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How to hire a channel manager/sales manager

Channel manager/sales manager hiring summary. Here are some key points about hiring channel manager/sales managers in the United States:

  • HR departments typically spend 15% of their expenses on recruitment.
  • It usually takes about 12 weeks for a new employee to reach full productivity levels.
  • It typically takes 36-42 days to fill a job opening.
  • The median cost to hire a channel manager/sales manager is $1,633.
  • Small businesses spend an average of $1,105 per channel manager/sales manager on training each year, while large companies spend $658.
  • There are currently 37,473 channel manager/sales managers in the US and 108,195 job openings.
  • New York, NY, has the highest demand for channel manager/sales managers, with 14 job openings.
  • Chicago, IL has the highest concentration of channel manager/sales managers.

How to hire a channel manager/sales manager, step by step

To hire a channel manager/sales manager, consider the skills and experience you are looking for in a candidate, allocate a budget for the position, and post and promote the job opening to reach potential candidates. Follow these steps to hire a channel manager/sales manager:

Here's a step-by-step channel manager/sales manager hiring guide:

  • Step 1: Identify your hiring needs
  • Step 2: Create an ideal candidate profile
  • Step 3: Make a budget
  • Step 4: Write a channel manager/sales manager job description
  • Step 5: Post your job
  • Step 6: Interview candidates
  • Step 7: Send a job offer and onboard your new channel manager/sales manager
  • Step 8: Go through the hiring process checklist

What does a channel manager/sales manager do?

A channel manager/sales manager is primarily in charge of leading and overseeing the efforts of a sales team, prioritizing efficiency and client satisfaction. Their responsibilities include setting objectives and guidelines, creating business plans and sales forecasts, researching new business opportunities, and developing strategies to secure sales. They must also monitor the progress of staff, producing progress reports as needed. Furthermore, as a manager, it is essential to lead the efforts and serve as a role model to staff, all while implementing the company's policies and regulations.

Learn more about the specifics of what a channel manager/sales manager does
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  1. Identify your hiring needs

    Before you post your channel manager/sales manager job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a channel manager/sales manager for hire on a part-time basis or as a contractor.

    Determine employee vs contractor status
    Is the person you're thinking of hiring a US citizen or green card holder?

    A channel manager/sales manager's background is also an important factor in determining whether they'll be a good fit for the position. For example, channel manager/sales managers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

    This list shows salaries for various types of channel manager/sales managers.

    Type of Channel Manager/Sales ManagerDescriptionHourly rate
    Channel Manager/Sales ManagerSales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.$43-87
    Sales Account ManagerThe account sales manager is in charge of the retention of their customer relationship. They have to supervise the portfolio of existing clients, develop new business with them, and seek new sales opportunities... Show more$15-48
    Sales Support ManagerA sales support manager is responsible for monitoring the sales operations of an organization, evaluating the sales performance, and conducting data analysis and research to identify business opportunities that would generate more revenue resources and increase the company's profitability. Sales support managers also meet with existing potential clients to discuss services and negotiate contracts, responding to their inquiries and concerns, and addressing their requests... Show more$29-69
  2. Create an ideal candidate profile

    Common skills:
    • Cloud
    • CRM
    • Business Development
    • Sales Strategies
    • Enterprise Sales
    • Customer Satisfaction
    • Revenue Growth
    • Product Line
    • ROI
    • Americas
    • Revenue Targets
    • Lead Generation
    • VoIP
    • Business Relationships
    Check all skills
    Responsibilities:
    • Develop co-marketing business plans resulting in YoY growth with several manage partners.
    • Implement new sales strategy and create cost justification spread sheet and marketing campaign to drive ROI of software.
    • Implement new CRM process, resulting in improve tracking, enhance reporting, and enterprise-wide visibility of sales activity.
    • Perform mandatory ROI analysis and detail monitoring of the execution of account trade plans overcoming increase competitive pressure.
    • Design complex IP telephony solutions including integration with other telecommunication manufacturer's equipment and adhering to day-to-day business processes.
    • Generate sales by outsourcing Telecom which increase bottom-line results.
    More channel manager/sales manager duties
  3. Make a budget

    Including a salary range in your channel manager/sales manager job description helps attract top candidates to the position. A channel manager/sales manager salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.

    For example, the average salary for a channel manager/sales manager in Kansas may be lower than in Washington, and an entry-level channel manager/sales manager usually earns less than a senior-level channel manager/sales manager. Additionally, a channel manager/sales manager with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.

    Average channel manager/sales manager salary

    $129,008yearly

    $62.02 hourly rate

    Entry-level channel manager/sales manager salary
    $91,000 yearly salary
    Updated January 20, 2026

    Average channel manager/sales manager salary by state

    RankStateAvg. salaryHourly rate
    1Washington$148,782$72
    2California$139,014$67
    3New Jersey$137,757$66
    4Texas$135,335$65
    5Nevada$134,301$65
    6Michigan$133,552$64
    7Massachusetts$133,253$64
    8District of Columbia$132,072$64
    9Oregon$130,925$63
    10Indiana$130,772$63
    11Wisconsin$129,155$62
    12Illinois$126,260$61
    13North Carolina$125,809$60
    14New York$125,781$60
    15Pennsylvania$121,124$58
    16Missouri$119,194$57
    17Arizona$115,411$55
    18Georgia$113,694$55
    19Minnesota$112,767$54
    20Connecticut$111,535$54

    Average channel manager/sales manager salary by company

    RankCompanyAverage salaryHourly rateJob openings
    1Meta$183,172$88.0682
    2Apple$164,003$78.8523
    3Microsoft$154,585$74.3224
    4Palo Alto Networks$152,515$73.32152
    5Datto$147,184$70.76
    6Acronis$146,620$70.491
    7Fortinet$143,000$68.7582
    8Riverbed Holdings, Inc.$142,420$68.473
    9Adobe$142,354$68.44104
    10Accenture$140,819$67.70777
    11CyberCoders$138,283$66.481
    12MTS Allstream$137,253$65.99
    13Qumulo$135,792$65.281
    14Luminar Technologies$135,045$64.93
    15Avanade$134,555$64.6916
    16Ventyx$134,516$64.67
    17General Electric$133,585$64.22140
    18ACA Talent$133,535$64.20
    19Looking Glass Factory$132,860$63.88
    20TMEIC$131,963$63.443
  4. Writing a channel manager/sales manager job description

    A good channel manager/sales manager job description should include a few things:

    • Summary of the role
    • List of responsibilities
    • Required skills and experience

    Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a channel manager/sales manager job description:

    Channel manager/sales manager job description example

    • Bachelor's degree in Design or equivalent practical experience.
    • 7 years of functional experience
    • Experience in leading a Channel Sales team preferred
    • Expertise in managing Channel Partner ecosystems

    Dialpad benefits and perks

    Equity, balance, and belonging

    At Dialpad, we strive to ensure that Dialers are free to bring their full selves to work each day, and champion the intersectionality that exists between gender identity, ethnicity, age, disability status, and the many other aspects of our greater humanity.

    Culture

    We've been named a Top Workplace seven times, and a big part of this is because of our collaborative culture that elevates our teammates, celebrates wins, and brings together passion and talent.

    Compensation and equity

    Teamwork makes the dream work, and Dialpad offers competitive salaries in addition to stock options because each and every Dialer participates in our success.

    Benefits, time-off, and wellness

    An apple a day keeps the doctor away—and it doesn't hurt that we offer flexible time off and great options for medical, dental, and vision plans for all employees. Along with that, employees also receive a monthly stipend to help cover your cell phone bill, home internet bill, home office equipment, gym membership costs, a variety of wellness events, and more!

    Continuing education

    Dialpad offers a yearly stipend for continued learning and education expenses.

    Don't meet every single requirement? Studies have shown that women and marginalized groups are less likely to apply to jobs unless they meet every single qualification. At Dialpad we are dedicated to building an inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

    Dialpad is an equal-opportunity employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment.

  5. Post your job

    There are various strategies that you can use to find the right channel manager/sales manager for your business:

    • Consider promoting from within or recruiting from your existing workforce.
    • Ask for referrals from friends, family members, and current employees.
    • Attend job fairs at local colleges to find candidates who meet your education requirements.
    • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.
    Post your job online:
    • Post your channel manager/sales manager job on Zippia to find and recruit channel manager/sales manager candidates who meet your exact specifications.
    • Use field-specific websites.
    • Post a job on free websites.
  6. Interview candidates

    Your first interview with channel manager/sales manager candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

    You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

    The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

  7. Send a job offer and onboard your new channel manager/sales manager

    Once you have selected a candidate for the channel manager/sales manager position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

    You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

    Once that's done, you can draft an onboarding schedule for the new channel manager/sales manager. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

  8. Go through the hiring process checklist

    • Determine employee type (full-time, part-time, contractor, etc.)
    • Submit a job requisition form to the HR department
    • Define job responsibilities and requirements
    • Establish budget and timeline
    • Determine hiring decision makers for the role
    • Write job description
    • Post job on job boards, company website, etc.
    • Promote the job internally
    • Process applications through applicant tracking system
    • Review resumes and cover letters
    • Shortlist candidates for screening
    • Hold phone/virtual interview screening with first round of candidates
    • Conduct in-person interviews with top candidates from first round
    • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
    • Conduct background checks on top candidates
    • Check references of top candidates
    • Consult with HR and hiring decision makers on job offer specifics
    • Extend offer to top candidate(s)
    • Receive formal job offer acceptance and signed employment contract
    • Inform other candidates that the position has been filled
    • Set and communicate onboarding schedule to new hire(s)
    • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)
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How much does it cost to hire a channel manager/sales manager?

There are different types of costs for hiring channel manager/sales managers. One-time cost per hire for the recruitment process. Ongoing costs include employee salary, training, onboarding, benefits, insurance, and equipment. It is essential to consider all of these costs when evaluating hiring a new channel manager/sales manager employee.

You can expect to pay around $129,008 per year for a channel manager/sales manager, as this is the median yearly salary nationally. This can vary depending on what state or city you're hiring in. If you're hiring for contract work or on a per-project basis, hourly rates for channel manager/sales managers in the US typically range between $43 and $87 an hour.

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