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The largest chunk came when Mission Ventures, based in San Diego, California, contributed $4.5 million in April of 1998.
Chuck Davis was brought in as CEO in December of 1998.
In the fall of 1999, the firm repositioned itself as a shopping portal by offering direct links to those retailers who were willing to participate in the ranking system and give BizRate a portion of the sales—ranging from one percent to 20 percent—that originate at its site.
"About BizRate.com ." Los Angeles, CA: BizRate.com, 2001.
© 2021 Bizrate Insights Inc.
© 2022 Bizrate Insights Inc.
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