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Custom designer vs graphic designer

The differences between custom designers and graphic designers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a custom designer and a graphic designer. Additionally, a custom designer has an average salary of $59,230, which is higher than the $49,450 average annual salary of a graphic designer.

The top three skills for a custom designer include sketch, customer orders and customer service. The most important skills for a graphic designer are adobe creative suite, adobe photoshop, and adobe illustrator.

Custom designer vs graphic designer overview

Custom DesignerGraphic Designer
Yearly salary$59,230$49,450
Hourly rate$28.48$23.77
Growth rate3%3%
Number of jobs45,12345,625
Job satisfaction-5
Most common degreeBachelor's Degree, 50%Bachelor's Degree, 68%
Average age3838
Years of experience1212

What does a custom designer do?

A custom designer's duties depend on their line of work or industry of employment. They are typically working together with a company's design and creative team where the tasks include meeting with clients to identify their preferences and needs, gathering and analyzing data to determine the best procedures, conceptualizing plans, drafting designs, and producing samples or prototypes for client approval. Furthermore, as a custom designer, it is essential to maintain an active communication line with the creative and production team to ensure the accuracy and quality of the end product.

What does a graphic designer do?

Graphic designers are visual communicators who create graphic ideas to deliver a message through art and images which inspire, inform, and motivate consumers with the use of computer software, especially Photoshop, Illustrator, and InDesign or by hand. They have the ability to design stunning illustrations that are easily understood, even without a lot of thinking or based on the demand of their clients. It is very crucial to them as well to be flexible and to stay on top of the design trends. They create websites, posters, packaging, logos, advertising, and marketing materials, depending on the nature of the business.

Custom designer vs graphic designer salary

Custom designers and graphic designers have different pay scales, as shown below.

Custom DesignerGraphic Designer
Average salary$59,230$49,450
Salary rangeBetween $42,000 And $81,000Between $34,000 And $69,000
Highest paying CitySan Francisco, CAWashington, DC
Highest paying stateCaliforniaMassachusetts
Best paying companyGeneral MotorsMeta
Best paying industryRetailTechnology

Differences between custom designer and graphic designer education

There are a few differences between a custom designer and a graphic designer in terms of educational background:

Custom DesignerGraphic Designer
Most common degreeBachelor's Degree, 50%Bachelor's Degree, 68%
Most common majorGraphic DesignGraphic Design
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Custom designer vs graphic designer demographics

Here are the differences between custom designers' and graphic designers' demographics:

Custom DesignerGraphic Designer
Average age3838
Gender ratioMale, 44.4% Female, 55.6%Male, 49.8% Female, 50.2%
Race ratioBlack or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%
LGBT Percentage13%13%

Differences between custom designer and graphic designer duties and responsibilities

Custom designer example responsibilities.

  • Accomplish a theme redesign using css edits and html edits for a not for profit children's social network helpline.
  • Design and code responsive email templates to current industry standards using CSS, HTML and some JSON.
  • Develop functional wireframes and GUI prototypes in HTML using Dreamweaver MX.
  • Perform QC test on the fabric to ensure it meet customer requirements.
  • Utilize various graphical and animation software tools and technologies to transform graphical concepts into specific electronic applications on and off-line.
  • Create t-shirt graphics and logos for embroidery.
  • Show more

Graphic designer example responsibilities.

  • Lead the transition from paste-up, typesetting, pasting up page layout to digital ad/page building and web printing.
  • Design new template for magazine as well as ads, flyers, brochures, and cards for a variety of events.
  • Plan the development of a social networking site website using HTML, CSS, PHP, and a WordPress management system.
  • Compose and create daily advertisements for national automotive dealerships utilizing typography and design concepts while adhering to corporate brand standards.
  • Follow style guide requirements to maintain brand integrity with specific treatments of photography, typography, graphic elements and team/sponsor/arena logos.
  • Create UI kit for the website.
  • Show more

Custom designer vs graphic designer skills

Common custom designer skills
  • Sketch, 13%
  • Customer Orders, 13%
  • Customer Service, 11%
  • Customer Specifications, 8%
  • CAD, 6%
  • Graphic Design, 5%
Common graphic designer skills
  • Adobe Creative Suite, 6%
  • Adobe Photoshop, 6%
  • Adobe Illustrator, 6%
  • Typography, 5%
  • Brochures, 5%
  • Design Concepts, 5%

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