How to hire a sales producer

How to hire a sales producer, step by step

Here's a step-by-step sales producer hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a sales producer job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new sales producer
• Step 8: Go through the hiring process checklist

What does a sales producer do?

Post a sales producer job for free, promote it for a fee

Post free

1. Identify your hiring needs

   Before you start hiring a sales producer, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them a sales producer to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a sales producer that fits the bill.

   The following list breaks down different types of sales producers and their corresponding salaries.

   Type of Sales Producer	Description	Hourly rate
   Sales Producer	Insurance sales agents help insurance companies generate new business by contacting potential customers and selling one or more types of insurance. Insurance sales agents explain various insurance policies and help clients choose plans that suit them.	$11-51
   Agent	Agents are individuals who are employed by their clients to represent them in various dealings. Agents are usually employed by people in the show business industry, such as actors, writers, or directors... Show more	$9-34
   Licensed Agent	Licensed Agents act as authorized brokers acting on behalf of an individual owner or organization in selling a product, service, or property. There are many different pathways a licensed agent can delve into, such as in real estate, insurance, and banking... Show more	$13-29

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Insurance Products
   • Strong Work Ethic
   • Business Relationships
   • Insurance Sales
   • Cross-Selling
   • Lead Generation
   • Casualty Insurance
   • Business Development
   • Client Retention
   • Customer Service
   • Insurance Coverage
   • Telemarketing
   • Business Insurance
   • Client Relationships

   Check all skills

   Responsibilities:

   • Sell auto, home, boat, motorcycle and other specialty lines via leads, telemarketing, walk-ins, etc.
   • Generate production and leads through telemarketing sales.
   • Offer to clients annuities and other insurance products.
   • Learned and sell diverse health, life and Medicare insurance product line
   • Produce client's needs analysis and financial planning for retirement and annuities.
   • Help explain to potential prospects there rights and entitlements when electing a Medicare supplement.

   More sales producer duties

3. Make a budget

   Including a salary range in the sales producer job description is a good way to get more applicants. A sales producer salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

   For example, the average salary for a sales producer in Georgia may be lower than in Massachusetts, and an entry-level engineer typically earns less than a senior-level sales producer. Additionally, a sales producer with lots of experience in the field may command a higher salary as a result.

   Average sales producer salary

   $51,287yearly

   $24.66 hourly rate

   ---

   Entry-level sales producer salary

   $24,000 yearly salary

   Updated January 23, 2026

   Average sales producer salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Massachusetts	$100,296	$48
   2	New York	$93,402	$45
   3	Washington	$89,687	$43
   4	New Jersey	$88,316	$42
   5	Alaska	$87,773	$42
   6	Wisconsin	$85,822	$41
   7	Pennsylvania	$79,309	$38
   8	Maryland	$74,166	$36
   9	Ohio	$70,653	$34
   10	California	$70,112	$34
   11	Oregon	$70,009	$34
   12	North Carolina	$64,886	$31
   13	Illinois	$64,282	$31
   14	North Dakota	$58,766	$28
   15	Texas	$57,342	$28
   16	Nevada	$56,382	$27
   17	Indiana	$56,323	$27
   18	South Dakota	$56,224	$27
   19	South Carolina	$55,907	$27
   20	Florida	$52,771	$25

   Average sales producer salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Cochrane & Company	$140,441	$67.52
   2	Time Insurance Agency	$137,230	$65.98
   3	The Plexus Groupe	$134,064	$64.45	1
   4	Brown & Brown	$129,690	$62.35	47
   5	HUB International	$129,041	$62.04	78
   6	The Hanover Insurance Group	$127,213	$61.16	1
   7	Gallagher	$123,326	$59.29
   8	Premier Mortgage Corporation	$116,370	$55.95
   9	HMSA	$116,333	$55.93
   10	Leader Bank	$113,810	$54.72
   11	GPAC	$112,807	$54.23
   12	Symmetry Financial Group	$100,210	$48.18	12
   13	Tompkins Insurance	$95,664	$45.99
   14	H-E-B	$92,696	$44.57	3
   15	Asurea	$90,769	$43.64	288
   16	Efinancial	$88,036	$42.33
   17	NBCUniversal	$87,432	$42.03	109
   18	Farmers Insurance	$87,129	$41.89	235
   19	Allstate	$85,626	$41.17	70
   20	Step-Up	$84,612	$40.68

4. Writing a sales producer job description

   A good sales producer job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a sales producer job description:

   Sales producer job description example

   If you have experience in the insurance industry, MR Agency LLC invites you to apply for this position. We challenge you to strive to meet your potential and are looking for someone who has the ambition to thrive. We are a successful insurance agency that is looking to expand their insurance sales team. If you are an energetic professional interested in helping our business grow through outstanding customer experience and insurance sales-driven conversation, then apply today.
   Benefits
   
   Life Insurance Paid Holidays Base Salary with Commissions Bonus Opportunities Mon-Fri Work Schedule Hands On Training Performance Bonuses Professional Work Environment Retirement Benefits
   
   Responsibilities
   
   Meet new business production goals and objectives as established. Solicits for new business via telephone, networking, and other lead sources. Develop insurance quotes, makes sales presentations, and closes sales. Develop ongoing networking relationships with Real Estate Agents, Mortgage Lenders, Title Companies, Auto Dealers, etc. Thoroughly understand and follow all underwriting, rating and compliance requirements. Maintain knowledge of new products. Be outstanding at relationship building.
   
   Requirements
   
   Possess a genuine willingness to learn, be intuitive and resourceful and be coachable. Create relationships from a cold start. Proficiency to multi-task, follow-thru and follow-up. Excellent Communication/interpersonal skills. A Property & Casualty license is preferred but will train good individual. Prior Sales Experience. Must be highly self-motivated. A terrific presenter and communicator, and a barracuda closer. Professional phone etiquette. Problem-Solving Capabilities. Works well with other employees and is a team player with a positive attitude.

   Copy this example

   

5. Post your job

   There are various strategies that you can use to find the right sales producer for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   To find sales producer candidates, you can consider the following options:

   • Post your job opening on Zippia or other job search websites.
   • Use niche websites that focus on engineering and technology jobs, such as salesjobs, salesheads, allretailjobs.com, sales trax.
   • Post your job on free job posting websites.

6. Interview candidates

   Your first interview with sales producer candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new sales producer

   Once you've decided on a perfect sales producer candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   To prepare for the new sales producer first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

   Sign up to download full list

   Sign up

How much does it cost to hire a sales producer?