Post job

Concert promoter vs promotional representative

The differences between concert promoters and promotional representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a promotional representative has an average salary of $39,725, which is higher than the $37,721 average annual salary of a concert promoter.

The top three skills for a concert promoter include booking, ticket sales and promotional materials. The most important skills for a promotional representative are giveaways, quality customer service, and product knowledge.

Concert promoter vs promotional representative overview

Concert PromoterPromotional Representative
Yearly salary$37,721$39,725
Hourly rate$18.14$19.10
Growth rate-9%
Number of jobs42748,771
Job satisfaction--
Most common degreeBachelor's Degree, 63%Bachelor's Degree, 68%
Average age4545
Years of experience--

Concert promoter vs promotional representative salary

Concert promoters and promotional representatives have different pay scales, as shown below.

Concert PromoterPromotional Representative
Average salary$37,721$39,725
Salary rangeBetween $23,000 And $60,000Between $26,000 And $58,000
Highest paying City--
Highest paying state--
Best paying company--
Best paying industry--

Differences between concert promoter and promotional representative education

There are a few differences between a concert promoter and a promotional representative in terms of educational background:

Concert PromoterPromotional Representative
Most common degreeBachelor's Degree, 63%Bachelor's Degree, 68%
Most common majorBusinessBusiness
Most common college--

Concert promoter vs promotional representative demographics

Here are the differences between concert promoters' and promotional representatives' demographics:

Concert PromoterPromotional Representative
Average age4545
Gender ratioMale, 66.9% Female, 33.1%Male, 34.9% Female, 65.1%
Race ratioBlack or African American, 15.7% Unknown, 7.3% Hispanic or Latino, 14.6% Asian, 7.6% White, 54.5% American Indian and Alaska Native, 0.3%Black or African American, 16.7% Unknown, 7.6% Hispanic or Latino, 16.4% Asian, 6.7% White, 52.4% American Indian and Alaska Native, 0.3%
LGBT Percentage7%7%

Differences between concert promoter and promotional representative duties and responsibilities

Concert promoter example responsibilities.

  • Manage twitter, assist the production of air commercials and utilize interpersonal skills at promotional events
  • Execute content marketing strategies on social media platforms, such as Facebook and Instagram.
  • Operate computerize ticketing machines by entering information into a keyboard and loading tickets and replacing ribbons on a ticket printer.
  • Handle contract negotiations, writing and editing of advertisements, ticket distribution and giveaways and creation and approval for co-promotional items.
  • Coordinate mass mailings of promotional CDs and information for radio stations.

Promotional representative example responsibilities.

  • Create a successful gift with purchase promotion that leverage existing inventory, spur online sales and maximize ROI.
  • Deliver outstanding customer service and implement advertisement plans, including gift giveaways, and one- on-one customer surveys.
  • Recruit to conduct on-premise marketing activities to promote Anheuser-Busch brands at events nationwide.

Concert promoter vs promotional representative skills

Common concert promoter skills
  • Booking, 48%
  • Ticket Sales, 22%
  • Promotional Materials, 9%
  • Press Releases, 8%
  • Facebook, 8%
  • Event Management, 5%
Common promotional representative skills
  • Giveaways, 14%
  • Quality Customer Service, 13%
  • Product Knowledge, 9%
  • Promotional Events, 7%
  • Promotional Materials, 5%
  • Customer Accounts, 4%