Post job

Social media manager jobs in Kentwood, MI - 106 jobs

All
Social Media Manager
Marketing Director
Marketing Manager
Marketing Team Member
Digital Marketing Specialist
Social Media Specialist
Digital Content Specialist
Global Manager
Content Marketing Manager
Content Manager
Digital Marketing Manager
  • Online Feedback & Opinion Specialist - Flexible Part-Time Role

    Opinion Bureau

    Social media manager job in Norton Shores, MI

    Take quick online surveys and earn rewards for sharing your thoughts. Join today - it's free and easy!
    $46k-64k yearly est. 1d ago
  • Job icon imageJob icon image 2

    Looking for a job?

    Let Zippia find it for you.

  • Marketing Manager

    Amphenol Borisch Technologies 4.5company rating

    Social media manager job in Grand Rapids, MI

    The Marketing Manager is responsible for developing and executing comprehensive marketing and communication strategies that strengthen Amphenol Borisch Technologies' brand, market presence, and market growth. This role leads marketing initiatives spanning digital marketing, social media, communications, branding, trade shows, and go-to-market execution, while partnering closely with Human Resources, Sales, Engineering, Programs, and Operations to support business growth. The Marketing Manager ensures ABT's value proposition is clearly defined, consistently communicated, and aligned with both customer needs and strategic objectives. Essential Duties and Responsibilities Develop and implement a comprehensive marketing strategy that supports brand awareness, customer engagement, and business growth. Own ABT's marketing communications across all channels, including digital, print, website, email campaigns, and social media platforms. Define and maintain ABT's brand messaging and positioning across all customer touchpoints. Develop and implement strategic marketing plans aligned to business priorities, market opportunities, and customer segments. Coordinate, plan, and execute trade shows, customer events, and industry marketing activities. Collaborate with Engineering and Operations to translate technical capabilities and product differentiation into compelling market-facing messaging. Support pricing and proposal development through aligned marketing materials and value-based positioning. Track and report marketing performance metrics, pipeline contribution, and campaign effectiveness to leadership. Ensure marketing initiatives are delivered on time, on budget, and aligned with ABT's strategic objectives. Perform other duties as assigned. Job Requirements Bachelor's degree in Marketing, Business, Communications, or a related field. Minimum of 8 years of progressive experience in marketing, communications, or related roles. Experience developing and executing multi-channel marketing strategies, including digital and social media. Strong written and verbal communication skills, with the ability to translate technical concepts into clear, customer-focused messaging. Demonstrated ability to lead teams and manage cross-functional partnerships. Experience in the Military & Aerospace Electronics industry strongly preferred. Ability to travel up to 10%.
    $106k-139k yearly est. 13d ago
  • Marketing Director

    All Weather Seal of West Michigan Inc. 3.7company rating

    Social media manager job in Lowell, MI

    Job DescriptionDescription:Marketing DirectorAll-Weather Seal of West Michigan - Lowell, MI (In-Office) Occasional travel to Traverse City and other retail locations Pay & Perks Up Front$150,000 - $200,000/year (base salary + performance bonus) Full-Time Company Vehicle + Gas Card Paid Training & Ongoing Leadership Development Medical, Dental & Vision Benefits 401(k) with Company Match Paid Time Off High-Energy, Leadership-Driven Team Environment About All-Weather Seal All-Weather Seal of West Michigan is a family-owned home remodeling company serving our community for over 40 years. We specialize in premium windows, showers, and metal roofing, and we're known for our people-first culture, strong leadership, and commitment to doing things the right way. As we continue to grow across Michigan, we're investing in strong leadership to support our marketing teams and ensure consistent, high-quality lead generation that fuels our sales and operations. About the Role We're seeking an experienced, hands-on Marketing Director to lead our marketing organization and develop the leaders within it. This is a true director-level role responsible for overseeing all marketing managers, driving in-person lead generation performance, and ensuring the sales schedule stays full at an affordable cost. This position reports to the General Manager and is primarily in-office. The ideal candidate is a people leader who believes in leading from the front, mentoring leaders, and staying closely connected to day-to-day performance. What You'll Do Lead, mentor, and develop all marketing managers across the organization Drive diversified, in-person lead generation strategies to consistently fill the sales schedule Oversee marketing performance, metrics, and cost efficiency across multiple locations Conduct regular one-on-one meetings and leadership development with marketing managers Partner closely with Sales, Operations, and Executive Leadership to align goals Maintain visibility into daily execution while setting direction for growth and improvement Travel occasionally to support teams in Traverse City and other retail locations What You Bring Proven experience in in-person marketing or lead generation Demonstrated success leading leaders and managing marketing teams Strong understanding of performance-based marketing environments High character, professionalism, and people-first leadership style Ability to lead by example and “practice what you preach” Comfort working in an in-office, hands-on leadership role Who Thrives in This Role The best fit for this position is someone who is: A confident, steady people leader Comfortable holding teams accountable while developing talent Strategic but still hands-on Driven by results and continuous improvement Energized by building strong teams and leaders Aligned with a values-driven, family-owned company Apply Today If you're ready to lead a growing marketing organization, develop strong leaders, and make a meaningful impact at a company that values people and performance, we'd love to meet you. Apply today and help shape the future of marketing at All-Weather Seal of West Michigan. Requirements:
    $150k-200k yearly 3d ago
  • Canopy by Hilton Grand Rapids Downtown-Event and Social Content Enthusiast-Manager

    Lodgco

    Social media manager job in Grand Rapids, MI

    JOB SUMMARY: Responsible for providing sales and event support to the hotel. ESSENTIAL JOB FUNCTIONS: Sales and Event: Coordination of all events and group business, as contracted by the sales team. Answer all client phone calls in a prompt and professional manner. Respond to all sales inquiries and follow-up on all customer needs accurately, timely and in a professional manner. Actively solicit new business based on hotel's needs (TBD by GM or Sales Leader) Proactively sell and conduct tours of meeting and banquet space while providing information on hotel Meet or exceed sales and activity goals determined by GM or DOS. Generate correspondence, reports and necessary forms (i.e. contracts, prepare proposals, etc.) as directed Coordination of all group business as contracted by the sales team. Effectively communicate with all departments, including any outside vendors, to ensure that the meeting and related functions are executed to exceed the client's expectations-assist set up, tear down of meeting rooms and/or additional amenities Take ownership of meeting space and supplies. This will include but is not limited to; Inventory, asset management, maintaining room condition to facilitate site visits and guest impression. Scheduling to include set-up, breakdown, cleaning, and serving of meeting spaces. This will include customer facing staff. Maintain well-documented, accurate, organized and up-to-date file management both hard copy as well as digital/Sales software example being Delphi. Develop strong customer relationships through professional client communication Communicate with hotel team for accurate execution of group's needs (BEO's and group resumes) Completing required sales reports Assist hotel with implementing hotel specific selling strategies as determined by the GM and DOS. Confirm all group and meeting details prior to arrival Greet contact for each meeting and confirm expectations On-site contact during events - when needed Create signage (reader boards and door cards) specific to each event Create post-event evaluations of each event to ensure success in the future. Work with operations team to build and maintain group blocks including inputting rooming lists when necessary. Promptly follows-up on all customers needs and inquiries in an efficient and expedient manner Works to create successful client events as needed based on overall sales effort. Book events that are meeting room specific. Maintains social media sites, such as Facebook, Instagram, etc. This will include content development, specialty posts, guest interactions, among other tasks based on need. Social Media Responsibilities Develop and execute comprehensive marketing plans and programs, both short and long-term strategies, to support Restaurants and Hotel and meet revenue objectives, as part of a team to include but not limited to Director of Food & Beverage, GM, and DOS. Oversee and manage the maintenance of hotel website, Facebook page and other Social Media platforms that develop. Manage hotel website. Work in conjunction with Revenue team to maintain OTA websites and property-specific websites to ensure information is accurate and current. Ensure high quality, online visual representation is maintained for Hotel and Restaurants. Research, analyze, and monitor various environmental factors to capitalize on market opportunities. Maintain brand standards throughout all promotional materials, communications, and events. Create and oversee the development of promotional and collateral materials. This will include social media content. OTHER DUTIES: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. COMPETENCIES: Excellent verbal communication, phone, and presentation skills Time management and problem solving abilities Self-motivated, well organized, and detail-oriented Excellent computer software skills Customer/client focus with ability to build and maintain relationships REQUIRED/PREFERRED EDUCATION AND EXPERIENCE Hotel experience required Event Management or Hospitality degree is strongly preferred ADDITIONAL ELIGIBILITY QUALIFICATIONS Valid driver's license and safe driving record - satisfactory criminal background screening required SUPERVISORY RESPONSBILITY This position supervises Banquet Staff. PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to verbally communicate, listen, stand for long periods of time, ability to walk, kneel, stoop, bend, and lift up to 50 pounds. EXPECTED HOURS OF WORK Flexible 40+ Hours. Evening and weekend work is required based on client and business needs. EEO STATEMENT In accordance with all applicable local, state, and federal laws, Lodgco is committed to a policy of nondiscrimination and equal employment. This policy requires that all decisions involving hiring, promotion, transfer, compensation, benefits, training, discipline, and all other personnel practices and terms or conditions of employment will be made without regard to race, color, religion, sex, age, national origin, disability, genetic information, height, weight, marital status, veteran status, sexual orientation or any other protected characteristic under state, federal, or local law. Lodgco also prohibits retaliation against any employee because the employee has engaged in an activity that is protected under state, federal, or local law.
    $63k-89k yearly est. 60d+ ago
  • Content Marketing Manager

    Ludus

    Social media manager job in Grand Rapids, MI

    We are looking for a Content Marketing Manager to help us tell better customer and product stories, publish consistently, and drive growth through content that works. Full-time · West Michigan (Hybrid) Role Description Ludus is seeking a Content Marketing Manager to lead content strategy and execution. This role creates content that helps prospects understand Ludus, helps customers adopt it, and supports revenue. Reporting to the Head of Marketing, you'll plan, create, and optimize content that attracts, educates, and converts audiences through strong storytelling, SEO, and performance insights. This is an individual contributor role with a strong writing focus and full ownership of execution. We're looking for someone with 5+ years of experience in B2B SaaS, technology, or the performing arts. You'll own the full content lifecycle, from planning through reporting, ensuring every asset supports business goals and reaches the right audience at the right time. Things you should know before applying At Ludus, our mission is to bring people together through shared experiences. It's a big goal that allows for limitless expansion to make a difference in the world. We get shit done, move fast, and are constantly learning and adapting. We embrace low process and high trust to navigate change and figure out what works. We believe success is never final and when you think it is, that is when you fail. For us, success is a sum of small efforts, including trial and error, so we move at an unrelenting weekly pace. In order to grow as a company and individually, discomfort is necessary so we can continue exploring new ideas and push ourselves to build quality tools to offer the best solutions for our customers. If you prefer a hand-holding environment where everything is black and white, that's not us. If you're a self-starter and can thrive in controlled chaos, Ludus is the place for you - it's time to find your role ⬇️ What you'll be doing Owning the content calendar and publishing weekly Writing blogs, product education content, customer Spotlights, and emails Interviewing customers and internal teams to capture stories and outcomes Planning and optimizing SEO content (keywords, on-page updates) Supporting campaigns with copy for landing pages, launches, ads, and CTAs Tracking performance in HubSpot and improving content over time Traits we're looking for (In no certain order) 5+ years of content marketing experience, ideally in B2B SaaS or a product-led company Strong writing skills across blogs, product education content, customer stories, and email Experience owning an editorial calendar and publishing on a consistent cadence Solid SEO fundamentals (keyword research, on-page optimization, search intent) Comfortable writing conversion-focused copy (landing pages, CTAs, ads, campaign emails) Organized and self-directed, able to manage priorities and deliver consistently Uses HubSpot to track performance and improve content over time Strong collaborator who can work across sales, marketing, product, and customer teams BONUS Qualifications: Experience writing product-led content for a SaaS company (launches, feature updates, adoption content) Comfortable interviewing customers and turning conversations into strong stories Familiarity with HubSpot, GA4, and content reporting Experience writing conversion copy for campaigns (landing pages, ads, nurture emails) PERSONAL ATTRIBUTES: Ownership: Takes responsibility, follows through, and delivers without heavy oversight Consistency: Publishes regularly and improves content over time, not just “one and done” Clarity: Writes and communicates directly, with strong structure and good judgment Collaboration: Works well across teams, gathers input quickly, then executes Perks 💪 Health Insurance (Medical, Vision, Dental) - Provided by Blue Cross Blue Shields and Guardian. Ludus covers 90% of the premium of our employees and 50% of all dependents. 💵 401(k) matching - Full match on the first 5% contribution and 50% match on the next 5% of contribution (7.5% contribution match by Ludus if you contribute 10%). 📈 Profit Sharing and Stock Options - We believe in sharing our success and offer annual profit-sharing bonuses during profitable years, along with stock options that give employees a stake in our long-term growth and success. 👓 Personal Wellness - $50 monthly reimbursement that can be used on anything personal wellness related. 🎫 Experience Credit - $100 yearly reimbursement toward concert tickets, theatre tickets, etc. to encourage shared experiences. ⛱ Flexible PTO - Take the time you need for vacation or personal days - simply work with your team to ensure everything runs smooth while you are away. 😷 Sick Days - If you're under the weather, we expect you to take the time needed to recover within reason. Role Details Salary Range: $70k-$90k Hours: Full-Time Location: Hybrid - West Michigan Apply for the job Do you want to join our team as our new Content Marketing Manager? Then we'd love to hear about you!
    $70k-90k yearly 2d ago
  • Marketing Manager

    Doeren Mayhew CPAs and Advisors 3.7company rating

    Social media manager job in Grand Rapids, MI

    Job Description Doeren Mayhew is a $235 million tax, assurance and advisory firm headquartered in Troy, Michigan with 18 offices across the country and abroad. Founded in 1932, Doeren Mayhew is recognized as the 46th largest CPA firm in the U.S. and is positioned for successful future growth. If you want to join a rising firm that is consistently named among the 50 best-managed firms in the nation, this is the firm for you. Are you ready to take your marketing career to the next level? This is your chance to join a dynamic team and make a significant impact! We are seeking a strategic, results-driven Marketing Manager to lead marketing initiatives for the West Michigan region while also overseeing national go-to-market strategies for key industries, including Construction and Manufacturing. This role is responsible for developing, executing and optimizing integrated marketing programs that strengthen brand awareness, support business development, and drive growth at both the regional and national levels. Working closely with the Chief Marketing Officer, the West Michigan Managing Principal and industry leadership, the Marketing Manager will translate business objectives into actionable marketing strategies that position the firm as a trusted industry leader. This role is ideal for a creative and analytical marketer with strong project management skills who thrives in a fast-paced, professional services environment. ESSENTIAL DUTIES AND RESPONSIBILITIES: Regional Leadership Develop and execute integrated multi-channel marketing plans for the West Michigan region aligned with local and firmwide objectives. Partner with West Michigan Managing Principal and client service professionals to support new business pursuits, market expansion and regional growth initiatives. Develop and monitor the regional marketing budget to ensure effective allocation of resources and measurable ROI. Identify opportunities, manage and execute firm participation and follow-up activities in firm-hosted events and webcasts, community outreach volunteering, trade shows, sponsorships and speaking opportunities, including tracking outcomes. Oversee content development, production and delivery of proposals to prospective clients for the region. Lead marketing personnel in region. Present regular updates on regional marketing performance, including KPIs and ROI metrics, to the CMO and senior leadership. Contribute to continuous improvement of marketing processes, tools and performance measurement. Industry Go-to-Market (GTM) Leadership Lead the development and execution of national go-to-market strategies for priority industries, including Construction and Manufacturing. Collaborate with industry leaders to define positioning, messaging, target audiences and value propositions that differentiate the firm in competitive markets. Curate and oversee industry-specific campaigns, thought leadership, content and collateral to drive awareness, engagement and pipeline growth. Partner with industry principals to align GTM strategies with client pursuits. Identify market trends, customer insights and competitive dynamics to inform strategic planning and innovation. Champion brand consistency and messaging across all regional and national marketing channels. Collaborate with the national marketing team to ensure alignment between regional efforts and national GTM strategies. DESIRED SKILLS AND EXPERIENCE: Bachelor's degree in marketing, business, communications or a related field. Minimum of seven years of experience in a related field, professional services or B2B industry experience a plus. Excellent written and verbal communication skills, with the ability to craft clear, persuasive messages. Proven experience developing and executing regional and/or national marketing strategies and go-to-market programs. Strong professional interpersonal skills; ability to interact effectively with people at all organizational levels within the firm. Demonstrated success managing budgets, vendors and multiple concurrent initiatives. Strategic, creative and results-oriented mindset with strong analytical and problem-solving abilities. Ability to adapt quickly to changing priorities and thrive in a fast-paced environment. Passion for staying up to date with industry trends and best practices. Proficiency in Microsoft Office (Excel, PowerPoint, Outlook) and Adobe Acrobat; familiarity with HubSpot and Adobe Creative Suite (InDesign, etc.) a plus. Willingness and ability to travel. Doeren Mayhew is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or any other status protected by law. "Doeren Mayhew" is the brand name under which Doeren Mayhew Assurance and Doeren Mayhew Advisors, LLC and its subsidiary entities provide professional services. Doeren Mayhew Assurance and Doeren Mayhew Advisors, LLC (and its subsidiary entities) practice as an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable law, regulations and professional standards. Doeren Mayhew Assurance is a licensed independent CPA firm that provides attest services to its clients, and Doeren Mayhew Advisors, LLC and its subsidiary entities provide tax and business consulting services to their clients. Doeren Mayhew Advisors, LLC and its subsidiary entities are not licensed CPA firms.
    $78k-104k yearly est. 1d ago
  • Director of Marketing

    Acton Institute 3.7company rating

    Social media manager job in Grand Rapids, MI

    The Acton Institute for the Study of Religion and Liberty is a leading international educational organization located in Grand Rapids, Michigan. The Acton Institute is interdenominational and our mission is to promote a free and virtuous society characterized by individual liberty and sustained by religious principles ************* . We are growing and adding to our talented team! We are seeking an experienced Director of Marketing to fill a key role developing and implementing Acton's marketing plan. This is a unique and exciting opportunity for a marketing professional interested in extending our ideas and mission. In this position you will oversee our marketing strategies and activities; including global branding, marketing communications, and the promotion and sales of all of Acton's products and works. Job Description Key responsibilities will include, but are not limited to the following: Develop the Acton Institute brand and implement a process for branding consistency. Collaborate across departments to coordinate the promotion of all Acton activities and products. Lead and be responsible for the sales and promotion of all of Acton's works. Oversee the Acton Bookshop. Maintain a product catalog. The ideal candidate for this role will have hands on proficiency with digital marketing skills and expertise in using email, social media, Google AdWords, etc., to achieve target marketing and sales plan results. Qualifications The preferred candidate will possess: Understanding of Acton's mission and the synthesis of free markets and morality. Bachelor's Degree in related field. Five years of experience with a successful track record in a similar role. Demonstrated skills, knowledge and experience in the design and execution of marketing and sales activities. Excellent speaking, analytical, and research skills. Strong on-line communication skillsets and proficiency in social media, digital technologies. Excellent written communication skills with experience editing and proofreading. Experience overseeing the design and production of print materials and publications. Ability to manage multiple short and long term projects. Commitment to working with shared leadership and in cross-functional teams. MS Office Suite proficiency. Knowledge of Adobe Creative Cloud for Photoshop and Illustrator software is a plus. Additional Information This is a full time position located in Grand Rapids, Michigan. Salary is commensurate with experience and we offer a competitive benefit package to full time employees.
    $99k-137k yearly est. 7h ago
  • Global Digital Transformation Manager

    Shape 4.5company rating

    Social media manager job in Grand Haven, MI

    The Digital Transformation Manager will lead Shape Corporation's efforts to integrate advanced digital technologies across business operations. This role is responsible for planning, executing, and monitoring digital initiatives that enhance operational efficiency, improve customer experience, and drive innovation. The ideal candidate will collaborate with cross-functional teams to ensure digital strategies align with Shape's corporate objectives and manufacturing excellence. Essential Job Functions include, but not limited to, the following: Strategy & Planning Develop and implement a digital transformation roadmap aligned with Shape's business goals. Identify opportunities for process optimization through digital tools and automation. Project Management Lead and manage digital projects from concept to completion, ensuring delivery on time and within budget. Coordinate with IT, Operations, Engineering, and Finance to integrate digital solutions. Technology Integration Evaluate and implement emerging technologies such as IoT, AI, cloud computing, and data analytics. Ensure compliance with cybersecurity and data governance standards. Change Management Drive organizational adoption of new technologies through training and communication. Foster a culture of innovation and continuous improvement. Performance Monitoring Establish KPIs and reporting mechanisms to measure the success of digital initiatives. Present progress updates to leadership and stakeholders. Technical Competencies Fluent in English Project management and leadership capabilities (as defined below) Data analytics, cloud platforms, and automation tools. Lean, Agile, and continuous improvement methodologies. Manufacturing systems and Industry 4.0 technologies. ERP modernization and digital twin initiatives. Cultural change and upskilling programs. AI, LLM, CoPilot knowledge and background in creation/implementation Value Stream/Business Mapping connected to ROI-KPI's Leadership Capabilities VISION : Envisions a desired future and generates excitement by conveying a compelling, shared vision DEVELOPMENT : Fosters a development culture by encouraging all team members to embrace a growth mindset and taking actions daily to develop themselves and those around them COMMUNICATION : Communicates well and frequently provides explanations to stakeholders ( TRUST : Influences others by building credibility and positive relationships rather than relying on authority to generate momentum around Shape priorities PROBLEM SOLVING : Continuous improvement and the use of proven, problem-solving methodologies, take a loosely defined problem and develop an algorithmic solution; develop solutions independently with limited oversight ; Analyze and correct complex process and/or system issues of a broad scope using independent judgement Foundational Capabilities : Ability to lead cross-functional teams Relationship building and inclusion Customer focus Influencing Change navigation : agility and adaptability : Versatile, flexible, and a willingness to work within constantly changing priorities, Proven training and organizational change management skills Managing risk : Sound judgment with the ability to make timely, and sometimes difficult, decisions
    $114k-145k yearly est. 3d ago
  • Senior Social Media Specialist - Merrell

    Wwwinc

    Social media manager job in Rockford, MI

    Are you someone who is passionate about identifying and strengthening a brand's intersection with culture-- music, fashion, art, etc.? Do you have experience driving break through social campaigns that gain attention and drive measurable impact? This role owns and drives audience growth for our brand social media accounts, including @merrell and @merrellrunning, across platforms such as Instagram, TikTok, Facebook, and YouTube. It serves as the day-to-day lead on social media strategy, driving the development and execution of social programs that support growth and revenue goals for the global Merrell brand, while ensuring coordination and consistency with regional teams (EMEA, APAC, LATAM & Canada). The ideal candidate will have experience working on high energy, culturally relevant brands and/or projects and having a strong passion for social media marketing. Wolverine Worldwide is a Great Place To Work Certified™ company, underscoring its commitment to prioritizing employee experience and cultivating an amazing company culture across its U.S. operations. The Great Place To Work Certification distinguishes employers that prioritize employee experience, based on employees' survey feedback on trust, camaraderie, and appreciation in the workplace Primary Duties: Works closely with marketing leadership to ensure digital content and social media strategies are global in scope, fully integrated across channels, and measurable in market. Executes the brand digital content and social media strategies. Proactively builds and publishes always-on social calendar and executes community management for social channels. Manages social reporting for always-on social strategy, product launches, brand campaigns, and collaborative initiatives, leading measurement and optimization efforts. Develops the brand's social media analytics tool strategy and ensures proficiency with key industry tools. Engages relevant partners (internal and external creative agencies) to produce appropriate digital assets to execute campaigns. Implements programs to grow followers and further engage with the Merrell community, aligned with strategic calendar and goals. Sources and develops engaging content for owned digital channels, including social and web. Monitors innovative new social media platforms and trends to consider enhancements. Ensures enhancements are in-line with brand assets & messaging. Executes digital campaign launches, shares plans and assets with global partners. Partners with the Influencer Manager and PR team to integrate influencer content, UGC, and PR-driven assets into the owned social media program. Performs duties consistent with the Company's AAP/EEO goals and policies. Performs other duties as required/assigned by manager. Knowledge, Skills and Abilities Required: Bachelor's degree or equivalent experience required. 2+ years of footwear and/or digital marketing experience - social media savvy, including experience writing and creating original digital content. Experience with social media analytics tools (preferred: Dash Hudson) and strong ability to turn data into actionable insights. Passionate about culture and the brand's connection to it. Ability to listen, engage and respond to our consumer in a continuous way (always on) to ensure we are delivering loyalty and advocacy. Strong appreciation for consumer insights. Ability to build strong cross-functional relationships to develop impactful sales and brand equity driving programs. MS Outlook, Excel, Windows, and PowerPoint proficiency. Must be able to work autonomously as well as part of a team. Strong written communication skills. Strong project management, time management, and attention to detail while simultaneously managing multiple projects. Preferred (but not required) experience with Figma and Adobe Creative Suite. Working Conditions: Normal office environment. Some travel may be required. Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote. #LI-ND The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required. Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.
    $37k-53k yearly est. Auto-Apply 42d ago
  • Marketing Director

    Bath Planet

    Social media manager job in Grand Rapids, MI

    Job DescriptionMarketing Director Bath Planet of West Michigan 📍 Full-Time | Grand Rapids, MI Bath Planet of West Michigan is a premier provider of high-quality, affordable bath remodeling solutions. Known for exceptional craftsmanship and customer service, we are a fast-growing company seeking an accomplished and strategic Marketing Director to lead our marketing operations and drive sustained business growth through targeted lead generation initiatives The Marketing Director will play a critical leadership role, overseeing the strategy, execution, and performance of all marketing initiatives. This individual will be responsible for generating consistent, high-quality leads through a combination of field marketing, event management, call center coordination, and multimedia advertising. We are looking for a data-driven, results-oriented marketing professional with proven success in both traditional and non-traditional lead generation channels-particularly within the home services or remodeling industry.Key Responsibilities Lead, manage, and develop the marketing department, including canvassing teams, event staff, and internal personnel. Design and execute a comprehensive, multi-channel marketing strategy focused on generating qualified leads and appointments. Oversee a high-performing canvassing program, ensuring consistent performance and measurable results. Direct the planning and execution of home shows, expos, and community events, ensuring strong brand representation and lead capture effectiveness. Collaborate closely with the call center to align on lead flow, scripting, and campaign performance. Manage advertising initiatives across traditional channels (TV, radio, print, direct mail) and digital platforms (Google Ads, Meta, programmatic, etc.). Monitor, analyze, and report on key performance metrics including cost per lead (CPL), conversion rates, and return on marketing investment. Ensure brand consistency and quality across all marketing touchpoints. Identify new opportunities for market expansion and campaign innovation. Qualifications Minimum of 5 years' experience in a senior marketing role, preferably within the home remodeling, home improvement, or related consumer services industries. Demonstrated success in managing a diverse array of marketing initiatives, and direct-response advertising. Strong leadership skills with experience in team development, vendor management, and cross-functional collaboration. Deep understanding of marketing analytics, budgeting, and performance measurement. Proficiency with digital marketing platforms, CRM systems, and lead tracking technologies. Excellent communication, organizational, and project management skills. Bachelor's degree in Marketing, Business, Communications, or a related field required. To Apply Interested candidates should submit a resume and cover letter detailing relevant experience. Powered by JazzHR uidn WZdLDX
    $75k-124k yearly est. 6d ago
  • Digital Content Specialist

    Smartdept

    Social media manager job in Grand Rapids, MI

    smartdept. is searching for a Digital Content Specialist for a global consumer products client located in Ada, MI. The ideal candidate will come with 1 year of experience. This is an on-site 12-month contract opportunity with the possibility of an extension. This early-career role supports global digital content marketing and social media community management. The position focuses on content creation, scheduling, community engagement, and assisting with the day-to-day execution of global social media channels. What You'll Do: Support content creation and execution for Instagram, Facebook, YouTube, Twitter, web channels, and more. Assist with editorial calendar planning, scheduling, and posting content. Create copy, Instagram stories, and various social media assets. Engage with followers by responding to comments, questions, and direct messages. Track, tag, and report on analytics and content performance. Collaborate with Digital Content Leads, Creative, Brand Management, Technology, and cross-functional partners. What You'll Need: Education/Experience: Bachelor's Degree in Social Media, Communications, Public Relations, or a related field. 0-1 years of experience in content creation, digital content management, or social media management (internships considered). Demonstrated understanding of content marketing, social content strategy, KPIs, and community management. Experience with tracking, reporting, tagging, analytics, and interpreting performance insights. Nice-to-Have Skills: Experience managing brand or business social platforms and knowledge of best practices across Instagram, Facebook, YouTube, and Twitter. Skills in content production, execution, planning, and copywriting. Understanding of content analytics and performance usage. Strong project management and deadline-driven work habits. Awareness of emerging global social platforms and content trends. Proactive communication and problem-solving skills. Curiosity and willingness to learn and continually develop skills.
    $37k-51k yearly est. 46d ago
  • Director of Marketing

    Gun Lake Tribal Gaming

    Social media manager job in Wayland, MI

    Responsible for planning and execution of all marketing communications programs that support Gun Lake Casino Resort's business objectives to deliver gaming volumes, market share, and return on investment. About Us: At Gun Lake Casino Resort, every Team Member is an ambassador, essential to the success of our company and our culture. We expect that all Team Members take personal ownership in ensuring that everything they do is in the best interest of Gun Lake Casino Resort and embody the core values of the Seven Grandfather Teachings: Love : Love your brothers and sisters and share with them. Truth : Be true in everything you do. Be true to yourself and to your fellow Humans. Respect : You must give respect if you expect respect. Respect everyone, all persons, and all the things created. Bravery : To do what is right, even in the most difficult of times. Honesty : Be honest in every action and provide good feelings in your heart. Wisdom : We cherish knowledge; wisdom is used for the good of the people. Humility : Know that you are equal to everyone else, no better, no less. In this Role: Collaborate with property executives on strategic development, direction, and implementation of all marketing activities, including but not limited to, database marketing, advertising, public relations, promotions, entertainment, player development, and special events. Directly oversee the revenue and growth and operation of the property's Gift Shop. Create, implement, and manage strategic and effective marketing plans that coincide with revenue-generating departments' goals and objectives. Lead the internal team and external agencies in developing and maintaining brand identity through direct mail, social media, digital, television, print, out-of-home, and radio. Utilize and/or acquire data to make informed decisions while maintaining the financial and reputational success of the property. Participates in budget development and monitors marketing spending. Responsible for proper audit trails and regulatory compliance. Represents the property in a professional capacity at external functions, special events, concerts, promotions, etc. Leads in communicating marketing plans to external departments and ensuring the property management team is fully aware of upcoming marketing events. Mentor, coach, and discipline Marketing Team Members based on their individual developmental needs. Responsible for always practicing, supporting, and promoting Gun Lake Casino Resort's “Unsurpassed Service Standards.” Maintain a high level of personal integrity on and off duty. Practice teamwork, support fellow Team Members, and create an energized, positive, team-oriented work environment. Interact with Guests in a friendly and courteous manner and handle all Guest opportunities. Must be able to effectively communicate both written and verbally with Guests, Team Members, and Management. Maintain excellent grooming and uniform standards. All other duties as assigned. Essential Qualifications: Must be 21+ years of age. Bachelor's Degree with a concentration in advertising, business, marketing, or hospitality/casino management required. Experience in lieu of a degree may be considered. Must have a minimum of ten (10) years of combined gaming/hotel/ hospitality experience. Must have a minimum of five (5) years of management experience in a casino marketing department; at a resort/gaming property that comprises of at least 1800 slots, 40 tables, 750 Team Members, and multiple food and beverage outlets. Must possess a strong, outgoing, enthusiastic, and friendly personality with a demonstrated ability to logically plan, organize, can complete work. Ability to respond and communicate effectively to sensitive inquiries and complaints. Superior business skills including the use of data to drive decision making and strong communication and organizational skills. Highly responsible with the ability to meet deadlines with a high sense of urgency. Must be dependable and flexible with work schedule. Must be able to gaming license through the Gun Lake Tribal Gaming Commission. Physical Requirements: Requires normal, corrective vision range, the ability to see color, and the ability to distinguish letters, numbers, and symbols. Must have the manual dexterity to operate job-related equipment. Ability to sit, walk, stand, run, and climb stairs for the duration of shift. Must have the ability to access all properties and areas. Must be able to lift up to 50 lbs. with or without assistance. Ability to read, write, and input data into the computer. Ability to stoop, crouch and kneel. Work Conditions: Work is typically in an office environment; however, additional work areas may be unusually hot, cold, and/or noisy and may contain second-hand smoke. Tasks may be required to be performed from a sitting or non-sitting position in a confined area. Team Members may be required to stand, walk, lift, reach, push, pull, and grasp. Disclaimer and Conditions of Employment: The above statements are intended to describe the general nature and level of work being performed by persons assigned to this job. These statements are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All applicants must be able to demonstrate their US work authorization during the employment verification process. The pre-employment process also requires the ability to pass a criminal background investigation, and drug test. Indian Preference: The Match-E-Be-Nash-She-Wish Band of Pottawatomi Indians abides by Native American preference in its hiring and employment policies. Gun Lake Tribal Gaming Authority reserves the right to make changes to the above job description as necessary.
    $74k-123k yearly est. Auto-Apply 60d+ ago
  • Kitchen Team Member - $14-$18/Hr + Tips | Fun, Fast, And Flavor-Filled!

    Battlegr

    Social media manager job in Comstock Park, MI

    About the Job: If you thrive on precision, not chaos - we want you! BattleGR isn't your typical kitchen. We're part of Grand Rapids' award-winning event & entertainment space, serving pizzas, shareables, and full catering menus for corporate events, weddings, and private parties. We're looking for someone who: Has at least 1 year of kitchen, pizza, or catering experience Loves a good process and a great attitude Works calmly under pressure (no hot heads here!) Is reliable, teachable, and willing to learn Can work evenings & weekends - with occasional weekday events Will jump in wherever needed - kitchen, buffet setup, or helping the event team Perks: ✅ $14-$18/hr + tips for events ✅ Free meal every shift + Friends & Family discount ✅ Paid ServSafe & TIPS certification ✅ Part-time or full-time, year-round ✅ Growth into Kitchen Supervisor or Event Food Lead Join a team where food and fun come together - and where your hard work actually gets noticed.
    $14-18 hourly 60d+ ago
  • Holland Team Member

    Cruiser Operators Gr LLC

    Social media manager job in Holland, MI

    Looking for a summer job? Come work where the fun is! Craig's Cruisers is West Michigan's largest family fun center with over 120,000 square feet of indoor fun, plus outdoor attractions. Safe, clean, fun is our mission. We are always looking for customer service rockstars to join our team. Flexible schedules, a fun atmosphere, and employee discounts! Responsibilities Maintain a pleasant, friendly, and professional demeanor with guests and staff members Assists guests with any quests or concerns Escalates guest issues to management as necessary Adheres to company policies and guidelines Helps keep the park clean for guests Assists other team members as needed Qualifications If not 18 years or older, must provide a work permit in accordance with state law Excellent customer service and verbal communication skills Ability to stand or walk for long periods of time
    $24k-31k yearly est. Auto-Apply 60d+ ago
  • Team Member

    J & H Oil Company

    Social media manager job in Rockford, MI

    BROAD FUNCTIONS: To obtain payments for goods while maintaining a high level of customer service. SPECIFIC RESPONSIBILITIES: Provides fast and friendly customer service Itemizes and totals purchases Verifies customer's age on restricted items Collects payments and/or verifies credit acceptance. Balances Cash Drawer Receives Merchandise Stocks shelves and cooler Controls Inventory and cash through proper transaction record keeping Performs light paperwork duties as assigned Maintains professional appearance and grooming standards as outlined in the employee handbook. Maintains Safe and Clean working environment CONTACT WITH OTHERS - Internal: Will have contact with other store clerks and managers on a daily basis CONTACT WITH OTHERS - External CUSTOMERS Vendors Requirements Education: Some high school or equivalent with the ability to read and perform math. Ability to read, speak and understand English. Experience: Ability to understand and implement written and verbal instruction. Ability to interact with customers on a friendly basis and work in a fast-paced environment Availability: Must be available to work weekends and holiday Physical: Must be able to work any area of the store when needed and to operate a computerized Point of Sale system/cash register. Position requires bending, standing, walking and repetitive use of hands and arms the entire workday. Must have the ability to lift 10 pounds frequently and up to 50 pounds occasionally. Position requires the ability to handle exposure to extreme temperatures and cleaning chemicals. Must be able to work alone
    $24k-31k yearly est. 6d ago
  • Global Pharmacovigilance: Signal Manager

    Zoetis 4.9company rating

    Social media manager job in Kalamazoo, MI

    Role Description We are seeking a veterinary professional with strong global regulatory expertise to join our Global Pharmacovigilance team, ensuring rigorous post-marketing surveillance of veterinary medicinal products in compliance with evolving regulatory requirements worldwide. This role requires a deep understanding of clinical veterinary medicine, pharmacovigilance science, epidemiology, and regulatory affairs, with a particular emphasis on the implementation and adherence to key regulations such as the EU Veterinary Medicinal Products Regulation (Regulation (EU) 2019/6, effective January 2022), UK Benefit-Risk Submission Report (BRSR), as well as regulatory frameworks across North America, Asia-Pacific, Latin America, and other regions. The successful candidate will lead signal detection and management activities, contribute to global regulatory submissions, and drive continuous improvement within a complex, multinational regulatory environment. Key Responsibilities Lead comprehensive post-marketing surveillance activities including proactive monitoring, adverse event trend analysis, signal detection, and signal management for assigned veterinary products, ensuring compliance with global regulatory standards. Perform detailed risk assessments and provide scientifically and regulatorily sound recommendations to mitigate safety risks impacting animal health. Serve as the pharmacovigilance and regulatory affairs expert within cross-functional global teams, ensuring integration of safety data and regulatory intelligence into product lifecycle management and decision-making. Author and review regulatory submissions and communications. Maintain and manage technical safety documentation within the global signal management system, ensuring data integrity, traceability, and compliance with worldwide regulatory expectations. Utilize advanced pharmacovigilance software and data analytics tools to interpret safety data and enhance signal detection methodologies, ensuring alignment with global regulatory frameworks. Lead initiatives to innovate and optimize signal detection and management processes, incorporating emerging scientific, technological, and regulatory developments from a global perspective. Champion change management and continuous improvement efforts to optimize pharmacovigilance workflows and tools, promote regulatory compliance, and enhance data quality worldwide. Advocate for and guide the adoption of new technologies and digital tools that improve operational efficiency, data accuracy, and regulatory adherence across multiple regions. Provide training and mentorship on pharmacovigilance systems, global regulatory requirements, and best practices, with a focus on the latest international regulations and guidelines. Support regulatory inspections, audits, and internal reviews by providing expert pharmacovigilance and regulatory affairs input, particularly related to compliance with the 2022 EU regulations and other global standards. Lead sub-teams to critically evaluate pharmacovigilance processes, identify compliance gaps, and implement effective corrective and preventive actions on a global scale. Qualifications Doctor of Veterinary Medicine (DVM) or advanced degree in a relevant biomedical or animal health discipline. Minimum of 3 years' clinical veterinary experience or equivalent in animal health industry settings. Proven expertise in veterinary pharmacovigilance with a strong regulatory affairs focus, including signal detection, data analytics, epidemiology, and regulatory submissions. In-depth knowledge of global veterinary pharmacovigilance regulations, including but not limited to the EU Veterinary Medicinal Products Regulation (Regulation (EU) 2019/6), UK Benefit-Risk Submission Report (BRSR) Guidance, as well as regulatory frameworks in North America, Asia-Pacific, Latin America, and other key markets. Demonstrated experience preparing and interpreting regulatory submissions and managing compliance within a highly regulated, multinational environment. Proven ability to lead change management and continuous improvement initiatives in pharmacovigilance and regulatory affairs. Experience with digital transformation and adoption of innovative technologies in pharmacovigilance or related fields. Strong scientific and regulatory communication skills, with the ability to articulate complex safety and regulatory information clearly and accurately to diverse global audiences. Excellent organizational skills and proven ability to collaborate effectively within multidisciplinary and cross-functional global teams. The following base pay range reflects the anticipated base pay for this position if a selected candidate were to be located in (Colorado). Base pay may vary based on location and other factors. Base Pay Range: $91,000- $131,000 The following base pay range reflects the anticipated base pay for this position if a selected candidate were to be located in (California), (NJ Remote), (NY Remote), or (Washington). Base pay may vary based on location and other factors. Base Pay Range: $103,000- $148,000 [This position is eligible for short-term incentive compensation.] We offer a competitive and comprehensive benefits package, which includes healthcare, dental coverage, and retirement savings benefits along with paid holidays, vacation and disability insurance. Full time RegularColleague Any unsolicited resumes sent to Zoetis from a third party, such as an Agency recruiter, including unsolicited resumes sent to a Zoetis mailing address, fax machine or email address, directly to Zoetis employees, or to Zoetis resume database will be considered Zoetis property. Zoetis will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume. Zoetis will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor but does not have the appropriate approvals to be engaged on a search. Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at ********************************** to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at ********************** site, or (2) via email to/from addresses using only the Zoetis domain of “@zoetis.com”. In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.
    $103k-148k yearly Auto-Apply 60d+ ago
  • Team Member

    Border Foods 4.1company rating

    Social media manager job in Paw Paw, MI

    What began as an idea between two brothers to open a Mexican restaurant has since grown into one of the largest, privately held Taco Bell franchisees in America. At Border Foods, we work with a people-first mantra. From cooks to cashiers to restaurant managers and beyond, we work together to bring to life the Core Values of Border Foods. Welcome to our family where you will continue to learn, evolve, and shape what comes next on our mission of making lives better. At Border Foods, our purpose is to Make Lives Better and it is at the foundation of all that we do. We are proud of our family culture that develops people and provides career growth in pristine restaurants where people aspire to work, guests desire to dine… where Live Más comes to life. Your role as a Team Member is to feed people's lives with Más. You'll feed customers with great tasting food and provide great service, so our customers keep coming back! You're a representation of the brand in everything you do. What's in it for you? -Flexible scheduling -Top pay in the industry -Education programs, including GED and Tuition Reimbursement offerings -Scholarship opportunities -Medical/Dental/Vision benefits offered for all positions - even part-time! -Free food! -Vacation Time (Paid Time Off) -Vacation Donation Program -An incredible culture that encourages career growth and support Team Member Responsibilities: Food Champion Prepare food ingredients Assemble food orders and check to make sure orders are correct Package products Maintain a clean, safe work environment Be knowledgeable about menu items and promotions Service Champion Greet customers in the restaurant Take orders Handle payments and thank customers Maintain a clean, safe working and dining environment Be knowledgeable about menu items and promotions Priority Sequence Safety Service Cleaning Stocking Physical Demands: The physical demands for this position are sits, stands, bends, lifts, and moves intermittently during working hours. These physical requirements may be accomplished with or without reasonable accommodation. The duties of this position may change from time to time. Border Foods reserves the right to add or delete duties and responsibilities at the discretion of Border Foods or its managers. This job description is intended to describe the general level of work being performed. It is not intended to be all-inclusive. Border Foods is proud to be an Equal Opportunity Employer of Minorities, Women, Protected Veterans, and individuals with Disabilities and does not discriminate based on gender identity or sexual orientation. “You are applying for work with a franchisee of Taco Bell, not Taco Bell Corp. or any of its affiliates. If hired, the franchisee will be your only employer. Franchisees are independent business owners who set their own wage and benefit programs that can vary among franchisees.” $10 per hour - $20 per hour
    $10-20 hourly 3d ago
  • Online Feedback & Opinion Specialist - Flexible Part-Time Role

    Opinion Bureau

    Social media manager job in Wyoming, MI

    Take quick online surveys and earn rewards for sharing your thoughts. Join today - it's free and easy!
    $46k-64k yearly est. 1d ago
  • Marketing Manager

    Amphenol Borisch Technologies 4.5company rating

    Social media manager job in Grand Rapids, MI

    Job Description The Marketing Manager is responsible for developing and executing comprehensive marketing and communication strategies that strengthen Amphenol Borisch Technologies' brand, market presence, and market growth. This role leads marketing initiatives spanning digital marketing, social media, communications, branding, trade shows, and go-to-market execution, while partnering closely with Human Resources, Sales, Engineering, Programs, and Operations to support business growth. The Marketing Manager ensures ABT's value proposition is clearly defined, consistently communicated, and aligned with both customer needs and strategic objectives. Essential Duties and Responsibilities Develop and implement a comprehensive marketing strategy that supports brand awareness, customer engagement, and business growth. Own ABT's marketing communications across all channels, including digital, print, website, email campaigns, and social media platforms. Define and maintain ABT's brand messaging and positioning across all customer touchpoints. Develop and implement strategic marketing plans aligned to business priorities, market opportunities, and customer segments. Coordinate, plan, and execute trade shows, customer events, and industry marketing activities. Collaborate with Engineering and Operations to translate technical capabilities and product differentiation into compelling market-facing messaging. Support pricing and proposal development through aligned marketing materials and value-based positioning. Track and report marketing performance metrics, pipeline contribution, and campaign effectiveness to leadership. Ensure marketing initiatives are delivered on time, on budget, and aligned with ABT's strategic objectives. Perform other duties as assigned. Job Requirements Bachelor's degree in Marketing, Business, Communications, or a related field. Minimum of 8 years of progressive experience in marketing, communications, or related roles. Experience developing and executing multi-channel marketing strategies, including digital and social media. Strong written and verbal communication skills, with the ability to translate technical concepts into clear, customer-focused messaging. Demonstrated ability to lead teams and manage cross-functional partnerships. Experience in the Military & Aerospace Electronics industry strongly preferred. Ability to travel up to 10%.
    $106k-139k yearly est. 13d ago
  • Marketing Manager

    Doeren Mayhew CPAs and Advisors 3.7company rating

    Social media manager job in Grand Rapids, MI

    Doeren Mayhew is a $235 million tax, assurance and advisory firm headquartered in Troy, Michigan with 18 offices across the country and abroad. Founded in 1932, Doeren Mayhew is recognized as the 46 th largest CPA firm in the U.S. and is positioned for successful future growth. If you want to join a rising firm that is consistently named among the 50 best-managed firms in the nation, this is the firm for you. Are you ready to take your marketing career to the next level? This is your chance to join a dynamic team and make a significant impact! We are seeking a strategic, results-driven Marketing Manager to lead marketing initiatives for the West Michigan region while also overseeing national go-to-market strategies for key industries, including Construction and Manufacturing. This role is responsible for developing, executing and optimizing integrated marketing programs that strengthen brand awareness, support business development, and drive growth at both the regional and national levels. Working closely with the Chief Marketing Officer, the West Michigan Managing Principal and industry leadership, the Marketing Manager will translate business objectives into actionable marketing strategies that position the firm as a trusted industry leader. This role is ideal for a creative and analytical marketer with strong project management skills who thrives in a fast-paced, professional services environment. ESSENTIAL DUTIES AND RESPONSIBILITIES: Regional Leadership Develop and execute integrated multi-channel marketing plans for the West Michigan region aligned with local and firmwide objectives. Partner with West Michigan Managing Principal and client service professionals to support new business pursuits, market expansion and regional growth initiatives. Develop and monitor the regional marketing budget to ensure effective allocation of resources and measurable ROI. Identify opportunities, manage and execute firm participation and follow-up activities in firm-hosted events and webcasts, community outreach volunteering, trade shows, sponsorships and speaking opportunities, including tracking outcomes. Oversee content development, production and delivery of proposals to prospective clients for the region. Lead marketing personnel in region. Present regular updates on regional marketing performance, including KPIs and ROI metrics, to the CMO and senior leadership. Contribute to continuous improvement of marketing processes, tools and performance measurement. Industry Go-to-Market (GTM) Leadership Lead the development and execution of national go-to-market strategies for priority industries, including Construction and Manufacturing. Collaborate with industry leaders to define positioning, messaging, target audiences and value propositions that differentiate the firm in competitive markets. Curate and oversee industry-specific campaigns, thought leadership, content and collateral to drive awareness, engagement and pipeline growth. Partner with industry principals to align GTM strategies with client pursuits. Identify market trends, customer insights and competitive dynamics to inform strategic planning and innovation. Champion brand consistency and messaging across all regional and national marketing channels. Collaborate with the national marketing team to ensure alignment between regional efforts and national GTM strategies. DESIRED SKILLS AND EXPERIENCE: Bachelor s degree in marketing, business, communications or a related field. Minimum of seven years of experience in a related field, professional services or B2B industry experience a plus. Excellent written and verbal communication skills, with the ability to craft clear, persuasive messages. Proven experience developing and executing regional and/or national marketing strategies and go-to-market programs. Strong professional interpersonal skills; ability to interact effectively with people at all organizational levels within the firm. Demonstrated success managing budgets, vendors and multiple concurrent initiatives. Strategic, creative and results-oriented mindset with strong analytical and problem-solving abilities. Ability to adapt quickly to changing priorities and thrive in a fast-paced environment. Passion for staying up to date with industry trends and best practices. Proficiency in Microsoft Office (Excel, PowerPoint, Outlook) and Adobe Acrobat; familiarity with HubSpot and Adobe Creative Suite (InDesign, etc.) a plus. Willingness and ability to travel. Doeren Mayhew is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or any other status protected by law. "Doeren Mayhew" is the brand name under which Doeren Mayhew Assurance and Doeren Mayhew Advisors, LLC and its subsidiary entities provide professional services. Doeren Mayhew Assurance and Doeren Mayhew Advisors, LLC (and its subsidiary entities) practice as an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable law, regulations and professional standards. Doeren Mayhew Assurance is a licensed independent CPA firm that provides attest services to its clients, and Doeren Mayhew Advisors, LLC and its subsidiary entities provide tax and business consulting services to their clients. Doeren Mayhew Advisors, LLC and its subsidiary entities are not licensed CPA firms.
    $78k-104k yearly est. 30d ago

Learn more about social media manager jobs

How much does a social media manager earn in Kentwood, MI?

The average social media manager in Kentwood, MI earns between $42,000 and $90,000 annually. This compares to the national average social media manager range of $50,000 to $98,000.

Average social media manager salary in Kentwood, MI

$62,000
Job type you want
Full Time
Part Time
Internship
Temporary