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A Senior Demand Planner plays a vital role in supply chain management by forecasting demand for products and ensuring that inventory levels align with market needs. As of October 2025, the average salary for this position is around $89,229 per year, translating to approximately $43 per hour. This figure can vary significantly based on factors such as location, industry, and years of experience.
In regions with high demand for skilled planners, salaries can exceed the average, particularly in states like California and New York. Industries such as technology and consumer goods often offer competitive compensation packages. Senior Demand Planners not only analyze sales data but also collaborate with marketing and sales teams to develop strategies that drive revenue while minimizing costs.
Given the importance of demand planning in maintaining efficient operations, pursuing a career in this field offers numerous opportunities for professional growth. With the right skills and experience, Senior Demand Planners can significantly impact organizational success and enjoy a rewarding career.
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The average senior demand planner salary in California, Washington, and Maryland are the highest in the U.S. The lowest average senior demand planner salary states are North Dakota, South Dakota, and Tennessee.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | California | $109,922 | $52.85 |
| 2 | District of Columbia | $113,595 | $54.61 |
| 3 | Michigan | $96,365 | $46.33 |
| 4 | Maryland | $100,281 | $48.21 |
| 5 | New Hampshire | $93,394 | $44.90 |
| 6 | Washington | $101,982 | $49.03 |
| 7 | Maine | $96,707 | $46.49 |
| 8 | Rhode Island | $97,522 | $46.89 |
| 9 | Pennsylvania | $88,973 | $42.78 |
| 10 | Virginia | $93,331 | $44.87 |
| 11 | Hawaii | $97,953 | $47.09 |
| 12 | Oregon | $92,104 | $44.28 |
| 13 | New York | $91,406 | $43.95 |
| 14 | Connecticut | $89,379 | $42.97 |
| 15 | North Carolina | $88,499 | $42.55 |
| 16 | Delaware | $95,221 | $45.78 |
| 17 | Montana | $94,322 | $45.35 |
| 18 | Texas | $89,526 | $43.04 |
| 19 | Arizona | $87,853 | $42.24 |
| 20 | Alaska | $89,696 | $43.12 |
| 21 | Utah | $87,830 | $42.23 |
| 22 | Massachusetts | $91,767 | $44.12 |
| 23 | Kentucky | $86,850 | $41.75 |
| 24 | New Mexico | $90,498 | $43.51 |
| 25 | Vermont | $89,973 | $43.26 |
| 26 | New Jersey | $90,370 | $43.45 |
| 27 | Mississippi | $81,258 | $39.07 |
| 28 | Nevada | $80,473 | $38.69 |
| 29 | Georgia | $80,230 | $38.57 |
| 30 | Colorado | $81,258 | $39.07 |
| 31 | Indiana | $82,557 | $39.69 |
| 32 | West Virginia | $82,661 | $39.74 |
| 33 | Ohio | $78,719 | $37.85 |
| 34 | Oklahoma | $81,221 | $39.05 |
| 35 | Wisconsin | $74,919 | $36.02 |
| 36 | South Carolina | $76,039 | $36.56 |
| 37 | Missouri | $78,164 | $37.58 |
| 38 | Arkansas | $76,557 | $36.81 |
| 39 | Louisiana | $77,598 | $37.31 |
| 40 | Florida | $76,436 | $36.75 |
| 41 | Minnesota | $71,239 | $34.25 |
| 42 | Nebraska | $74,763 | $35.94 |
| 43 | Alabama | $71,866 | $34.55 |
| 44 | Illinois | $67,103 | $32.26 |
| 45 | Idaho | $74,903 | $36.01 |
| 46 | Tennessee | $68,702 | $33.03 |
| 47 | North Dakota | $71,099 | $34.18 |
| 48 | Iowa | $68,278 | $32.83 |
| 49 | Wyoming | $72,461 | $34.84 |
| 50 | South Dakota | $69,557 | $33.44 |
| 51 | Kansas | $68,290 | $32.83 |
The highest-paying cities for senior demand planners are San Francisco, CA, Redmond, WA, and Battle Creek, MI.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $118,518 | $56.98 |
| 2 | Redmond, WA | $102,385 | $49.22 |
| 3 | Battle Creek, MI | $95,383 | $45.86 |
| 4 | Boston, MA | $91,867 | $44.17 |
| 5 | White Plains, NY | $91,688 | $44.08 |
| 6 | Beaverton, OR | $91,579 | $44.03 |
| 7 | Parsippany-Troy Hills, NJ | $90,422 | $43.47 |
| 8 | Austin, TX | $89,716 | $43.13 |
| 9 | New Haven, CT | $89,463 | $43.01 |
| 10 | Bethlehem, PA | $89,459 | $43.01 |
| 11 | Phoenix, AZ | $88,090 | $42.35 |
| 12 | Logan, UT | $86,655 | $41.66 |
| 13 | Boulder, CO | $81,224 | $39.05 |
| 14 | Atlanta, GA | $80,096 | $38.51 |
| 15 | North Olmsted, OH | $79,719 | $38.33 |
| 16 | North Las Vegas, NV | $79,465 | $38.20 |
| 17 | Boca Raton, FL | $76,247 | $36.66 |
| 18 | Bentonville, AR | $75,995 | $36.54 |
| 19 | Milwaukee, WI | $74,993 | $36.05 |
| 20 | Minneapolis, MN | $71,233 | $34.25 |
A senior demand planner's salary ranges from $68,000 a year at the 10th percentile to $116,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $116,000 | $9,667 | $56 |
| 75th Percentile | $102,000 | $8,500 | $49 |
| Average | $89,229 | $7,436 | $43 |
| 25th Percentile | $77,000 | $6,417 | $37 |
| 10th Percentile | $68,000 | $5,667 | $33 |
The highest paying types of senior demand planners are senior buyer, senior purchasing agent, and senior planner.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Purchasing Agent | $51,950 | $4,329 | $24.98 | 45,856 |
| Logistics Internship | $38,017 | $3,168 | $18.28 | 61,001 |
| Buyer | $54,049 | $4,504 | $25.99 | 23,589 |
| Purchasing Buyer | $47,471 | $3,956 | $22.82 | 21,158 |
| Purchasing Supervisor | $68,702 | $5,725 | $33.03 | 19,412 |
| Supply Chain Analyst | $67,450 | $5,621 | $32.43 | 37,979 |
Top companies hiring senior demand planners now:
Senior demand planner salaries at Microsoft and AbbVie are the highest-paying according to our most recent salary estimates. In addition, the average senior demand planner salary at companies like GoPro and Nike are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Microsoft | $126,664 | $60.90 |
| 2 | AbbVie | $114,211 | $54.91 |
| 3 | GoPro | $113,625 | $54.63 |
| 4 | Nike | $113,172 | $54.41 |
| 5 | JUUL | $107,809 | $51.83 |
| 6 | Koch Industries | $103,562 | $49.79 |
| 7 | Fortinet | $101,003 | $48.56 |
| 8 | Rivian | $100,768 | $48.45 |
| 9 | Intuitive Surgical | $100,389 | $48.26 |
| 10 | Amazon | $96,994 | $46.63 |
| 11 | BASF | $96,043 | $46.17 |
| 12 | SABIC Innovative Plastics | $95,101 | $45.72 |
| 13 | Chewy | $94,797 | $45.58 |
| 14 | Philips | $94,565 | $45.46 |
| 15 | Incipio | $94,550 | $45.46 |
| 16 | Monster Products | $93,621 | $45.01 |
| 17 | Tesla | $93,358 | $44.88 |
| 18 | Mattel | $92,064 | $44.26 |
| 19 | Halliburton | $92,006 | $44.23 |
| 20 | Henkel | $91,184 | $43.84 |
The average senior demand planner salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Technology | $93,321 | $44.87 |
| 2 | Manufacturing | $87,490 | $42.06 |
| 3 | Automotive | $87,345 | $41.99 |
| 4 | Retail | $84,853 | $40.79 |
| 5 | Hospitality | $81,337 | $39.10 |
The average senior demand planner salary has risen by $5,101 over the last ten years. In 2014, the average senior demand planner earned $84,128 annually, but today, they earn $89,229 a year. That works out to a 3% change in pay for senior demand planners over the last decade.
Compare senior demand planner salaries for cities or states with the national average over time.
Compare senior demand planner salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $89,200 | $42.90 | +2.0% |
| 2024 | $87,500 | $42.04 | +0.2% |
| 2023 | $87,300 | $41.96 | +0.0% |
| 2022 | $87,300 | $41.95 | +0.6% |
| 2021 | $86,800 | $41.72 | -0.1% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Campbell Soup Co | SR Demand Planner-Corporate | Camden, NJ | 06/27/2025 | $92,100 |
| Campbell Arnott | SR Demand Planner-Corporate | Camden, NJ | 06/27/2025 | $92,100 |
| Ferrara Candy Company | SR. Demand Planner | Chicago, IL | 06/25/2025 | $80,325 |
| Miter Brands | Senior Demand Planner | Princeton, NJ | 06/18/2025 | $75,000 |
| Miele | Senior Demand Planner | Princeton, NJ | 06/14/2025 | $75,000 |
| Pampered Chef | Senior Demand Planner | Addison, IL | 06/09/2025 | $80,000 |
| Keen | SR. Demand Planner | Portland, OR | 06/09/2025 | $90,072 |
| Rowan | Senior Demand Planner | New York, NY | 06/09/2025 | $100,000 |
| Anduril Industries | Senior Demand and Supply Planner | Costa Mesa, CA | 06/09/2025 | $128,000 |
| Ortho-Clinical Diagnostics | Senior Demand Planner | Downe, NJ | 06/08/2025 | $100,000 |
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