Core Brands history

65 Bonin, Hubert, Pailhé, Carole, and Polakowski, Nadine, “The French Touch: International Beauty and Health Care at L'Oréal (since 1907),” in Transnational Companies, eds.

34 “Rapport au Conseil d'Administration, Séance du 10 Juin 1928 à Cham,” Nestlé Historical Archive.

In 1933 a former United States supplier of the brand bought the American rights to produce it.

43 Correspondence regarding Rowntree-Nestlé USA negotiations, “Letter from C. W. Gilderdale to L. Owen and J. D. Watson,” 14 July 1934, Rowntree Archive.

39 “Rapport au Conseil d'Administration, Séance du 10 Juin 1938 à Cham,” Nestlé Archive; “Roasters Turn to Soluble Coffee Business: Roasters Caught in Prize Squeeze Find Solubles a Possible Solution,” Tea and Coffee Trade (Mar.

85 Moscow Mule was first created in 1941; “Moscow Mule File,” Smirnoff Archive, Diageo, Menstrie, U.K.

2 (1944)Google Scholar; “Cinquante ans de Nescafé!” Nestlé Gazette (Apr.

47 Letter from Donald Barren (chairman of Rowntree) to the shareholders of Mackintosh announcing the merger (22 May 1969), R/BJ/BJB/4, Rowntree Archive; “Rowntree and Company and John Mackintosh and Sons Limited—Press Release,” 2 Apr.

61 In 1970, as part of its diversification strategy into the production of the contents of bottles, BSN also acquired two breweries: Kronenbourg and the European Breweries Company.

An important step in its internationalization strategy was a joint venture launched with Grand Metropolitan in 1974 to sell Carlsberg in the United Kingdom, during a period when tastes were changing to lighter beers in that market.

10 Panglaykim, J., “The Entrepreneur and Growth and Development Corporations,” Asian Survey 19 (July 1979): 707–17CrossRefGoogle Scholar.

See Heer, Jean, Nestlé: One Hundred Twenty Five Years (Vevey, 1991)Google Scholar; Roger Priouret, “Comment la Suisse acquit une industrie alimentaire de dimension mondiale,” Le Figaro, 6 Sept.

Brown, Jonathan and Rose, Mary B. (Manchester, 1993)Google Scholar; Evans, George H. Jr, “A Theory of Entrepreneurship,” Journal of Economic History 2 (Dec.

52 International Accounting Standards (Rochester, 1996)Google Scholar.

After Grand Metropolitan merged with Guinness to form Diageo, it acquired Heublein in 1997.

77 The two brands were acquired by Bacardi for €1.15 billion (US$1.9 billion) in 1998.

70 Interview with Jean-Claude Le Grand, Marketing Manager for L'Oréal, Paris, 10 June 2002; “Béatrice Dautresme: La potion magique d'Helena Rubinstein,” Le Figaro, 2 Nov.

Acs, Zoltán J. and Audretsch, David B. (Dordrecht, 2003), 195–221Google Scholar; Herbert, Robert F. and Link, Albert N., “In Search of the Meaning of Entrepreneurship,” Small Business Economics 1 (Mar.