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The role of a Sales Manager/Sales Trainer is pivotal in driving a company's revenue. With an average salary of $90,710 annually, earnings can vary significantly based on location, industry, and experience. For instance, sales managers in states like New York and California often earn above the national average due to the higher cost of living and demand for skilled professionals.
Analyzing salaries by state reveals substantial differences. For example, states like Massachusetts and Washington rank among the highest paying, where salaries exceed $100,000 annually. In contrast, sales trainers in states with lower living costs may see average salaries around $75,000.
Furthermore, cities such as San Francisco and New York City offer the highest salaries for this profession, often due to competitive markets and larger corporate presences. Opportunities in technology and finance sectors often provide the best compensation packages.
For those pursuing a career in sales training, understanding these dynamics is crucial for making informed career decisions.
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The average sales manager/sales trainer salary in Washington, Alaska, and New York are the highest in the U.S. The lowest average sales manager/sales trainer salary states are Kansas, Kentucky, and South Carolina.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Washington | $138,359 | $66.52 |
| 2 | New York | $122,575 | $58.93 |
| 3 | Vermont | $120,376 | $57.87 |
| 4 | Connecticut | $110,723 | $53.23 |
| 5 | California | $116,363 | $55.94 |
| 6 | New Jersey | $121,705 | $58.51 |
| 7 | Oregon | $110,406 | $53.08 |
| 8 | Alaska | $133,583 | $64.22 |
| 9 | Michigan | $109,873 | $52.82 |
| 10 | District of Columbia | $107,499 | $51.68 |
| 11 | Maine | $118,420 | $56.93 |
| 12 | Pennsylvania | $105,376 | $50.66 |
| 13 | Massachusetts | $115,924 | $55.73 |
| 14 | Nevada | $102,178 | $49.12 |
| 15 | Rhode Island | $100,717 | $48.42 |
| 16 | Delaware | $100,275 | $48.21 |
| 17 | New Hampshire | $106,591 | $51.25 |
| 18 | Virginia | $105,826 | $50.88 |
| 19 | Montana | $107,863 | $51.86 |
| 20 | Wyoming | $103,727 | $49.87 |
| 21 | Utah | $90,426 | $43.47 |
| 22 | Idaho | $103,096 | $49.57 |
| 23 | Texas | $90,891 | $43.70 |
| 24 | Louisiana | $89,294 | $42.93 |
| 25 | Wisconsin | $93,027 | $44.72 |
| 26 | Ohio | $89,001 | $42.79 |
| 27 | Florida | $89,940 | $43.24 |
| 28 | West Virginia | $93,919 | $45.15 |
| 29 | Maryland | $101,233 | $48.67 |
| 30 | Colorado | $88,581 | $42.59 |
| 31 | Arizona | $85,345 | $41.03 |
| 32 | Minnesota | $94,182 | $45.28 |
| 33 | Illinois | $84,684 | $40.71 |
| 34 | North Dakota | $91,677 | $44.08 |
| 35 | Mississippi | $73,010 | $35.10 |
| 36 | New Mexico | $88,443 | $42.52 |
| 37 | Georgia | $79,258 | $38.10 |
| 38 | Indiana | $77,279 | $37.15 |
| 39 | Nebraska | $86,634 | $41.65 |
| 40 | Arkansas | $71,176 | $34.22 |
| 41 | North Carolina | $77,528 | $37.27 |
| 42 | Oklahoma | $80,293 | $38.60 |
| 43 | South Dakota | $82,626 | $39.72 |
| 44 | Kentucky | $68,419 | $32.89 |
| 45 | Kansas | $70,631 | $33.96 |
| 46 | Tennessee | $66,413 | $31.93 |
| 47 | Missouri | $72,206 | $34.71 |
| 48 | Hawaii | $61,171 | $29.41 |
| 49 | Iowa | $70,739 | $34.01 |
| 50 | Alabama | $65,676 | $31.57 |
| 51 | South Carolina | $67,155 | $32.29 |
The highest-paying cities for sales managers/sales trainer are Seattle, WA, Sunnyvale, CA, and New York, NY.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Seattle, WA | $142,889 | $68.70 |
| 2 | Sunnyvale, CA | $132,448 | $63.68 |
| 3 | New York, NY | $125,226 | $60.20 |
| 4 | Bridgewater, NJ | $123,898 | $59.57 |
| 5 | Lansing, MI | $110,520 | $53.13 |
| 6 | Horsham, PA | $107,760 | $51.81 |
| 7 | Bethesda, MD | $100,552 | $48.34 |
| 8 | West Bend, WI | $94,214 | $45.30 |
| 9 | Grand Forks, ND | $92,676 | $44.56 |
| 10 | Abilene, TX | $92,640 | $44.54 |
| 11 | Kissimmee, FL | $90,748 | $43.63 |
| 12 | Draper, UT | $90,522 | $43.52 |
| 13 | Boulder, CO | $89,365 | $42.96 |
| 14 | Chicago, IL | $85,488 | $41.10 |
| 15 | Cincinnati, OH | $81,028 | $38.96 |
| 16 | Alpharetta, GA | $79,499 | $38.22 |
| 17 | Indianapolis, IN | $76,143 | $36.61 |
| 18 | Charlotte, NC | $75,343 | $36.22 |
| 19 | Davenport, IA | $70,817 | $34.05 |
| 20 | Daphne, AL | $66,263 | $31.86 |
A sales manager/sales trainer's salary ranges from $52,000 a year at the 10th percentile to $155,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $155,000 | $12,917 | $75 |
| 75th Percentile | $120,000 | $10,000 | $58 |
| Average | $90,710 | $7,559 | $44 |
| 25th Percentile | $68,000 | $5,667 | $33 |
| 10th Percentile | $52,000 | $4,333 | $25 |
The highest paying types of sales managers/sales trainer are senior sales manager, general sales manager, and business development sales manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Business Development Sales Manager | $111,309 | $9,276 | $53.51 | 181,115 |
| Sales/Field Sales Manager | $80,257 | $6,688 | $38.58 | 156,663 |
| Sales Development Manager | $102,790 | $8,566 | $49.42 | 171,101 |
| Territory Sales Manager | $74,356 | $6,196 | $35.75 | 119,934 |
| District Sales Manager | $81,505 | $6,792 | $39.19 | 108,626 |
| Division Sales Manager | $87,731 | $7,311 | $42.18 | 107,201 |
Top companies hiring sales managers/sales trainer now:
Sales manager/sales trainer salaries at ICU Medical and Intuitive Surgical are the highest-paying according to our most recent salary estimates. In addition, the average sales manager/sales trainer salary at companies like Baker Hughes and Stryker are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | ICU Medical | $122,871 | $59.07 |
| 2 | Intuitive Surgical | $122,078 | $58.69 |
| 3 | Baker Hughes | $120,212 | $57.79 |
| 4 | Stryker | $114,246 | $54.93 |
| 5 | NeuroStar | $112,442 | $54.06 |
| 6 | RSM US | $111,407 | $53.56 |
| 7 | AssetMark | $108,843 | $52.33 |
| 8 | Walmart | $108,574 | $52.20 |
| 9 | Bausch + Lomb | $100,984 | $48.55 |
| 10 | Curtiss-Wright | $100,798 | $48.46 |
| 11 | Ben Bridge Jeweler | $100,111 | $48.13 |
| 12 | Jersey Strong | $99,634 | $47.90 |
| 13 | Eisai | $99,477 | $47.83 |
| 14 | Raymour & Flanigan Furniture and Mattresses | $93,696 | $45.05 |
| 15 | Owens & Minor | $93,013 | $44.72 |
| 16 | Alimera Sciences | $92,696 | $44.57 |
| 17 | DISCO | $92,035 | $44.25 |
| 18 | Window World Inc. | $91,088 | $43.79 |
| 19 | BEKO Technologies | $89,260 | $42.91 |
| 20 | Ardent Mills | $85,380 | $41.05 |
The average sales manager/sales trainer salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Pharmaceutical | $116,149 | $55.84 |
| 2 | Health Care | $91,330 | $43.91 |
| 3 | Manufacturing | $84,383 | $40.57 |
| 4 | Retail | $75,247 | $36.18 |
| 5 | Government | $72,873 | $35.04 |
The average sales manager/sales trainer salary has risen by $21,017 over the last ten years. In 2014, the average sales manager/sales trainer earned $69,693 annually, but today, they earn $90,710 a year. That works out to a 12% change in pay for sales managers/sales trainer over the last decade.
Compare sales manager/sales trainer salaries for cities or states with the national average over time.
Compare sales manager/sales trainer salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $90,700 | $43.61 | +4.3% |
| 2024 | $86,800 | $41.75 | +1.9% |
| 2023 | $85,200 | $40.95 | +2.5% |
| 2022 | $83,000 | $39.91 | +2.6% |
| 2021 | $80,900 | $38.89 | +3.5% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Wal-Mart | Sales and Training Manager-Membership | Casper, WY | 06/28/2025 | $52,000 |
| Coloplast | Sales Training Manager, Interventional Urology Job Details | Coloplast A/S | Minneapolis, MN | 06/27/2025 | $136,694 |
| Abbott | Manager, US Endovascular Sales Training | Park City, IL | 06/26/2025 | $127,300 |
| Clayton Homes | Clayton Homes Sales Manager In Training | Knoxville, TN | 06/25/2025 | $60,000 |
| Walmart | Sales and Training Manager-Membership | Kansas City, MO | 06/24/2025 | $52,000 |
| New York Life Insurance Company | Sales Manager In Training | San Dimas, CA | 06/20/2025 | $66,560 |
| Wal-Mart | Sales and Training Manager-Membership | Montgomery, IL | 06/20/2025 | $52,000 |
| Abbvie | Manager, Sales Training-Gastro | Mettawa, IL | 06/19/2025 | $106,500 |
| Walmart | Sales and Training Manager-Membership | Sarasota, FL | 06/19/2025 | $52,000 |
| Wal-Mart | Sales and Training Manager-Membership | Mooresville, NC | 06/18/2025 | $52,000 |
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