Vital Decisions CEO and leadership

A strategic change management leader and healthcare executive, Tracy has clinical and operational responsibility over the 4 national centers of excellence including the Specialist workforce and supporting management teams. Additionally, her role has oversight of Quality, Clinical Program Development, and the Learning and Development teams that support the clinical workforce.

Tracy brings a unique blend of clinical leadership and organizational change management experience to Vital Decisions. Tracy has over 20 years of experience working in behavioral healthcare organizations. Tracy joined Vital Decisions in 2015 and most recently served as Vice President of Clinical Operations. Prior to joining Vital Decisions, she served as Executive Director of Behavioral Health at Green Tree School and Services in a strategic change management role. A licensed clinical social worker, Tracy has provided operational and clinical leadership across the spectrum of care including acute inpatient, residential, community based behavioral health, special education, and private practice. Tracy also brings extensive training and experience leading positive organizational change management initiatives. She holds a Masters of Social Work degree from Salem State University Graduate School of Social Work in Salem, MA and a Masters of Art in Positive Organizational Development and Change from Weatherhead School of Management at Case Western Reserve University in Cleveland, OH. Tracy has additional certifications in Developing Positive Leaders. She has provided executive and organizational consulting services to both for-profit and not-for-profit organizations. Tracy has a passion for guiding leaders, teams, and organizations to become the best version of themselves and discovering and growing talent in others.

Dr. Mary Lee Coble is the Chief Revenue Officer at Vital Decisions. She is recognized as a visionary leader and trusted advisor with long-term executive relationships across the national healthcare industry. Dr. Coble leverages 25 years of leadership and sales experience, assisting B2B companies to crystallize and successfully execute their sales strategy to achieve their revenue growth goals.

After founding FlashPoint52, a corporate health coaching company, Dr. Coble now serves as a strategic advisor and customer development consultant to early-stage and high-growth companies seeking to build momentum and create sustainable revenue growth. She has held senior sales roles at Optum, WebMd and GlaxoSmithKline, increasing sales utilizing multiple channels within the healthcare environment. Her commitment to meet the healthcare needs of communities and individuals drives her energy and passion for her clients’ success.

Anita Cattrell serves as the Chief Innovation Officer at Vital Decisions, where she oversees Vital Decisions’ Analytics and Product Innovation teams. In this role, she is responsible for guiding the company’s overall product strategy, including the use of AI to ensure individuals receive Vital Decisions’ services at the right time in their health care journey.

Anita holds a Ph.D. in Epidemiology from Harvard University and has spent the last 15 years building a consistent approach to innovation through implementing rapid-cycle demonstrations and scaling proven interventions on a national level. She brings significant experience in developing machine-learning algorithms and associated clinical interventions, in addition to evaluating the impact of health promotion programs for the National Institutes of Health, the Department of Defense, the Centers for Disease Control, and USAID. Anita received a B.S. in Biomedical Engineering from Northwestern University and an M.S. in Biomedical Engineering from Harvard University.

CEO, GM and Growth Officer Who Delivers Financial Results by Building Great Cultures and Focusing Organizations. Start ups, growth companies, or turnarounds.