What is Competitive Analysis?
Competitive analysis is the process of assessing your competitors to determine their strengths and weaknesses, It is a part of strategic management that enables one to identify the opportunities and threats a business can face in the market.
How is Competitive Analysis used?
Zippia reviewed thousands of resumes to understand how competitive analysis is used in different jobs. Explore the list of common job responsibilities related to competitive analysis below:
- Researched on company's new fixed annuity product and successfully presented competitive analysis for non-actuarial team.
- Worked in competitive analysis and developed pricing models using generalized linear modeling.
- Performed competitive analysis for Medicare Supplement, Short-Term Medical, and Employer Self-Funded Stop-Loss insurance.
- Developed overall indications, performed class and territory analysis, as well as competitive analysis.
- Conducted competitive analysis in order to better target and select potential customers.
- Perform and improve competitive analysis.
Are Competitive Analysis skills in demand?
Yes, competitive analysis skills are in demand today. Currently, 5,419 job openings list competitive analysis skills as a requirement. The job descriptions that most frequently include competitive analysis skills are actuarial internship, assistant product manager, marketing manager, and clinical product manager.
How hard is it to learn Competitive Analysis?
Based on the average complexity level of the jobs that use competitive analysis the most: actuarial internship, assistant product manager, marketing manager, and clinical product manager. The complexity level of these jobs is challenging.
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What jobs can you get with Competitive Analysis skills?
You can get a job as a actuarial internship, assistant product manager, marketing manager, and clinical product manager with competitive analysis skills. After analyzing resumes and job postings, we identified these as the most common job titles for candidates with competitive analysis skills.
Actuarial Internship
Job description:
The job of actuarial interns involves the roles of graduate actuaries featuring the challenges of a full-time actuary. Interns are given opportunities to work on projects from the offices of the firm or client. They improve the efficiency of the existing MS Excel workbooks through the automation of routine functions using VBA Macros. Their job includes the creation of comparative corporate financial statement reports on a monthly basis. Also, they maintain and document demographics every month.
- Competitive Analysis
- Analyze Data
- VBA
- SQL
- PowerPoint
- SAS
Assistant Product Manager, Marketing Manager
- Competitive Analysis
- Brand Management
- Product Development
- Product Management
- Marketing Campaigns
- Consumer Insights
Clinical Product Manager
Job description:
Clinical product managers keep up with the market's never-ending need to turn them into product development opportunities by regular communication. These managers work on developing, implementing, testing, and sales with field engineering experts to publicize products and their new features. To hone their leadership and product operation skills, they undergo content writing training and realistic product management training. They consult with product managers to review product designs and clinical planning to maintain support for the products as they go through the product life cycle.
- Cross-Functional
- Product Management
- Roadmap
- Competitive Analysis
- Clinical Product
- Product Line
Business Planning Manager
Job description:
A business planning manager is responsible for overseeing the business management process and ensuring that the staff meets productivity goals and targets. Business planning managers recruit and train new staff, handle budgets for projects, and identify opportunities that would increase more revenue resources and profits for the business. They also coordinate with clients for updates and adjust business plans as needed. A business planning manager must have excellent communication and leadership skills to manage teams and achieve long-term objectives.
- Business Planning
- Competitive Analysis
- Direct Reports
- Project Management
- Business Objectives
- Pricing Strategy
OEM Sales Manager
Job description:
Original equipment manufacturer sales managers or OEM sales managers coordinate with marketing and business development managers to heighten growth. OEM sales managers focus on original design manufacturer (ODM), operator, and OEM channels. They make analyses and determine opportunities for new businesses from the OEM customer base. Their job also involves profit optimization and revenue increase. It is their job to maintain retailer vendor data integrity between retailer and bottler within the customer relationship management (CRM) system. Also, they are working on new product development and overseas sourcing for profitability enhancement.
- CRM
- Direct Sales
- Product Development
- Competitive Analysis
- Trade Shows
- Americas
Video Product Manager
Job description:
A video project manager is responsible for managing a team for video assets. He/She manages projects, product road maps, and technological resources. They are involved in carrying out market and competitive analysis to get the minimum viable product and to create forecasts and settling on pricing. In addition to other duties, they may also be expected to maximize product quality by spearheading the QA process.
- Product Roadmap
- Product Development
- Video Content
- Video Production
- Competitive Analysis
- QA
Manager, Competitive Intelligence
Job description:
The competitive intelligence manager is responsible for gathering, analyzing, and distributing intelligence on market conditions, products, customers, and competitors for business decision-making purposes. He/she has innovative skills in developing solutions from complex problems, actionable recommendations and presentations, and in compliance with relevant company regulations. Also, this manager possesses excellent mathematical and analytical skills to efficiently provide an advanced warning of risks and opportunities, including takeovers, mergers, new products and services, and other market factors to become competitive in business.
- Market Research
- Competitive Landscape
- Competitive Analysis
- Project Management
- Market Trends
- Cloud
Senior Technical Marketing Engineer
- Product Management
- Virtualization
- Windows
- Linux
- Competitive Analysis
- TME
Merchandise Marketing Manager
- Integrated Marketing
- Brand Marketing
- Store Operations
- SEO
- Competitive Analysis
- Sales Growth
How much can you earn with Competitive Analysis skills?
You can earn up to $90,428 a year with competitive analysis skills if you become a actuarial internship, the highest-paying job that requires competitive analysis skills. Assistant product manager, marketing managers can earn the second-highest salary among jobs that use Python, $105,649 a year.
| Job title | Average salary | Hourly rate |
|---|---|---|
| Actuarial Internship | $90,428 | $43 |
| Assistant Product Manager, Marketing Manager | $105,649 | $51 |
| Clinical Product Manager | $104,486 | $50 |
| Business Planning Manager | $115,251 | $55 |
| OEM Sales Manager | $93,314 | $45 |
Companies using Competitive Analysis in 2025
The top companies that look for employees with competitive analysis skills are Encompass Health, Oracle, and Intel. In the millions of job postings we reviewed, these companies mention competitive analysis skills most frequently.
| Rank | Company | % of all skills | Job openings |
|---|---|---|---|
| 1 | Encompass Health | 12% | 6,121 |
| 2 | Oracle | 11% | 47,487 |
| 3 | Intel | 9% | 362 |
| 4 | Wolters Kluwer | 5% | 1,958 |
| 5 | Surge Staffing | 5% | 85 |
Departments using Competitive Analysis
| Department | Average salary |
|---|---|
| Business Development | $99,533 |
| Finance | $72,212 |
2 courses for Competitive Analysis skills
1. Strategic Analysis with Financial Competitive Profile Matrix
By the end of this guided project, you will be able to use the Financial Competitive Profile Matrix (FCPM) to analyze your industry and identify your competitive advantage with key financial indicators. FCPM is a strategic management tool that enables you to benchmark your company in relation to competition and then identify the relative strengths and weaknesses of all the competitors based on some Financial Critical Success Factors (FCSFs) analysis. The FCSFs are assigned weight based on their importance, ranked on their strengths and weaknesses, then the weight is multiplied by the rank to determine weighted score. The sum of the weighted score reveals the company that has competitive advantage or disadvantage in the industry. To demonstrate the application of the FCPM, we will use spreadsheet to analyze a division of our energy services company together. Example on the case study would empower you to use the model to analyze your company or any other company of your choice. The project is for business leaders who want have a deep insight on their competitive environment. Also, for strategist and financial analysts who are interested in helping organization in making informed strategic decisions. At the end of the project, you will be able to use the FCPM to analyze your company, identify the strengths and weaknesses of the competitors, and then use it to determine your strategic direction...
2. Using Porter’s Five Forces Model for Competitive Analysis
By the end of this guided project, you will be able to use the Porter’s Five Force model to determine the attractiveness and profitability potentials of your industry. The Five Forces is a model that was drawn from industrial organization economics to identify and describe the fundamental economic forces that shape every industry. The five forces are competition in the industry, potential of new entrants, power of suppliers, power of customers, and threat of substitute products. These forces determine the intensity of competition and hence the attractiveness and profitability of an industry. Essentially, awareness of the five forces can help you to understand the structure of your industry, and therefore stake a position is that less vulnerable For us to practically demonstrate how to use the framework to conduct analysis of an industry and make strategic decisions, we will analyze an energy services company as a case study. Example of the case study would empower you with the skillset to apply the model to your company or any other company of your choice. Porter’s Five Forces model can be used to determine the viability of a new business, or to evaluate growth potential for an existing business. The project is for strategist, business leader, and entrepreneurs that want to determine the competitiveness of their companies...