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Senior Manager-Digital Marketing jobs at Cigna - 837 jobs

  • Senior Product Manager - Emerging Technologies

    Cigna 4.6company rating

    Senior manager-digital marketing job at Cigna

    The Senior Product Manager - Emerging Technologies leads strategy and execution for AI-driven solutions that transform healthcare operations. This role focuses on leveraging Generative AI to enhance efficiency, accuracy, and speed within Provider Operations and Coverage Review Ops. Responsibilities include rapidly gaining functional knowledge of business areas, collaborating with product designers, operations, and tech leads to define and deliver solutions, and ensuring alignment across Empowered Product Teams (EPTs). The position requires clearing roadblocks, maximizing AI capabilities, and driving value targets. The Emerging Technologies team operates in a fast-paced, matrixed environment, developing cutting-edge applications to reinvent internal workflows. Responsibilities * Leads EPT(s) consisting of product, technology and operations to: * Develop solution approach that is oriented to leadership vision * Drive development of product to hit value targets * Creates, maintains and presents Product Solution Design document, meant to provide a high-level picture of the product flow, technologies utilized and solution outcomes to leadership and matrix partners * Identifies major risks and issues to product outcomes and partners with technology to mitigate and then resolve * Drives synergies between products and EPTs they are aligned to * Collaborates with Product Managers within the provider pillar to ensure alignment of solutions and capabilities * Partners with AI Center of Enablement to: * Define Generative AI integration strategy to solve complex problems * Implement and Improve Generative AI capabilities * Overcome obstacles as they arise in Generative AI deployment Qualifications * Advanced degree in mathematics, statistics, analytics, computer science or alternative STEM field preferred; bachelor's degree required * 5+ year of experience developing products and/or defining product strategy for technology-based products, experience with emerging technology strongly preferred * 1+ experience with Generative AI powered applications; experience or a deep knowledge of Generative AI/Agentic Solutions preferred * Proficiency in prompt engineering, AI agent architecture and LLM foundations * Ability to evaluate problems and recommend solutions that have an appropriate problem-technology alignment and drive maximum value for business areas * Fast learner, can quickly get up to speed in new area of work, going from zero knowledge to functional understanding * Ability to work comfortably with all levels of management including senior and executive leadership * Proven ability to navigate in an ambiguous environment to carve out a productive role and drive results * Experience in the healthcare space, specifically the provider claims and/or provider data spaces If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload. For this position, we anticipate offering an annual salary of 110,700 - 184,500 USD / yearly, depending on relevant factors, including experience and geographic location. This role is also anticipated to be eligible to participate in an annual bonus plan. At The Cigna Group, you'll enjoy a comprehensive range of benefits, with a focus on supporting your whole health. Starting on day one of your employment, you'll be offered several health-related benefits including medical, vision, dental, and well-being and behavioral health programs. We also offer 401(k), company paid life insurance, tuition reimbursement, a minimum of 18 days of paid time off per year and paid holidays. For more details on our employee benefits programs, click here. About The Cigna Group Doing something meaningful starts with a simple decision, a commitment to changing lives. At The Cigna Group, we're dedicated to improving the health and vitality of those we serve. Through our divisions Cigna Healthcare and Evernorth Health Services, we are committed to enhancing the lives of our clients, customers and patients. Join us in driving growth and improving lives. Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws. If you require reasonable accommodation in completing the online application process, please email: ********************* for support. Do not email ********************* for an update on your application or to provide your resume as you will not receive a response. The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State. Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.
    $92k-115k yearly est. Auto-Apply 25d ago
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  • Employee Engagement Marketing Lead - Hybrid Boston

    Liberty Mutual Insurance 4.5company rating

    Boston, MA jobs

    A leading insurance company in Boston seeks a Sr. Marketing Manager to develop integrated marketing plans focused on employee engagement. This role involves managing marketing campaigns, collaborating with internal stakeholders, and driving brand awareness. Candidates should have a Bachelor's degree and 8+ years of experience in project management or integrated marketing, with strong organizational and communication skills. The position follows a hybrid work schedule, requiring candidates to be within 50 miles of Boston. #J-18808-Ljbffr
    $101k-122k yearly est. 3d ago
  • Senior Digital Product Manager, Web & Mobile Experiences

    American Family Insurance 4.5company rating

    Boston, MA jobs

    A leading insurance company is looking for a Senior Digital Product Manager to lead the development of digital solutions for web and mobile platforms. This role focuses on transforming the customer and agent experience through strategic vision and collaboration with cross-functional teams. The ideal candidate will possess strong product management expertise, a data-driven mindset, and effective leadership skills. This position offers a competitive salary range and comprehensive benefits packages, including medical, dental, and a 401(k) plan. #J-18808-Ljbffr
    $112k-142k yearly est. 5d ago
  • Sr Personal Lines Marketing Specialist (Remote)

    Selective Insurance 4.9company rating

    Richmond, VA jobs

    About Us At Selective, we don't just insure uniquely, we employ uniqueness. Selective is a midsized U.S. domestic property and casualty insurance company with a history of strong, consistent financial performance for nearly 100 years. Selective's unique position as both a leading insurance group and an employer of choice is recognized in a wide variety of awards and honors, including listing in Forbes Best Midsize Employers in 2025 and certification as a Great Place to Work in 2025 for the sixth consecutive year. Employees are empowered and encouraged to Be Uniquely You by being their true, unique selves and contributing their diverse talents, experiences, and perspectives to our shared success. Together, we are a high-performing team working to serve our customers responsibly by helping to mitigate loss, keep them safe, and restore their lives and businesses after an insured loss occurs. Overview Provides guidance and assistance regarding products and services to corporate and regional personnel, as well as agents in the areas of underwriting, claims, loss control, and marketing. Drives new business production and develops profitable growth opportunities with current and new distribution partners. Enables the Strategic Business Unit's (SBU's) to produce acceptable growth levels, profitability and return on equity in support of corporate growth strategies. All job duties and responsibilities must be carried out in compliance with applicable legal and regulatory requirements. Responsibilities Establishes and achieves production and profitability goals in the assigned territory for personal lines by identifying key agents, new business opportunities, and new agency appointments. Monitors and analyzes business segments, territory and agency results and achievements. Makes recommendations and implements modifications in order to maximize those results or achievements. Effectively manages all territory business factors by performing agency management duties. These include production, producing agents, and agency development. Monitors agency success and executes plans to increase production. Provides technical information, develops, and conducts training or marketing and technical presentations to internal and external audiences on business segment's products and services. Develops and implements marketing strategies. Assists in recommending and developing product and pricing strategies. Reviews applications and financial requirements for potential risk selection. Identifies book roll opportunities by reviewing and analyzing the book of business for profitability and mix of business. Manage the book roll process and hold agents accountable to ensure transactions are complete and achieve a successful close rate. Gathers and relays competitive market intelligence and conducts rate review analysis. Recommends and develops product and pricing recommendations. Trains and mentors' additional staff on execution of the department's strategies. Must be able to drive an automobile to travel within territory. Car travel represents approximately 80% of employee's time. Qualifications Knowledge and Requirements Possess personal lines insurance knowledge Demonstrated communication, negotiation, and presentation skills. Must be results oriented. Excellent marketing skills. Proficiency in most standard business software applications, particularly Microsoft Office (Excel, PowerPoint, Word, and Outlook), Internet. Must have valid state-issued driver's license in good standing and be able to drive an automobile. Education and Experience College degree preferred. 5+ years field marketing experience. 5+ years underwriting experience. College degree preferred. 5+ years field marketing experience. 5+ years underwriting experience. Total Rewards Selective Insurance offers a total rewards package that includes a competitive base salary, incentive plan eligibility at all levels, and a wide array of benefits designed to help you and your family stay healthy, achieve your financial goals, and balance the demands of your work and personal life. These benefits include comprehensive health care plans, retirement savings plan with company match, discounted Employee Stock Purchase Program, tuition assistance and reimbursement programs, and 20 days of paid time off. Additional details about our total rewards package can be found by visiting our benefits page. The actual base salary is based on geographic location, and the range is representative of salaries for this role throughout Selective's footprint. Additional considerations include relevant education, qualifications, experience, skills, performance, and business needs. Pay Range USD $84,000.00 - USD $127,000.00 /Yr. Additional Information Selective is an Equal Employment Opportunity employer. That means we respect and value every individual's unique opinions, beliefs, abilities, and perspectives. We are committed to promoting a welcoming culture that celebrates diverse talent, individual identity, different points of view and experiences - and empowers employees to contribute new ideas that support our continued and growing success. Building a highly engaged team is one of our core strategic imperatives, which we believe is enhanced by diversity, equity, and inclusion. We expect and encourage all employees and all of our business partners to embrace, practice, and monitor the attitudes, values, and goals of acceptance; address biases; and foster diversity of viewpoints and opinions. For Massachusetts Applicants It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
    $84k-127k yearly 2d ago
  • Senior Event Marketing Manager

    Sentry 4.0company rating

    San Francisco, CA jobs

    Bad software is everywhere, and we're tired of it. Sentry is on a mission to help developers write better software faster so we can get back to enjoying technology. With more than $217 million in funding and 100,000+ organizations that believe we're on to something, we're building performance and error monitoring tools that help companies like Disney, Microsoft, and Atlassian spend less time fixing bugs and more time building products. Sentry embraces a hybrid work model, with Mondays, Tuesdays, and Thursdays set as in-office anchor days to encourage meaningful collaboration. If you like to selfishly build things that make your digital life better, come help us build the next generation of software monitoring tools. Are you a dynamic Senior Field Marketing Manager ready to make a significant impact? Sentry is seeking a driven leader to not only spearhead our regional event strategy, including our impactful startup program, but also to play a key role in building out and expanding our overall field marketing capabilities. If you're passionate about creating engaging experiences that drive pipeline and eager for the autonomy to shape our regional presence, this is your opportunity. Reporting to the Events and Field Marketing Lead, you will be responsible for strategically planning and executing a diverse range of hosted, sponsored, and partner events, while contributing directly to pipeline creation and the growth of Sentry's regional presence. In this role you will Plan and execute impactful regional field marketing events that generate qualified leads, accelerate sales opportunities, and strengthen customer relationships Own end-to-end trade show and conference logistics, including vendor coordination, budgeting, staffing, metrics tracking, and on-site execution, ensuring high-quality experiences Collaborate closely with sales teams to identify key accounts and develop tailored marketing strategies that engage prospects effectively Provide consistent and clear communication of events programs to all stakeholders, including preparing and maintaining internal and external event planning documents, checklists, on-site schedules, timelines, recommendations, and budget. Track and report on event performance metrics and ROI, partnering with internal sales and MOPs teams to optimize future marketing activities Support the creation of compelling event content and messaging in collaboration with Product Marketing Build and maintain strong relationships with local companies, community organizations, influencers, and other key stakeholders Work effectively with go-to-market, Developer Relations, Product Marketing, engineering, and product teams to ensure cohesive campaign execution Track all marketing activities and leads diligently in Salesforce Contribute to quarterly planning and alignment with sales targets and business objectives Identify opportunities to improve field marketing processes and tactics. You'll have the autonomy to propose and build new program ideas based on data, market insights, and stakeholder feedback to improve pipeline contribution and ROI for Sentry Ensure every regional experience reflects Sentry's mission and brand, creating meaningful and targeted touch points You'll love this job if you Pay attention to the little things and keep things running smoothly with great organization and time management Get excited about hitting goals and seeing real results from your work Can roll with the punches and stay flexible when things move fast or priorities shift Enjoy thinking on your feet and finding creative solutions when challenges pop up Qualifications 8+ years of experience in B2B field or event marketing, preferably in the technology sector A self-starter who can work independently while also being a collaborative team player Comfortable engaging directly with executives, sales leaders, prospects, and customers to shape messaging, gather insights, and drive pipeline impact Customer-focused with an understanding of how to create valuable experiences across in-person and digital touch points Budget Management skills to forecast, manage, and summarize event spend with internal teams and vendors; analytical skills to measure event ROI Proficiency working in Salesforce, Marketo, Jira and Google Suite Strong communicator with the ability to align cross-functional stakeholders and articulate campaign impact to leadership You know San Francisco like the back of your hand-especially the off-the-radar places that make people go “wow.” It's not just about fancy dinners; you have an eye for experiences that are stylish, thoughtful, and genuinely fun Treat every event like a fresh experience, not a rinse-and-repeat The base salary range (or hourly wage range, if applicable) that Sentry reasonably expects to pay for this position is $150,000 to $165,000. A successful candidate's actual base salary (or hourly wage) amount will be determined by a variety of relevant factors including, without limitation, the candidate's work location, education, work and other relevant experience, skills, and job-related knowledge. A successful candidate will be eligible to participate in Sentry's employee benefit plans/programs applicable to the candidate's position (including incentive compensation, equity grants, paid time off, and group health insurance coverage). See Sentry Benefits for more details about the Company's benefit plans/programs. Equal Opportunity at Sentry Sentry is committed to providing equal employment opportunities to its employees and candidates for employment regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other legally-protected characteristic. This commitment includes the provision of reasonable accommodations to employees and candidates for employment with physical or mental disabilities who require such accommodations in order to (a) perform the essential functions of their jobs, or (b) seek employment with Sentry. We strive to build a diverse team, with an inclusive culture where every teammate can thrive. Sentry is an open-source company because we believe that everyone, everywhere, should have the ability and tools to make great software. Software should be accessible. That starts with making our industry accessible. #J-18808-Ljbffr
    $150k-165k yearly 2d ago
  • Strategic FP&A Director for Long-Term Growth

    Humana Inc. 4.8company rating

    Washington, DC jobs

    A leading healthcare services company is seeking a Director of FP&A for Long-Term Financial Planning. This role involves developing long-term financial plans, coordinating business unit strategies, and engaging with senior management. The ideal candidate has over 5 years of experience, excels in financial modeling, and possesses strong leadership skills. This position offers a hybrid work model and competitive compensation in Washington D.C., with the opportunity for remote candidates. #J-18808-Ljbffr
    $87k-105k yearly est. 1d ago
  • Product Manager

    Allied Trust Insurance Company 4.3company rating

    Tampa, FL jobs

    Allied Trust Insurance isn't your typical “business as usual” P&C insurance company. Recognized as one of the fastest-growing companies by Inc. 5000 and honored as a Top Insurance Workplace in 2020, 2023, and 2024, we're building something special. Led by an experienced team of industry professionals, Allied Trust is committed to exceptional customer service, smart growth, and innovation. Here, your ideas matter - and you'll have the opportunity to make a real impact as we continue to grow. Now hiring: Product Manager Allied Trust is seeking a Personal Lines Product Manager to lead the strategy, development, pricing, and performance of our homeowners, dwelling, and related product lines. This is a hands-on role with full ownership of the product portfolio and direct responsibility for profitability, growth, and regulatory compliance. What You'll Be Doing In this role, you'll have end-to-end ownership of your products, including: Owning the P&L and driving growth, profit, and expense results Designing and launching new products and enhancing existing ones Turning data into action-monitoring performance and making course corrections when needed Building and maintaining business plans with premium goals, loss ratios, expense targets, and long-term strategy Partnering closely with Underwriting, Actuarial, Operations, Claims, and Marketing to solve problems and seize opportunities Managing regulatory filings and compliance across multiple states Keeping a pulse on the market through competitive and geographic analysis Supporting Marketing with product expertise for internal and external communications What We're Looking For: Education & Experience: Bachelor's degree in business, insurance, risk management, math, or a related field (or equivalent experience). 7+ years of Personal Lines insurance experience, ideally homeowners or combo auto/home Proven experience in product development, pricing, and portfolio management Strong analytical skills and comfort working with performance metrics and data A collaborative mindset-you enjoy working cross-functionally Clear communicator who can translate technical concepts for different audiences Self-starter with an entrepreneurial, roll-up-your-sleeves approach CPCU or progress toward actuarial exams is a plus Why You'll Love It Here: You'll enjoy a well-rounded benefits package, paid time off, opportunities to give back, a casual dress code, and an office/hybrid work environment. Why Tampa? Allied Trust is based in Tampa, right on Florida's beautiful Gulf Coast. Whether you enjoy sunshine, waterfront views, beaches, boating, biking, or golf, the area offers year-round outdoor fun. Tampa also delivers on city life - great restaurants, arts, sports, and a growing downtown scene. Families love the strong communities, parks, and family-friendly amenities. And yes, one of Florida's favorite perks still applies: NO state income tax. Work where others vacation - and build something meaningful while you're here. Just a Quick Check As part of our hiring process, we run a criminal background check and use E-Verify to confirm work authorization. Easy, standard, and part of getting you ready to start. TO ALL RECRUITMENT AGENCIES: Allied Trust does not accept unsolicited agency resumes. Please do not forward resumes to our email alias, employees, or other physical or virtual organization locations. We are not responsible for any fees related to unsolicited resumes.
    $73k-96k yearly est. 2d ago
  • Manager & Actuary, IL Pricing

    Munich Re 4.9company rating

    New York, NY jobs

    This Manager & Actuary plays a significant role in evaluating and pricing Individual Life (IL) reinsurance opportunities. Specifically, this position assists the lead pricing actuaries by setting and peer reviewing assumptions used to price the various opportunities. This position requires substantial technical expertise and developing knowledge of individual life insurance. Your Job New Business Modeling & Assumption Setting - Support the evaluation of IL reinsurance opportunities, i.e., opportunities intended to generate new business and opportunities to improve existing business. The main responsibilities include: Review information provided by clients Build pricing models based upon assumptions provided by the lead pricing actuaries or by setting those assumptions. Run pricing model projections, analyze and summarize results. Documentation and organization of pricing models and files Perform Peer Reviews Modelling Process Improvements & Cross-Training Model process improvements thru the continual refinement of workbooks and templates used in the support of new business modeling Support the on-going training of analysts by leading the Best Practice meetings Special Projects Lead the modeling and analysis in more technical and complicated projects, ex. Principal Based Reserves and Large Claims Analysis Other ad hoc requests Your Profile Bachelor's degree in Finance, Economics, Risk Management, Mathematics, Accounting 5+ years actuarial employment in the life insurance/reinsurance industry FSA designation required Pricing and product development experience required Experience working with a modeling software and interpreting results Moody's Axis experience preferred Our Benefits Comprehensive Medical Plans PTO and Family Leave Retirement Savings Plans Dental and Vision Plans Life and Disability insurance Employee Assistance Program Adoption Assistance Wellness Programs - Calm, WW, SoFI, Virgin Pulse Commuter Benefits FSA and HSA Plans Hospital Indemnity, Critical Illness and Accident Plans At Munich Re US, we see Diversity and Inclusion as a solution to the challenges and opportunities all around us. Our goal is to foster an inclusive culture and build a workforce that reflects the customers we serve and the communities in which we live and work. We strive to provide a workplace where all of our colleagues feel respected, valued and empowered to achieve their very best every day. We recruit and develop talent with a focus on providing our customers the most innovative products and services. We are an equal opportunity employer. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. About Munich Re Together, we engage with everything we have and are, to help humankind act braver and better. As the world's leading reinsurance company with more than 40,000 employees in over 50 locations around the globe, Munich Re introduces a paradigm shift in the way you think about insurance. By turning uncertainty into manageable risk, we enable fundamental change. We recognize Diversity, Inclusion, and Belonging as a key priority with a culture that welcomes different thoughts and opinions. We dare to think big and are continuously innovating on behalf of our clients. For New York City based employees, the base salary range anticipated for this position is $178,945 - $197,782, plus an opportunity for an annual company bonus based upon a percentage of eligible pay. The salary estimate displayed represents the typical salary range for candidates hired in this position. Factors that may be used to determine your actual salary include your specific skills, how many years of experience you have and comparison to other employees already in this role. Please note that only candidates who are selected for interview will be contacted directly. We thank all candidates for their interest. Apply Now Save job
    $178.9k-197.8k yearly 5d ago
  • Marketing and Campaign Data Analytics, Principal

    Blue Shield of California 4.7company rating

    Oakland, CA jobs

    Your Role The AI and Analytics team oversees the artificial intelligence platform and analytical functions. In this role, you will be providing critical analytics support to our healthcare insurance clients (BlueShield of California and other health plans). This role is responsible for driving data-informed strategies and delivering actionable insights to optimize marketing campaigns and improve business outcomes. The ideal candidate is a strategic thinker with a strong analytical mindset and a passion for using data to solve complex Marketing business problems. They would be leading projects end-to-end, independently presenting insights to senior leadership, and mentoring junior analysts. Your Knowledge and Experience Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, Marketing, Business Analytics, or related quantitative field Master's degree in Data Science, Statistics or Business Analytics (preferred) Requires 10+ years of experience in a marketing analytics role Proven experience in providing analytics support to clients or internal stakeholders in a consultative capacity. Experience with meeting with senior stakeholders within or external to the company Demonstrated ability to communicate complex ideas clearly, with strong presentation skills and a proven track record of delivering impactful insight to diverse stakeholders. Strong proficiency in SQL for data extraction, manipulation, and analysis. Expertise in Python for statistical analysis, predictive modeling, and data automation. Advanced skills in Tableau for creating interactive dashboards and data visualizations. Demonstrable experience in building and deploying marketing mix models, acquisition and retention models and brand effectiveness models for marketing teams. Solid understanding of web analytics and customer journey analytics. Proven experience with experimentation methodologies (A/B, MAB, MVT) Requires five years of experience in Health Care (managed care, academic, or gov't payer) Experience with Generative AI (GenAI) and Large Language Models (LLMs) in a marketing or analytics context (preferred) Hands-on experience with the Databricks platform for large-scale data processing and analytics (preferred) Experience with CRM platforms (e.g., Salesforce) (preferred) Cloud Platforms: AWS, Azure, or Google Cloud experience (preferred) Certifications in analytics tools like Adobe Analytics and Databricks (preferred) #LI-EB1 Your Work In this role, you will: Design, execute, and analyze marketing campaigns across various channels to measure their effectiveness and provide recommendations for optimization. Develop and maintain dashboards and reports to track key performance indicators (KPIs) and communicate campaign performance to stakeholders. Utilize advanced analytical techniques to segment customer data, identify target audiences, and personalize marketing messages. Develop and refine customer personas to enhance campaign relevance and drive engagement. Build and deploy predictive models to forecast marketing outcomes, identify at-risk customers, and uncover new growth opportunities. Generate actionable insights from Marketing datasets to inform strategic decision-making and drive business growth. Develop marketing mix, brand effectiveness, and acquisition/retention models • Design and implement A/B and multivariate tests to optimize website performance, user experience, and conversion rates. Analyze test results and provide data-driven recommendations for continuous improvement. Create and maintain interactive dashboards and data visualizations using Tableau to provide real-time insights into marketing performance. Communicate complex data stories in a clear and compelling manner to both technical and non-technical audiences. Provide detailed specifications for the marketing Datamart to IT developers and ensure it is built in alignment with the analytics team's requirements. This DataMart will support key functions such as insights generation, dashboarding, model development, and facilitate self-serve Adhoc requests via agentic solutions. Independently lead and execute complex marketing analytics projects from start to finish, delivering insights and strategic recommendations to senior leadership with a sharp focus on uncovering opportunities that drive business growth. Serve as a trusted advisor to Stellarus clients, providing expert analytics support and strategic guidance. Collaborate with client teams to understand their business objectives and translate them into analytical requirements. Apply strong critical thinking and presentation skills to effectively communicate insights to stakeholders. You will also manage stakeholder relationships with professionalism, demonstrating the ability to navigate conflicts and foster collaboration. Mentor and guide junior analysts on the team.
    $115k-146k yearly est. Auto-Apply 60d+ ago
  • Oliver Wyman - Senior Marketing Manager, Banking & Financial Services - NY/Boston

    Marsh McLennan Agency-Michigan 4.9company rating

    New York, NY jobs

    Company:Oliver WymanDescription: At Oliver Wyman, a Marsh (NYSE: MRSH) business, we bring deep industry insight, bold innovation, and a collaborative approach that cuts through complexity to help organizations navigate their most defining transformative moments. As a business of Marsh, we work alongside the world's leading experts across risk, reinsurance and capital, people and investments, and management consulting. Together with Marsh Risk, Guy Carpenter, and Mercer, we help organizations build resilience and competitive advantages from every angle. With annual revenue over $24 billion and more than 90,000 colleagues in 130 countries, Marsh helps build the confidence to thrive through the power of perspective. For more information, visit oliverwyman.com, or follow us on LinkedIn and X. Job Overview: Oliver Wyman's Banking & Financial Services (BFS) practice is expanding its market presence and client engagement. We are seeking a Senior Manager to help lead marketing strategy and activations for BFS, owning end-to-end campaign planning and execution, mentoring junior marketers, and acting as a dependable second-in-command to the Director. The role blends strategic planning, stakeholder engagement, operational delivery, and team leadership to deliver visible, measurable impact across the practice. This Senior Manager will be the operational and strategic engine for BFS marketing: a visible leader who turns practice strategy into measurable market traction, builds durable partner relationships, and uplifts the marketing team. The role requires a self-starter who can step into Director responsibilities and maintain momentum with minimal supervision. This is a hybrid role requiring 3 days per week in the office. There is no option to be fully remote. Key responsibilities Strategic Marketing Projects Help shape and lead the strategy and execution of practice-wide marketing initiatives including thought leadership series, capability launches, digital demand programs, client events, and partnership campaigns. Translate practice priorities into channel-specific plans (digital, events, PR, client programs) and manage campaigns from concept through measurement. Contribute to the amplification of signature practice capabilities and flagship offerings. Track performance metrics and provide concise updates and recommendations to the Director, CMO, and senior stakeholders. Engagement & Enablement Design and implement scalable marketing playbooks, templates, tracking systems, and reporting tools to support consistent execution across regions. Partner with Marketing Operations on governance, tool adoption (e.g., Monday.com), and shared processes to improve efficiency and visibility. Identify and apply AI-driven tools and methods to improve productivity and creative impact. Maintain a master campaign calendar, identifying overlaps, timing conflicts, and synergy opportunities. Prepare leadership-level presentations and materials for cross-functional meetings. Delivery & Team Leadership Manage day-to-day planning, coordination, and execution of flagship initiatives; own budget/ vendor scopes and quality control. Coach and mentor junior marketing staff (e.g., Marketing Managers/Coordinators), providing clear guidance and development feedback. Act as the Director's deputy: lead senior stakeholder meetings, present to practice leadership, and oversee multiple workstreams with minimal oversight. Manage external agency and vendor relationships, ensuring scope, timelines, and deliverables meet practice needs. Experience required: Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience). Advanced degree or certificates in marketing/analytics a plus. 7-10+ years in B2B marketing/communications, ideally with banking or financial services sector experience; prior consulting or professional-services marketing experience preferred. Demonstrated ability to operationalize brand and go-to-market strategy into actionable plans and repeatable processes. Strong project and campaign management skills, with experience across digital, events, content, and PR. Proven stakeholder management and executive presence; experience working with senior partners and practice leaders. Demonstrated leadership in mentoring junior staff and leading cross-functional teams. Comfortable with analytics: setting KPIs, building measurement frameworks, and reporting insights to senior stakeholders. Proficient with Microsoft Office and familiar with marketing automation, CMS, analytics platforms, and project tools (e.g., Monday.com). Interest/experience in AI-enabled marketing tools is desirable. Willingness to travel, as required. Skills & competencies: Strategic mindset: Crafts clear strategies that drive differentiation and pipeline. Execution bias: Delivers high-quality campaigns on time and budget. Influencing & communication: Confidently presents to partners and secures buy-in. Coaching & delegation: Builds team capability and maintains accountability. Cross-functional collaboration: Aligns matrixed stakeholders and regional teams. The applicable base salary range for this role is $115,000 to $170,000. The base pay offered will be determined on factors such as experience, skills, training, location, certifications, education, and any applicable minimum wage requirements. Decisions will be determined on a case-by-case basis. In addition to the base salary, this position may be eligible for performance-based incentives. We are excited to offer a competitive total rewards package which includes health and welfare benefits, tuition assistance, 401K savings and other retirement programs as well as employee assistance programs. Oliver Wyman, a business of Marsh McLennan (NYSE: MMC), is a management consulting firm combining deep industry knowledge with specialized expertise to help clients optimize their business, improve operations and accelerate performance. Marsh McLennan is a global leader in risk, strategy and people, advising clients in 130 countries across four businesses: Marsh, Guy Carpenter, Mercer and Oliver Wyman. With annual revenue of $24 billion and more than 90,000 colleagues, Marsh McLennan helps build the confidence to thrive through the power of perspective. For more information, visit oliverwyman.com, or follow on LinkedIn and X.Marsh is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, veteran status (including protected veterans), or any other characteristic protected by applicable law. If you have a need that requires accommodation, please let us know by contacting reasonableaccommodations@mmc.com.Marsh is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one “anchor day” per week on which their full team will be together in person.
    $115k-170k yearly Auto-Apply 7d ago
  • Marketing Analytics Manager

    Acrisure, LLC 4.4company rating

    Boston, MA jobs

    Marketing Analytics Manager- Acrisure Awareness and Growth Marketing Team Boston, MA (Hybrid: Four Days in Office) Note: This is a full-time role and we do not offer C2C or C2H employment and are not able to sponsor visas for this position. Why Choose Acrisure Innovation? Acrisure Innovation is a fast paced, AI-driven team building innovative software to disrupt the $6T+ insurance industry. Our mission is to help the world share its risk more intelligently to power a more vibrant economy. To do this, we are transforming insurance distribution and underwriting into a science. At the core of our operating model is our technology: we're building a digital marketplace for risk and applying it at the center of Acrisure, a privately held company recognized as one of the world's top 10 insurance brokerages and the fastest growing insurance brokerage globally. By leveraging technology to push the boundaries of understanding and transferring risk, we are systematically converting data into predictions, insights, and choices, and we believe we can remove the constraints associated with scale, scope, and learning that have existed in the insurance industry for centuries. Our culture is strong. We are a collaborative company of entrepreneurial, innovative, and talented people who believe in our future. We outthink and out work the competition. We look outside our walls and are energized by our fast-paced trajectory. Our vision for the future is clear. We have limitless potential to achieve unprecedented success in the insurance industry. To achieve our opportunity, a best-in-class Team must support us. This is an exciting opportunity to join this growing team and immediately make an impact to the overall success of the company. If you are interested in collaborating with good people who celebrate entrepreneurialism and work with commonality of purpose, Acrisure is the place for you. The Role: As the Marketing Analytics Manager, you will be responsible for building upon a best-in-class marketing analytics competency and owning the analytics roadmap for Acrisure's marketing team. This role requires a unique blend of strategic vision and technical expertise to delve deeply into data insights. Serving as an individual contributor, you will develop models to optimize our return on investment and collaborate closely with the marketing team on test designs and analyses with the primary goal of increasing brand awareness. Additionally, you will be tasked with leading the stewardship of marketing data hygiene and developing impactful dashboards and actionable insights to support our marketing efforts. Your contributions will be instrumental in delivering data visualizations and critical insights that inform strategic marketing investment decisions, ultimately driving our company's growth. Responsibilities: Partner closely with marketing leadership to define objectives and key performance indicators (KPIs) across the entire marketing funnel, spanning from brand awareness to conversion. Work with the marketing team on website A/B testing with the goal of increasing time on site and lowering bounce rate. Partner with other analytics teams within the organization to drive a single source of truth for KPIs while progressing the data quality forward with a focus on data democratization. Partner closely with the data engineering team to manage data collection, transformation, and storage practices. Proactively propose innovative approaches for leveraging marketing analytics to drive business outcomes, balancing immediate needs with long-term strategic objectives. Evaluate new opportunities, synthesize and translate findings, develop go-forward plans, and develop the tools to guide and monitor execution. Lead the creation of compelling data visualizations and interactive dashboards that effectively communicate the narrative of our marketing initiatives. Optimize reporting processes and implement automated alerts to swiftly identify and address potential issues and opportunities. Skills and Qualifications: Bachelor's degree in a quantitative discipline, such as Mathematics, Economics, Computer Science, Statistics, or Engineering; advanced degree is a plus. 8+ years of experience in business analytics with 4+ years of analytics experience across media buying teams, preferably in a fast-paced and high-growth environment. Experience defining a clear and innovative marketing analytics strategy with a robust roadmap and delivering against it. Excellent analytical and problem-solving skills with a keen attention to detail. Demonstrated success influencing senior level stakeholders on strategic direction based on recommendations backed by in-depth analysis. Strong expertise in data manipulation and analysis using SQL (Python and R experience are a plus); adept at constructing and optimizing advanced queries for complex data sets (BigQuery experience a plus). Technical expertise with respect to mining and modeling data with the ability to create views and tables or schedule queries for data democratization. Strong knowledge of Tableau or similar data visualization tools. Experience with media platforms such as Google Analytics, Heap, Facebook Ads Manager, Google Ads, etc. Experience with experimental design (A/B and multivariate tests) and statistical analysis to drive business decision making. Excellent communication skills and the ability to tailor the message to various audiences, both technical and non-technical. Acrisure is equally committed to supporting social issues. In 2021, the Company co-founded Evolution Advisors, a joint venture focused on providing greater access and more effectively distributing insurance products and financial services to minority-owned enterprises. In its home of Grand Rapids, Acrisure provided $15 million to create the Acrisure Center for Innovation in Children's Health at Helen DeVos Children's Hospital. Acrisure is committed to employing a diverse workforce. All applicants will be considered for employment without attention to race, color, religion, age, sex, sexual orientation, gender identity, national origin, veteran or disability status. To Executive Search Firms & Staffing Agencies: Acrisure does not accept unsolicited resumes from any agencies that have not signed a mutual service agreement. All unsolicited resumes will be considered Acrisure's property, and Acrisure will not be obligated to pay a referral fee. This includes resumes submitted directly to Hiring Managers without contacting Acrisure's Human Resources Talent Department. ******************************************************* Pay Details: The base compensation range for this position is $140,000 - $160,000. This range reflects Acrisure's good faith estimate at the time of this posting. Placement within the range will be based on a variety of factors, including but not limited to skills, experience, qualifications, location, and internal equity. Candidates should be comfortable with an on-site presence to support collaboration, team leadership, and cross-functional partnership. Why Join Us: At Acrisure, we're building more than a business, we're building a community where people can grow, thrive, and make an impact. Our benefits are designed to support every dimension of your life, from your health and finances to your family and future. Making a lasting impact on the communities it serves, Acrisure has pledged more than $22 million through its partnerships with Corewell Health Helen DeVos Children's Hospital in Grand Rapids, Michigan, UPMC Children's Hospital in Pittsburgh, Pennsylvania and Blythedale Children's Hospital in Valhalla, New York. Employee Benefits We also offer our employees a comprehensive suite of benefits and perks, including: Physical Wellness: Comprehensive medical insurance, dental insurance, and vision insurance; life and disability insurance; fertility benefits; wellness resources; and paid sick time. Mental Wellness: Generous paid time off and holidays; Employee Assistance Program (EAP); and a complimentary Calm app subscription. Financial Wellness: Immediate vesting in a 401(k) plan; Health Savings Account (HSA) and Flexible Spending Account (FSA) options; commuter benefits; and employee discount programs. Family Care: Paid maternity leave and paid paternity leave (including for adoptive parents); legal plan options; and pet insurance coverage. … and so much more! This list is not exhaustive of all available benefits. Eligibility and waiting periods may apply to certain offerings. Benefits may vary based on subsidiary entity and geographic location. Acrisure is an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, religion, sex, national origin, disability, or protected veteran status. Applicants may request reasonable accommodation by contacting ******************* . California Residents: Learn more about our privacy practices for applicants by visiting the Acrisure California Applicant Privacy Policy. Recruitment Fraud: Please visit here to learn more about our Recruitment Fraud Notice. Welcome, your new opportunity awaits you.
    $140k-160k yearly Auto-Apply 60d+ ago
  • Director, Digital Analytics and Strategy

    Travelers Insurance Company 4.4company rating

    Hartford, CT jobs

    **Who Are We?** Taking care of our customers, our communities and each other. That's the Travelers Promise. By honoring this commitment, we have maintained our reputation as one of the best property casualty insurers in the industry for over 170 years. Join us to discover a culture that is rooted in innovation and thrives on collaboration. Imagine loving what you do and where you do it. **Job Category** Data Analytics **Compensation Overview** The annual base salary range provided for this position is a nationwide market range and represents a broad range of salaries for this role across the country. The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. As part of our comprehensive compensation and benefits program, employees are also eligible for performance-based cash incentive awards. **Salary Range** $132,800.00 - $219,100.00 **Target Openings** 1 **What Is the Opportunity?** At Travelers, we're focused on expanding the application of data and analytics beyond managing risk, helping businesses increase their productivity and efficiency and enabling great experiences for our customers and agents. The Digital Analytics team aims to enable the business by building solutions that turn digital interactions into actionable insights through sophisticated analytics platforms, personalization capabilities, and privacy-compliant data collection strategies. As the Director, Digital Analytics, you will lead the strategic direction of enterprise digital analytics capabilities, ensuring technical solutions align with long-term business partner roadmaps across Personal Insurance, Business Insurance, Claims, and other business units. You will build highly complex digital analytics stories and present to management to enable sound decision making around customer experience optimization, conversion improvement, and digital transformation initiatives. You will leverage your negotiation skills to come to optimal solutions with business partners that align digital analytics capabilities to measurable business value. You will coordinate with internal and external partners, including software engineers, data engineers, and compliance teams, to avoid redundancies in delivery and ensure efficient execution of digital analytics initiatives. This position may direct a team of digital analytics professionals. **What Will You Do?** + Accountable for the planning, objectives, and milestones for long-term digital analytics strategy, including dependency mapping across web development, data engineering, and business intelligence teams, business partnerships, and implementation timelines across supported portfolio(s). + Drive adoption of digital analytics solutions among business partners, including Google Analytics 4 implementation, Tealium tag management optimization, audience segmentation through AudienceStream, real-time data streaming via EventStream, and website personalization initiatives. + Focus on what digital analytics capabilities need to be delivered to achieve customer experience, conversion optimization, and personalization goals across business lines. + Lead the intake of digital analytics business demand and assess value to ensure alignment to long-term digital transformation roadmaps. + Work with business partners to design comprehensive digital analytics portfolio that addresses customer journey optimization, attribution modeling, and performance measurement objectives. + Partner with leaders across Personal Insurance, Business Insurance, Claims, and other lines of business to assess and adopt new digital analytics and personalization capabilities. + Oversee implementation and optimization of technology stack, including OneTrust cookie consent management, and ObservePoint data quality auditing. + Work to ensure team structure and skills are sufficient to deliver and maintain digital analytics value over time, including expertise in client-side and server-side tag management, data layer implementation, and cross-platform measurement. + Balance dependencies with software engineering teams for website tagging implementation and data engineering teams for digital data ingestion to ensure value delivery plans can be met. + Ensure all digital analytics implementations comply with regulatory requirements including CCPA, CPRA, and GDPR, working closely with privacy and legal teams. + Provide technical use cases for digital analytics tool assessment and vendor evaluation. + Coach and aid in the skill development of the team, including team leaders, in advanced digital analytics methodologies and emerging privacy-first measurement approaches. + Align digital analytics solution design to enterprise data management, security, and governance controls while maintaining measurement accuracy and customer privacy. What Will Our Ideal Candidate Have? + Strong technical understanding of digital analytics platforms (Google Analytics 4, Adobe Analytics), tag management systems (Tealium iQ, Google Tag Manager), customer data platforms (Tealium AudienceStream), and their integration with enterprise data ecosystems. + Deep expertise in privacy-compliant data collection strategies and regulatory frameworks (CCPA, CPRA, GDPR). + Hands-on experience with Google Analytics 4, Tealium iQ, and server-side data collection methodologies. + Excellent communication skills with the ability to interact with all levels of management and translate complex digital analytics concepts into business value propositions. + Ability to quickly gain an understanding of Travelers' business strategy and plan digital analytics objectives to align with enterprise goals and customer experience initiatives. + Experience with website personalization platforms, A/B testing tools, and conversion optimization methodologies (e.g., client-side tags, conversion APIs, etc.). + Proven ability to set digital analytics and customer data strategies that drive measurable business outcomes. + Experience managing cross-functional relationships with software engineering, data engineering, and business intelligence teams. + Leadership experience in managing technical teams and driving adoption of analytics capabilities across large organizations. + Demonstrated experience implementing privacy-compliant digital analytics solutions in regulated industries. + Proven track record of leading digital analytics teams and driving enterprise-wide adoption of measurement capabilities. **What is a Must Have?** + Bachelor's degree or five years equivalent experience with business intelligence tools, techniques, manipulation, or related. **What Is in It for You?** + **Health Insurance** : Employees and their eligible family members - including spouses, domestic partners, and children - are eligible for coverage from the first day of employment. + **Retirement:** Travelers matches your 401(k) contributions dollar-for-dollar up to your first 5% of eligible pay, subject to an annual maximum. If you have student loan debt, you can enroll in the Paying it Forward Savings Program. When you make a payment toward your student loan, Travelers will make an annual contribution into your 401(k) account. You are also eligible for a Pension Plan that is 100% funded by Travelers. + **Paid Time Off:** Start your career at Travelers with a minimum of 20 days Paid Time Off annually, plus nine paid company Holidays. + **Wellness Program:** The Travelers wellness program is comprised of tools, discounts and resources that empower you to achieve your wellness goals and caregiving needs. In addition, our mental health program provides access to free professional counseling services, health coaching and other resources to support your daily life needs. + **Volunteer Encouragement:** We have a deep commitment to the communities we serve and encourage our employees to get involved. Travelers has a Matching Gift and Volunteer Rewards program that enables you to give back to the charity of your choice. **Employment Practices** Travelers is an equal opportunity employer. We value the unique abilities and talents each individual brings to our organization and recognize that we benefit in numerous ways from our differences. In accordance with local law, candidates seeking employment in Colorado are not required to disclose dates of attendance at or graduation from educational institutions. If you are a candidate and have specific questions regarding the physical requirements of this role, please send us an email (*******************) so we may assist you. Travelers reserves the right to fill this position at a level above or below the level included in this posting. To learn more about our comprehensive benefit programs please visit ******************************************************** .
    $132.8k-219.1k yearly 16d ago
  • Director, Digital Analytics and Strategy

    The Travelers Companies 4.4company rating

    Hartford, CT jobs

    Who Are We? Taking care of our customers, our communities and each other. That's the Travelers Promise. By honoring this commitment, we have maintained our reputation as one of the best property casualty insurers in the industry for over 170 years. Join us to discover a culture that is rooted in innovation and thrives on collaboration. Imagine loving what you do and where you do it. Job Category Data Analytics Compensation Overview The annual base salary range provided for this position is a nationwide market range and represents a broad range of salaries for this role across the country. The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. As part of our comprehensive compensation and benefits program, employees are also eligible for performance-based cash incentive awards. Salary Range $132,800.00 - $219,100.00 Target Openings 1 What Is the Opportunity? At Travelers, we're focused on expanding the application of data and analytics beyond managing risk, helping businesses increase their productivity and efficiency and enabling great experiences for our customers and agents. The Digital Analytics team aims to enable the business by building solutions that turn digital interactions into actionable insights through sophisticated analytics platforms, personalization capabilities, and privacy-compliant data collection strategies. As the Director, Digital Analytics, you will lead the strategic direction of enterprise digital analytics capabilities, ensuring technical solutions align with long-term business partner roadmaps across Personal Insurance, Business Insurance, Claims, and other business units. You will build highly complex digital analytics stories and present to management to enable sound decision making around customer experience optimization, conversion improvement, and digital transformation initiatives. You will leverage your negotiation skills to come to optimal solutions with business partners that align digital analytics capabilities to measurable business value. You will coordinate with internal and external partners, including software engineers, data engineers, and compliance teams, to avoid redundancies in delivery and ensure efficient execution of digital analytics initiatives. This position may direct a team of digital analytics professionals. What Will You Do? * Accountable for the planning, objectives, and milestones for long-term digital analytics strategy, including dependency mapping across web development, data engineering, and business intelligence teams, business partnerships, and implementation timelines across supported portfolio(s). * Drive adoption of digital analytics solutions among business partners, including Google Analytics 4 implementation, Tealium tag management optimization, audience segmentation through AudienceStream, real-time data streaming via EventStream, and website personalization initiatives. * Focus on what digital analytics capabilities need to be delivered to achieve customer experience, conversion optimization, and personalization goals across business lines. * Lead the intake of digital analytics business demand and assess value to ensure alignment to long-term digital transformation roadmaps. * Work with business partners to design comprehensive digital analytics portfolio that addresses customer journey optimization, attribution modeling, and performance measurement objectives. * Partner with leaders across Personal Insurance, Business Insurance, Claims, and other lines of business to assess and adopt new digital analytics and personalization capabilities. * Oversee implementation and optimization of technology stack, including OneTrust cookie consent management, and ObservePoint data quality auditing. * Work to ensure team structure and skills are sufficient to deliver and maintain digital analytics value over time, including expertise in client-side and server-side tag management, data layer implementation, and cross-platform measurement. * Balance dependencies with software engineering teams for website tagging implementation and data engineering teams for digital data ingestion to ensure value delivery plans can be met. * Ensure all digital analytics implementations comply with regulatory requirements including CCPA, CPRA, and GDPR, working closely with privacy and legal teams. * Provide technical use cases for digital analytics tool assessment and vendor evaluation. * Coach and aid in the skill development of the team, including team leaders, in advanced digital analytics methodologies and emerging privacy-first measurement approaches. * Align digital analytics solution design to enterprise data management, security, and governance controls while maintaining measurement accuracy and customer privacy. What Will Our Ideal Candidate Have? * Strong technical understanding of digital analytics platforms (Google Analytics 4, Adobe Analytics), tag management systems (Tealium iQ, Google Tag Manager), customer data platforms (Tealium AudienceStream), and their integration with enterprise data ecosystems. * Deep expertise in privacy-compliant data collection strategies and regulatory frameworks (CCPA, CPRA, GDPR). * Hands-on experience with Google Analytics 4, Tealium iQ, and server-side data collection methodologies. * Excellent communication skills with the ability to interact with all levels of management and translate complex digital analytics concepts into business value propositions. * Ability to quickly gain an understanding of Travelers' business strategy and plan digital analytics objectives to align with enterprise goals and customer experience initiatives. * Experience with website personalization platforms, A/B testing tools, and conversion optimization methodologies (e.g., client-side tags, conversion APIs, etc.). * Proven ability to set digital analytics and customer data strategies that drive measurable business outcomes. * Experience managing cross-functional relationships with software engineering, data engineering, and business intelligence teams. * Leadership experience in managing technical teams and driving adoption of analytics capabilities across large organizations. * Demonstrated experience implementing privacy-compliant digital analytics solutions in regulated industries. * Proven track record of leading digital analytics teams and driving enterprise-wide adoption of measurement capabilities. What is a Must Have? * Bachelor's degree or five years equivalent experience with business intelligence tools, techniques, manipulation, or related. What Is in It for You? * Health Insurance: Employees and their eligible family members - including spouses, domestic partners, and children - are eligible for coverage from the first day of employment. * Retirement: Travelers matches your 401(k) contributions dollar-for-dollar up to your first 5% of eligible pay, subject to an annual maximum. If you have student loan debt, you can enroll in the Paying it Forward Savings Program. When you make a payment toward your student loan, Travelers will make an annual contribution into your 401(k) account. You are also eligible for a Pension Plan that is 100% funded by Travelers. * Paid Time Off: Start your career at Travelers with a minimum of 20 days Paid Time Off annually, plus nine paid company Holidays. * Wellness Program: The Travelers wellness program is comprised of tools, discounts and resources that empower you to achieve your wellness goals and caregiving needs. In addition, our mental health program provides access to free professional counseling services, health coaching and other resources to support your daily life needs. * Volunteer Encouragement: We have a deep commitment to the communities we serve and encourage our employees to get involved. Travelers has a Matching Gift and Volunteer Rewards program that enables you to give back to the charity of your choice. Employment Practices Travelers is an equal opportunity employer. We value the unique abilities and talents each individual brings to our organization and recognize that we benefit in numerous ways from our differences. In accordance with local law, candidates seeking employment in Colorado are not required to disclose dates of attendance at or graduation from educational institutions. If you are a candidate and have specific questions regarding the physical requirements of this role, please send us an email so we may assist you. Travelers reserves the right to fill this position at a level above or below the level included in this posting. To learn more about our comprehensive benefit programs please visit *********************************************************
    $132.8k-219.1k yearly 16d ago
  • Digital Marketing Strategist (Freelance) - Two Rivers Marketing

    VGM Insurance 3.8company rating

    Des Moines, IA jobs

    JOB DETAILS Contractor / Freelance WHO WE'RE LOOKING FOR Two Rivers Marketing is seeking a well-rounded, experienced Digital Marketing Strategist to join our freelance network. We are looking for a partner who can provide consultation and strategic guidance across the digital landscape-including web, mobile, social, and search. Working independently with support from our internal team, you will assist in the planning and execution of integrated online campaigns. This is a contract role where projects will be assigned based on your availability and specific expertise. SCOPE OF WORK * Strategy & Execution: Lead or support the planning and execution of fully integrated online strategies and campaigns, including social media (paid and organic) and search (paid and organic/SEO). * Collaboration: Collaborate with our Experience & Technology team on strategies for websites/landing pages, CRM/automation, email, and other digital tactics. Partner with our Paid Media team to complement online buys by providing consultation on audience/keyword research and destination strategies. * Analytics & Insights: Leverage audience insights and research tools to report on campaign performance and deliver actionable recommendations to the client team. * Project Management: Manage your own schedule to ensure project milestones and budgets are met; submit detailed time logs for billing accuracy. You should be proficient in the following (or similar) tools… * Organic Social: Sprout Social, Facebook, Instagram, LinkedIn, YouTube * Paid Social: Meta Business Manager, LinkedIn Business Manger * Organic / Paid Search: Semrush, Google Keyword Planner, Google Ads * Analytics: Google Analytics, Google Tag Manager, Google Search Console CONTRACTOR REQUIREMENTS * Experience: 5+ years of digital strategy experience. * Agency Aptitude: Understanding of agency processes and the ability to jump into client work quickly. * Location: While the work is primarily remote, candidates must be available for on-site strategy sessions and collaboration meetings in Des Moines as needed. * Equipment: Contractor is expected to provide their own computer and primary software licenses. HOW TO JOIN OUR FREELANCE NETWORK If you are interested in joining our freelance network, please submit your resume and a brief cover letter including: * Your core areas of digital marketing strength. * Your examples of digital marketing success. * Your typical weekly availability (hours per week). * Your hourly and/or project rate.
    $47k-67k yearly est. 14d ago
  • Digital Product Manager

    Horizon Blue 4.6company rating

    Newark, NJ jobs

    Horizon Blue Cross Blue Shield of New Jersey empowers our members to achieve their best health. For over 90 years, we have been New Jersey's health solutions leader driving innovations that improve health care quality, affordability, and member experience. Our members are our neighbors, our friends, and our families. It is this understanding that drives us to better serve and care for the 3.5 million people who place their trust in us. We pride ourselves on our best-in-class employees and strive to maintain an innovative and inclusive environment that allows them to thrive. When our employees bring their best and succeed, the Company succeeds. The Digital Product Manager will act as the primary business owner for multiple digital assets within Horizon, responsible for partnering in the development and implementation of the Digital Strategy vision. Develops and delivers digital products and services for assigned portfolio. Incumbent works cross-functionally to define the strategic roadmap, and with the team, carries that through to the product backlog. Prioritizes Horizon's investment in building capabilities to support and enable business and technology strategies. Ensures the economic return on these investments, and monitors the effectiveness and efficiency of the delivery of the capability building initiatives. Manage the strategic product roadmap. Build and prioritize a product backlog. Supports execution against the approved product roadmap and prioritizes the product backlog of features. Collaborates with Product Owners / Business Analysts to ensure Themes/Epics are being broken down into workable user stories ready to be worked on by developers. Own the management and continual development of the assigned portfolio of digital assets. Take the role of 'Product Manager' in Agile projects by approving new features/functionality, Subject Matter Expert (SME) for their respective product(s). Approves work controls of the team; ensuring that the work item is agreed to and the acceptance criteria are met. Build strong strategic relationships with Executive level business leaders. Engages the other business stakeholders, acting as a point of contact for cross-functional collaboration. Works with Marketing, Product, and Design teams to understand user experience and business pain points / hot spots. Leads and guides business partners in the analysis, selection and implementation of technology and services. Provides product capability assessment and direction to business partners in IT to help support technology decision process. Drives product capability decisions that help increase efficiency and improve user experience. Aligns with the Strategy and Architecture team to insure that decisions are consistent with the Architecture and Strategy roadmap. Education: Bachelors degree from an accredited college or university preferred, preferably in Marketing, Information Technology, or related field. Masters degree preferred. SAFE / CSPO / Pragmatic Marketing or other relevant industry certification preferred. Experience: Requires a minimum of 5 years of experience in related Digital product work preferably in healthcare, financial services, consumer products or Information Systems. Requires a minimum of 3 years of Product management experience which includes either Product owner or product manager experience. Demonstrated track record of cross functional relationship management Experience in Healthcare Payer industry preferred. Knowledge: Maintain knowledge of enterprise business plans and key developments in the industry and among competitors. Skills and Abilities: Previous roles working within Agile environments using Scrum methodologies is a must. Significant track record within fast paced digital product management and development role. Demonstrate hand on approach for all digital product management, including experience of both launching and optimizing products for mobile devices and desktop technologies. Experienced in managing and working together with design, UX/UI and developer teams. Well versed in A/B (multivariate) testing and able to evidence previous role as product champion (best practice). Demonstrate exceptional analytical, problem solving and critical thinking. Ability to articulate complex ideas, presentations and plans simply and with clarity at all levels across the organization (e.g. from junior team members up to board level). Able to coach others on Agile processes and practices Travel %: Occasional Travel to vendor meetings, conferences and other Horizon facilities Horizon BCBSNJ employees must live in New Jersey, New York, Pennsylvania, Connecticut or Delaware Salary Range: $109,600 - $149,625 This compensation range is specific to the job level and takes into account the wide range of factors that are considered in making compensation decisions, including but not limited to: education, experience, licensure, certifications, geographic location, and internal equity. This range has been created in good faith based on information known to Horizon at the time of posting. Compensation decisions are dependent on the circumstances of each case. Horizon also provides a comprehensive compensation and benefits package which includes: Comprehensive health benefits (Medical/Dental/Vision) Retirement Plans Generous PTO Incentive Plans Wellness Programs Paid Volunteer Time Off Tuition Reimbursement Disclaimer: This job summary has been designed to indicate the general nature and level of work performed by colleagues within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of colleagues assigned to this job. Horizon Blue Cross Blue Shield of New Jersey is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or status as an individual with a disability and any other protected class as required by federal, state or local law. Horizon will consider reasonable accommodation requests as part of the recruiting and hiring process.
    $109.6k-149.6k yearly Auto-Apply 6d ago
  • Marketing Communications Manager

    Heffernan 4.0company rating

    Walnut Creek, CA jobs

    Objective: As a Marketing Communications Manager, you will play a vital role in advancing our digital marketing strategy and enhancing our online presence. You will be responsible for creating and implementing innovative digital marketing tactics to increase website traffic, improve brand awareness, and generate qualified leads. This role also includes managing a direct report and plays a key role in supporting M&A. The ideal candidate is a strategic thinker, a creative problem-solver, and a results-driven leader who can devise and execute inventive marketing strategies to elevate brand awareness, foster customer engagement, and drive business growth. This individual supports all Heffernan Group (HG) entities. Responsibilities include: Develop and implement digital marketing strategies to drive website traffic, increase brand awareness, and generate qualified leads. Manage and optimize websites for all HG entities, ensuring they are up-to-date, user-friendly, and SEO optimized. Define target audiences and segment markets to tailor strategies and campaigns effectively. Management of website and campaign performance using analytics tools to gain insights and identify areas for improvement. Paid traffic management - Lead digital marketing efforts, including SEO, SEM, social media, email marketing, and content marketing. Analytics and data management on the effectiveness of digital marketing initiatives, providing recommendations for continuous improvement. Conduct market research to identify trends, competitor activities, and opportunities for differentiation. Collaborate with internal teams, including sales, design, and IT, to create and optimize landing pages, forms, and online customer journeys. Stay up to date with industry trends and best practices to identify new digital marketing opportunities and technologies. Communicate marketing strategies, initiatives, and results to internal stakeholders and senior management. Collaborate with external partners, agencies, and vendors to enhance marketing efforts when necessary. Supports mergers and acquisitions (M&A) with integrated marketing efforts, ensuring a smooth brand transition and communication strategy for acquired entities. Other duties as required to support management, public relations, and the corporate communications team. Requirements: Education - High School Diploma or equivalent required. A minimum of seven (7) years of proven experience in digital marketing, preferably in the insurance or financial services industry. Excellent leadership and team management skills, with the ability to motivate and guide a diverse team. Solid understanding of web analytics, SEO, and digital marketing tools and platforms. Experience managing and updating websites using content management systems (CMS). Proficiency in digital marketing channels, including social media, email marketing, and search engine marketing (SEM). Strong analytical skills with the ability to interpret data and generate actionable insights. Excellent project management skills with the ability to prioritize and meet deadlines. Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams. Exceptional communication, presentation, and interpersonal skills. Analytical mindset, with the ability to derive insights from data and make data-driven decisions. Must be able to work with a wide variety of individuals. Must be able to fully integrate into a team setting, yet also able to work independently. Professional demeanor and behavior are required, as referenced in Heffernan core values (Habits). Compensation: The base salary range for this position is $110,000 to $130,000. The offer will depend on the geographic region, job-related knowledge, skills, and experience, among other factors. This role will be eligible to participate in a discretionary annual incentive program. Heffernan offers a comprehensive benefits package; more details on which can be found at ***************************************** Heffernan Habits (Expectations): These are practices that represent our unique culture. Answer The Phone (And Email) : Communication is the foundation of success in life, work, and relationships. It begins with being present and responsive to both clients and colleagues. Listen to what is said and notice what goes unsaid. Have Fun : Fun is something we don't shy away from, and participation brings us together on many different levels. Take the time to know your colleagues and let barriers fall away. If we are happy and enjoy time together, we will do a better job for our clients and for one another! Be Respectful : Lend a hand, be kind, and smooth the path. Respect is the cornerstone of developing and maintaining strong relationships. Lead with humility, take ownership of your actions, and ease the way for others. We are in this together as a team, as a family, and as trusted advisors to many. Do Good : This is our core. We strive to do good for our clients, our community, and our planet. Celebrate & Value Our Differences : “Because You're Different”. It is our differences, when valued and amplified, that allow us to innovate, to learn, to connect, and to stand apart from the rest. Working Conditions: The work environment may be indoors, sitting at a desk or standing for extended periods of time. Daily use of computers, keyboard, mouse, headset, printers, and other commonly used office equipment. This position may require flexibility to work hours outside of a regular schedule.
    $110k-130k yearly 60d+ ago
  • Director of Digital Marketing

    Lockton 4.5company rating

    Kansas City, MO jobs

    As the Digital Marketing Director, with proven experience in digital platforms such as social, website and email, you will be responsible for the overall digital experience with specific emphasis on website, social and digital marketing strategy. Reporting to the VP, Director of Marketing Operations and Digital Engagement, you will be a part of Lockton's Global Marketing & Communications organization. You will serve as a digital marketing advisor/consultant to the line of business marketing partners and manage a team of website and social media managers. Specifically, you will have diverse responsibilities in website strategy and direction, email campaign evolution, social media, reporting and analytics, and vendor/platform relations. In this role, you will collaborate with key stakeholders across the organization, including members of Lockton senior leadership team, and will be responsible for creating and maintaining the website strategy, shaping the digital analytics story, and developing an integrated email campaign strategy. This role will play a central, hands-on approach to overseeing the day-to-day execution of Lockton's U.S. website while collaborating across regions and lines of business. Responsibilities * Demonstratable experience in developing and executing effective digital marketing campaigns across multiple channels, including paid search, social media, email marketing, and SEO. * Collaborate with cross-functional teams to ensure all digital marketing efforts are aligned with business objectives and brand guidelines. * Act as a strategic consultant in collaborating proactively with business and marketing stakeholders to design an optimal web experience inclusive of SEO strategy and optimal UX design. * Perform competitive analysis to understand industry trends and competitor digital activities and identify opportunities * Oversee social media strategy and ensure alignment with broader digital experiences as it relates to strategy, reporting and analytics. * Collaborate with regional digital managers in the UK, Europe, Australia, Asia, MENA, Latin America, and North America to share digital best practices. * Identify key performance indicators (KPIs) for website performance and programs, measure and analyze activity, and report insights/learnings to make informed decisions about website improvements and recommendations. * Provide direction for future state email strategy and its relationship to the broader digital martech ecosystem; design and implement email marketing strategies that seamlessly integrate with broader multi-channel campaigns across digital platforms (e.g., social media, paid advertising, SEO, content marketing). * Stay up-to-date with developments in digital marketing trends and tools, making strategic recommendations and taking advantage of new opportunities for growth and innovation. Skills & Competencies * Self-motivated, driven to make an impact, tenacious, comfortable with ambiguity, results-focused, collaborative, respectful, solution-oriented * Be comfortable switching between high-level strategic planning and hands-on execution * Action-oriented, flexible, and always striving for the best possible outcome * See challenge is just an opportunity. You strive to make yourself and those around you better * Can build strong relationships quickly and work seamlessly across various teams and levels * Proven ability to interface and build rapport with executives as well as fellow marketers * Strong analytical & critical thinking skills * Ability to move fast and manage multiple projects simultaneously * Exceptional communication and collaboration skills * Creative, strategic, and results-oriented with the ability to think outside the box * Working knowledge of digital analytic tools such as Google Analytics, LookerStudio, Hotjar with experience measuring and presenting the impact of digital towards overall marketing and business objectives. * Excellent project management and follow-through with minimal supervision. #LI-JM
    $83k-102k yearly est. 33d ago
  • Marketing Communications Manager - Digital Office

    Lockton 4.5company rating

    Kansas City, MO jobs

    The Marketing Communications Manager connects Lockton's Digital Office with the Marketing & Communications team, helping to highlight AI, data, digital, and analytics initiatives. This position assists with brand consistency, develops materials for internal and external audiences, and helps boost awareness of Lockton's digital strategy. Key Responsibilities Communications (Internal & External): * Guide the development of comprehensive strategic communications campaigns that align with the Digital Office, including sales enablement, internal awareness initiatives, and successful product launches. Provide recommendations on best practices and emerging trends to maximize impact. * Consult with internal stakeholders to support organization-wide awareness strategies for Digital Office initiatives, tools, and capabilities, ensuring communications are targeted, relevant, and aligned with business priorities. * Serve as a strategic advisor in constructing cohesive messaging frameworks that maintain consistent alignment across regions, business lines, and departments. Offer insights to refine tone, positioning, and audience engagement. * Partner with Corporate Communications to strengthen thought leadership, identify media opportunities, coordinate public announcements, and guide storytelling initiatives that showcase Lockton's advancements in digital innovation. * Contribute to the development of collateral, including but not limited to articles, client communications, and market-facing educational content. Brand Stewardship: * Ensure alignment of messaging, positioning, and visual elements with enterprise brand standards. * Act as the brand manager for the Digital Office, maintaining accuracy, consistency, and clarity in all internal and external communications. * Contribute to the development of content for web pages, product collateral, presentations, and sales enablement tools. Event Management: * Contribute to the strategic planning of all events associated with the Digital Office, including town halls, FAQ sessions, training programs, industry gatherings, and internal meetings or conferences. * Establish and manage comprehensive event timelines and schedules. * Oversee and enhance the registration process by building event pages, preparing reports, communicating with attendees, resolving issues, and analyzing post-event data. Cross-Functional Collaboration: * Provide strategic guidance to Brand, Creative, and Content teams to ensure that digital narratives are visually compelling and consistent with enterprise messaging. * Advise the Marketing Operations team on digital asset management and governance, presenting analytics insights, and overseeing governance of materials related to the Digital Office. * Partner closely with Digital Office leadership, anticipating communication needs and recommending proactive strategies that align with organizational priorities. Offer counsel on timing, messaging, and stakeholder engagement to maximize impact.
    $62k-78k yearly est. 33d ago
  • Web Marketing Program Manager - Senior Consultant

    Sia 4.0company rating

    San Francisco, CA jobs

    Sia is a next-generation, global management consulting group. Founded in 1999, we were born digital. Today our strategy and management capabilities are augmented by data science, enhanced by creativity and driven by responsibility. We're optimists for change and we help clients initiate, navigate and benefit from transformation. We believe optimism is a force multiplier, helping clients to mitigate downside and maximize opportunity. With expertise across a broad range of sectors and services, our 3,000 consultants serve clients worldwide from 48 locations in 19 countries. Our expertise delivers results. Our optimism transforms outcomes. About Sia Experience - Marketing Advisory Sia Experience is the end-to-end marketing and customer experience arm of Sia, a global management consulting firm. Agile and collaborative, our Marketing Advisory Business Line is recognized for delivering high-impact, growth-focused solutions by blending marketing, CX, creative, AI, and deep industry expertise. As strategic partners, we empower clients across technology, luxury, consumer goods, finance, energy, and more to scale operational excellence and drive brand-led growth through AI- and data-driven strategies. Our teams lead full-funnel marketing transformations-from strategy and go-to-market execution to experience design, performance measurement, and sustainable impact. It's an exciting time to join us. We're growing rapidly and building SiaX into the go-to partner for brands seeking to accelerate growth, supported by a team that's passionate about delivering great work-and having fun along the way. Job Description About the Role At Sia Experience, Program Managers operate as engagement leaders and delivery strategists, accountable for the successful execution of complex, multi-initiative digital portfolios for enterprise clients. Rather than managing isolated workstreams, you will oversee interconnected digital programs spanning platform enhancements, integrations, and net-new builds across the full delivery lifecycle. The role centers on enterprise digital platforms, including websites and web-based applications, requiring fluency in technical delivery models, stakeholder governance, financial management, and cross-functional coordination. You will serve as the primary point of accountability across product, engineering, design, QA, and client teams, ensuring work progresses predictably, risks are actively managed, and outcomes align with client objectives. This position is particularly focused on web-enabled marketing and customer experience platforms, where you will advise clients on how broader marketing and growth initiatives translate into scalable digital capabilities. You will help clients prioritize investments, structure delivery roadmaps, and connect strategic intent to execution ensuring digital platforms evolve in a way that supports performance, usability, and long-term sustainability. Your Impact Web Platform Orchestrator: You'll manage the full lifecycle of web-based platforms-not only launches, but also the ongoing updates and enhancements they require. You'll coordinate across designers, developers, QA, and other stakeholders to define who needs to be involved, estimate effort and timelines, and ensure smooth delivery. You'll ensure all updates and enhancements follow web marketing best practices and align with client goals, audience needs, and performance standards. You'll bring marketing-minded structure to workflows, driving accuracy across content, creative, SEO, and engineering deliverables. Connector Across Teams: You'll bridge communication between clients and internal teams, translating requirements into clear deliverables, reporting back on progress, and keeping stakeholders aligned. You'll guide clients through recommendations, clarify what success looks like, and proactively spot opportunities to improve their website experience, structure, and performance. Risk Anticipator: You'll proactively identify dependencies, risks, and blockers-resolving issues or escalating early to keep web initiatives on track. You'll also foresee downstream impacts across creative, content, engineering, and SEO, ensuring decisions are sequenced correctly and tradeoffs are understood. Process Driver: You'll bring structure and repeatable practices to technical workflows, improving predictability and velocity while keeping quality high. Trusted Partner: You'll be a steady, client-facing presence, known for strong documentation, clear updates, and consistent follow-through. What Success Looks Like Smooth Delivery: Web products and enhancements move efficiently through all phases with minimal blockers and clean handoffs across functions. Projects stay aligned with web marketing goals, user needs, and measurable outcomes. Flawless Launches: Sites and applications go live on time, with quality assured and technical requirements fully met. Client Confidence: Clients view you as a trusted advisor who can translate complex technical roadmaps into clear action plans and deliverables. Team Alignment: Internal and external teams stay on track because you keep priorities, timelines, and responsibilities clear and moving forward. Operational Maturity: Your project management practices improve team efficiency, reduce risk, and create predictable outcomes across multiple accounts. You elevate the quality of web marketing execution across client portfolios by driving structure, clarity, and proactive optimization. Qualifications 5+ years of project management experience, ideally in a consulting firm or agency environment. Proven success managing large-scale website or web application projects from kickoff through deployment. Strong understanding of web development lifecycles, including discovery, UX/UI design, engineering, QA/testing, and launch. Ability to interpret and manage requirements across technical teams; familiarity with tech stacks and integration flows a plus. Excellent organizational and communication skills, with client-facing experience. Skilled in project management tools (Airtable, Kantata, Jira, Asana, or similar). Proactive, solution-oriented mindset with the ability to anticipate and resolve technical and workflow challenges. Bachelors Degree required. Additional Information Compensation & Benefits We believe in supporting our team professionally and personally. Here's a snapshot of the comprehensive benefits you'll enjoy as part of Sia. Competitive Compensation Annual base salary starting at $124,400 - $135,700 commensurate with experience and qualifications Annual performance based discretionary bonus Robust Health Coverage 3 Medical plans Dental and Vision Life, AD&D and other voluntary insurance Tax-Advantaged Accounts 401K retirement plan 4% matching and 100% vested upon enrollment Health Savings Account (HSA) Flexible Spending Account (FSA) Health, Dependent Care, Commuter Family Friendly Benefits 100% paid parental leave for all new parents with eligible tenure Building Healthy Families program if enrolled through Medical plan Time Off to Recharge Generous Paid Time Off (PTO) policy 9 company holidays plus 1 floating holiday Extras that Make Life Easier College savings and student loan repayment assistance Monthly cell phone stipend Access to wellness programs at no cost if enrolled through Medical plan, including: Gym membership reimbursement LiveHealth Online virtual care Personalized support from a Well-being Coach Employee Assistance Program at no cost Free confidential counseling and emotional support services On-demand access to Emotional Well-being resources (ranging from relaxation techniques to stress management) Diversity, Equity, Inclusion & Belonging At Sia, we believe in fostering a diverse, equitable and inclusive culture where our employees and partners are valued and thrive in a sense of belonging . We are committed to recruiting and developing a diverse network of employees and investing in their growth by providing unique opportunities for professional and cultural immersion. Our commitment toward inclusion motivates dynamic collaboration with our clients, building trust by creating an inclusive environment of curiosity and learning which affects lasting impact. Please visit our website for more information. Sia is an equal opportunity employer . All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs. Office Workplace Guidelines Sia is committed to providing a flexible workplace environment that supports client, business, and market needs. Consultants located in our primary market office locations-New York City, Charlotte, Seattle, and San Francisco-are expected to live within a reasonable commuting distance and attend the office at least three days per week. For Consultants outside of our primary markets, we can offer more flexible in-person requirements in accordance with your location. Work Authorization & Sponsorship At this time, Sia does not intend to employ any applicant who will require, either now or in the future, employment visa sponsorship or sponsorship for work authorization (i.e., H-1B visa, F-1/OPT or STEM OPT, TN, etc.).
    $124.4k-135.7k yearly 2d ago
  • Customer Communications Marketing Manager

    John Hancock 4.4company rating

    Boston, MA jobs

    Are you passionate about Marketing and exploring the intersectionality between finances and health? Do you want an opportunity to make a strong and immediate impact that can be clearly tied to our business results and better outcomes for our customers? If so, this role may be the right fit for you. The Customer Communications Marketing Manager role is responsible for helping drive our bold ambition to be coming a Digital Customer Leader as well as executing against the engagement strategy to drive healthier outcomes for our business and our policy holders. This role is deeply focused on communicating with our customers in a clear, empathetic, and impactful way, ensuring that every interaction builds trust and strengthens relationships. A majority of the individual's time will be spent collaborating with stakeholders from across the organization including Operations, Inforce, and the larger Marketing organization and developing and delivering on the tactical plans to drive adoption and engagement. This position is responsible for managing campaigns and “evergreen” marketing initiatives in both digital and traditional mediums, as well as understand how to optimize and drive results. The role is part of the larger John Hancock Insurance Marketing Team, which owns the strategy and execution for product launches, firm (B2B) relationships, sales enablement, Vitality member engagement, and life insurance inforce projects. The Insurance Marketing team is part of a larger marketing organization including Brand, Human Centered Design, Digital, Analytics and Integrated Production. The teams work closely together to tell the John Hancock story, create connected customer experiences, and demonstrate the business value of marketing. *Please include a portfolio sample in your application for this role. Position Responsibilities: Develop and drive recommendations that align to business objectives and ultimately achieve positive outcome for customers Strong coordination across teams to execute go-to-market tactics Establish strong working relationships across organization Managing the day-to-day marketing projects and operational processes such as compliance review, material creation and job tracking within our internal workflow management system and surfacing and addressing any blockers Presenting regular project updates to internal business owners Ability to develop and execute against a marketing plan Bring a ‘digital-first' mindset to all work, driving key initiatives such as registrations for our storefronts and paperless adoption Bring an innovative mindset, looking at what's new from competitors and in the larger industry and challenge the traditional way of doing things and embrace a culture of continuous improvement The Candidate The ideal candidate will have strong transferable skills in the health and financial space with a real passion for bringing engaging, best-in-class experiences to life for our customers. This means bringing an innovative mindset in driving engagement, adoption metrics and ultimately results. B2B2C experience and B2C expertise will be particularly useful in this role as it is heavily focused on not only our policy holders but an overall eco-system of care providers. Ability to work quickly and incorporate insight into the communications is a must. Required Qualifications: 5-10 years of D2C marketing experience in heavily regulated industries (Financial Services, Healthcare etc.). Bachelor's degree is required and advanced degrees are a plus. Excellent project and time management skills with the ability to juggle multiple priorities and meet challenging /overlapping deadlines. Basic understanding and ability to learn and/or prior experience with email automation platforms (e.g., Marketo). Forward-thinking ideation on how to drive adoption, utilizing test and learn strategies and tactics. Quickly coming up the learning curve for the Insurance business, our Inforce block, and how to create better health outcomes and understanding the long-term care space. Works independently, while providing key updates to the working team and leadership team. Strong relationship building skills and ability to influence. Comfortable with analytics and measurement frameworks with a bias towards action. Excellent writing, verbal, and analytical skills. Owner mindset. Preferred Qualifications: LTC, life insurance or care facility experience is a plus. When you join our team: We'll empower you to learn and grow the career you want. We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words. As part of our global team, we'll support you in shaping the future you want to see. If you are applying to this role in Massachusetts, please note the salary range is $92,475 USD - $160,290 USD. #LI-JH #LI-Hybrid About Manulife and John Hancock Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit ************************************************* Manulife is an Equal Opportunity Employer At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law. It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact ************************. Referenced Salary Location Boston, Massachusetts Working Arrangement Hybrid Salary range is expected to be between $92,475.00 USD - $160,290.00 USD If you are applying for this role outside of the primary location, please contact ************************ for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence. Know Your Rights I Family & Medical Leave I Employee Polygraph Protection I Right to Work I E-Verify Company: John Hancock Life Insurance Company (U.S.A.)
    $92.5k-160.3k yearly Auto-Apply 7d ago

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