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Marketing and development manager salary
Average marketing and development manager salary
$88,689
Average Marketing and Development Manager Salary
As of October 2025, the average salary for a Marketing and Development Manager is $88,689 per year. This translates to $43 per hour, highlighting the value placed on this role across various industries. Salary can be influenced by numerous factors including experience, education level, and the specific industry in which one works.
How Experience Affects Salary
Entry-level managers can expect salaries closer to the lower end of the scale, while those with significant experience may earn considerably more. According to industry data, experienced professionals can see salaries exceeding $100,000, particularly in high-demand markets.
State and City Salary Variations
Salary ranges can vary significantly by state. For instance, states like California and New York often offer higher salaries due to the cost of living and demand for skilled professionals. Additionally, cities such as San Francisco and New York City consistently rank among the highest paying locations for this role.
Exploring Job Opportunities
For those looking to advance their careers, various job boards like Zippia can provide insights into available positions and salary expectations. Understanding where to find the best opportunities can greatly influence your career trajectory.
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Where can a Marketing And Development Manager earn more?
Marketing and development manager salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level marketing and development manager | $65,800 | $31.65 |
| Mid-level marketing and development manager | $70,300 | $33.81 |
| Senior-level marketing and development manager | $160,000 | $76.91 |
Average marketing and development manager salary by state
The highest-paying states for marketing and development managers are Oregon, California, and New York. The lowest average marketing and development manager salary states are Oklahoma, Georgia, and Alabama.
- State view
- County view
Highest paying states for marketing and development managers
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Oregon | $114,424 | $55.01 |
| 2 | Pennsylvania | $96,547 | $46.42 |
| 3 | New Jersey | $108,815 | $52.31 |
| 4 | California | $111,192 | $53.46 |
| 5 | Washington | $94,340 | $45.36 |
| 6 | Alaska | $94,620 | $45.49 |
| 7 | New York | $109,736 | $52.76 |
| 8 | Rhode Island | $93,026 | $44.72 |
| 9 | Connecticut | $100,148 | $48.15 |
| 10 | North Dakota | $87,575 | $42.10 |
| 11 | New Hampshire | $85,884 | $41.29 |
| 12 | Ohio | $91,397 | $43.94 |
| 13 | Michigan | $89,919 | $43.23 |
| 14 | Virginia | $94,024 | $45.20 |
| 15 | Arkansas | $82,019 | $39.43 |
| 16 | West Virginia | $87,260 | $41.95 |
| 17 | North Carolina | $81,747 | $39.30 |
| 18 | Nevada | $84,666 | $40.70 |
| 19 | Utah | $80,106 | $38.51 |
| 20 | Maryland | $93,767 | $45.08 |
| 21 | South Carolina | $87,210 | $41.93 |
| 22 | Vermont | $77,727 | $37.37 |
| 23 | Idaho | $87,703 | $42.16 |
| 24 | Arizona | $86,114 | $41.40 |
| 25 | Illinois | $86,756 | $41.71 |
| 26 | New Mexico | $77,120 | $37.08 |
| 27 | Hawaii | $84,233 | $40.50 |
| 28 | District of Columbia | $82,831 | $39.82 |
| 29 | Wisconsin | $73,447 | $35.31 |
| 30 | Delaware | $83,695 | $40.24 |
| 31 | Minnesota | $72,247 | $34.73 |
| 32 | Massachusetts | $82,183 | $39.51 |
| 33 | Maine | $76,863 | $36.95 |
| 34 | Iowa | $74,800 | $35.96 |
| 35 | Florida | $71,326 | $34.29 |
| 36 | Missouri | $75,123 | $36.12 |
| 37 | Mississippi | $72,496 | $34.85 |
| 38 | Montana | $72,119 | $34.67 |
| 39 | Tennessee | $69,173 | $33.26 |
| 40 | Indiana | $71,409 | $34.33 |
| 41 | Kentucky | $69,865 | $33.59 |
| 42 | Colorado | $73,618 | $35.39 |
| 43 | South Dakota | $64,869 | $31.19 |
| 44 | Wyoming | $68,308 | $32.84 |
| 45 | Texas | $70,619 | $33.95 |
| 46 | Georgia | $65,503 | $31.49 |
| 47 | Kansas | $64,740 | $31.13 |
| 48 | Nebraska | $62,954 | $30.27 |
| 49 | Alabama | $65,102 | $31.30 |
| 50 | Louisiana | $67,117 | $32.27 |
| 51 | Oklahoma | $65,988 | $31.73 |
Highest paying cities for marketing and development managers
The highest-paying cities for marketing and development managers are San Francisco, CA, New York, NY, and Jersey City, NJ.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $123,636 | $59.44 |
| 2 | New York, NY | $110,019 | $52.89 |
| 3 | Jersey City, NJ | $108,935 | $52.37 |
| 4 | Philadelphia, PA | $97,261 | $46.76 |
| 5 | Seattle, WA | $95,287 | $45.81 |
| 6 | Lakewood, OH | $94,771 | $45.56 |
| 7 | Virginia Beach, VA | $93,884 | $45.14 |
| 8 | Washington, DC | $82,921 | $39.87 |
| 9 | Boston, MA | $82,055 | $39.45 |
| 10 | Salt Lake City, UT | $79,702 | $38.32 |
| 11 | Saint Louis, MO | $76,152 | $36.61 |
| 12 | Iowa City, IA | $76,012 | $36.54 |
| 13 | Englewood, CO | $73,680 | $35.42 |
| 14 | Eden Prairie, MN | $71,784 | $34.51 |
| 15 | Dallas, TX | $71,363 | $34.31 |
| 16 | Weston, FL | $70,432 | $33.86 |
| 17 | Chattanooga, TN | $69,250 | $33.29 |
| 18 | Sioux Falls, SD | $65,249 | $31.37 |
Marketing and development manager salary details
A marketing and development manager's salary ranges from $58,000 a year at the 10th percentile to $133,000 at the 90th percentile.
What is a marketing and development manager's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $133,000 | $11,083 | $64 |
| 75th Percentile | $109,000 | $9,083 | $52 |
| Average | $88,689 | $7,391 | $43 |
| 25th Percentile | $71,000 | $5,917 | $34 |
| 10th Percentile | $58,000 | $4,833 | $28 |
Highest paying marketing and development manager jobs
The highest paying types of marketing and development managers are senior product marketing manager, senior manager of marketing, and product marketing manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Manager, Field Marketing | $93,296 | $7,775 | $44.85 | 174,371 |
| Marketing Strategist | $80,033 | $6,669 | $38.48 | 89,543 |
| Marketing Lead | $104,664 | $8,722 | $50.32 | 92,987 |
| Brand Manager | $97,789 | $8,149 | $47.01 | 127,429 |
| Marketing Supervisor | $64,304 | $5,359 | $30.92 | 74,956 |
| Sales And Marketing Manager | $81,953 | $6,829 | $39.40 | 151,042 |
Top companies hiring marketing and development managers now:
Which companies pay marketing and development managers the most?
Marketing and development manager salaries at Meta and Dolby Laboratories are the highest-paying according to our most recent salary estimates. In addition, the average marketing and development manager salary at companies like Apple and ServiceNow are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Meta | $158,007 | $75.96 |
| 2 | Dolby Laboratories | $145,525 | $69.96 |
| 3 | Apple | $143,336 | $68.91 |
| 4 | ServiceNow | $131,764 | $63.35 |
| 5 | RSM US | $120,239 | $57.81 |
| 6 | Amazon | $113,525 | $54.58 |
| 7 | YASH Technologies | $104,310 | $50.15 |
| 8 | Rockstar Games | $98,675 | $47.44 |
| 9 | AccentCare | $87,127 | $41.89 |
| 10 | Alliance Franchise Brands | $87,126 | $41.89 |
| 11 | Dallas Mavericks | $86,226 | $41.45 |
| 12 | loanDepot | $83,274 | $40.04 |
| 13 | Arcosa | $79,617 | $38.28 |
| 14 | The Christian Broadcasting Network | $77,813 | $37.41 |
| 15 | Crestwood | $76,912 | $36.98 |
| 16 | Saint Joseph's University | $75,931 | $36.51 |
| 17 | Americorps | $74,285 | $35.71 |
| 18 | UnitedHealth Group | $73,787 | $35.47 |
| 19 | Pearson | $69,479 | $33.40 |
| 20 | Shane | $65,769 | $31.62 |
Wage gap by gender, race and education
Marketing and development manager salary trends
The average marketing and development manager salary has risen by $16,319 over the last ten years. In 2014, the average marketing and development manager earned $72,370 annually, but today, they earn $88,689 a year. That works out to a 8% change in pay for marketing and development managers over the last decade.
Compare marketing and development manager salaries for cities or states with the national average over time.
Average marketing and development manager salary over time
Compare marketing and development manager salaries for individual cities or states with the national average.
Marketing and development manager salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $88,700 | $42.64 | +3.7% |
| 2024 | $85,400 | $41.04 | +1.9% |
| 2023 | $83,800 | $40.28 | +1.5% |
| 2022 | $82,500 | $39.66 | +0.8% |
| 2021 | $81,800 | $39.34 | +1.9% |
Recently added marketing and development manager salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Bernhard | Marketing Manager Development | Little Rock, AR | 06/29/2025 | $66,760 |
| Get It-Marketing | Marketing and Development Manager-Remote | WFH | Waltham, MA | 06/29/2025 | $40,000 |
| The Hain Celestial Group, Inc. | Manager, Trade Marketing and Category Development | Hoboken, NJ | 06/27/2025 | $100,000 |
| Plastic, Polymer Masterbatch Company | Marketing Development Manager | Morristown, TN | 06/27/2025 | $140,000 |
| Enfra | Marketing Manager Development | Little Rock, AR | 06/19/2025 | $66,760 |
| CJR | Development and Marketing Manager | Litchfield, CT | 06/14/2025 | $60,000 |
| Amazon.com, Inc. | Marketing Manager, Audience Development | New York, NY | 06/12/2025 | $72,600 |
| Meta | Developer Marketing Manager | New York, NY | 06/11/2025 | $122,000 |
| Meta | Developer Marketing Manager | San Francisco, CA | 06/11/2025 | $122,000 |
| Amazon.com, Inc. | Manager, Software Development, Social Marketing | Seattle, WA | 05/29/2025 | $166,400 |
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