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Merchandiser vs merchandising representative

The differences between merchandisers and merchandising representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a merchandising representative has an average salary of $32,303, which is higher than the $31,051 average annual salary of a merchandiser.

The top three skills for a merchandiser include customer service, PET and pallets. The most important skills for a merchandising representative are little supervision, store management, and plan-o-grams.

Merchandiser vs merchandising representative overview

MerchandiserMerchandising Representative
Yearly salary$31,051$32,303
Hourly rate$14.93$15.53
Growth rate1%4%
Number of jobs109,447351,931
Job satisfaction4.4-
Most common degreeBachelor's Degree, 33%Bachelor's Degree, 53%
Average age3847
Years of experience-4

What does a merchandiser do?

Merchandisers are employees working for a retail company. Merchandisers are mainly responsible for the store's products. They curate products that are in line with the store's branding. Merchandisers create purchase requisitions and, upon receipt of the products, create displays that would attract the customers. They also ensure that the inventory of the store is well-stocked. Merchandisers should be up to date with current market trends. They should also be familiar with what customers need and want. It is important for merchandisers to know their company's branding by heart. Merchandisers should be able to create good relationships with vendors as well so that their store may be chosen for special promotions.

What does a merchandising representative do?

Merchandising representatives are professionals who are responsible for providing point-of-purchase and shelf management services to produce sales. These representatives are required to plan and develop merchandising strategies so that they can balance the expectations of customers and the organization's objectives. They must maintain store shelves and display products appropriately so that they can maximize the interest of customers and sales levels. Merchandising representatives must also analyze sales figures, the reactions of customers, and market trends to anticipate their product needs and plan product stock.

Merchandiser vs merchandising representative salary

Merchandisers and merchandising representatives have different pay scales, as shown below.

MerchandiserMerchandising Representative
Average salary$31,051$32,303
Salary rangeBetween $24,000 And $39,000Between $25,000 And $40,000
Highest paying CityRichmond, CASeattle, WA
Highest paying stateAlaskaMaine
Best paying companyMicrosoftECMD
Best paying industryEducationManufacturing

Differences between merchandiser and merchandising representative education

There are a few differences between a merchandiser and a merchandising representative in terms of educational background:

MerchandiserMerchandising Representative
Most common degreeBachelor's Degree, 33%Bachelor's Degree, 53%
Most common majorBusinessBusiness
Most common college-SUNY College of Technology at Alfred

Merchandiser vs merchandising representative demographics

Here are the differences between merchandisers' and merchandising representatives' demographics:

MerchandiserMerchandising Representative
Average age3847
Gender ratioMale, 58.0% Female, 42.0%Male, 47.2% Female, 52.8%
Race ratioBlack or African American, 9.8% Unknown, 5.6% Hispanic or Latino, 19.7% Asian, 6.4% White, 57.4% American Indian and Alaska Native, 1.0%Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 13.9% Asian, 5.1% White, 73.2% American Indian and Alaska Native, 0.2%
LGBT Percentage6%6%

Differences between merchandiser and merchandising representative duties and responsibilities

Merchandiser example responsibilities.

  • Consult customers on Scotts products and educate them concerning the advantage and benefits over competitive products.
  • Manage jewelry stock and inventory balances accurately.
  • Manage backroom/stock room inventory by organizing pallets, stacking and storing product inventory.
  • Google Adwords, SEO, etc.
  • Carry items up and down ladders.
  • Climb and work on ladders frequently.
  • Show more

Merchandising representative example responsibilities.

  • Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.
  • Update POS promotional materials such as cardboard temporary decorative displays.
  • Coordinate and administer jewelry entries for industry awards and advertisements in national fashion magazines.
  • Assist patients with Critical/Triage calls; document necessary symptoms for medical assistants to determine what medical intervention is necessary.
  • Place IRC on assign products for promotional sales.
  • Increase sales by installing displays and instant rebate coupons (IRC).
  • Show more

Merchandiser vs merchandising representative skills

Common merchandiser skills
  • Customer Service, 20%
  • PET, 8%
  • Pallets, 5%
  • Back Room, 5%
  • POS, 5%
  • Sales Floor, 4%
Common merchandising representative skills
  • Little Supervision, 24%
  • Store Management, 23%
  • Plan-O-Grams, 13%
  • Customer Service, 9%
  • Product Knowledge, 6%
  • Working Independently, 5%

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