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Associated Motor Holdings history
Associated Motor Holdings company history timeline
Ltd. (founded 1904), and the combined companies became Leyland Motor Corp.
Ltd. (founded in 1905 by Herbert Austin), merged with Morris Motors to form British Motor Corporation Ltd.
Early in the 20th century William Richard Morris (later 1st Viscount Nuffield) founded a garage in Oxford, which after 1910 became known as Morris Garages Limited.
By the close of the 1930’s, AMC (Associated Motor Cycles) was being well-managed & was in sound financial shape.
In 1931, at the height of the Great Depression, the Colliers Brothers at Matchless acquired AJS from the Stevens’ Brothers.
ABOVE: 1936 Matchless G3C Trails model.
On October 12, 1937 the company re-registered as Associated Motor Cycles Ltd. as a way to encompass all three brands.
Yet in 1940, AMC (Associated Motor Cycles) sold the Sunbeam brand name to the BSA Group.
The reason for this is that the Triumph factory was bombed in 1940, curtailing the War Department’s plans to mass-produce the Triumph 3TW 350cc OHV twin.
In 1940, prior to the air raid, the War Office issued a specification encouraging motorcycle manufacturers to reduce the weight of their machines.
ABOVE: 1941 Matchless G3/L, military bike, now painted black.
This began an era of acquisitions. It started in 1947 with the takeover of the Francis-Barnett company of Coventry, who were building Villiers-powered autocycles & lightweight motorcycles.
THE LATE 1950’s Jack Williams had filled the void left by Ike Hatch’s death, as chief development engineer.
When things were going gangbusters in the 1950’s, they failed to reinvest any of the money into new designs or modern manufacturing equipment.
ABOVE: 1954 Norton 350 International.
In fact, Norton sales were so good that Jock West was offered the Managing Directors’ position at Norton in 1959, but this time he said no, preferring to continue on in his Sales Director’s role.
Jaguar in 1960 bought Daimler Co.
In 1961, AMC announced that it had lost 350,000 Pounds, cause for another Board shakeup.
FINAL DEATH THROES By the end of 1962, sales were declining rapidly & a new chariman was appointed, Sir Norman Hulbert MP, who promptly announced that the company was “on the road to recovery”. But of course, they weren’t.
The first chairman of the new British Leyland in 1968, Donald Gresham Stokes, Baron Stokes, had also been the old Leyland’s last chairman.
Although Stokes had done well as managing director of Leyland Motor Corporation Ltd., one of the partners in the merger, the consolidated company was not a success and was nationalized by the British government in 1975.
With two successive name changes, British Leyland became BL Limited in 1979.
In 1981 BL entered into a joint venture with Honda Motor Company, Ltd., of Japan to produce Japanese-designed Triumph Acclaims in the United Kingdom.
BMW purchased Rover in 1994 but later sold the sport utility vehicle (SUV) brand to Ford, which continued to develop the Land Rover line of SUVs as part of its Premier Automotive Group.
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Zippia gives an in-depth look into the details of Associated Motor Holdings, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Associated Motor Holdings. The employee data is based on information from people who have self-reported their past or current employments at Associated Motor Holdings. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Associated Motor Holdings. The data presented on this page does not represent the view of Associated Motor Holdings and its employees or that of Zippia.
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