Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
Coolbrands Dairy history
Coolbrands Dairy company history timeline
The company that would become CoolBrands was founded in 1985 by brothers Aaron and Michael Serruya.
With Michael as CEO and Aaron as executive vice-president, Yogen Fruz opened its prototype store at a suburban Toronto shopping mall in August 1986.
1986: Wally moves to Michigan to become Director of Sales and Marketing for Country Fresh, Michigan’s largest dairy at the time.
1987: Wally accepts a new position as Vice President of Sales for General Container, a company that sells packaging, ice cream ingredients, and ice cream flavor concepts.
A younger brother, Simon, joined the company in 1989 at age 18, while their father sold his typesetting business to oversee offices in Europe.
The frozen yogurt dessert shops were soon opening in shopping malls across Canada, and in 1989 Yogen Fruz franchised its 100th store.
With 413 stores, including 15 international outlets and four Café Bresler's quick-service restaurants, Bresler's recorded 1994 sales of $45 million.
The sale was completed in June 1995, and the acquisition of Bresler's provided Yogen Fruz with a means of expansion into United States markets as well as with valuable new brands.
In March 1996 Yogen Fruz completed the acquisition of ICBIY and Brice Foods Ltd. from The Brice Group for $14 million.
In October 1996 the company signed an agreement to franchise the Bresler's Ice Cream brand in Israel, Jordon, Egypt, Lebanon, and the West Bank and Gaza Strip territories.
In October 1997 Yogen Fruz merged with Integrated Brands, Inc. of Ronkonkoma, New York, in a stock transaction.
Distribution of Tropicana frozen fruit juice-based dessert bars began in 1997.
1997: Serruya brothers are named Canada's Young Entrepreneur of the Year.
In February 1998 Yogen Fruz signed an agreement to distribute Bresler's Premium Frozen Yogurt to all 440 Sam' Club stores in the United States.
A May 1999 agreement involved development of 500 stores in Germany over three years.
2000: Company announces name change to CoolBrands International and enters a merger agreement with Eskimo Pie Corp.
2000: Wally Blume, at age 62, mortgages his home and other assets to buy out his two partners.
2001: Wally and June add a sales force to assist in growing the Denali Flavors business, including Neal Glaeser, a seasoned ice cream/novelty and ingredients professional, to lead as president of the company.
2006: Denali Flavors purchases former Cool Brands/Eskimo Pie ingredients manufacturing facility in New Berlin, WI. The facility is renamed Denali Ingredients, which marks Denali’s venture into ingredient manufacturing.
2009: Denali Ingredients invests in a second manufacturing facility in New Berlin, WI, adding new product offerings of cookie dough and other extruded inclusions.
In 2012, Denali Ingredients’ volume reaches 40 million pounds, doubling from the time of purchase just six years prior.
2016: Denali Ingredients unveils another $5.5 million facility expansion and upgrade to Plant #1, the corporate headquarters.
2017: Accommodating overall growth, changing demands in food and food safety, the company invests heavily in additional R&D, quality control, sales, and marketing resources.
2018: Denali purchases a third facility in New Berlin, WI, to accommodate accelerated growth in the extruded doughs and flakes business and prepare for the addition of a baked inclusions capability.
Plant #3 is 96,000 square feet of space and slated to open in 2019.
© 2021 Denali Ingredients.
Rate how well Coolbrands Dairy lives up to its initial vision.
Coolbrands Dairy jobs
Do you work at Coolbrands Dairy?
Does Coolbrands Dairy communicate its history to new hires?
Zippia gives an in-depth look into the details of Coolbrands Dairy, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Coolbrands Dairy. The employee data is based on information from people who have self-reported their past or current employments at Coolbrands Dairy. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Coolbrands Dairy. The data presented on this page does not represent the view of Coolbrands Dairy and its employees or that of Zippia.
Coolbrands Dairy may also be known as or be related to Coolbrands Dairy and Coolbrands Dairy Inc.