Retail advertising executive vs advertising sales director

The differences between retail advertising executives and advertising sales directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a retail advertising executive and an advertising sales director. Additionally, an advertising sales director has an average salary of $76,505, which is higher than the $74,594 average annual salary of a retail advertising executive.

The top three skills for a retail advertising executive include product knowledge, customer satisfaction and customer relationships. The most important skills for an advertising sales director are media sales, revenue growth, and client relationships.

Retail advertising executive vs advertising sales director overview

	Retail Advertising Executive	Advertising Sales Director
Yearly salary	$74,594	$76,505
Hourly rate	$35.86	$36.78
Growth rate	10%	10%
Number of jobs	125,322	56,824
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 87%
Average age	39	39
Years of experience	6	6

Retail advertising executive vs advertising sales director salary

Retail advertising executives and advertising sales directors have different pay scales, as shown below.

	Retail Advertising Executive	Advertising Sales Director
Average salary	$74,594	$76,505
Salary range	Between $54,000 And $102,000	Between $52,000 And $110,000
Highest paying City	-	-
Highest paying state	-	-
Best paying company	-	-
Best paying industry	-	-

Differences between retail advertising executive and advertising sales director education

There are a few differences between a retail advertising executive and an advertising sales director in terms of educational background:

	Retail Advertising Executive	Advertising Sales Director
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 87%
Most common major	Business	Business
Most common college	Northwestern University	Northwestern University

Retail advertising executive vs advertising sales director demographics

Here are the differences between retail advertising executives' and advertising sales directors' demographics:

	Retail Advertising Executive	Advertising Sales Director
Average age	39	39
Gender ratio	Male, 46.5% Female, 53.5%	Male, 57.3% Female, 42.7%
Race ratio	Black or African American, 3.3% Unknown, 4.7% Hispanic or Latino, 11.7% Asian, 7.5% White, 72.3% American Indian and Alaska Native, 0.4%	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.2% Asian, 7.6% White, 71.6% American Indian and Alaska Native, 0.4%
LGBT Percentage	10%	10%

Differences between retail advertising executive and advertising sales director duties and responsibilities

Retail advertising executive example responsibilities.

Manage copywriting and spot production scheduling
Conduct regular analysis to determine advertising ROI and develop customize strategies for each restaurant market.
Balance branch and ATM nightly.
Assist customers in creating advertisements (including copywriting and market placement).

Advertising sales director example responsibilities.

Achieve continuous profitability improvements through cost reduction programs successful OEM contract negotiations and outsourcing installation program.
Collaborate on social media and operations project to expand CRM platform for demand awareness, lead scoring automation and forecast accuracy.
Develop new accounts while maintaining and upselling existing accounts.

Retail advertising executive vs advertising sales director skills

Common retail advertising executive skills

Product Knowledge, 41%
Customer Satisfaction, 17%
Customer Relationships, 16%
Business Development, 8%
Sales Management, 6%
Market Trends, 4%

Common advertising sales director skills

Media Sales, 32%
Revenue Growth, 10%
Client Relationships, 6%
Sales Management, 5%
Account Management, 4%
Sales Strategies, 4%

Retail Advertising Executive vs. similar jobs

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Retail Advertising Executive
Retail Advertising Executive vs Advertising Sales Director

Updated January 8, 2025

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