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Marketing segment manager salary
Average marketing segment manager salary
$89,825
Understanding the Marketing Segment Manager Salary
The average salary for a Marketing Segment Manager is $89,825 annually, translating to approximately $43 per hour. This figure reflects the compensation for professionals involved in market analysis, strategy development, and customer engagement initiatives. Salaries may vary significantly based on experience, with entry-level positions earning less than those with several years in the field.
Salary Breakdown by Experience
Entry-level Marketing Segment Managers can expect to earn around $60,000, while those with five to ten years of experience may see salaries rising to $85,000. Senior managers with over ten years of experience can command salaries exceeding $100,000, depending on the industry and location.
Regional Salary Variations
Geographic location plays a crucial role in salary determination. For instance, states like California and New York typically offer higher salaries due to the cost of living and demand for marketing professionals. In contrast, positions in the Midwest may offer lower salaries but can provide a lower cost of living.
Job Opportunities
Marketing Segment Managers are in demand across various sectors, including technology, healthcare, and finance. Companies seek professionals who can drive marketing strategies that align with business goals. Exploring job opportunities in high-paying cities such as San Francisco, New York, and Boston can enhance your earning potential.
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Where can a Marketing Segment Manager earn more?
Marketing segment manager salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level marketing segment manager | $66,700 | $32.06 |
| Mid-level marketing segment manager | $71,200 | $34.24 |
| Senior-level marketing segment manager | $162,000 | $77.89 |
Average marketing segment manager salary by state
The average marketing segment manager salary in California, Washington, and Utah are the highest in the U.S. The lowest average marketing segment manager salary states are Alabama, Mississippi, and Louisiana.
- State view
- County view
Highest paying states for marketing segment managers
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | California | $130,747 | $62.86 |
| 2 | Washington | $129,827 | $62.42 |
| 3 | Utah | $120,054 | $57.72 |
| 4 | Oregon | $112,819 | $54.24 |
| 5 | Connecticut | $106,939 | $51.41 |
| 6 | Rhode Island | $110,771 | $53.26 |
| 7 | New York | $107,715 | $51.79 |
| 8 | New Jersey | $110,646 | $53.20 |
| 9 | Michigan | $112,175 | $53.93 |
| 10 | Nevada | $101,486 | $48.79 |
| 11 | Pennsylvania | $95,413 | $45.87 |
| 12 | Massachusetts | $100,732 | $48.43 |
| 13 | Illinois | $99,579 | $47.87 |
| 14 | Maine | $94,870 | $45.61 |
| 15 | Arizona | $99,193 | $47.69 |
| 16 | Idaho | $104,004 | $50.00 |
| 17 | Wisconsin | $94,947 | $45.65 |
| 18 | Ohio | $95,250 | $45.79 |
| 19 | Minnesota | $91,421 | $43.95 |
| 20 | North Carolina | $91,066 | $43.78 |
| 21 | Virginia | $91,719 | $44.10 |
| 22 | New Mexico | $94,892 | $45.62 |
| 23 | Missouri | $94,878 | $45.61 |
| 24 | Delaware | $99,134 | $47.66 |
| 25 | Wyoming | $86,813 | $41.74 |
| 26 | District of Columbia | $90,788 | $43.65 |
| 27 | New Hampshire | $86,079 | $41.38 |
| 28 | North Dakota | $89,179 | $42.87 |
| 29 | West Virginia | $89,492 | $43.02 |
| 30 | Indiana | $89,846 | $43.20 |
| 31 | Iowa | $90,219 | $43.37 |
| 32 | Alaska | $91,589 | $44.03 |
| 33 | Kentucky | $87,466 | $42.05 |
| 34 | Colorado | $85,929 | $41.31 |
| 35 | South Dakota | $82,550 | $39.69 |
| 36 | Maryland | $86,534 | $41.60 |
| 37 | Nebraska | $83,864 | $40.32 |
| 38 | Texas | $74,715 | $35.92 |
| 39 | Vermont | $81,813 | $39.33 |
| 40 | Montana | $84,981 | $40.86 |
| 41 | Tennessee | $76,886 | $36.96 |
| 42 | Arkansas | $74,404 | $35.77 |
| 43 | Kansas | $75,824 | $36.45 |
| 44 | Oklahoma | $79,724 | $38.33 |
| 45 | Georgia | $65,380 | $31.43 |
| 46 | Hawaii | $56,208 | $27.02 |
| 47 | South Carolina | $74,180 | $35.66 |
| 48 | Florida | $61,515 | $29.57 |
| 49 | Alabama | $71,771 | $34.51 |
| 50 | Mississippi | $71,551 | $34.40 |
| 51 | Louisiana | $65,780 | $31.63 |
Highest paying cities for marketing segment managers
The highest-paying cities for marketing segment managers are Palo Alto, CA, Seattle, WA, and Livonia, MI.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Palo Alto, CA | $148,619 | $71.45 |
| 2 | Seattle, WA | $131,604 | $63.27 |
| 3 | Livonia, MI | $112,571 | $54.12 |
| 4 | Providence, RI | $110,990 | $53.36 |
| 5 | Carson City, NV | $109,341 | $52.57 |
| 6 | Albany, NY | $108,069 | $51.96 |
| 7 | Hartford, CT | $107,067 | $51.47 |
| 8 | Boston, MA | $100,629 | $48.38 |
| 9 | Phoenix, AZ | $100,345 | $48.24 |
| 10 | Dover, DE | $98,486 | $47.35 |
| 11 | Akron, OH | $97,497 | $46.87 |
| 12 | Appleton, WI | $95,545 | $45.94 |
| 13 | Harrisburg, PA | $95,090 | $45.72 |
| 14 | Jefferson City, MO | $94,707 | $45.53 |
| 15 | Raleigh, NC | $92,718 | $44.58 |
| 16 | Richmond, VA | $91,647 | $44.06 |
| 17 | Saint Paul, MN | $91,536 | $44.01 |
| 18 | Washington, DC | $90,794 | $43.65 |
| 19 | Des Moines, IA | $89,776 | $43.16 |
| 20 | Indianapolis, IN | $89,331 | $42.95 |
Marketing segment manager salary details
A marketing segment manager's salary ranges from $54,000 a year at the 10th percentile to $147,000 at the 90th percentile.
What is a marketing segment manager's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $147,000 | $12,250 | $71 |
| 75th Percentile | $116,000 | $9,667 | $56 |
| Average | $89,825 | $7,485 | $43 |
| 25th Percentile | $69,000 | $5,750 | $33 |
| 10th Percentile | $54,000 | $4,500 | $26 |
Highest paying marketing segment manager jobs
The highest paying types of marketing segment managers are senior product marketing manager, senior manager of marketing, and product marketing manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Manager, Field Marketing | $93,296 | $7,775 | $44.85 | 174,371 |
| Business Development And Marketing Manager | $75,369 | $6,281 | $36.23 | 182,239 |
| Brand Manager | $97,789 | $8,149 | $47.01 | 127,429 |
| Marketing Supervisor | $64,304 | $5,359 | $30.92 | 74,956 |
| Marketing Lead | $104,664 | $8,722 | $50.32 | 92,987 |
| Marketing Strategist | $80,033 | $6,669 | $38.48 | 89,543 |
Top companies hiring marketing segment managers now:
Which companies pay marketing segment managers the most?
Marketing segment manager salaries at ARM and Uponor North America are the highest-paying according to our most recent salary estimates. In addition, the average marketing segment manager salary at companies like PayPal and The Knot are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | ARM | $157,526 | $75.73 |
| 2 | Uponor North America | $142,719 | $68.61 |
| 3 | PayPal | $136,865 | $65.80 |
| 4 | The Knot | $133,337 | $64.10 |
| 5 | Allegro MicroSystems | $125,289 | $60.24 |
| 6 | NSK Americas, Inc. | $121,555 | $58.44 |
| 7 | Philips Lighting North America | $119,099 | $57.26 |
| 8 | Infineon Technologies | $116,399 | $55.96 |
| 9 | BJ's Wholesale Club | $115,962 | $55.75 |
| 10 | Caterpillar | $113,255 | $54.45 |
| 11 | Ferguson Enterprises | $109,595 | $52.69 |
| 12 | T-Mobile | $108,960 | $52.38 |
| 13 | UPM | $107,499 | $51.68 |
| 14 | CNH Industrial | $106,668 | $51.28 |
| 15 | Illumina | $106,189 | $51.05 |
| 16 | Ecolab | $105,630 | $50.78 |
| 17 | Goodyear | $105,510 | $50.73 |
| 18 | Twilio | $104,275 | $50.13 |
| 19 | National Union Fire Insurance Company of Pittsburgh, Pa | $103,349 | $49.69 |
| 20 | Shorr Packaging | $101,982 | $49.03 |
Wage gap by gender, race and education
Marketing Segment Manager salary by industry
The average marketing segment manager salary varies across industries:
- The average marketing segment manager salary in the manufacturing industry is $118,060, the highest of any industry.
- The average marketing segment manager salary in the finance industry is $117,358.
- Marketing segment managers in the health care industry earn an average salary of $77,777, the lowest of any industry.
Highest paying industries for marketing segment managers
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Manufacturing | $118,060 | $56.76 |
| 2 | Technology | $117,358 | $56.42 |
| 3 | Media | $100,578 | $48.35 |
| 4 | Telecommunication | $98,415 | $47.31 |
| 5 | Health Care | $77,777 | $37.39 |
High paying marketing segment manager jobs
Marketing segment manager salary trends
The average marketing segment manager salary has risen by $16,528 over the last ten years. In 2014, the average marketing segment manager earned $73,297 annually, but today, they earn $89,825 a year. That works out to a 8% change in pay for marketing segment managers over the last decade.
Compare marketing segment manager salaries for cities or states with the national average over time.
Average marketing segment manager salary over time
Compare marketing segment manager salaries for individual cities or states with the national average.
Marketing segment manager salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $89,800 | $43.19 | +3.7% |
| 2024 | $86,500 | $41.57 | +1.9% |
| 2023 | $84,800 | $40.79 | +1.5% |
| 2022 | $83,500 | $40.17 | +0.8% |
| 2021 | $82,900 | $39.85 | +1.9% |
Recently added marketing segment manager salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Northrop Grumman | Cplm Segment SME | Huntsville, AL | 06/27/2025 | $107,800 |
| Genedx | Senior Marketing Manager-Segment Lead | New York, NY | 06/27/2025 | $135,000 |
| Axis Communications | Marketing Manager, Industry Segment-Healthcare | Chelmsford, MA | 06/20/2025 | $93,000 |
| Cambro Manufacturing | Segment Marketing Manager | Huntington Beach, CA | 06/13/2025 | $80,000 |
| Associated Bank, Na | Marketing Segment Manager-Corporate/Commercial Banking | Milwaukee, WI | 05/24/2025 | $75,390 |
| Northrop Grumman | Cplm Segment SME | Roy, UT | 05/19/2025 | $86,600 |
| Northrop Grumman | Cplm Segment SME | Huntsville, AL | 05/18/2025 | $107,800 |
| Arjo | Marketing Manager, Segments & Strategic Solutions | Addison, IL | 05/09/2025 | $120,000 |
| Cambro Manufacturing | Segment Marketing Manager | Huntington Beach, CA | 04/28/2025 | $80,000 |
| Micron | SR. Segment Marketing Manager-SSD & Dram | San Jose, CA | 04/26/2025 | $136,500 |
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