting team for Big 5 accounting firm• Introduced new technologies or development platforms on several occasions to improve the timeliness and cost effectiveness of new application development • Served on sr. management teams providing IT leadership, product strategy, and playing key roles in company management, acquisitions and mergers. PRODUCT MANAGEMENT• Responsible for Product Management in several companies and ensuring the product design, features, pricing, service standards, and operating costs met both customer and business requirements• Responsible for staff involved in all aspects of product life cycle including definition, design, development, acceptance testing, deployment, and customer support.• Created business plans, sales plans, marketing plans, and training plans. Have personally conducted sales training with both executives and sales staff on new products or overall IT strategy• Selected or developed applications include hotel operations and reservations, accounting, inventory, point-of-sale, office automation, human resources and telecommunications. PROJECT MANAGEMENT - Managed multi-million dollar analysis of Hospitality Distribution requirements • Organized the installation of 1000’s of diverse distributed systems in hotels and restaurants plus the connection of these systems to corporate networksSpecialties: Outstanding track record in strategic and tactical information systems planning, large project management, new product development, implementation, distributed systems management and customer support.

Experienced executive managing IT departments for large hospitality companies, providing product management for leading hospitality technology vendors, and successful consulting engagements for hotel companies and technology suppliersIT MANAGEMENT• Managed systems departments between 50 and 200 employees plus contractors. - Extensive experience in selecting IT vendors and negotiating contracts• Developed and managed to budgets or P&L’s between $5 and $25 million• Organized and ran hospitality consulting team for Big 5 accounting firm• Introduced new technologies or development platforms on several occasions to improve the timeliness and cost effectiveness of new application development • Served on sr. management teams providing IT leadership, product strategy, and playing key roles in company management, acquisitions and mergers. PRODUCT MANAGEMENT• Responsible for Product Management in several companies and ensuring the product design, features, pricing, service standards, and operating costs met both customer and business requirements• Responsible for staff involved in all aspects of product life cycle including definition, design, development, acceptance testing, deployment, and customer support.• Created business plans, sales plans, marketing plans, and training plans. Have personally conducted sales training with both executives and sales staff on new products or overall IT strategy• Selected or developed applications include hotel operations and reservations, accounting, inventory, point-of-sale, office automation, human resources and telecommunications. PROJECT MANAGEMENT - Managed multi-million dollar analysis of Hospitality Distribution requirements • Organized the installation of 1000’s of diverse distributed systems in hotels and restaurants plus the connection of these systems to corporate networksSpecialties: Outstanding track record in strategic and tactical information systems planning, large project management, new product development, implementation, distributed systems management and customer support.