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How to hire a sales and event manager

Sales and event manager hiring summary. Here are some key points about hiring sales and event managers in the United States:

  • HR departments typically spend 15% of their expenses on recruitment.
  • It usually takes about 12 weeks for a new employee to reach full productivity levels.
  • It typically takes 36-42 days to fill a job opening.
  • The median cost to hire a sales and event manager is $1,633.
  • Small businesses spend an average of $1,105 per sales and event manager on training each year, while large companies spend $658.
  • There are currently 4,151 sales and event managers in the US and 89,744 job openings.
  • Los Angeles, CA, has the highest demand for sales and event managers, with 14 job openings.
  • New York, NY has the highest concentration of sales and event managers.

How to hire a sales and event manager, step by step

To hire a sales and event manager, you should clearly understand the skills and experience you are looking for in a candidate, and allocate a budget for the position. You will also need to post and promote the job opening to reach potential candidates. Here's a step-by-step guide on how to hire a sales and event manager:

Here's a step-by-step sales and event manager hiring guide:

  • Step 1: Identify your hiring needs
  • Step 2: Create an ideal candidate profile
  • Step 3: Make a budget
  • Step 4: Write a sales and event manager job description
  • Step 5: Post your job
  • Step 6: Interview candidates
  • Step 7: Send a job offer and onboard your new sales and event manager
  • Step 8: Go through the hiring process checklist

What does a sales and event manager do?

A sales and event manager is responsible for overseeing event planning and preparations intended for marketing and sales purposes. Sales and event managers handle the contracts with suppliers and third-party vendors for equipment and materials to be used during the event. They also finalize the guests' list, as well as managing digital promotional content and announcements for public awareness. A sales and event manager works with the public relations team for press releases and media communications, attracting potential clients, and identifying opportunities to increase revenues.

Learn more about the specifics of what a sales and event manager does
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  1. Identify your hiring needs

    Before you start hiring a sales and event manager, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

    Determine employee vs contractor status
    Is the person you're thinking of hiring a US citizen or green card holder?

    You should also consider the ideal background you'd like them a sales and event manager to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a sales and event manager that fits the bill.

    This list shows salaries for various types of sales and event managers.

    Type of Sales And Event ManagerDescriptionHourly rate
    Sales And Event ManagerSales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.$16-36
    Commercial Sales ManagerCommercial sales managers have various duties and responsibilities. These include managing marketing campaigns via phone, direct mail, and the internet, supervising the sales executive teams to develop and maintaining good relations with healthcare professionals, and managing client relationships and identifying opportunities for new business... Show more$26-68
    Corporate Sales ManagerThe job of a corporate sales manager is to direct and supervise an organization's sales operations to ensure that profits are maximized and sales targets are met. The day-to-day duties of a corporate sales manager include overseeing the recruitment and training of new sales staff, monitoring team performance and sales goals, and evaluating employee output and individual sales goals... Show more$24-64
  2. Create an ideal candidate profile

    Common skills:
    • Event Planning
    • Booking
    • Event Management
    • Guest Satisfaction
    • Wine
    • Trade Shows
    • Audio Visual
    • Sales Efforts
    • Social Events
    • Private Dining
    • Menu Planning
    • Excellent Interpersonal
    • Sales Events
    • Event Space
    Check all skills
    Responsibilities:
    • Achieve highest contract ADR through driving short term and smaller high-end groups.
    • Achieve company revenue goals by booking and executing logistically successful events.
    • Manage and supervise the reservations operations department including individual and group sales.
    • Manage all aspects of these events and act as onsite manager to ensure meeting are delivered effectively and professionally.
    • Assist in coordination and management of FAM trips, sales missions and blitz campaigns.
    • Conduct memorable and competitively unique FAM tours.
    More sales and event manager duties
  3. Make a budget

    Including a salary range in your sales and event manager job description is one of the best ways to attract top talent. A sales and event manager can vary based on:

    • Location. For example, sales and event managers' average salary in oklahoma is 34% less than in district of columbia.
    • Seniority. Entry-level sales and event managers 55% less than senior-level sales and event managers.
    • Certifications. A sales and event manager with certifications usually earns a higher salary.
    • Company. Working for an established firm or a new start-up company can make a big difference in a sales and event manager's salary.

    Average sales and event manager salary

    $50,986yearly

    $24.51 hourly rate

    Entry-level sales and event manager salary
    $34,000 yearly salary
    Updated January 20, 2026

    Average sales and event manager salary by state

    RankStateAvg. salaryHourly rate
    1District of Columbia$61,543$30
    2New York$60,977$29
    3New Jersey$59,097$28
    4California$58,626$28
    5Michigan$58,216$28
    6Virginia$57,117$27
    7Oregon$56,354$27
    8Illinois$56,292$27
    9Massachusetts$55,877$27
    10Florida$50,242$24
    11Maryland$50,083$24
    12Washington$49,400$24
    13North Carolina$48,976$24
    14Texas$47,702$23
    15Colorado$45,813$22
    16Arizona$44,889$22
    17Ohio$43,676$21
    18Georgia$43,558$21
    19Louisiana$41,860$20
    20Utah$41,148$20

    Average sales and event manager salary by company

    RankCompanyAverage salaryHourly rateJob openings
    1Darden Restaurants$68,012$32.706
    2Legend Holdings$60,570$29.1255
    3Benchmark Group$60,328$29.002
    4Goodwin Recruiting$58,688$28.2217
    5Legends Hospitality$53,016$25.49
    6Crescent Hotels & Resorts$52,437$25.21
    7Four Seasons Hotels and Resorts$52,068$25.0313
    8City of Austin$52,002$25.00
    9Hyatt Hotels$51,884$24.9473
    10Derse$51,473$24.754
    11Rich Products$51,293$24.666
    12Proexhibits$51,071$24.55
    13555 International$51,055$24.551
    14Worldwide Corporate Housing Lp$51,032$24.53
    15Embassy C E S$50,987$24.515
    16Tilray$50,920$24.482
    17Lines$50,900$24.471
    18Atrium Hospitality LP$50,899$24.4734
    19JLL$50,867$24.4614
    20Aimbridge Hospitality$50,837$24.44
  4. Writing a sales and event manager job description

    A job description for a sales and event manager role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a sales and event manager job description:

    Sales and event manager job description example

    The Eastonian Banquet and Conference Center has 8,000 sq.ft. of meeting and flexible event space. It is also attached to the award-winning Holiday Inn Express allowing for seamless events and accommodation sales. Being the Banquet Sales Manager at the property means you hold an important key to the hotel's success. You will develop and foster hotel business through direct sales, marketing, telemarketing, direct mail, and tours of hotel for functions and events surrounded around our hotel's meeting and event space. You also are the key contact for events at the hotel utilizing of various meeting/event spaces to market to groups and corporate for meetings and catered events. Candidates should be familiar with marketing plans, action plan creation as well as working with both revenue and sales call goals.

    Job Purpose:

    Generation of top line banquet revenue for the hotel by maximizing all revenue potential and up-selling additional events/amenities, whenever possible, to build additional revenues.

    Job Responsibilities:

    • Handle and follow up on inquiries for small meetings/events with or without guestrooms. Follow up on leads by qualifying the customer's needs and dates for the event to determine if the business is a good fit for the property.
    • Negotiate contracts and banquet event orders (BEO). Identify and price customer needs for the event, up-selling where possible, and closing the sale with the customer, collecting the customer deposit and signature on the BEO.
    • Communicate group details/changes to all hotel departments, coordinating customer's needs with other property business and activities to ensure customer's expectations are met and the property operates efficiently.
    • Present potential business at sales meetings to determine the best mix of customers for the hotel to attain budgeted revenues. Conduct meetings with client and hotel staff to ensure each event meets client's expectations.
    • Finalize and detail catering plans for groups and communicate effectively. Completely orchestrates these functions on-site or off-site. Empowered to do whatever it takes to solve problems.
    • Prospect for new catering business using a wide variety of methods including phone calls, outside sales calls, trade shows, attending community functions, blitzes, internet prospecting, supplier partnerships, etc.
    • Monitor blocked space to ensure the group is meeting their contractual obligations. Initiate release of blocked space on the cut-off date to allow the sale of these rooms to other customers.
    • Maintain account files in Opera PMS, ensuring accurate communication between client and hotel staff.
    • Other duties as assigned.

    Job Skills:

    • Exhibit computer skills to include word processing, spreadsheet, and familiarity with brand-specific property Management System(s). Use knowledge of Word, Excel, Internet, Opera PMS.
    • Exercise excellent communication, presentation, organization, time management, listening, and math skills.
    • Use analytical skills for measuring business potential and value to the hotel.
    • Maintain contact and event information and follow procedures for submitting sales contracts
    • Read and interpret documents and to write routine reports and correspondence.

    Experience: Minimum 1 years catering sales, or 1 years in hotel Catering/Convention Services, Banquet, Hotel Sales or Culinary Arts; OR, an equivalent combination of education and experience.

    Licenses/Certifications Must possess a valid driver's license and reliable transportation to drive to appointments.

    Job Type: Full-time

  5. Post your job

    There are a few common ways to find sales and event managers for your business:

    • Promoting internally or recruiting from your existing workforce.
    • Ask for referrals from friends, family members, and current employees.
    • Attend job fairs at local colleges to meet candidates with the right educational background.
    • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.
    Post your job online:
    • Post your sales and event manager job on Zippia to find and recruit sales and event manager candidates who meet your exact specifications.
    • Use field-specific websites.
    • Post a job on free websites.
  6. Interview candidates

    Your first interview with sales and event manager candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

    You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

    The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

  7. Send a job offer and onboard your new sales and event manager

    Once you've found the sales and event manager candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

    It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

    Once that's done, you can draft an onboarding schedule for the new sales and event manager. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

  8. Go through the hiring process checklist

    • Determine employee type (full-time, part-time, contractor, etc.)
    • Submit a job requisition form to the HR department
    • Define job responsibilities and requirements
    • Establish budget and timeline
    • Determine hiring decision makers for the role
    • Write job description
    • Post job on job boards, company website, etc.
    • Promote the job internally
    • Process applications through applicant tracking system
    • Review resumes and cover letters
    • Shortlist candidates for screening
    • Hold phone/virtual interview screening with first round of candidates
    • Conduct in-person interviews with top candidates from first round
    • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
    • Conduct background checks on top candidates
    • Check references of top candidates
    • Consult with HR and hiring decision makers on job offer specifics
    • Extend offer to top candidate(s)
    • Receive formal job offer acceptance and signed employment contract
    • Inform other candidates that the position has been filled
    • Set and communicate onboarding schedule to new hire(s)
    • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)
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How much does it cost to hire a sales and event manager?

There are different types of costs for hiring sales and event managers. One-time cost per hire for the recruitment process. Ongoing costs include employee salary, training, onboarding, benefits, insurance, and equipment. It is essential to consider all of these costs when evaluating hiring a new sales and event manager employee.

The median annual salary for sales and event managers is $50,986 in the US. However, the cost of sales and event manager hiring can vary a lot depending on location. Additionally, hiring a sales and event manager for contract work or on a per-project basis typically costs between $16 and $36 an hour.

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