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The differences between media and media planners can be seen in a few details. Each job has different responsibilities and duties. Additionally, a media planner has an average salary of $58,044, which is higher than the $51,600 average annual salary of a medium.
The top three skills for a medium include phone calls, photography and facebook. The most important skills for a media planner are media planning, powerpoint, and campaign performance.
A medium or psychic is someone who practices mediation or communication between living humans and dead spirits. Mediums can bridge the gap between the deceased and the living. Contrary to many beliefs, they do not speak with the dead. They are intuitive and sensitive enough to feel, see, and hear information from the other side of the world. Many of them are emphatic, which is why they are able to share the experiences of both sides. They may also raise their vibration to enable them to connect with the other side.
A media planner is responsible for managing market campaigns and promotions for clients' advertising needs through various social media platforms and other mediums of communications. Media planners handle the brand's media presence, strategizing its maximum appeal to the target audience. They coordinate closely with the clients for the progress updates, as well as informing them of any adjustments, especially on meeting the public's interests and concerns. A media planner develops innovative techniques, analyzes market data, and manage campaign results, ensuring to meet the clients' objectives and goals.
Media and media planners have different pay scales, as shown below.
| Medium | Media Planner | |
| Average salary | $51,600 | $58,044 |
| Salary range | Between $24,000 And $108,000 | Between $48,000 And $69,000 |
| Highest paying City | New York, NY | Washington, DC |
| Highest paying state | Connecticut | Washington |
| Best paying company | Apple | RPA |
| Best paying industry | - | Professional |
There are a few differences between a medium and a media planner in terms of educational background:
| Medium | Media Planner | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 89% |
| Most common major | Communication | Communication |
| Most common college | - | Northwestern University |
Here are the differences between media' and media planners' demographics:
| Medium | Media Planner | |
| Average age | 36 | 42 |
| Gender ratio | Male, 50.6% Female, 49.4% | Male, 39.2% Female, 60.8% |
| Race ratio | Black or African American, 9.9% Unknown, 6.0% Hispanic or Latino, 20.1% Asian, 5.5% White, 57.7% American Indian and Alaska Native, 0.8% | Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 14% | 12% |