Publishing editor vs content writer

Differences between publishing editor and content writer duties and responsibilities

Publishing editor example responsibilities.

• Supervise all editorial activities, including developing editorial story boards, managing freelance copywriters and directing contract photo assignments.
• Use HTML encoding when formatting content.
• Drive readership through the use of professional and social media and SEO.
• Oversee corporation s digital marketing strategy: SEM, SEO, PPC.
• Implement emerging social media platforms (Facebook, MySpace) as a marketing tool.
• Hire and direct staff of Facebook, Pinterest, writers, account executives, photographers.
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Content writer example responsibilities.

• Implement and manage Salesforce and Marketo for client to establish lead nurturing campaigns.
• Maintain guest blogging strategy and policies to achieve a consistently diverse authorship and to grow readership.
• Manage the editorial production of the pamphlets, brochures and graphic material to target worldwide audiences including china.
• Manage proposal process from RFP (request for proposal) receipt to writing and editing various contributions to final RFP submission.
• Collaborate with overseas team and manage documents using SharePoint to conceptualize and generate new marketing content.
• Produce a wide array of literature ranging from poetry to short stories.
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