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The differences between brand ambassadors and product demonstrators can be seen in a few details. Each job has different responsibilities and duties. Additionally, a brand ambassador has an average salary of $36,977, which is higher than the $28,147 average annual salary of a product demonstrator.
The top three skills for a brand ambassador include product knowledge, brand awareness and sales floor. The most important skills for a product demonstrator are food safety, brand awareness, and customer service.
| Brand Ambassador | Product Demonstrator | |
| Yearly salary | $36,977 | $28,147 |
| Hourly rate | $17.78 | $13.53 |
| Growth rate | 19% | 4% |
| Number of jobs | 15,940 | 195,205 |
| Job satisfaction | 3 | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 38% |
| Average age | 45 | 45 |
| Years of experience | - | - |
A brand ambassador is the face of a company who should have an established network and strong community relationships. Brand ambassadors are hired to represent a label positively and help to promote awareness and acquire more sales. They use different promotional strategies, both online and in-person approaches, to boost marketing and influence a larger audience to invest confidently and consume more. They are present on specific events that would require them to perform product demos, give away or product sampling and participate in advertisements, which makes it crucial for them to be knowledgable with the product or service they promote. Often times, brand ambassadors are influencers, such as celebrities or social media content makers, while some are regular customers who simply love and trust the brand.
A product demonstrator, or sometimes known as a brand ambassador, is an individual who is an expert in using a sample product to highlight its greatness and make it appealing to buyers. Product demonstrators must speak in front of many people to generate excitement about a product and provide a complete idea of a product's functionality. They are required to participate in marketing events and converse with a variety of people about the product or service they are selling. Product demonstrators must also communicate with the store management to organize a schedule for a product demonstration.
Brand ambassadors and product demonstrators have different pay scales, as shown below.
| Brand Ambassador | Product Demonstrator | |
| Average salary | $36,977 | $28,147 |
| Salary range | Between $27,000 And $49,000 | Between $24,000 And $31,000 |
| Highest paying City | Portland, ME | Richmond, CA |
| Highest paying state | North Dakota | New Mexico |
| Best paying company | Wpp Us Holdings Inc | Johnson Controls |
| Best paying industry | Professional | Retail |
There are a few differences between a brand ambassador and a product demonstrator in terms of educational background:
| Brand Ambassador | Product Demonstrator | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 38% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between brand ambassadors' and product demonstrators' demographics:
| Brand Ambassador | Product Demonstrator | |
| Average age | 45 | 45 |
| Gender ratio | Male, 42.5% Female, 57.5% | Male, 34.0% Female, 66.0% |
| Race ratio | Black or African American, 16.4% Unknown, 8.2% Hispanic or Latino, 17.6% Asian, 6.4% White, 51.0% American Indian and Alaska Native, 0.3% | Black or African American, 15.8% Unknown, 7.8% Hispanic or Latino, 16.5% Asian, 7.0% White, 52.5% American Indian and Alaska Native, 0.3% |
| LGBT Percentage | 7% | 7% |