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What does a personal lines account manager do?

Updated January 8, 2025
7 min read

Personal lines account managers must have insurance agent licensing, field expertise, and technical understanding of personal line coverages and industry procedures. They are required to meet client insurance needs and to provide prompt, accurate, and professional services to clients and companies. This career pays an average of $63K per year.

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Personal lines account manager responsibilities

Here are examples of responsibilities from real personal lines account manager resumes:

  • Manage accounts while providing excellent customer service, help build financial relationships, redirecting calls in upselling credit per customer needs
  • Maintain inventory, logistics, purchasing and supplies.
  • Organize seminars, run comparison quotes and mail out marketing kits.
  • Quoted and write new business, and service existing accounts including re-marketing, renewals, and cross-selling.
  • Facilitate seamless on site services and last-minute logistics requests (grind transport, catering, etc . )
  • Prepare client presentations on PowerPoint.
  • Process personal lines renewals or remarket as necessary.
  • Improve team performance with state and Medicaid documentation requirements and deadlines.
  • Pull credit and run prospective borrowers applications through automate underwriting systems.
  • Develop concepts and procedures, analyze and resolve general ledger interfaces with computerize payroll, time tracking and project accounting system.
  • Monitor CCTV and all elevator functions.
  • Perform the duties of a security officer, patrol facility and monitor CCTV's.
  • Provide conceptualization, planning, design direction, implementation and optimization of Facebook marketing promotions and advertising.

Personal lines account manager skills and personality traits

We calculated that 32% of Personal Lines Account Managers are proficient in Customer Service, Management System, and Account Management. They’re also known for soft skills such as Initiative, Self-confidence, and Communication skills.

We break down the percentage of Personal Lines Account Managers that have these skills listed on their resume here:

  • Customer Service, 32%

    Customized insurance programs to suit individual customers, offering the highest level of customer service and individual attention.

  • Management System, 13%

    Checked downloaded information from online paperless companies and updating agency management system (Applied Systems)

  • Account Management, 9%

    Handled all phases of account management including marketing, sales, account rounding, claims, policy changes and client counseling.

  • Policy Changes, 5%

    Update personal lines policies in client database & make sure all policy changes and endorsements that were processed downloaded correctly.

  • Insurance Carriers, 5%

    Quote and sell customized insurance through multiple top-rated insurance carriers in an independent insurance agency setting.

  • Cross-Selling, 3%

    Received Personal Lines Cross-selling award two years in a row, for having the most rounded accounts.

Common skills that a personal lines account manager uses to do their job include "customer service," "management system," and "account management." You can find details on the most important personal lines account manager responsibilities below.

Initiative. One of the key soft skills for a personal lines account manager to have is initiative. You can see how this relates to what personal lines account managers do because "insurance sales agents need to actively seek out new clients in order to increase business." Additionally, a personal lines account manager resume shows how personal lines account managers use initiative: "supported and participated in company wide initiatives in order to improve internal and external customer relationships. "

Self-confidence. Another essential skill to perform personal lines account manager duties is self-confidence. Personal lines account managers responsibilities require that "insurance sales agents should be confident when contacting prospective clients." Personal lines account managers also use self-confidence in their role according to a real resume snippet: "maintained customer relationships assisting cardsmart and other retailers to confidently switch suppliers. "

Communication skills. Another skill that relates to the job responsibilities of personal lines account managers is communication skills. This skill is critical to many everyday personal lines account manager duties, as "insurance sales agents must listen to clients and be able to clearly explain suitable policies." This example from a resume shows how this skill is used: "contracted to hub international serviced existing client accounts within parameters of contract position utilizing excellent verbal and written communication skills. "

Analytical skills. For certain personal lines account manager responsibilities to be completed, the job requires competence in "analytical skills." The day-to-day duties of a personal lines account manager rely on this skill, as "insurance sales agents must evaluate the needs of each client to determine the appropriate insurance policy." For example, this snippet was taken directly from a resume about how this skill applies to what personal lines account managers do: "maintain activity and renewal logs and data entry of all policy information. "

Interpersonal skills. Another common skill required for personal lines account manager responsibilities is "interpersonal skills." This skill comes up in the duties of personal lines account managers all the time, as "insurance sales agents must be able to establish trust in networking for prospective clients and in interactions with existing clients, including to handle claims." An excerpt from a real personal lines account manager resume shows how this skill is central to what a personal lines account manager does: "developed interpersonal relationships by resolving customer complaints and inquiries via phone and email. "

All personal lines account manager skills

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Compare different personal lines account managers

Personal lines account manager vs. Insurance broker

Insurance brokers are responsible for assisting clients to determine their liability risks and in selecting the appropriate policies for their family, home, business, or automobile to ensure their protection. They direct clients in creating a sound decision and supply them with a variety of quotes that best suit their needs. Their duties include demonstrating the benefits, terms, conditions, and suspension for a number of participating insurance policies. Also, they may negotiate lesser rates for their clients and continue in guiding these clients in technical issues like filing a claim or changing their insurance coverage.

We looked at the average personal lines account manager salary and compared it with the wages of an insurance broker. Generally speaking, insurance brokers are paid $42,534 higher than personal lines account managers per year.While their salaries may differ, the common ground between personal lines account managers and insurance brokers are a few of the skills required in each roleacirc;euro;trade;s responsibilities. In both careers, employee duties involve skills like customer service, policy changes, and insurance carriers.

While similarities exist, there are also some differences between personal lines account managers and insurance broker. For instance, personal lines account manager responsibilities require skills such as "management system," "account management," "epic," and "cross-selling." Whereas a insurance broker is skilled in "life insurance products," "lead generation," "financial resources," and "annuities." This is part of what separates the two careers.

Insurance brokers tend to make the most money working in the insurance industry, where they earn an average salary of $72,365. In contrast, personal lines account managers make the biggest average salary, $62,233, in the utilities industry.On average, insurance brokers reach similar levels of education than personal lines account managers. Insurance brokers are 2.6% more likely to earn a Master's Degree and 0.8% more likely to graduate with a Doctoral Degree.

Personal lines account manager vs. Agent

Agents are individuals who are employed by their clients to represent them in various dealings. Agents are usually employed by people in the show business industry, such as actors, writers, or directors. They meet people who are interested in dealing with their clients. They listen to the plans and vision for the project and assess if the project fits their clients' interests or public image. In the case of agents whose clients are actors, they send their clients to auditions upon review of the project details. Agents are also responsible for negotiating terms on behalf of their clients, such as salary, royalties, and set benefits, among others. They also inform the project leaders of their clients' demands on set. Agents are expected to be business-savvy and good negotiators.

Agent positions earn lower pay than personal lines account manager roles. They earn a $13,608 lower salary than personal lines account managers per year.Only some things about these jobs are the same. Take their skills, for example. Personal lines account managers and agents both require similar skills like "customer service," "insurance products," and "insurance programs" to carry out their responsibilities.

In addition to the difference in salary, there are some other key differences worth noting. For example, personal lines account manager responsibilities are more likely to require skills like "management system," "account management," "epic," and "policy changes." Meanwhile, an agent has duties that require skills in areas such as "life insurance," "hr," "inbound calls," and "financial services." These differences highlight just how different the day-to-day in each role looks.

Agents earn similar levels of education than personal lines account managers in general. They're 0.3% more likely to graduate with a Master's Degree and 0.8% more likely to earn a Doctoral Degree.

Personal lines account manager vs. Insurance agent

An insurance agent is responsible for inviting potential clients to the insurance company by offering different insurance services. Insurance agents must have a comprehensive knowledge of insurance types to provide the clients with the best insurance option in the market. The insurance agents should evaluate a client's long-term needs and financial goals to create individual packages as the insurance company allowed. An insurance agent also handles policy renewals and keeps customers' insurance files for reference.

On average, insurance agents earn higher salaries than personal lines account managers, with a $464 difference per year.personal lines account managers and insurance agents both have job responsibilities that require similar skill sets. These similarities include skills such as "customer service," "policy changes," and "insurance coverage," but they differ when it comes to other required skills.

Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from personal lines account manager resumes include skills like "management system," "account management," "epic," and "insurance carriers," whereas an insurance agent is more likely to list skills in "insurance sales," "health insurance," "life insurance products," and "financial resources. "

Insurance agents earn the best pay in the finance industry, where they command an average salary of $49,448. Personal lines account managers earn the highest pay from the utilities industry, with an average salary of $62,233.When it comes to education, insurance agents tend to earn similar degree levels compared to personal lines account managers. In fact, they're 1.3% more likely to earn a Master's Degree, and 0.3% more likely to graduate with a Doctoral Degree.

Personal lines account manager vs. Geek squad agent

A geek squad agent specializes in providing various computer services such as technical and maintenance support. Their responsibilities typically revolve around communicating with clients through calls or correspondence, troubleshooting, and helping them navigate through complex operations. They may also offer products and services, process payments, arrange store appointments, perform regular maintenance checks, and provide cost estimates to clients. Furthermore, as a geek squad agent, it is essential to coordinate with staff and report sales progress or concerns to managers or supervisors.

Geek squad agents typically earn lower pay than personal lines account managers. On average, geek squad agents earn a $19,548 lower salary per year.Each job also requires different skills to carry out their responsibilities. A personal lines account manager uses "management system," "account management," "epic," and "policy changes." Geek squad agents are more likely to have duties that require skills in "client devices," "consumer electronics," "repair computers," and "precinct. "In general, geek squad agents hold similar degree levels compared to personal lines account managers. Geek squad agents are 1.3% less likely to earn their Master's Degree and 0.2% less likely to graduate with a Doctoral Degree.

Types of personal lines account manager

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.