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In 1913, Benjamin Arthur Banker joined the firm as a salesman, and he and Colbert Coldwell quickly discovered they held similar views and ethics.
By 1980, Coldwell Banker had also acquired a national referral service (now Coldwell Banker Referral Network), and Previews Inc., an international luxury real estate marketing organization (which has evolved into the present-day Coldwell Banker Previews International®).
Another landmark in 1981 was the launch of Coldwell Banker Residential Affiliates, Inc. for the franchising of the highest quality residential brokerage companies.
1987 saw Coldwell Banker affiliates become the first in the industry to offer comprehensive guarantees to sellers.
In 1992, Coldwell Banker affiliates became the first to advocate and practice Seller Disclosure well before it was required by law in some states.
In 1995, Coldwell Banker became the first national, first-service real estate brand to have a presence online with the launch of www.coldwellbanker.com.
1997 saw parent company HFS merge with CUC International, forming the new Cendant Corporation.
In 2002, Coldwell Banker became the first national real estate company selected by the National Concierge Association to receive prestigious membership affiliation for Coldwell Banker Concierge.
Coldwell Banker would now be part of a stand-alone real estate company named Realogy in late 2006.
Coldwell Banker Real Estate LLC was named the 2007 Inman Innovator Award winner in the brokerage/franchisor category.
The attention to mobile technology returned in July 2009 with Coldwell Banker becoming the first national brand with international listings on an iPhone, Blackberry and Google Android application.
Sellers offered a 3 percent credit at closing (up to $8000 to mimic the tax credit) for those how signed a contract prior to July 31, 2010.
Coldwell Banker On Location, the brand’s YouTube channel, surpassed the 2 million videos viewed mark in November 2010.
Later than month, Coldwell Banker Real Estate unveiled its 2013 advertising strategy focused on reaching mass audiences via the major awards shows.
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