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Alliance's first acquisition, in 1956, was Thomas Hoghton (Oswaldtwistle) Ltd., a firm of cotton goods manufacturers.
It had become synonymous with quality so that when, in 1961, Hollins became the core of a larger group, it adopted the name Viyella International Ltd.
In 1969 it became a holding company as Spirella Group Ltd. into which the textile interests of Alliance Brothers were absorbed.
By 1973 Alliance was already contemplating the takeover of another household textiles firm, Vantona Ltd.
The change of name was short-lived, and in 1973 the company became Tootal Ltd.
In 1976 the merged company changed its name to Vantona Group Ltd.
The importance of the Viyella name was again acknowledged when the group became Vantona Viyella PLC in February 1983.
In March 1986 Vantona, like Spirella before it, was dropped from the company's name that then reflected its largest components in its new name, Coats Viyella Plc.
The Daily Telegraph, January 15, 1991, compared Tootal's behavior to " . . . a dowdy Jane Austen heroine: desperate to wed but equally desperate not to look too keen."
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