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Banta Corporation, one of the nation’s largest printing and digital imaging companies, literally started in a small-town Wisconsin dining room in 1886.
1901 George Banta incorporates his printing business as George Banta Printing Company.
In 1911, 18-year-old George Banta, Jr., dropped out of college and assumed charge of the office.
1946 A 42,000-square-foot Midway Plant is completed, located midway between Menasha and Appleton.
Even as it kept expanding its printing business, the company contracted its name, dropping the “Publishing” to become George Banta Company, Inc. in 1954.
On Wilterding’s retirement in 1965, however, George Banta III, the son of George, Jr., took over.
In March 1971 Banta was ready to go public, selling 455,000 shares (a 29 percent interest) at $12.50 per share.
Since going public in 1971, the company has averaged annualized 13 percent sales and nearly 15 percent earnings growth.
1971 Company goes public through a $5.7 million initial public offering.
Ling Products of Neenah, Wisconsin, acquired in 1973, made disposable products for the health and food service industries, such as examination gowns, table covers, and bibs.
KCS Industries of Milwaukee, purchased in 1975, produced point-of-sale displays.
Moreover, R.J. Carroll of Harrisonburg, Virginia, bought in 1976 and later named Banta Harrisonburg, provided Eastern production facilities for Banta’s basic education-oriented business.
Roberts, Kay, “The Founder’s Wife,” Appleton (Wise.) Post-Crescent, February 4, 1979.
A search for a new site resulted in the purchase in 1980 of approximately 14 acres of land located at 1180 American Drive in Neenah, WI. The building that was built at this location started at 30,000 square feet.
Throughout the early 1980’s, Outlook Group printed cards for the popular Trivial Pursuit® games and wrapped and inserted coupons and premiums into cereal boxes.
Banta’s most important acquisition came in 1988, under the leadership of chairman and CEO Harry W. Earle, when Minnesota-based Beddor Companies joined the fold.
Acquisition Doubles Sales, Moves It into Fast-Growing Field,” Barron’s, May 29, 1989.
1989 Revenues surpass the half-billion mark; company name is streamlined to Banta Corporation.
In 1994 Banta established a software documentation unit in the Netherlands, which enabled domestic customers to download data for printing and distribution overseas.
The segment also had facilitated Banta's global expansion. "Belcher joked that when he arrived in 1994, 'our most foreign operation was Mountain View, Calif.,'" wrote Boardman.
In 1994, Banta had also set up KCS-Villanueva as a joint venture in Monterrey, Mexico, for producing in-store point-of-sale displays in Latin America.
During 1998 Banta made its first release of Bzmedia, a digital content management system for storing, archiving, retrieving, and “repurposing” digital information for print or electronic distribution.
The Banta Turnkey Group, which produced sales of about $250 million in 1998, was expected to contribute half again as much with the onset of the Compaq deal.
1998 Company's stock moves from the NASDAQ to the New York Stock Exchange.
Meanwhile, in January 1999 Banta signed a $100 million contract with IDG Books Worldwide, publisher of the bestselling “For Dummies” series and other trade titles.
In addition, Banta's investment in a dot-com business went sour, causing the printer to take an after-tax charge of about $7 million in the first quarter of 2001.
Banta President and COO Stephanie A. Streeter succeeded Belcher as CEO in 2002.
Bach, Pete, "Menasha, Wis.-Based Printing Firm Holds Strong in Catalog Production," Knight Ridder/Tribune Business News, January 1, 2003.
In 2003, Banta shut down an outdated catalog plant and reinvested in another now handling a greater workload.
Dresang, Joel, "Printers Find Growth in Niches," Milwaukee Journal Sentinel, February 21, 2005.
Matzek, MaryBeth, "Banta Healthcare Sold for $67 Million," Knight Ridder/Tribune Business News, February 15, 2005.
Also in 2005, “digital” became the latest advancement in printing technology and Outlook was the first company in the Fox Valley to purchase a four-color digital press with coating capabilities.
In 2010, Outlook Group consolidated its Flexible Packaging facility and its Label facility in Neenah, WI, to the American Drive Facility.
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