What does a marketing and business development director do?
Marketing and business development director responsibilities
Here are examples of responsibilities from real marketing and business development director resumes:
- Manage the RFP process from initial request through final response submission.
- Develop and manage country-specific business programs and budgets with oversight of global financial forecasts, performance metrics and ROI.
- Lead centralized, electronic referral center coordinating post-acute service needs of patients discharging from multiple acute facilities in Arizona region.
- Provide training guidance to marketing departments on Google and Facebook promotions.
- Provide clients with support through timely response to phone calls, emails and Facebook inquiries.
- Perform ROI analysis on corporate marketing and promotional expense items resulting in re-allocation of resources and reduce, more effective spending.
- Enhance sales staff performance, establish sales objectives, and develop new sales tactics and RFP processes to streamline operations.
- Exploit national marketing programs, properties, POS tools and local media buys.
- Leverage market knowledge and expertise to facilitate customers maximizing their return on investment for oil and gas exploration and production.
Marketing and business development director skills and personality traits
We calculated that 10% of Marketing And Business Development Directors are proficient in Market Research, Sales Strategy, and Marketing Campaigns. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Marketing And Business Development Directors that have these skills listed on their resume here:
- Market Research, 10%
Conducted market research and recommended product/service modifications or improvements.
- Sales Strategy, 10%
Developed and executed sales strategy based on strategic targeting.
- Marketing Campaigns, 8%
Administered and analyzed surveys, and incorporated findings into marketing campaigns driving the increased utilization of evaluation reports.
- Revenue Growth, 7%
Formulated marketing, brand planning lead generation and business-development strategies to drive revenue growth.
- Strategic Plan, 6%
Developed and executed marketing and strategic planning to enhance company relations, client awareness, increase sales and maximize retained earnings.
- R, 4%
Key customers included: Walmart, Target, Best Buy, Amazon, GameStop, and Toys R Us.
"market research," "sales strategy," and "marketing campaigns" are among the most common skills that marketing and business development directors use at work. You can find even more marketing and business development director responsibilities below, including:
Analytical skills. The most essential soft skill for a marketing and business development director to carry out their responsibilities is analytical skills. This skill is important for the role because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, a marketing and business development director resume shows how their duties depend on analytical skills: "managed business development programs, including public relations, press releases, client marketing, event planning, and database maintenance. "
Communication skills. Many marketing and business development director duties rely on communication skills. "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process," so a marketing and business development director will need this skill often in their role. This resume example is just one of many ways marketing and business development director responsibilities rely on communication skills: "launched business plan for a communications product line with projected revenue of $900m. "
Creativity. marketing and business development directors are also known for creativity, which are critical to their duties. You can see how this skill relates to marketing and business development director responsibilities, because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." A marketing and business development director resume example shows how creativity is used in the workplace: "manage, order and stock inventory as well as new product lines. "
Interpersonal skills. A big part of what marketing and business development directors do relies on "interpersonal skills." You can see how essential it is to marketing and business development director responsibilities because "managers must deal with a range of people in different roles, both inside and outside the organization." Here's an example of how this skill is used from a resume that represents typical marketing and business development director tasks: "traveled the western u.s. to develop and enhance prospect and client relationships using strong client-facing and interpersonal skills. "
Organizational skills. Another crucial skill for a marketing and business development director to carry out their responsibilities is "organizational skills." A big part of what marketing and business development directors relies on this skill, since "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." How this skill relates to marketing and business development director duties can be seen in an example from a marketing and business development director resume snippet: "defined organizational, workflow, and sales process updates for new offering. "
The three companies that hire the most marketing and business development directors are:
- Arrow Electronics2 marketing and business development directors jobs
- JLL1 marketing and business development directors jobs
- Omnicom Media Group1 marketing and business development directors jobs
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Compare different marketing and business development directors
Marketing and business development director vs. Director of communications and marketing
A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.
While similarities exist, there are also some differences between marketing and business development directors and director of communications and marketing. For instance, marketing and business development director responsibilities require skills such as "sales strategy," "revenue growth," "r," and "account management." Whereas a director of communications and marketing is skilled in "web content," "strategic communications," "digital marketing," and "external communications." This is part of what separates the two careers.
Directors of communications and marketing earn the highest salaries when working in the professional industry, with an average yearly salary of $78,844. On the other hand, marketing and business development directors are paid more in the professional industry with an average salary of $97,490.directors of communications and marketing tend to reach similar levels of education than marketing and business development directors. In fact, directors of communications and marketing are 3.9% less likely to graduate with a Master's Degree and 1.2% less likely to have a Doctoral Degree.Marketing and business development director vs. Director of sales and marketing
A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that marketing and business development director responsibilities requires skills like "sales strategy," "marketing campaigns," "business model," and "partner relationships." But a director of sales and marketing might use other skills in their typical duties, such as, "customer service," "strategic sales," "lead management," and "revenue management."
Directors of sales and marketing may earn a higher salary than marketing and business development directors, but directors of sales and marketing earn the most pay in the manufacturing industry with an average salary of $137,526. On the other hand, marketing and business development directors receive higher pay in the professional industry, where they earn an average salary of $97,490.Average education levels between the two professions vary. Directors of sales and marketing tend to reach lower levels of education than marketing and business development directors. In fact, they're 7.2% less likely to graduate with a Master's Degree and 1.2% less likely to earn a Doctoral Degree.Marketing and business development director vs. Senior director of marketing
A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a marketing and business development director is likely to be skilled in "sales strategy," "account management," "client relationships," and "promotional materials," while a typical senior director of marketing is skilled in "digital marketing," "email marketing," "sr," and "integrated marketing."
Senior directors of marketing earn the highest salary when working in the media industry, where they receive an average salary of $170,669. Comparatively, marketing and business development directors have the highest earning potential in the professional industry, with an average salary of $97,490.senior directors of marketing typically earn similar educational levels compared to marketing and business development directors. Specifically, they're 0.7% more likely to graduate with a Master's Degree, and 0.7% more likely to earn a Doctoral Degree.Marketing and business development director vs. Director, product marketing
A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.
Types of marketing and business development director
Updated January 8, 2025
